media kit...supremacy of an influential brand +583 k unique users +1.87 m total monthly audience in...

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MEDIA KIT 2018 PHOTO: EDGARDO CONTRERAS.

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Page 1: MEDIA KIT...SUPREMACY OF AN INFLUENTIAL BRAND +583 K UNIQUE USERS +1.87 M TOTAL MONTHLY AUDIENCE IN MEXICO +244 K MONTHLY READERS IN MEXICO +1 M FOLLOWERS 1803% + THAT AMBIENTES Source:

MEDIA KIT

2018

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Page 2: MEDIA KIT...SUPREMACY OF AN INFLUENTIAL BRAND +583 K UNIQUE USERS +1.87 M TOTAL MONTHLY AUDIENCE IN MEXICO +244 K MONTHLY READERS IN MEXICO +1 M FOLLOWERS 1803% + THAT AMBIENTES Source:

MAGAZINE ONLINE VERSION SUPPLEMENTS DIGITAL AD VIDEO EVENTS

AD PORTFOLIO

www.admexico.mx

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Page 3: MEDIA KIT...SUPREMACY OF AN INFLUENTIAL BRAND +583 K UNIQUE USERS +1.87 M TOTAL MONTHLY AUDIENCE IN MEXICO +244 K MONTHLY READERS IN MEXICO +1 M FOLLOWERS 1803% + THAT AMBIENTES Source:

CREATIVE INNOVATIVEDYNAMICADDICTIVE

architectural digest IS

SOPHISTICATED ARCHITECTURE, LUXURIOUS INTERIOR DESIGN, CAPTIVATING DECORATION AND A WHOLE UNIVERSE OF MODERN LIFESTYLE. FROM DESIGN AND FURNITURE TO ART, FASHION, AUTOMOBILES, TRAVEL, WATCHES AND JEWELRY.

THE AUTHORITY IN DESIGN, INTERIOR DESIGN AND ARCHITECTURE.P

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Page 4: MEDIA KIT...SUPREMACY OF AN INFLUENTIAL BRAND +583 K UNIQUE USERS +1.87 M TOTAL MONTHLY AUDIENCE IN MEXICO +244 K MONTHLY READERS IN MEXICO +1 M FOLLOWERS 1803% + THAT AMBIENTES Source:

SUPREMACY OF AN INFLUENTIAL BRAND

+583 KUNIQUE

USERS

+1.87 MTOTAL MONTHLY

AUDIENCE

IN MEXICO

+244 KMONTHLYREADERS

IN MEXICO

+1 MFOLLOWERS

1803% + THAT AMBIENTES

Source: Google Analytics, Facebook Insights, Twitter Analytics, Instagram statistics + social network monitoring during June 2017. Circulation audited by IVM. Data comparison for AD projections in 2018 vs social network followers as of Oct 2nd, 2017. *Advertising pages on interior design magazines, from January to December 2016. Competitive set: Habitat, Ambientes, Arquine and Casa Viva.

52%*LEADERSHIP

ADVERTISING SHARE IN MAGAZINES OF

ITS CATEGORY

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Page 5: MEDIA KIT...SUPREMACY OF AN INFLUENTIAL BRAND +583 K UNIQUE USERS +1.87 M TOTAL MONTHLY AUDIENCE IN MEXICO +244 K MONTHLY READERS IN MEXICO +1 M FOLLOWERS 1803% + THAT AMBIENTES Source:

34% 70% FEMALE

36%35-44 YEARS

22%

66% 30%MALE

56%MARRIED

35%25-34 YEARS

24%

+583MIL

+4.12 M

UNIQUE USERS

PAGEVIEWS

44%SINGLE

75%AFFLUENT

AB

25%EMERGINGAFFLUENT/

C+

29%45+ YEARS

45%

AUDIENCE PROFILE

FEMALE

35-44 YEARS

MALE

25-34 YEARS 45+ YEARS

Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. Google Analytics, Facebook Insights, Twitter Analytics and Instagram Statistics.P

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Page 6: MEDIA KIT...SUPREMACY OF AN INFLUENTIAL BRAND +583 K UNIQUE USERS +1.87 M TOTAL MONTHLY AUDIENCE IN MEXICO +244 K MONTHLY READERS IN MEXICO +1 M FOLLOWERS 1803% + THAT AMBIENTES Source:

AD IS THE MAIN SHOWCASE FOR THE HOME, AUTOMATIVE, JEWELRY AND WATCH INDUSTRIES.

AUDIENCE DATA:

51%

84%83% 94%

94%

64%

16%49% 89%

89%BUYS JEWELRY/

WATCHES

LIVES IN A HOUSE OWNS HIS/HER HOME OWNS A CAR

TRAVELS FOR LEISURE/BUSINESS

PREFERS TO SPEND ON EXPENSIVE

PRODUCTS

LIVES IN AN APARTMENT

OWNS ADDITIONAL REAL STATE

DECIDES THE PURCHASE OF THE

CARS AT HOME

GOES TO RESTAURANTS DURING HIS/HER

TRAVELS

Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. Jewelry: People who have purchased luxury accessories in the last 12 months. Travels: People who travel for leisure/business.P

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Page 7: MEDIA KIT...SUPREMACY OF AN INFLUENTIAL BRAND +583 K UNIQUE USERS +1.87 M TOTAL MONTHLY AUDIENCE IN MEXICO +244 K MONTHLY READERS IN MEXICO +1 M FOLLOWERS 1803% + THAT AMBIENTES Source:

Source: General Media Survey Executives 2016, Ipsos Mexico. People that have read the magazine during the past 6 months. Shopping online: People who browsed the internet during the last week. Luxury hotels: People who travel for leisure in the last 12 months.

