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media kit2013

any sufficiently advanced technologyis indistinguishable from magic.

Arthur C. Clarke


Introduction........................................................................................4

Audience.............................................................................................5

Demographics.................................................................................6-7

Specialities.....................................................................................8-14

About................................................................................................15


table of contents

inside analysis media kit 20133


Keeping tabs on today’s enterprise technology is a full-time job. Decision-makers need honest brokers to help them understand which kinds of solutions work in speci�c business scenarios.

At InsideAnalysis, we deliver that clarity through a spectrum of New Media Analyst products and services, designed to achieve two simultaneous goals:

1) educate business professionals on the array of technologies and methods available for managing information;

2) provide innovative vendors with the resources and tools they need to e�ectively design, promote and sell enterprise software and services.


4

audience


40,000+email

addresses

100,000twitter

followers

our network

10,000linkedin

professionals

Each week, InsideAnalysis reaches more than 40,000 email addresses, 100,000 Twitter followers, and 10,000 LinkedIn professionals, while the Web site averages over 4,000 page views. More than 50% of this audience works for Fortune 2000 companies, while close to 10% are consultants, analysts and systems integrators, and 5% work for enterprise software vendors. Most audience members live in the North America (75%), while Europe (15%), South America (5%) Asia and the Middle East (5%) round out our community.


demographics


a global community of 85 countries

5% south america

75%north america

5%asia | middle east

15%europe



trusted by industry leaders and decision makers


industrytop decision makers

52%

Your texts

fortune 2000

leaders

26%cxo

63%informationtechnology

36%

revenues

> $1 billion

technologyfocused

companies




specialities

research

markets

writing

webcasts advertising

hottechnologies

thebriefing

room

blog posts

articles

product watch executive brief

whitepapers

laboratory


markets


Several times each year, InsideAnalysis will create a Market Overview for a hot discipline, the �rst of these focusing on Operational Intelligence in the Spring of 2013.

We’ll conduct numerous vendor brie�ngs for products in that space, and capture 20-minute live, interactive demos via WebEx, which will be posted in the gallery of market options published. Vendors are encouraged to send 250-word abstracts, subject to editing, describing how their solution �ts the bill.

A �ndings report including a map of the vendor landscape will outline key characteristics of the discipline, commenting on where individual vendors align within the broader picture. �ere is no charge to participate in these Market Overviews.


laboratory


�e InsideAnalysis Technology Laboratory provides our audience with a unique perspective on the “how-to” of this industry. �e Tech Lab periodically takes vendor products into the shop, tests the software, and ultimately creates a viable, Web-based solution that is showcased to our growing audience.

Independent Analysts and Consultants are brought in as needed to help design, build and ultimately maintain such solutions. Underwriting for the Tech Lab starts at $20,000, and would include a regular blog dedicated to the process, several mentions in the Advance eNewsletter during the construction of the solution, and a live Webcast to roll out the �nal product (guaranteed 250 leads).


advertising


Vendors can purchase traditional advertising in the Inside Analysis weekly eNewsletter, Advance. �is email hits a list of 35,000 emails each Monday around Noon ET. (Promotions for Webcasts, White Papers and other content are augmented by a separate list, which includes an additional 5,000 emails.) Available email promotions include:

• In Advance: Top of right-hand column, 25 words and a logo - $500• In Advance: �ird entry in the main column, 75 words and a logo - $1,000• Dedicated Email Blast: $2,000 per 10,000 emails, targeted by topics


writing


�e Analysts who write for InsideAnalysis include many of the biggest names in the information management �eld, including Dr. Robin Bloor, Eric Kavanagh, Mark Madsen, Colin White, Cindi Howson, Dr. Claudia Imho�, Wayne Eckerson and many others. �ere are many di�erent types of written content that get published through InsideAnalysis, some of which carry no fee, while others get bundled with Webcasts, and some can be purchased outright:

• Blog postings by Dr. Bloor and others, 500-1,000 words – free

• Articles by any number of analysts, 750-1,500 words – bundled with Webcasts

• Product Watch postings, 1,000-2,000 words – up to $2,500

• Executive Briefs, 2,000-5,000 words – $5,000

• White Papers, 5,000-10,000 words – $15,000 - $20,000


webcasts


�e Brie�ng Room – Tuesdays at 4 ET

Designed for the busy professional who’s looking to make a smart enterprise software purchase, �e Brie�ng Room features live brie�ngs with innovative vendors and independent analysts. �e show boasts industry-leading live attendance of ~70%, with an average of 225 registrants per show and a range of 175-450. Audience members are very active in the Q&A, stretching the show to 70 minutes. Cost: $10,000 for a guaranteed 200 leads.

Hot Technologies – Wednesdays at 4 ET

Created to help information managers better understand speci�c disciplines or technology trends, Hot Technologies features two independent industry analysts o�ering their take on what constitutes a particular type of solution. A sponsoring vendor then details their technology, and a roundtable discussion ensues, followed by a detailed Q&A. Cost: $12,500 for a guaranteed 250 leads.


research


Each year, InsideAnalysis takes a hard look at one particular discipline or trend. Our research revolves around the chosen topic, involving a series of Webcasts, in-depth vendor brie�ngs, customer interviews, a survey and other related activities.

Vendors can sponsor the entire program for $25,000, which guarantees 750 leads and branding on all materials. Alternately, individual components of the program can be sponsored for as little as $2,000. A culminating Webcast and White Paper will feature key �ndings of the research. Our 2013 Research Program is entitled, Event Horizon: Big Data and the Real-Time Enterprise.



InsideAnalysis is a wholly owned subsidiary of �e Bloor Group, a US-based New Media Analyst �rm founded by Eric Kavanagh and Dr. Robin Bloor in January of 2010. �ese two veterans of the technology industry sought to create a hybrid

media/analyst �rm designed to educate the growing population of information managers via transparent research.

Eric Kavanagh, [email protected]

@Eric_Kavanagh

Dr. Robin Bloor, Chief [email protected]

@RobinBloor

Mary Jo Nott, Editorial Director [email protected]

@MaryJoNott

Rebecca Jozwiak, Senior Editor [email protected]

@RebeccaJozwiak

Jessica Marie, Analyst [email protected]

@JessicaMarieMBA



media kit2013

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2013

media kit mockup for insideanalysis.com (owned by the bloor group, llc)

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