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MEDIA KIT CAXTON magazines

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Page 1: Media Kit - People Magazine...It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots,

Media Kit

CAXTONmagazines

Page 2: Media Kit - People Magazine...It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots,

It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots, health and fitness secrets and even their favourite meals. people magazine has also got two brand extensions: people puzzles and people kiddies puzzles which are monthly magazines.

if it’s hot off the

press, it’s in people

magazine

Brand insights

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Page 3: Media Kit - People Magazine...It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots,

OnlineWebsite: 24,665 UBS Facebook: 45,669Twitter: 44,641Instagram: 15,786Mailer: 1,596

We produce quality television and online programming, underpinned by our iconic magazine brands, that showcases key sponsors within a glossy, magazine-style content marketing strategy. A first of its kind.

The FesTIval @ sT dunsTans college (May)

TV/Video

Events

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OR

MSPrint

WeeklyReadership: 1,434,000 per weekcirculation: 55,074

Sources: AMPS 2015 AB (Jan 15-Dec 15); ABC (Q1) Jan - Mar 2016, Effective Measure (Mar 2016), Everlytic (Apr 2016), individual social media platforms (Apr 2016)

Page 4: Media Kit - People Magazine...It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots,

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72% 28% 1%

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Sources: AMPS 2015 AB (Jan 15-Dec 15), Effective Measure 2016Google Analytics 2016 Ave. Sessions Demographics SA only

*Please note:effective measure no longer include race statistics

*

Page 5: Media Kit - People Magazine...It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots,

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*53% entertainment and celebrity infulencers65% indicate that entertainment is important to them

52% are interested in entertainment news 48% are interested in celebrity fashion

FashiOn and bEauTy*59% fashion and beauty influencers88% like to dress well

66% regularly visit the hair salon69% are interested in content

about hair57% enjoy reading

about beauty and grooming tipshEalTh

*48% health influencers73% avoid food that is not good for them 65% participate in some sort of sport

OnlinE88% have a Facebook account53% have a Twitter account51% shop online for clothing, concert tickets, books and airtime

*inFluEnCErsBrandMapp indicates influencer level by asking the following:• How interested are you in the content category AND The likelihood of friends and family to ask your advice about a content category. • More than 50% of the audience consider themselves to be highly influential to their networks in this content category.

Sources: AMPS 2015 AB (Jan 15-Dec 15), CREAM 2015, BrandMapp 2016

Page 6: Media Kit - People Magazine...It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots,

78 rooi rose Mei 2013

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Print rate card

SMALL AD SIZESPlease contact our classified department on 011-889-0885 for all small colour or black and white ad sizes.

* The advertorial rate covers normal photography, recipe development

(if applicable), layout, design and production costs.

* However, it excludes agency commission and the costs of any specialised

photography, models, styling, hair and/or make-up artists.

For terms and conditions refer to Caxton Magazines’ general conditions.

2016

FULL COLOURDPS

FP

1/2 DPS

1/2 Hor/Ver

1/3 Hor/Ver

2/3 Hor/Ver

2/3 By 2 Col

2/3 DPS

Ch/Board

SPECIAL POSITION

Inside Front

Inside Back

Outside Back

1st Double Page Spread

2nd Double Page Spread

3rd Double Page Spread

Any Guaranteed Full Page

ADVERTORIAL* RATESDouble Page Spread

Full Page Full Colour

Half Page

RATES COST VAT TOTAL

ThE AbOVE RATES INCLUDE AgENCy COMMISSION bUT ExCLUDE VAT.ADVERTORIAL RATES ExCLUDE VAT AND AgENCy COMMISSION.

