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MEDIA KIT 2018/2019

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Page 1: MEDIA KIT - WA Hospitality€¦ · MEDIA KIT. 2018/2019. To purchase advertising contact advertising@wahospitality.org. For sponsorship opportunities contact sponsorships@wahospitality.org

MEDIA KIT

2018/2019

Page 2: MEDIA KIT - WA Hospitality€¦ · MEDIA KIT. 2018/2019. To purchase advertising contact advertising@wahospitality.org. For sponsorship opportunities contact sponsorships@wahospitality.org

To purchase advertising contact [email protected].

For sponsorship opportunities contact [email protected]

DELICIOUS PROFITSEach issue of Washington Hospitality Magazine receives over 31,000 reads from decision makers and key personnel at restaurants, hotels, casinos, golf courses, resorts and other thriving businesses in the state’s hospitality industry. This popular and influential trade publication is mailed to every Washington Hospitality Association member business and also connects with readers online.

WASHINGTON’S HOSPITALITY INDUSTRY

HOSPITALITY Industry Sales

$17.7 BILLION HOSPITALITY EMPLOYEES

250,000 Washingtonians

HOSPITALITY

IS THE LARGEST

GROUP OF PRIVATEEMPLOYERS IN THE STATE

WA S H I N G TO N

M A G A Z I N E

Page 3: MEDIA KIT - WA Hospitality€¦ · MEDIA KIT. 2018/2019. To purchase advertising contact advertising@wahospitality.org. For sponsorship opportunities contact sponsorships@wahospitality.org

To purchase advertising contact [email protected].

For sponsorship opportunities contact [email protected]

WORTH CONSUMING Washington’s restaurateurs and hoteliers look to the Washington Hospitality Association as their primary source of industry news and information. Advertise in Washington Hospitality Magazine and put your brand in front of owners, general managers, chefs and decision makers who value what Washington Hospitality Association and its partners have to offer.

M A G A Z I N E

RESTAURANTS

HOTELS AND RESORTS

LOUNGES AND NIGHTCLUBS

TAVERNS AND BOWLING ALLEYS

GOLF COURSES

FOOD & BEVERAGE SUPPLIERS

PRODUCT/SERVICE PROVIDERS

Who receives WASHINGTON HOSPITALITY MAGAZINE:

&NEWS & INFORMATION RESTAURATEURS AND HOTELIERS CRAVE

Page 4: MEDIA KIT - WA Hospitality€¦ · MEDIA KIT. 2018/2019. To purchase advertising contact advertising@wahospitality.org. For sponsorship opportunities contact sponsorships@wahospitality.org

To purchase advertising contact [email protected].

For sponsorship opportunities contact [email protected]

JANUARY FEBRUARY MARCH

Legislative PreviewWhat to expect this legislative session

Materials Due: 12.15.19

Community EngagementLocal hotel gives back by offering shelter to people in need

Materials Due: 1.12.19

APRIL MAY

Recruiting, Retention and CultureTips for keeping great employees

Materials Due: 3.9.19

Sustainability and ClimateFive ways businesses are environmentally friendly and saving money

Materials Due: 2.9.19

Guest ExperienceLegislative session in review

Materials Due: 4.11.19

JUNE

Buyers’ Guide / ResourcesLearn about your resources: What the association has to offer

Materials Due: 5.9.19

WA S H I N G TO N

M A G A Z I N E

Page 5: MEDIA KIT - WA Hospitality€¦ · MEDIA KIT. 2018/2019. To purchase advertising contact advertising@wahospitality.org. For sponsorship opportunities contact sponsorships@wahospitality.org

OVER 31,000 READS

JULY AUGUST/SEPTEMBER

Training and Workforce DevelopmentHow to raise a hospitality leader

Materials Due: 7.11.19

OCTOBER NOVEMBER/DECEMBER

Legislative ReviewLegislative session in review

Materials Due: 6.13.19

Tech TrendsBest practices for third party deliveries

Materials Due: 9.7.19

Social Media and MarketingSocial media and your personal brand

Materials Due: 10.19.19

M A G A Z I N E

Page 6: MEDIA KIT - WA Hospitality€¦ · MEDIA KIT. 2018/2019. To purchase advertising contact advertising@wahospitality.org. For sponsorship opportunities contact sponsorships@wahospitality.org

To purchase advertising contact [email protected].

