media kit & rate card 2019 · 2019. 6. 16. · 19.039 91.357* 679.161* downloads (android and...

MEDIA KIT & RATE CARD 2019

Mountainbike.be continues to evolve.Since its launch in 2000, Mountainbike.be has grown into the largest mountain biking communi-ty in the BeNeLux region.

In recent years, the digital world has undergone a true revolu-

tion, with a continuous stream of innovations. With this in

mind, we always try to provide our visitors with the most

user-friendly tools, whether on the web, mobile or with our

handy App. Every platform of Mountainbike.be is uniquely

designed to bring the most useful information to cyclists.

With a daily reach of around 8,000, with 20,000+ unique

visitors in the fall and winter months, Mountainbike.be

ranks amongst the largest cycling media groups in the

BeNeLux region.

Partnering with Mountainbike.be, how does that actually work?

Those who have already worked with us are a bit familiar with

our approach. Or better yet, they know what we stand for.

In order to meet advertiser or agency expectations, it is

important for us to communicate as transparently as possi-

ble about how we work. This avoids any unpleasant surprises

down the road.

2000desktop version

creation

Spring2015

mobile versionlaunch

June2015launch of

calendar application Android

August2015launch ofthe IOS

calendar application

INDUSTRY LEADERS FOR 18+ YEARS

We strongly support the slogan "Share to multiply".

Knowledge has that special property of growing when it’s

shared. Exchanging knowledge, experience and insights is

guaranteed to lead to better results. That’s why we are

always available to our advertiser. By sharing information, it

helps to ensure deeper, more thorough market research and

analysis in both campaign results and also in our own data

and insights.

Mountainbike.be helps you to efficiently bring your brand,

products and organization to the attention of your target

audience.

We already received the confidence of:Alpinesingletrack • Andorra • Barracuda • BBB Cycling • Bike-to-Travel • Birzman • Broederlijk Delen • Enervit • Canyon • Castelli •

DMT • D'Store • First Class Nutrition • Flowtrack Bike • FSA • Get the Outdoor in • G-Skin • Kilimanjaro Bike Trail • Kipeo • Lazer •

Merida • Mondraker • NoDrugs • NowCompany • Polar • QM • Roc du Maroc • Scott • Sealskinz • Selle San Marco • Shimano •

Sportful • Sportune • Sunparks • Teamkleding.be • Trek • Velofollies • Wiley-X...

Midsummer2019

launch ebikenieuws.be & -.nl website,desktop & mobile version

+ update app Android & IOS

REACH BASED ON LANGUAGEDutch: 89%

Other: 2,4%English: 8,6%

REACH BASED ON LOCATIONBelgium: 87%

Other: 4%Netherlands: 9%

19.039

91.357*

679.161*

Downloads (Android and iOS)

Sessions average each month (Android and iOS)

Page views average each month (Android and iOS)

Ø 1.757.496pageviews/month

Ø 453.899visitors/month

Ø 391.030UNIQUE visitors/month

Ø 3,9pages/visit

VISITORS PAGES PAGE VIEWS

CALENDAR APP REACH

MOUNTAINBIKE.BE WEBSITE

4 pag. 3,7 pag. 3,8 pag.

desktoptabletsmartphone

Ø 3,75 pag.mobile

46%mobile

54% 31,5% 14,5%

desktop

tabletsmartphone

46%mobile

*Data on base of 15.11.2017 till 15.11.2018

*Data on date of 11.2018

REACH DESKTOP & MOBILE

+ 47%GROWTH SINCE

11.2017

+ 45%GROWTH SINCE

11.2017

Ø 12.856UNIQUE visitors/day

desktop

tabletsmartphone

45% 59% 41% 25% 14% 16%forum forum forumcontent content content

Ø 57.781page views/day

53,9%desktop

Ø 936.498page views/month

52%desktop

Ø 231.314visitors/month

Ø 215.209UNIQUE visitors/month Ø 4,04 pag.

desktop

Ø 3,9pages/visit


Practical and complete.Mountainbike.be serves as the ultimate reference for

off-road cyclists. It has the most comprehensive organized

cycling events calendar for Belgium and the Netherlands. In

addition to providing the most complete calendar available,

and the absolute latest news from the MTB peloton, Moun-

tainbike.be also examines the latest products including

those so new that they are not yet available on the market.

Mountainbike.be was created in 2000. Since then, the site

has undergone many facelifts. Even during times of such

rapid technological evolution, our desktop version still

accounts for around 54% of our total number of visitors.


