media kit - rutgers magazinemagazine.rutgers.edu/sites/magazine/files/magazine_mediakit_jan17.pdf1...

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Welcome

Rutgers Magazine is the university publication for alumni, faculty, staff, and friends of Rutgers,

The State University of New Jersey. Published three times a year by the university, the magazine

presents a rich medley of feature stories, news, and vibrant photography that keeps readers abreast

of developments at Rutgers—from faculty research initiatives, to student and academic life, to alumni

accomplishments.

Most important, Rutgers Magazine—with a circulation of over 450,000 that goes to Rutgers

alumni and more (265,000 of whom alone reside in New Jersey)—keeps readers connected to

their alma mater, which is considered one of the nation’s premier public research universities as an

undergraduate, graduate, and continuing education institution of higher learning. Rutgers Magazine

is valued among its alumni readers, according to an independent survey conducted by the Council

for Advancement and Support of Education (CASE) and Qualtrics. It demonstrated that close to 100

percent of readers surveyed make a point not only to look at every issue that arrives at their home,

but also spend a considerable amount of time reading it.

For advertisers, the award-winning Rutgers Magazine delivers an affluent, influential, and engaged

readership nationwide in a respected editorial environment, delivered in a professionally edited and

attractive package featuring among the best graphic design found in alumni magazines.

THE MAGAZINE FOR ALUMNI AND FRIENDS OF THE STATE UNIVERSITY OF NEW JERSEY

w i n t e r 2 0 1 6 6 1

Years of studying animals at sea and on land convinced scientist

Carl Safina that many creatures in nature think, express emo-

tion, and communicate. In his new book, Beyond Words: What

Animals Think and Feel (Henry Holt and Company, 2015),

Safina GSNB’82,’87 couples personal observations of wildlife

with the best field research available to create a thought-pro-

voking portrait of the distinct and complex lives of animals.

For the project, Safina, who earned a Ph.D. in ecology from Rutgers, visited elephant herds at

Amboseli National Park in Kenya, wolf packs at Yellowstone National Park, and orca pods in the Pacific

Northwest. A clear pattern emerged. These animals know who they are, he says. “We have the same

6 0 m a g a z i n e . r u t g e r s . e d u

Mammals—such as elephants, wolves, and killer whales—are capable of an impressive capacity to think and have a host of emotions. Alumnus Carl Safina,

a renowned animal behaviorist, has dedicated his life to observing, studying, and writing about their little-understood gifts—and rightful place on Earth.

By Angela Delli Santi

Alumnus Carl Safina says that teenaged elephants, like humans, usually don’t make good mothers and are likely to inadvertently expose their offspring to the kinds of dangers that an older, more mature elephant would not. The most successful elephants are those who have babies in their 30s and 40s, when they are more confident in their maternal abilities.

Carl Safina will be speaking at Rutgers on April 12, 2016.

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The Magazine for Alumni and Friends of The State University of New Jersey | Winter 2016

TAKING REVOLUTIONARY STEPS • A RUTGERS TEST FOR LYME • WHAT ANIMALS THINK

Mason Gross

alumni bring

Marvel and DC Comics

characters

to life

Cover i_10.indd 1 1/29/16 10:44 AM

Media Kit

Advertisers contact:

Pamela [email protected]

Rutgers MagazineRutgers, The State University of New Jersey96 Davidson RoadPiscataway, NJ 08854-8062magazine.rutgers.edu

STUCK IN JOB SECURITY • RUTGERS HALL OF DISTINGUISHED ALUMNI • WOMEN AND WALL STREET

The Magazine for Alumni and Friends of The State University of New Jersey | Spring 2016

‘America Converges Here’The 250Th AnniversAry CommenCemenT

President Obama calls Rutgers,

and its rich history, a mirror of

the best in the nation’s evolution

Cover_Obama_v2.indd 1 5/26/16 2:12 PM

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Advertising Rates

Rutgers Magazine accepts only full-page, half-page, and quarter-page advertisements (the inside-front, inside-back, and back covers are reserved for full-page ads only).

1x 2x 3xFull Page $9,450 $8,846 $8,314Full Page (inside-front cover) $11,317 $10,822 $10,392Full Page (back cover) $12,024 $11,303 $10,624Full Page (inside-back cover) $10,750 $10,092 $9,486Two-Page Spread $15,923 $15,445 $14,964Half Page $5,582 $5,247 $4,934Quarter Page $2,856 $2,634 $2,487

All rates are gross. No additional charge for bleed.

Calendar of Publication Dates

Rutgers Magazine is published three times a year.

Spring Issue 2017:Space reservation: April 3Art deadline: May 1

Fall Issue 2017: Space reservation: September 8Art deadline: October 5

Winter Issue 2018:Space reservation: December 1Art deadline: January 5


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Alabama 475Alaska 157Arizona 2,382Arkansas 207California 13,659Colorado 2,481Connecticut 4,431Delaware 1,821District of Columbia 1,158Florida 14,654Georgia 3,815Hawaii 454Idaho 222Illinois 2,601Indiana 832Iowa 302Kansas 352Kentucky 484Louisiana 401Maine 1,049Maryland 7,079Massachusetts 6,323Michigan 1,442Minnesota 857Mississippi 176Missouri 686

Montana 205Nebraska 190Nevada 827New Hampshire 1,143New Jersey 265,407New Mexico 657New York 23,367North Carolina 5,608North Dakota 39Ohio 2,354Oklahoma 270Oregon 1,127Pennsylvania 19,598Puerto Rico 256Rhode Island 759South Carolina 2,111South Dakota 104Tennessee 1,062Texas 4,989Utah 337Vermont 895Virginia 7,165Washington 2,042West Virginia 308Wisconsin 740Wyoming 95

Atlantic 4,002Bergen 22,884Burlington 15,648Camden 18,274Cape May 1,271Cumberland 1,349Essex 20,941Gloucester 6,642Hudson 11,664Hunterdon 7,167Mercer 12,280

Middlesex 40,563Monmouth 23,807Morris 17,270Ocean 10,512Passaic 8,337Salem 691Somerset 18,757Sussex 2,947Union 17,158Warren 2,618

By State

New Jersey by County


Media Kit

Alumni Circulation

Rutgers Magazine is sent to the homes of over 430,000 alumni—more than 265,000 of whom live in New Jersey. College educated and affluent, they represent a demographic penetration and subscription base beyond the reach of all New Jersey-based magazines.