AVANT-GARDE AND SAVOIR FAIRE

STYLE INVESTORS 100% has purchased luxury products.

100% goes to shopping malls.

SYBARITE & SOPHISTICATED 100% goes to restaurants.

85% stays in luxury hotels.

TECHY LOVER 67% likes to buy the latest in gadgets.

76% buys online.

CULTURAL LIFESTYLE 78% goes to the theater.

93% goes to museums/art exhibits.

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Page 8: MEDIA KIT...SUPREMACY OF AN INFLUENTIAL BRAND +583 K UNIQUE USERS +1.87 M TOTAL MONTHLY AUDIENCE IN MEXICO +244 K MONTHLY READERS IN MEXICO +1 M FOLLOWERS 1803% + THAT AMBIENTES Source:

SUPPLEMENT

DELICATESSEN IDEAS FOR FOODIES AND LOVERS OF DESIGN.

MORE THAN 90 PAGES with extraordinary proposals for lovers of the gourmet world.

A GUIDE DESIGNED with the latest proposals to harmonize spaces using different styles.

A GUIDE DESIGNEDwith the latest trends to harmonize spaces in different styles.

MAY

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SUPPLEMENT

MORE THAN 90 PAGES filled with creativity and style.

A UNIQUE REFERENCE to create a cozy ambiance in an authentic and sophisticated bathroom.

THE KEY DESIGN PIECES that will add personality to the most intimate place at home.

SEPTEMBER

THE PERFECT GUIDE TO CREATE A PERSONAL WELLNESS SANCTUARY.

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SUPPLEMENT

OCTOBER

ALL THE ATTRACTIONS of the main areas in Mexico City.

GALLERIES, MUSEUMS AND THE STUDIOS that offer unsuspected pieces and the best creative offer.

SHOWROOMS AND BOUTIQUES with the most exclusive proposals for deco-addicts.

A SELECTION OF PLACES TO VISIT DURING THE MOST IMPORTANT DESIGN MONTH IN MEXICO CITY.

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13 YEARS SUPPORTING the development of design and architecture.

THE VISION OF CONVERTING design into a fundamental factor of lifestyle in select audiences.

MORE THAN 176 MILLION impressions on social networks just from the last 4 editions.

#ICONOSAD

EVENT

NOVEMBER

THE AWARD FOR THE BEST AND MOST RENOWNED IN ARCHITECTURE AND DESIGN IN MEXICO.

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COMMERCIAL OPPORTUNITES

Advertising MAGAZINESUPPLEMENTSONLINE DISPLAY

CONNECTING

CREATING

MAXIMIZING

AMPLIFYING

Social networks

CUSTOM SOLUTIONSBRANDED CONTENTWHITE LABELVIDEO

VIDEO

ExperiencesACTIVATIONSBRAND ASSOCIATIONSSPONSORSHIPSEVENTS

Page 13: MEDIA KIT...SUPREMACY OF AN INFLUENTIAL BRAND +583 K UNIQUE USERS +1.87 M TOTAL MONTHLY AUDIENCE IN MEXICO +244 K MONTHLY READERS IN MEXICO +1 M FOLLOWERS 1803% + THAT AMBIENTES Source:

EDITION CLOSING MATERIALS SUPPLEMENTS

JANUARY DEC 05 ‘17 DEC 13 ‘17

FEBRUARY JAN 05 JAN 15

MARCH FEB 06 FEB 13

APRIL MAR 05 MAR 13

MAY APR 05 APR 13

JUNE MAY 07 MAY 14

JULY JUN 05 JUN 14

AUGUST JUL 05 JUL 16

SEPTEMBER AUG 06 AUG 14

OCTOBER SEP 05 SEP 14

NOVEMBER OCT 05 OCT 15

DECEMBER NOV 05 NOV 13

JANUARY ‘19 DEC 05 DEC 14

PRINTED EDITION CALENDAR

ADMEXICO.MX 24/7For more information on rates, sizes and media specifications visit: www.condenastmexico-latam.com/ad/

Page 14: MEDIA KIT...SUPREMACY OF AN INFLUENTIAL BRAND +583 K UNIQUE USERS +1.87 M TOTAL MONTHLY AUDIENCE IN MEXICO +244 K MONTHLY READERS IN MEXICO +1 M FOLLOWERS 1803% + THAT AMBIENTES Source:

VISION 20/20

As leaders of the fashion industry and luxury content, we sit on the apex of a lifestyle and culture which is always changing. Condé Nast carefully curates content, media alliances, tailored solutions and brand associations to inform and delight the most demanding audiences, with a reach that only our brands can achieve.

LET’S TALK ABOUT BUSINESS OPPORTUNITIES.COFFEE IS ON US!

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Page 15: MEDIA KIT...SUPREMACY OF AN INFLUENTIAL BRAND +583 K UNIQUE USERS +1.87 M TOTAL MONTHLY AUDIENCE IN MEXICO +244 K MONTHLY READERS IN MEXICO +1 M FOLLOWERS 1803% + THAT AMBIENTES Source:

México (Headquarters): Montes Urales 415, Piso 4, Lomas de Chapultepec, México D.F. 11000, Tel: (55) 5062 3710Chile: Apoquindo 3650, Piso 12, Oficina 1200, Las Condes, Santiago de Chile, Tel: (56) 2259 47451

Colombia: Carrera 15 No. 88-64 Oficina 607 Edificio ZIMMA, Bogotá D.C. Colombia, Tel:. (571) 739 3560Miami: 800 South Douglas Road, Suite 835, Coral Gables, Florida, 33134 USA., Tel: (305) 371 9393

www.condenastmexico-latam.com

E X P E R T S I N C O N T E N T