R75 900

R38 000

R56 800

R28 100

R26 400

R32 000

R30 200

R64 100

R30 200

R10 626

R5 320

R7 952

R3 934

R3 696

R4 480

R4 228

R8 974

R4 228

R86 526

R43 320

R64 752

R32 034

R30 096

R36 480

R34 428

R73 074

R34 428

R47 000

R29 900

R45 400

R82 600

R82 600

R82 600

R41 400

R6 580

R4 186

R6 356

R11 564

R11 564

R11 564

R5 796

R53 580

R34 086

R51 756

R94 164

R94 164

R94 164

R47 196

R86 700

R43 200

R32 500

R12 138

R6 048

R4 550

R98 838

R49 248

R37 050

Page 7: Media Kit - People Magazine...It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots,

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deadlines2016

TEChNICAL SPECIFICATIONS

TRIM 295mm deep x 220mm wideBLEED 305mm deep x 230mm wideTYPE AREA 275mm deep x 200mm wideMATERIAL X1A PDF supplied via Adsend or QuickcutSCREEN 150#

ISSUE DATE

ADVERTORIAL bOOKINg & MATERIAL

DEADLINE DATE

ADVERTISEMENT bOOKINg DEADLINE

DATE

ADVERTISEMENT MATERIALDEADLINE

DATE

DELIVERALL ADDED

VALUE/INSERT

ON SALE DATE

1234567891011121314151617181920212223242526272829303132333435363738394041424344454647484950515253

ISSUE NO

(All deadlines to be understood as 12 NOON on each respective day)

01 Jan08 Jan15 Jan22 Jan29 Jan05 Feb12 Feb19 Feb26 Feb04 Mar11 Mar18 Mar25 Mar01 Apr08 Apr15 Apr22 Apr29 Apr06 May13 May20 May27 May03 Jun10 Jun17 Jun24 Jun01 Jul08 Jul15 Jul22 Jul29 Jul05 Aug12 Aug19 Aug26 Aug02 Sep09 Sep16 Sep23 Sep30 Sep07 Oct14 Oct21 Oct28 Oct04 Nov11 Nov18 Nov25 Nov02 Dec09 Dec16 Dec23 Dec30 Dec

13 Nov20 Nov04 Dec10 Dec28 Dec31 Dec08 Jan15 Jan21 Jan28 Jan04 Feb11 Feb

18 Feb03 Mar10 Mar16 Mar23 Mar01 Apr08 Apr15 Apr22 Apr28 Apr06 May13 May20 May27 May03 Jun10 Jun17 Jun24 Jun01 Jul08 Jul15 Jul22 Jul29 Jul05 Aug12 Aug19 Aug26 Aug02 Sep09 Sep16 Sep23 Sep30 Sep07 Oct14 Oct21 Oct28 Oct04 Nov11 Nov

18 Nov

25 Nov02 Dec17 Dec31 Dec07 Jan14 Jan21 Jan28 Jan03 Feb10 Feb17 Feb24 Feb

02 Mar16 Mar23 Mar31 Mar07 Apr14 Apr21 Apr28 Apr05 May12 May19 May26 May02 Jun09 Jun15 Jun23 Jun30 Jun07 Jul14 Jul21 Jul27 Jul03 Aug11 Aug18 Aug25 Aug01 Sep08 Sep15 Sep22 Sep29 Sep06 Oct13 Oct20 Oct27 Oct03 Nov10 Nov17 Nov24 Nov

01 Dec

03 Dec10 Dec18 Dec07 Jan14 Jan21 Jan28 Jan04 Feb11 Feb18 Feb25 Feb03 Mar

10 Mar24 Mar31 Mar07 Apr14 Apr21 Apr28 Apr05 May12 May19 May26 May02 Jun09 Jun15 Jun23 Jun30 Jun07 Jul14 Jul21 Jul28 Jul04 Aug11 Aug18 Aug25 Aug01 Sep08 Sep15 Sep22 Sep29 Sep06 Oct13 Oct20 Oct27 Oct03 Nov10 Nov17 Nov24 Nov01 Dec

08 Dec

03 Dec10 Dec18 Dec07 Jan14 Jan21 Jan28 Jan04 Feb11 Feb18 Feb25 Feb03 Mar

10 Mar24 Mar31 Mar07 Apr14 Apr21 Apr28 Apr05 May12 May19 May26 May02 Jun09 Jun15 Jun23 Jun30 Jun07 Jul14 Jul21 Jul28 Jul04 Aug11 Aug18 Aug25 Aug01 Sep08 Sep15 Sep22 Sep29 Sep06 Oct13 Oct20 Oct27 Oct03 Nov10 Nov17 Nov24 Nov01 Dec