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Demographics

Rutgers Magazine has a total circulation of over 450,000: over 430,000 alumni and about 25,000 faculty, staff, and other members of the Rutgers community. College educated and affluent, they represent a demographic penetration and subscription base beyond the reach of all New Jersey-based magazines.

Rutgers alumni by age ranges*:

17,074 under 2583,711 25–3480,075 35–44 83,083 45–5469,970 55–6480,175 65 and over

Rutgers alumni by gender*:

208,284 female205,692 male


Media Kit

Rutgers alumni by degrees earned:

318,230 undergraduate degrees94,013 master’s degrees51,143 doctoral degrees479,910 multiple degrees

Rutgers full- and part-time faculty and staff across all campuses:

9,000 faculty15,400 staff

Rutgers Magazine is valued among its alumni readers, according to an independent survey:

How often do you typically read Rutgers Magazine?

A majority of alumni makes a point to read every issue.

How much of each issue do you read?

Close to 100 percent of alumni read a good portion of every issue.

Source: Council for Advancement and Support of Education (CASE) and Qualtrics, 2009.

* Totals differ by category due to self-reported data.



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Advertising Policy

Rutgers Magazine is intended to promote Rutgers and its programs, and to engender loyalty and enthusiasm for the institution among the alumni, university community, and friends of the university. Rutgers Magazine welcomes advertisements for goods and services of interest and value to its readership so long as the nature of the goods and services is consistent with the magazine’s limited purposes. For this reason, all contents of advertisements are subject to the publisher’s approval. Advertising is accepted pursuant to the following policy guidelines, and Rutgers Magazine reserves the right to reject or cancel any advertisement. Rutgers Magazine will not accept advertisements for tobacco, alcohol, illegal goods or services, or that promote services or advocate positions that the publisher deems inconsistent with the mission of the university or the magazine, or both.

• Advertisements constituting personal attacks on individuals in either the public or private sphere are unacceptable.

• In order to retain its current periodical nonprofit mailing status, the magazine is unable to accept advertising promoting credit cards, travel, or insurance.

• Advertisements that simulate editorial content must be clearly labeled ADVERTISEMENT.• Advertisements from other institutions of higher learning are not accepted.

Copy and Content Regulations

In the decision to reserve advertising space, the advertiser and its agency agree to the following conditions:

• Use of the university name and all associated trademarks and service marks of the university, the formal and informal seal, the intercollegiate athletics trademarks, or distinctive scenes or landmarks on Rutgers’ campuses is restricted to those advertisers who have obtained the written consent of Rutgers University. For permission and questions, contact Elyse Carlson at [email protected]. Alumni charter groups may use the university’s marks and logos in compliance with university procedures and policies, and must identify their charter group as a chartered organization of the Rutgers University Alumni Association. For assistance and questions, contact Lara De Meo Hoyt at [email protected].

• Rutgers Magazine accepts only full-page, half-page, and quarter-page advertisements; classified advertisements are not accepted.

• All advertisements are accepted and published by the publisher upon the representation that the agency and advertiser are authorized to publish the entire contents and subject matter thereof.

• In consideration of the publisher’s acceptance of any advertisement for publication, the agency and advertiser agree to indemnify and hold the publisher harmless from and against any loss or expense, including without limitation reasonable attorney’s fees, arising out of publication of such advertisement, including without limitation those resulting from claims or suits for libel, violation of rights of privacy, plagiarism, and copyright and trademark infringement.

• The publisher shall not be liable for consequential damages if for any reason Rutgers Magazine chooses not to publish an advertisement.

• Advertisers may not cancel a space-reservation order or make changes to the ad after the art deadline.• Rutgers Magazine is not responsible for any error in an advertisement after the advertiser

has approved its contents.


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Advertisement Specifications

Space Nonbleed BleedFull page 7” x 9.375” 8.437” x 10.75”Half-page horizontal 7” x 4.562” N/AHalf-page vertical 3.375” x 9.375” N/AQuarter page 3.375” x 4.562” N/A

Magazine Trim Size: 8.187” x 10.5”

Accepted graphic file format: Adobe Acrobat PDF • PDF/X-1a file or high resolution PDF (300dpi with fonts embedded). • CMYK files only. All spot colors, including Pantone and RGB colors must be converted

to process (CMYK).

Document setup: • Document page size should match the trim size of your ad space. • Text elements and nonbleeding elements should be kept .25” away from the magazine trim size. • Bleeds should extend .125” beyond trim and added to all sides of the page.

Copy restrictions: Publisher reserves the right to reject advertising materials.

Copy responsibility: Advertisers are solely responsible for the content of their advertisements placed and printed. Publisher accepts no responsibility for typographical errors.

Position guarantees: Position is guaranteed for covers only, although every effort is made to accommodate specific requests.

Shipping: Space contracts, insertion orders, camera-ready copy, and proofs should be addressed to:

Pamela Blumenson Rutgers Magazine 96 Davidson Road Piscataway, NJ 08854 848-445-1950 [email protected]


Media Kit


updated January 2017



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