For sponsorship opportunities contact [email protected]

a b

c

d f

Display Ad Dimensions Width Height

a. 1/3 page vertical 2 ¼” 10”

b. 1/3 page square 4 ¾” 4 ¾”

c. 1/2 page horizontal 7 ½” 4 ¾”

d. 2/3 page 4 ¾” 10”

e. Full page 7 ½” 10”

f. Full page with bleeds* 8 ¾” 11 ¼”

Deadlines: See content deadlines on page 3-4. Contract

deadlines fall on the 5th of each month, prior to the

month the advertisement runs. First-time advertisers

require advance payment, unless prior credit approval is

given.

Submitting a Print Display Ad:Please convert color images to CMYK. Final artwork

must be a 300 dpi JPEG, TIFF or a press quality PDF.

Submit ad to [email protected].

Custom design is available for $80/hour.

PRINT ADVERTISING SPECIFICATIONS

e

*Ad size with bleed: 8.75”w x 11.25”h (this inc. 1/8 inch bleed on all sides)Live Area: 8.25”w x 10.75”h Finished Paper Size: 8.5”w x 11”h

Page 7: MEDIA KIT - WA Hospitality€¦ · MEDIA KIT. 2018/2019. To purchase advertising contact advertising@wahospitality.org. For sponsorship opportunities contact sponsorships@wahospitality.org

To purchase advertising contact [email protected].

For sponsorship opportunities contact [email protected]

All Four-Color1xMEMBER/NON-MEMBER

6xMEMBER/NON-MEMBER

1/3 Page Square $650/$700 $550/$600

1/2 Page Horizontal $900/$1,000 $800/$850

2/3 Page $1,150/$1,300 $1,000/$1,050

Full Page Inside $1,700 /$1,900 $1,350/$1,500

Full Page Inside Front Cover $2,200/$2,400 $1,750/$1,950

Full Page Inside Back Cover $2,100/$2,300 $1,650/$1,850

Full Page Inside Page 3 $1,800/$2,000 $1,450/$1,600

Full Page Back Cover $1,950/$2,150 $1,700/$1,850

Sponsored Content* $1,300/ $1,550 Prices subject to change without notice. Bulk pricing available.

*Ad size with bleed: 8.75”w x 11.25”h (this inc. 1/8 inch bleed on all sides)Live Area: 8.25”w x 10.75”h Finished Paper Size: 8.5”w x 11”h

PRINT ADVERTISING PRICING

*Sponsored Content: Material in a publication which resembles the publication’s editorial content but is paid for by an advertiser and intended to promote the advertiser’s product.1 page article with 500-700 words

Page 8: MEDIA KIT - WA Hospitality€¦ · MEDIA KIT. 2018/2019. To purchase advertising contact advertising@wahospitality.org. For sponsorship opportunities contact sponsorships@wahospitality.org

To purchase advertising contact [email protected].

For sponsorship opportunities contact [email protected]

The Washington Hospitality

Association website keeps

members up-to-date on

critical industry-specific news

and links them to resources

that support their success.

As a vital communication

hub, it educates and builds

awareness of issues that

matter to Washington’s

hospitality businesses.

Submitting an Online Ad:Send file as a jpeg, png or gif. For an online ad to be directed to a website, clients should supply the URL when submitting artwork. Ad placement on wahospitality.org is negotiable. Submit ad to [email protected].

ONLINE ADVERTISING wahospitality.org

1,830ARTICLE

READS PER MONTH

14,835UNIQUE PAGEVIEWS PER MONTH

9,000USERSPER MONTH

Ad Dimensions Width Height

Top Leader Banner (rotator) 468 pixels 60 pixels

Middle Page Banner (rotator) 300 pixels 250 pixels

One time rates3x MEMBER/

NON-MEMBER6x MEMBER/

NON-MEMBER

Top Leader Banner (rotator) $500/$600 $450/$550

Middle Page Banner (rotator) $300/$400 $250/$350

Page 9: MEDIA KIT - WA Hospitality€¦ · MEDIA KIT. 2018/2019. To purchase advertising contact advertising@wahospitality.org. For sponsorship opportunities contact sponsorships@wahospitality.org

To purchase advertising contact [email protected].

