Since opening its doors in 1994, California State University, Monterey Bay has continued to build upon its foundation of creativity, dedication, and passion toward education. These efforts have helped create an optimal environment for students to showcase their abilities by producing efforts of maximum quality.The Lutrinae is one of these successful products.

The Lutrinae is a collection of hard news stories, feature stories, creative columns, sports updates, and various sources of entertainment from CSUMB’s most ambitious writers and designers.

California State University,

Monterey Bay’s Student-Run

New

spaper

Media Kit

Fall2019

FemaleMaleHispanic/LatinoWhiteOther/ N/AAsian AmericanAfrican AmericanPacific IslanderNative American

63%37%42%29%16%7%5%1%1%

Of students that attend CSUMB are from the Tri-County area.

The Lutrinae is distributed throughout CSUMB’s main campus and the surrounding community. On campus there are stands where students, faculty, and administration pick up copies every week. Copies of the newspaper are brought directly to the residence halls, library, East Campus Housing, CSUMB Alumni and Visitor Center, and more. Throughout the community, copies of The Lutrinae can be found in various coffee shops, off campus administration centers, and grocery stores.

8,000+

Formerly known as The Otter Realm, The Lutrinae (scientific classification for the otter family) is CSUMB’s student-operated newspaper. This change brings modern designs, integration with social media and online tools, and ultimately, a newspaper that is made for students, by students. The Lutrinae is a fun, unique, and modern way to show our Otter Pride and effectively communicate with the entire campus community.

Age 18 - 20Age 21 - 24Age 25 - 3031+

31%41%17%11%

1,000 Copies

AboutStudents

Distribution

Advertisement Policy40%

Though The Lutrinae is a creative outlet, we hold the right to modify/remove ads under the following circumstances: use of excessive vulgarity, offensive material against race, religion, sexual orientation, etc. timeliness of ad (offer expired, not updated with new information) or declined payment.

Full Page

10”x

21”

6 Col.

Half Page (H)

6 Col.

10”x

10.5”

Half Page (V)

3 Col.

5”x

21”

1/4 Page (H)

6 Col.

10”x

5.25”

1/4 Page (V)

3 Col.

5”x

10.5”

1/8 Page (H)

3 Col.

10”x

2.625”

1/8 Page (V)

6 Col.

5”x

5.25”

1/16 Page

3 Col.

5”x

2.625”

The Lutrinae uses a 6 column structure format for print advertisement.

Print ads must be submitted seven days before distribution via email in the following formats:• .tif/tiff: Minimum DPI of 300• PDF: All fonts are embedded• Illustrator: Fonts embedded• Photoshop: minimum DPI of 300• .jpg/.jpeg: Minimum DPI of 300• InDesign: Images in CMYK, file is packaged

*We do not accept images embedded in microsoft word documents, .gif and .bmp.

Payments must be made seven days before the date of distribution, along with the submission of the advertisment. Payments not received may result in the ad being pulled from the production of the upcoming issue. Once ready to commit to doing an ad, you will recieve a Google Doc form to fill out. Once submitted, you will have a invoice sent to you. You have 30 days after the invoice to pay.

1 Ad Run $441 (30%) $236.25 (25%) $126 (20%) $67 (15%) $35 (10%)

2 Ad Run $410 (35%) $220.50 (30%) $94.50 (25%) $53.60 (20%) $29.75 (15%)

3 Ad Run $378 (40%) $204.75 (35%) $88.20 (30%) $50.25 (25%) $28 (20%)

4 Ad Run $346.5 (45%) $189 (40%) $81.90 (35%) $46.90 (30%) $26.25 (25%)

5 Ad Run $315 (50%) $173.25 (45%) $75.60 (40%) $43.55 (35%) $24.50 (30%)

6 Ad Run FREE $157.50 (50%) $69.30 (45%) $40.20 (40%) $22.75 (35%)

Full PageDiscounts 1/2 Page 1/4 Page 1/8 Page 1/16 Page

25% discount for non-profit and campus organizations.

Price per column inch: $5.00

1 Column: 1.5”2 Column: 3.1”3 Column: 5”4 Column: 6.5”5 Column: 8.2”6 Column: 10”

*The structure of The Lutrinae is adaptable.*Ad design available for an additional fee.*Ad placement is not guaranteed unless it is a full page on the back of paper.

Pricing

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tru

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Print Ads

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alen

dar

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30

Mon Tues Wed Thur Fri Sun/Sat

1 2 3 4 5/6

7 8 9 10 11 12/13

14 15 16 17 18 19/20

21 22 23 24 25 26/27

28 29 30 31

Mon Tues Wed Thur Fri Sun/Sat

1 2/3

4 5 6 7 8 9/10

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18 19 20 21 22 23/24

25 26 27 28 29 30/1

Mon Tues Wed Thur Fri Sun/Sat

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30 31

September

October

November

December

*Paper will be published and released on highlighted weeks.

Exact dates will be updated soon on new media kit.

advertising@thelutrinae.com

@thelutrinae

@the_lutrinae

www.facebook.com/thelutrinae

thelutrinae.com