08 Dec

21 Dec04 Jan11 Jan18 Jan25 Jan01 Feb08 Feb15 Feb22 Feb29 Feb07 Mar14 Mar

21 Mar04 Apr11 Apr18 Apr25 Apr02 May09 May16 May23 May30 May06 Jun13 Jun20 Jun27 Jun04 Jul11 Jul18 Jul25 Jul01 Aug08 Aug15 Aug22 Aug29 Aug05 Sep12 Sep19 Sep26 Sep03 Oct10 Oct17 Oct24 Oct31 Oct07 Nov14 Nov21 Nov28 Nov05 Dec12 Dec

19 Dec

COMBINED WITH THE 1 APRIL 2016 ISSUE

COMBINED WITH THE 30 DECEMBER 2016 ISSUE

Page 8: Media Kit - People Magazine...It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots,

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insert rate card2016

ALL NON-STANDARD bOUND INSERTS REQUIRE

PRE-INSERTION.R445 PER 1 000 COPIES

LOOSE INSERTS LARgER ThAN 32 PAgES REQUIRE bAggINg

R865 PER 1 000 COPIES

R340R500R550R600R700R800R900R950

R1 050R1 150R1 250R1 350R1 400R1 500R1 550R1 500R1 650R1 750R1 800R1 850

R48R70R77R84R98R112R126R133R147R161R175R189R196R210R217R210R231R245R252R259

R388R570R627R684R798R912

R1 026R1 083R1 197R1 311R1 425R1 539R1 596R1 710R1 767R1 710R1 881R1 995R2 052R2 109

R 400R 550R 600R 700R 800R 850R 950

R56R77R84R98R112R119R133

R456R627R684R798R912R969

R1 083

24

6+810+12

16202432364044485256606468727680

PAgES COST VAT TOTAL COST VAT TOTAL

LOOSE PRE-PRINTED INSERTS

(PER 1000)

BOUND/STITCHED PRE-PRINTED INSERTS

(PER 1000)

TIP-ONS, GATEFOLDS, PRODUCT SAMPLES, BAGGING AND ANY OTHER NON-STANDARD

INSERTS - PRICE PROVIDED ON APPLICATION

Page 9: Media Kit - People Magazine...It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots,

2016

digital rate card

WEb bANNERS

RICh MEDIA (excl design)

VIDEO

Leaderboard Half pageMPU/IslandMobile bannerRoad block/Talking bannersHomepage takeover

Site skin/wallpaper

R350 CPMR350 CPMR350 CPMR150 CPMR650 CPM

R1 000 CPM R2 000 - R 5000 p/day

R650 CPM

R400 CPMPop up, expanding ads, overlay, Instream

728 x 90300 x 600300 x 250

320x50 All 4 of the above

CPM rate flat rate p/day

CPM rate

EMAIL MARKETINg (INCL DESIgN & DEVELOPMENT)

500x500 max

Editorial mention

Max size: 40kb

Branded newsletter

ELEMENT PLACEMENT SIZES COST

ONLINE CONTENT SyNDICATION

NATIVE/CONTENT MARKETINg

DIgITORIAL

SOCIAL MEDIA

DIgITAL ExTENSIONS

Sponsored editorial feature Advertorial video execution

Newsletter mention

Newsletter banner

Promo mailer All costs based on subscriber base

Recipes Feature (500 words) - Décor, Health, Agriculture, Celebrity, TravelFeature - Fashion, Beauty Images only (Fashion and Beauty)Video

Native articleNative articlesNative article seriesNative article series incl Search

Standard digitorial

** Standard digitorial incl Search

Competition Digitorial hosting feePremium digitorial

** Premium digitorial incl Search

Digitorial hosting fee

** Facebook, Twitter or Instagram Social Media adspend ** Facebook app and hosting Ecards

Microsite/websiteInteractive calendar/countdownSectional sponsorshipSMS/USSD campaignNavigation tab