For sponsorship opportunities contact [email protected]

PRODUCT LISTINGNUMBER

AVAILABLEANNUAL

Basic ListingCompany Name, address, phone number,email, service area, website, 4 word description

Unlimited $200*

Complete Listing Basic listing plus company logo and a brief company description Unlimited $495

Priority Listing Ahead of all Complete Listings in your categories, in addition to a complimentary Complete Listing Unlimited $990

Product Spotlight** Displayed at bottom of homepage with product image and company name, and displayed on the right side of every search result Limited** $1975

Featured Company** Displayed at top of homepage with company logo and excerpt from company description Limited** $1975

* FREE with Washington Hospitality Association Allied Membership, non-members CAN purchase** Limited space—check availability

An online directory of

all our allied members

sortable by county,

category, or keyword.

Operator members use

this directory to find new

services or providers.

ONLINE ADVERTISING warestaurantmarketplace.com

Submitting an Online Ad:Send file as a jpeg, png or gif. Submit ad to [email protected].

Page 10: MEDIA KIT - WA Hospitality€¦ · MEDIA KIT. 2018/2019. To purchase advertising contact advertising@wahospitality.org. For sponsorship opportunities contact sponsorships@wahospitality.org

To purchase advertising contact [email protected].

For sponsorship opportunities contact [email protected]

This e-newsletter features updates from regulatory agencies, sales and marketing tips, info on upcoming events and much more.

Sent out weekly on Thursdays.

Submitting an E-newsletter Ad:Send file as a jpeg, png or gif. For an ad to be directed to a website, clients should supply the URL when submitting artwork.

CLICK-THROUGH

RATE

17%

22%OPEN RATE

E-NEWSLETTER ADVERTISINGWashington Hospitality Weekly

Ad Dimensions Width Height

Horizontal Banner/Featured Banner 600 pixels 85 pixels

4 times per month3x MEMBER/NON-MEMBER

6x MEMBER/NON-MEMBER

Horizontal Banner $200/$245 $180/$220

Featured Banner $255/$300 $230/$275

Page 11: MEDIA KIT - WA Hospitality€¦ · MEDIA KIT. 2018/2019. To purchase advertising contact advertising@wahospitality.org. For sponsorship opportunities contact sponsorships@wahospitality.org

To purchase advertising contact [email protected].

For sponsorship opportunities contact [email protected]

CLICK-THROUGH

RATE

E-NEWSLETTER ADVERTISINGWashington Lodging News

Monthly newsletter customized for our lodging members.

Sent out monthly on the last Friday of the month.

Ad Dimensions Width Height

Horizontal Banner/Featured Banner 600 pixels 85 pixels

4 times per month3x MEMBER/NON-MEMBER

6x MEMBER/NON-MEMBER

Horizontal Banner $250/$300 $250/$300

Featured Banner $300/$350 $150/$200

Submitting an E-newsletter Ad:Send file as a jpeg, png or gif. For an ad to be directed to a website, clients should supply the URL when submitting artwork.

CLICK-THROUGH

RATE

15%

25%OPEN RATE

Page 12: MEDIA KIT - WA Hospitality€¦ · MEDIA KIT. 2018/2019. To purchase advertising contact advertising@wahospitality.org. For sponsorship opportunities contact sponsorships@wahospitality.org

To purchase advertising contact [email protected].

For sponsorship opportunities contact [email protected]

ProStart Invitational – Spring 2019Culinary and management ProStart teams from high schools across the state meet to compete for the state title. Winners go on to participate and represent Washington at nationals. ProStart gives teens the skills and know-how to flourish in the hospitality industry.

SPONSORSHIP OPPORTUNITIES

SPRING 2019

SPRING 2019

SUMMER / FALL 2019

FALL 2019

WINTER 2020

Hospitality Summits – Spring 2019Three half-day events (Seattle, Tacoma, Olympia) with keynote speakers, exhibitors, workshops, and networking for the entire hospitality industry. Topics change based on current issues the region is experiencing.

Golf FORE! Education – Summer / Fall 2019This annual golf tournament includes lunch, a full day of golfing, dinner, and live auction. All proceeds go towards scholarships, ProStart, and workforce development.

Washington Hospitality Convention – Fall 2019This three-day event has workshops, exhibitors, and keynote speakers. The STARS of Hospitality awards are given out during a dinner celebration to recognize hospitality leaders.

Hill Climb & Taste Our Best – Winter 2020Hill Climb is the association’s largest grassroots event with our membership. This annual event is a member’s opportunity to spend time at the state capitol in Olympia and speak directly with their elected officials.