DESKTOP REACH

SPECIFIC PAGES

ADVERTORIAL

1

HOME PAGE & FORUM PAGES

Leaderboard: 728 x 90 px(always on top of page)

2 Billboard: 970 x 250 px(always on top of page)

3 Medium rectangle: 300 x 250 px

9 Banner: 468 x 60 px(always at the bottom of a content page)

10

+

TT-Banner: 285 x 60 px(only available for events and only at calendar pages)

11 Link-partnerbanner: 285 x 60 px(only at link page and random at the home page)

4 Quart banner: 300 x 120 px

5 Half page: 300 x 600 px

6 Splash/popup:size to discuss

7 Site-take-over:side walls + leaderboard or medium rectangle

x

1

3

4

7

7

7 7

2

9

11

at the bottom of an article

at calendar pages

home page and forum page

10

Article with commercial influence with the possibilityto integrate 2 links, including photos.The advertorial runs through the entire news stream and is also archived.

DESKTOP AD SIZES

5

6

8Floorad: 728 x 90 px(bottom position)

8

"Simplicity is key"Since 2015, Mountainbike.be is also available on all mobile

devices. No 'responsive skin' as is usually used to display a site

on a mobile device. Instead we opted for a simple, handy and

fast-working layout. A few 'swipes' from top to bottom is all

it takes to get all information that’s available on our desktop

version. Half of our total visitors are now using our mobile

version.

M.MOUNTAINBIKE.BE ON SPECIFIC PAGES

1 Mobile leaderboard: 320 x 50 px

2

3

4Large Mobile Banner: 320 x 100 px

Full page - interstitial: 320 x 480 px - 3” with cap 1.

TT-Banner: 285 x 60 px(only available for eventsand only on calendar pages)

Link-partnerbanner: 285 x 60 px(only at link pageand random at the home page)

x

3

1


Ø 175.821UNIQUE visitors/month

Ø 820.998page views/month

Ø 3,8pages/visit

8,8% 32,6%

tablet smartphone

14,5% 31,5%

tablet smartphone

3,7 pag. 3,9 pag.

tablet smartphone


MOBILE REACH

MOBILE AD SIZES

3

Handy, handier, handiest!Have you ever headed out for an organized bike ride on a Saturday or

Sunday morning only to realize that all you remembered was its town

name? "Where was that starting location again?" you ask yourself in

the car at dawn on your way there. Well, in cases like these, the Moun-

tainbike.be calendar app is your best friend. In just a few clicks, you

have not only your answer but route guidance if necessary.

Reach active cyclists!A lot of cyclists simply can't live without our calendar! And since the

summer of 2015, the calendar is also available through our handy calen-

dar App for use on mobile devices. This App is clearly a hit as it has

already been installed about 20,000 times. If you want to reach the

active cyclist, our smartphone app is the ideal platform for your

campaigns!

CALENDAR APP

Mobile Leaderboard: 320 x 50 px(always at the bottom of a page)

Full page - interstitial: 320 x 480 px - 3” with cap 1.

1

2

x

2

SESSIONS PAGE VIEWS

679.161page views/month

(Android & iOS)

91.357sessions/month(Android & iOS)

1


CALENDAR APP REACH

CALENDAR APP AD SIZES

200%

GROWTH SINCE

JUNE 2015

Share to multiply!Originally with only a Facebook page, then with a Twitter account and

recently with an Instagram page, Mountainbike.be has followed the

trend of latest developments in social media. As the central point of

the BeNeLux mountain bike community, we feel it is our job to contin-

ue with keeping a keen eye out on the latest trends and hypes so that

our platform is always up-to-date and remains in the forefront of the

industry. Again…our motto is "Share to multiply".

facebook.com/Mountainbike.beReach: 14.782 followers

twitter.com/MountainbikebeReach: 2.022 followers

instagram.com/mountainbikebe/Reach: 2.133 followers

SOCIAL MEDIA CAMPAIGNS

MAILINGS

MailingsReach: ca. 36.000 followers

Possibility of sending campaigns to our approximately 36,000 members with the possibility of list segmentation.

Possibility to send campaigns to our followers. +

+

+

+ Advertiser only pays per uniquely opened mail.

All mailings are sent and monitored via MailChimpin accordance with the recent GDPR.

*Data on date of 30.11.2018

SOCIAL MEDIA & COMMUNITY

PRIVACY

PROOF !

PARTNERS... OFFER MORE TO EACH OTHER!

CONTENT MARKETING

The way to connect with customers is by offering relevant content. Content that really helps the custom-er/reader. Content that ensures communication and interaction. An advertorial that is also archived after the traditional news stream, that can be found at a later date on our online platform. This is why an adverto-rial or video article on Mountainbike.be is the right choice for you..

Advertorial: € 350,00 Advertorial + social media package (Facebook, Twiter, Instagram): € 550,00 Advertorial + social media package (8 advertorials on an annual basis): € 3.500,00

NEW SECTION: BIKE TRAVEL

It goes without saying that bicycle tourism has become quite popular in recent years. This is why we created a specific section on Mountainbike.be dedicated to all things related to this topic. Looking for a suitable region or a nice overnight stay for your recreational cycling holiday, or maybe you’d like more info about that challenging race abroad? Our bicycle travel section offers you the possibility to advertise directly to your target market. Advertorial: € 350,00 Advertorial + social media packaget (Facebook, Twiter): € 550,00 Advertorial + link partnership: € 850,00 Experience report from our editor (Facebook, Twiter, Instagram): to be discussed

NEWSECTION!