1 article 2 articles

4 articles (R5 500 p/article)R3 000 PPC adwords per

article + 15% management fee

One pager - branded top and bottom banners

R5 000 PPC adwords + 15% management

One pageWith or without updates

Max 3-5 pages. Incl content creation, design and development

R5 000 PPC adwords + 15% management

With or without updates

Per post (excl adspend)Cost plus 15% management fee

Design cost

R850 p/h development feeR850 p/h development fee

Cost depends on # of pageviews

Incl imageExcl images

Min 3 images Per image cost

*POA *POA

R2 500 - R5 000

R1 000 - R5 000

R5 500 - R8 000

R1 500R1 500

R2 500R300

R5 000

R5 500R9 000

R16 000R29 800

R12 000

R17 750

R3 500R5 000/R8 000

R15 000

R20 750

R7 000/R12 000

R2 900*POA*POA

R1 500

*POA*POA*POA*POA

R5 500 - R10 500

ALL RATES ARE CPM (COST PER THOUSAND IMPRESSIONS). RATES SUBjECT TO CHANGE wITH 2016 SUPPLIER INCREASES. COST IS SUBjECT TO CLIENT BRIEF, ACTIVATION MECHANISM, PRODUCTION REqUIREMENTS AND EDITORIAL APPROVAL.

ALL PRICES INCLUDE AGENCY COMMISSION. ALL PRICES ExCLUDE VAT, AND ARE SUBjECT TO THE STANDARD TERMS AND CONDITIONS OF CAxTON MAGAzINES. IF CONTENT IS SUPPLIED ‘BOOkED AS’, NO CHANGES wILL BE MADE ExCEPT AGREED UPON OTHERwISE.

*POA - PRICE ON APPLICATION ** ADSPEND HIGHLY RECOMMENDED SET OF 4 DISPLAY BANNERS DESIGN COST: R2000. STUDIO DESIGN OR CONTENT CREATION FEE: R1000 PER HOUR. DIGITAL DEVELOPMENT FEE: R850 PER HOUR.

ALL COSTS ExCL CONTENT CREATION ExCEPT SOCIAL MEDIA. ADSPEND CHARGED AT 15% MANAGEMENT FEE.

Page 10: Media Kit - People Magazine...It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots,

82 rooi rose Mei 201382 rooi rose Mei 2013

cLA

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classifieds2016

For terms and conditions refer to Caxton Magazines’ general conditions.

3 x 1 30mm height x 47mm width

6 x 1 60mm height x 47mm width

6 x 2 60mm height x 116mm width

12 x 1 120mm height x 47mm width

6 x 4 60mm height x 200mm width

12 x 2 120mm height x 116mm width

24 x 2 240mm height x 116mm width

12 x 4 120mm height x 200mm width

R478.60

R957.28

R1 914.47

R1 914.47

R3 828.95

R3 828.95

R7 657.89

R7 657.89

R545.60

R1 091.30

R2 182.50

R2 182.50

R4 365.00

R4 365.00

R8 730.00

R8 730.00

SIZEFULL COLOUR

PRICEExCL VAT

PRICEINCL VAT

ADVERT SIZES:300 DPI, CMyK, PDF FORMAT

Contact UsNATAShA KOCKTel: 011 889 0825 | Fax: 086 513 9743Email: [email protected]

NICOLETTE PRESSLINTel: 011 889 0983 | Fax: 086 514 0852Email: [email protected]

RENE’ MOONSAMyTel: 011 889 0890 | Fax: 086 514 0032Email: [email protected]

ShANTAL PILLAyTel: 011 293 6104 | Fax: 086 596 0984Email: [email protected]

gARy WIUMTel: 011 889 0885 | Cell: 072 749 6029Fax: 086 599 3699Email: [email protected]

ROWENA SINghTel: 011 889 0814| Cell: 079 568 6025Fax: 086 513 6469Email: [email protected]

ChARMAINE PILLAI Tel: 011 449 1064 | Fax: 086 518 8055E-mail:[email protected]

