Media Literacy

Media Literacy is the ability to access, analyze,

evaluate, and create media messages of all types. This skill is important in today's world where so many of us get most of our information through media texts, messages, and sounds.

a) Televisionb) Movies and Movie Trailersc) Videosd) Video gamese) Newspapers, Magazines and Booksf) Internet for entertainment and informationg) Advertisements

What is being sold and why did they take this approach?

Who would want to see this movie and why?

What is this commercial telling you?

Media is used to inform and entertain.

Facts: Do you think the dog

can understand a DVD?

How do you feel when you look at the dog?

How does the picture sell the DVD?

DVD for dogs

What is the main idea of this ad?

Why does this cereal box have so much color?

Do you think Coca-Cola will make you happy?

Inform or entertain? PBS Kids National Geographic

for Kids

Magazine AdWho is the audience?How can you tell?What techniques do they use to persuade you to buy a Nerf football?

One of the newest uses of media is book trailers.

Last Stop On Market Street

Finding Winnie

Clark the Shark