MOUNTAINBIKE.BE - PARTNER

You clearly see our value and want to become a partner of Mountainbike.be? We sincerely appreciate this, which is why we offer our “year partners” many benefits. Spend a minimum of € 8,000 on display, content or mailing campaigns and be awarded with the "year partner" label!

“Year partners” receive (in addition to desired display, content or mailing package): Discount according to rate card for multiple display campaigns. Free social media package for all articles (tests, product news ...). Free placement of articles in the news slider at the top of the page. Free product tests and unlimited product news. Free mobile leaderboard on our calendar App.

LINK PARTNER - FORMULA

We have recently begun to offer advertisers a link partner formula. Participating advertisers are given the option to switch their banners 4 times per year. In addition to a free link to their website, all advertisers receive on this link page banner space in their chosen section. In addition, the banner is also shown randomly on all pages as a link partner. Link partner (incl. 4 banners on an annual basis): € 600,00

NEW!

Rates excl. taxes.

DISPLAY - DESKTOP + MOBILE

RATE CARD 2019

Quart

Banner

Medium rectangle

Half page

Leaderboard

Billboard

Floor ad¹

Mobile leaderboard²

Large Mobile banner²

Splash - pop-up

Full page

TT-banner

Link partner

300 x 120 px

468 x 60 px

300 x 250 px

600 x 300 px

728 x 90 px

970 x 250 px

728 x 90 px

320 x 50 px

320 x 100 px

custom

320 x 480 px

285 x 60 px

285 x 60 px

1 week

1 week

1 week

1 week

1 week

1 week

1 week

1 week

1 week

CPM

CPM

3 weeks

1 year

160.000

70.000

200.000

200.000

230.000

230.000

60.000

115.000

115.000

--

--

150.000

not available

40.000

40.000

70.000

70.000

70.000

70.000

40.000

40.000

40.000

--

--

250.000

not available

MAILINGS

PRIVACYPROOF !

VISITORSPAGE VIEWSSIZE PERIOD

Our mail file, gradually built up since the creation of Mountainbike.be, is an excellent way to personally convey your message to your correct target group. Our mailings are sent completely according to the GDPR guidelines via MailChimp platform.

We have approximately 36,000 e-mail addresses. Opening ratio is around 30%..Segmentation is only possible on extension (.be, .nl, ...)

You only pay per uniquely opened e-mail: € 0,30 Number of uniquely opened emails is calculated 1 week after sending, based on MailChimp report.

Segmentation cost: + € 300,00

Banners must be supplied in accordance with our guidelines or can be supplied by our services at an additional cost.Reach in terms of page views and visitors can deviate from the specified number due to various parameters such as holiday periods, high or low season ...Statistics are only for campaigns published on desktop, mobile and tablet, so excluding application impressions.

Mailing files must be supplied in accordance with our guidelines or can be supplied by our services at an additional cost.

SOCIAL MEDIA

DESKTOP & MOBILE • SOCIAL MEDIA • COMMUNITY

--

€ 8,00

€ 4,00

€ 4,50

€ 4,00

€ 5,00

€ 11,00

€ 4,00

€ 5,00

n.t.b.

€ 80,00

--

--

-5%

-5%

-5%

-10%

-10%

-10%

-5%

-5%

-5%

-10%

-5%

--

--

-10%

-10%

-10%

-15%

-15%

-15%

-10%

-10%

-10%

-15%

-10%

--

--

-15%

-15%

-15%

-20%

-20%

-20%

-15%

-15%

-15%

-20%

-15%

--

--Rates excl. taxes.

Rates excl. taxes.

desktop tabletphone app

€ 300,00

€ 400,00

€ 700,00

€ 900,00

€ 800,00

€ 1.000,00

€ 600,00

€ 450,00

€ 600,00

to discuss

€ 500,00**

€100,00

€ 600,00

€ / PERIOD € / CPM*

* Min. 10.000 impressions.** Fixed rates on weekly basis, only available 01.04 - 31.07¹ With cap1 per 15 minutes.² Not always available, on request. Extra ‘mobile leaderboard’ to be supplied.

%2X OF 20K 4X OF 80K 8X OF 160K

+ +

Make good use of our followers on social media! Boost your product test, product news or advertorial by "sharing" it with our Facebook, Instagram and Twitter followers. This creates much more traffic to your article, promotion and / or campaign.

Social media package (Facebook, Instagram, Twitter): € 300,00 Boost for 1 product test, product news or advertorial.

DISCOUNT

media kit & rate card 2019 · 2019. 6. 16. · 19.039 91.357* 679.161* downloads (android and...

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