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2016Media Kit
» LUMINARY magazine (bimonthly)
» Leading website, e-newsletters and digital media for CEOs
» Conferences, events and roundtables for CEOs
» Content marketing solutions
» Research and custom publishing: surveys, white papers, reports, benchmarks, supplements
» Awards and rankings, including CEO of the Year and Best & Worst States for Business
LUMINARY Delivers Essential Content & Community for CEOs:
THEY RESIDE IN the corner office, but their impact isfelt far and wide throughout the organization. Today’s CEOs are more involved than ever in major investment and operational decisions - technology, recruitment, accounting, logistics, banking and more. Why? Flatter organizations are driving decisions higher... there’s greater pressure for performance and ROI... the need for integration of multiple operational areas is growing all the time... the list of escalating business demands goes on and on.
If you’re serious about making the sale, you need to be in front of CEOs to make sure you’re at the table when decisions are made. CEOs are the ultimate decision-makers and LUMINARY is the ultimate connection to them, LUMINARY is the only brand 100% focused on the information needs of CEOs. We give them the information they need to run their enterprises more effectively, more productively, and more expansively via print and digital media as well as intimate CEO-only events
To Connect with theUltimate Decision Makers,Say “Yes” to LUMINARY
Smart brands rely on LUMINARY
ABOUT
2016 MEDIA KIT | 01
They set the corporate agenda. They influence the entire C-Suite. They takeresponsibility and accountability for the outcomes of major investments.They make big-ticket deals go fast, or go nowhere. The numbers don’t lie:if you want to get to “yes” in the sales process, you have to connect to andconnect with the CEO.
Why Connecting With CEOsIs An Absolute Must
CEOs are the ultimatepurchase decision-makers.
POWER PLAYERS
2016 MEDIA KIT | 02
CEOs absolutely set the agenda CEOs absolutely accelerate purchases
play a primary or very importantrole in being “watchful” for significantneeds or opportunities throughouttheir organization.
make an initiative a priority and move it forward faster when they champion it.
state that an initiative will become a reality intheir organizations when they champion it.
nitiate the evaluation of newtechnologies soon after learningabout them.
83%92%
89%71%
Job Title Breakdown
TARGET READERSHIP
2016 MEDIA KIT | 03
Geographical Distribution
Chief Executive OfficerManaging DirectorChairman/PresidentVice President/Divisional DirectorChief Financial OfficerInformation Technology DirectorGovernment Minister/Senior OfficialOther Director
8.1%4.7%4.5%2.1%3.6%5.5%4.2%1.6%4.5%
5%0.1%2.4%3.9%
Karachi IslamabadLahoreRawalpindiFaisalabadSialkotGujratGujranwalaPeshawarUAEUKItalyUS
38.1%29.7%10.6%
9.6%6.9%2.2%1.9%
1%
Distribution Type
Sector Breakdown*
Subscription by nameSponsored Individually AddressedTrade Organisation / AffiliateConferences & SeminarsAcademies / Libraries / AirportsAgency/Media Representation
Service IndustriesIT & TelecommunicationsBanking / Insurance / FinanceManufacturingLogistics & TransportationEnergy / UtilitiesRetail / Food & DrinkMedical & HealthcareEngineering & MechanicalMediaReal Estate / Recreational
19.6%18.5%16.1%11.6%10.7%
7.7%6.2%3.7%3.2%1.5%1.4%
82.5%8.4%3.9%3.5%2.5%1.7%
Magazine Advertising Rates
2016 MEDIA KIT | 04
PRINT ADVERTISING
FULL PAGE Single issue add 3 issue add 6 issue add Four-Color Rs. 75,000 Rs. 175,000 Rs. 350,000
Rs. 60,000 Rs. 150,000 Rs. 295,000
Rs. 60,000 Rs. 150,000 Rs. 295,000
Rs. 140,000 Rs. 375,000 Rs. 745,000
Rs. 125,000 Rs. 340,000 Rs. 680,000
Rs. 125,000 Rs. 340,000 Rs. 680,000
Rs. 125,000 Rs. 340,000 Rs. 680,000
Rs. 95,000 Rs. 260,000 Rs. 490,000
Rs. 85,000 Rs. 220,000 Rs. 410,000
Rs. 105,000 Rs. 300,000 Rs. 600,000
Rs. 105,000 Rs. 300,000 Rs. 600,000
Two-ColorBW
Double Spread
Inside Front Cover
Outside Back Cover
Inside Front Cover Pages 2/3
Four-Color
Two-ColorBW
Four-Color
Two-Color
BW
Four-Color Rs. 200,000
Two-Color
BW
Inside Back CoverFour-Color Rs. 150,000
Two-Color
BW
Second
Third
Ad Closing Ad Material Due Issue MailsJanuary/February
March/April
May/June
July/Aug
Sept/Oct
Nov/Dec
15 -Dec
15 - Feb
15 - April
15 - June
15 - Aug
15 - Oct
25 - Dec
25 - Feb
25- April
25 - June
25 - Aug
25 - Oct
1/5 - 1/10
3/5 - 3/10
5/5 - 5/10
7/5 - 7/10
9/5 - 9/10
10/5 - 11/10
* Specail Position Will Be Charged 10% Extra*
Rs. 420,000 Rs. 750,000
Rs. 140,000 Rs. 395,000 Rs. 640,000
Rs. 140,000 Rs. 395,000
Rs. 590,000 Rs. 995,000
Rs. 180,000 Rs. 490,000 Rs. 895,000
Rs. 180,000 Rs. 490,000 Rs. 895,000
Rs. 640,000
LUMINARY PRINT CLOSING DATES
DIGITAL ADVERTISING
2016 MEDIA KIT | 05
Digital Advertising Rates
Website Units
728x90 or any otherhorizontal ad format (max100 pixels in height)
Dimensions
LEADERBOARD
SKYSCRAPER
BOX AD
300 x 600 or 160x600 or anyother vertical ad format(max 600 pixels in height)
.jpg, .gif, .png (imageformats) .swf, .flv (Flashformat) Embedded codes(scripts)
jpg, .gif, .png (imageformats) .swf, .flv (Flashformat) Embedded codes(scripts)
Less than 75k
Less than 75k
Less than 75k
15 seconds or less
15 seconds or less
15 seconds or less
Rs. 8,000 per 1,000 impressions
300x250
300 x 600: $65 per 1,000impressions160 x 600: $60 per 1,000impressions
.jpg, .gif, .png (imageformats) .swf, .flv (Flashformat) Embedded codes(scripts)
Rs. 9,000 per 1,000 impression
Formats
File size
Animation Length
Price
Dimensions
Formats
File size
Animation Length
Price
Dimensions
Formats
File size
Animation Length
Price
e-Newsletter Units
Less than 75k
.jpg, .gif, .png
600 x 180 150 x 150
.jpg, .gif, .png
Dimensions
Horizontal Banner Text Ad + Logo
Formats
File size
Price Rs. 30,250 Rs. 40,075
TEXT ADSTitle - maximum of 100 charactersWords - maximum of 50 words or less including headlineImage/Logo (optional) - max dimensions 150x150 pixels and max file size 75k; must be a .gif or .jpg. Third-party click and pixel tracking is accepted.