media kit - november 2019

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MEDIA KIT - NOVEMBER 2019 NORTHERN AREAS, PAKISTAN

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Page 1: MEDIA KIT - NOVEMBER 2019

MEDIA KIT - NOVEMBER 2019

NORTHERN AREAS, PAKISTAN

Page 2: MEDIA KIT - NOVEMBER 2019

AGAINST THE COMPASS

by Joan Torres, Travel Writer & Photographer

Introducing emerging tourist destinations that don’t have

awareness in the regular traveler’s minds

AS SEEN ON

Page 3: MEDIA KIT - NOVEMBER 2019

WHY TRUST AGAINST THE COMPASS?

LENIN PEAK, KYRGYZSTAN

Page 4: MEDIA KIT - NOVEMBER 2019

WHY TRUST AGAINST THE COMPASS?

0

75000

150000

225000

300000

Feb 17 Jul 17 Dec 17 May 2018 October 2018 March 2019 August 2019

In 3 years, ATC reached 200,000 monthly Page Views

summer season 220k Page Views

low season 190k Page Views

Page 5: MEDIA KIT - NOVEMBER 2019

HOW?

1 - SEO excellence1) 90% of my traffic comes from Google 2) High-quality content (loads of natural backlinks) 3) Keyword strategy, competition analysis 4) Long, informative, always updated articles

2 - Extremely targeted audience1) Niche-oriented blog - Off the beaten track destinations 2) Always keeping the brand-equity 3) Barely exploded niche

Page 6: MEDIA KIT - NOVEMBER 2019

Highly engaged audience with 0 money investment

‘’I think I can positively say that of all travel bloggers, I love reading your articles the most! They way you go off the beaten track and the amazing people you meet there shows me over

and over again what a beautiful place the world is’’ - Annika, regular reader -

‘’Thanks to your articles and photos I decided to travel to Pakistan’’

- Pere, regular reader -

Page 7: MEDIA KIT - NOVEMBER 2019

MY AUDIENCE

TASH RABAT, KYRGYZSTAN

Page 8: MEDIA KIT - NOVEMBER 2019

MY AUDIENCE - AUGUST 2019 (High season)

PAGE VIEWS SESSIONS USERS

220k+ 135k+ 106k+

(Monthly figures)

Page 9: MEDIA KIT - NOVEMBER 2019

DEMOGRAPHICS

TOP COUNTRIES (40%)

USA: 17% SPAIN: 16% UK: 8%

AGE25-34

45%

35-44

20%

45-54

10%

REGIONSEU: 38% USA + CANADA + AUSTRALIA: 22%

Page 10: MEDIA KIT - NOVEMBER 2019

AUDIENCE INTERESTS

ADVENTURE TRAVEL ECOTOURISM

TREKKING CULTURAL TRAVEL

OFF-BEAT DESTINATIONS

Page 11: MEDIA KIT - NOVEMBER 2019

SOCIAL NETWORKS

119,000 monthly viewers14,200+ followers5,900+ followers

Page 12: MEDIA KIT - NOVEMBER 2019

MEDIA KIT - NOVEMBER 2019

NORTHERN AREAS, PAKISTAN

THANKS!