Page 11: Media Kit - People Magazine...It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots,

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2016

WEEK ISSUE DATEbOOKINg/MATERIAL

ON SALE DATE

WEEK 1WEEK 2WEEK 3WEEK 4WEEK 5WEEK 6WEEK 7WEEK 8WEEK 9WEEK 10WEEK 11WEEK 12WEEK 13WEEK 14WEEK 15WEEK 16WEEK 17WEEK 18WEEK 19WEEK 20WEEK 21WEEK 22WEEK 23WEEK 24WEEK 25WEEK 26WEEK 27WEEK 28WEEK 29WEEK 30WEEK 31WEEK 32WEEK 33WEEK 34WEEK 35WEEK 36WEEK 37WEEK 38WEEK 39WEEK 40WEEK 41WEEK 42WEEK 43WEEK 44WEEK 45WEEK 46WEEK 47WEEK 48WEEK 49WEEK 50WEEK 51WEEK 52WEEK 53

01 Jan08 Jan15 Jan22 Jan29 Jan05 Feb12 Feb19 Feb26 Feb04 Mar11 Mar18 Mar25 Mar01 Apr08 Apr15 Apr22 Apr29 Apr 06 May13 May20 May27 May03 Jun10 Jun17 Jun24 Jun01 Jul08 Jul15 Jul22 Jul29 Jul05 Aug12 Aug19 Aug26 Aug 02 Sep09 Sep16 Sep23 Sep30 Sep07 Oct14 Oct21 Oct28 Oct04 Nov11 Nov18 Nov25 Nov02 Dec09 Dec16 Dec23 Dec30 Dec

21 Dec04 Jan11 Jan18 Jan25 Jan01 Feb08 Feb15 Feb22 Feb29 Feb07 Mar14 Mar

Combined21 Mar04 Apr11 Apr18 Apr25 Apr02 May09 May16 May23 May30 May06 Jun13 Jun20 Jun27 Jun04 Jul11 Jul18 Jul25 Jul01 Aug08 Aug15 Aug22 Aug29 Aug05 Sep12 Sep19 Sep26 Sep03 Oct10 Oct17 Oct24 Oct31 Oct07 Nov14 Nov21 Nov28 Nov05 Dec12 Dec

Combined19 Dec

03 Dec10 Dec18 Dec07 Jan14 Jan21 Jan28 Jan04 Feb11 Feb18 Feb25 Feb03 Mar

Combined10 Mar24 Mar31 Mar07 Apr14 Apr 21 Apr28 Apr05 May12 May19 May26 May02 Jun09 Jun15 Jun23 Jun30 Jun07 Jul14 Jul21 Jul28 Jul04 Aug11 Aug 18 Aug25 Aug01 Sep08 Sep15 Sep22 Sep29 Sep06 Oct13 Oct20 Oct27 Oct03 Nov10 Nov17 Nov24 Nov01 Dec

Combined08 Dec

for more information, please contact gary Wium, Classifieds sales Manager, on 011 889 0885 or [email protected]

Page 12: Media Kit - People Magazine...It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots,

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for more information,

please contact: reinhard lotz,

Group Marketing Manager

[email protected]

caxton events provides the opportunity to engage with readers on a more intimate level. Whether the event concept is small or majestic, caxton events puts the stylish people stamp on every project, scouting the hottest venues and most in-demand décor trends to ensure your brand integration makes maximum impact. Events are designed based on client requirements and a tailor-made package is applied to each function ensuring maximum consumer engagement.

Page 13: Media Kit - People Magazine...It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots,

CAXTONmagazines

JOhANNESbURg 368 Jan Smuts Avenue, Craighall, 2196 • PO Box 1610, Parklands, 2121 • tel 011 889 0600

DURbAN 1st floor, 8 Richefond Circle, Ridgeside Office Park, Umhlanga Ridge • tel 031 536 8165

CAPE TOWN Uitvlugt, 3 Howard Drive, Pinelands • tel 021 530 8600

caxtonmags.co.za