1

Media Market Digest February 2016

TV continues to show growth vs 2015 Ukrainian Adv Coalition reviewed results for TV in 2015

New digital possibilities

Facebook Plans To Put Ads In Messenger Pinterest starts testing video ads

Print, OOH, Radio February 2016 results

Media inflation forecast from Kwendi

2

TV

Grew by 10% vs Jan-Feb’15 Sold-out is in line with pre-crisis

years

p.3-10

Radio

Twice increase vs Jan-Feb’15

p.33

Research & Trends

Update on Media Market from Ukrainian Adv Coalition

Inflation forecast from Kwendi

p.34-39

Digital Alcohol & Confectionary are

leaders of VOD Trade drives Banner Google Eliminating Right-Hand

Rail Ads p.11-20

OOH

Growth by 11% vs Jan-Feb’15 The new head of the Industry

Committee of OOH in Ukraine is elected

p.21-29

Print Слайд 31

Moderate increase by 5% vs Jan-Feb’15

Change of “Viva”

p.31-32

3

Jan-Feb’2016 in term

of WTRP’s vs

Jan-Feb’2015

4 Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. Data owner is ITC. Processed by “CCM”

Subsidiary Enterprise

Key facts

SOR average 80% In Feb’2016

The dynamics is typical for pre-crisis

years

Feb’16 vs Jan’15

Budget split caused exit from TOP-20 list

in WTRP’s

70,9

12,7

11,9

10,5

10,2

8,0

7,4

6,0

5,6

5,3

Pharma

Telecom

Food

Hygiene

Cosmetics

Trade

Entertainment

Detergent

Confectionery

Hot Beverages

11%

20%

29%

63%

7%

88%

19%

-8%

-8%

-43%

5 Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000WTRPs. Data owner is ITC.

Processed by “CCM” Subsidiary Enterprise

All advertisers in Confectionery category showed increase in Feb’16

• The biggest jump was shown by Ferrero

Hot Beverages decrease vs 2015 happened due to tea category advertisers activity drop

Telecom category fall vs prev. month

• Samsung and Lenovo increased their activity

• However Kyivstar fall was the main reason of category decrease

8%

68%

11%

4%

-22%

-20%

-21%

-3%

-2%

TOP Categories 2016 vs 2015 Feb’16 vs Jan’16

9,8

9,0

8,9

5,7

5,3

4,7

4,1

4,0

3,7

3,7

Pharmak

Nestle

Procter&Gamble

Reckitt Benckiser

L'Oreal

Kyivstar

Unilever

STB

Beiersdorf AG

Danone

12%

19%

58%

15%

62%

22%

1368%

57%

53%

-32%

6 Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000WTRPs. Data owner is ITC.

Processed by “CCM” Subsidiary Enterprise

8%

68%

9%

98%

41%

-34%

-28%

-3%

-64%

-38%

TOP Advertisers 2016 vs 2015 Feb’16 vs Jan’16

STB continued to growth their activity caused Entertainment category increase vs 2015

L'Oreal and Beiersdorf AG were the main drivers of Cosmetics category growth

As StarLightSales reports, from August 2015 to early 2016 there is a high occupancy of ad units on its TV channels. This trend is evident for other channels of Ukrainian market too.

Andrew Partyka, CEO StarLightSales, predicts market growth for end of year 2016 by 25%.

At a faster pace than the market in2016 year will increase promotional activity following categories: food, pharmaceuticals, hygiene, confectionary and online stores.

A positive dynamics of growth of advertising budgets to be for the domestic producers and international companies, which control budgets comes from Ukraine.

7

TV advertising market continues to grow in 2016

Source: http://goo.gl/7ppxBr

8

Source: http://goo.gl/vvhbli

Source: http://goo.gl/qJ96ar

«1+1 media» is buying from the Swedish satellite operator Viasat

Rinat’s Akhmetov mediagroup MGU has acquired a competitor “in space". Igor’s Kolomoisky mediagroup 1+1 media is purchased from the Swedes ukrainian Viasat.

TV channels «Football 1»/«Futball 2 have entered into sponsorship agreement with PepsiCo company, one of the leading players in the food and beverage global market. Within the cooperation the world-known brands Pepsi and Lay`s, which are owned by PepsiCo, are performing as channel sponsors in the categories of «food products» and «non-alcoholic beverages».

Pepsi & Lay s became partners of channels «Football 1»/«Football 2»

TV Viewers are distracted by other things, not only during commercial breaks. According to research «The Real Lifestyle», conducted by IAB (London), only half of respondents considers television as a center of entertainment in their living rooms.

Biometric data showed that about 60% of time when the audience is most active during the evening TV watching due not actually to the watching but to other activities such as digital gadgets and conversations with other people.

9

TV starts to concede to gadgets – research

Source: http://goo.gl/1C52nX

In the first month of 2016 1+1 is leading once in three audiences of

MB Top Channels of the month research. In one audience - 18+, 50

thds+ - the primacy is on the «Ukraine» side. According to all

investigated audiences growth is observed in « Ukraine », 1 + 1 and

ICTV.

10

Top-list of TV channels in January: triumph of 1+1, STB decline

The Member of Parliament from the faction «Block Petra Poroshenko» Svetlana Zalishchuk, in a group of MPs interfactional association “Eurooptimists" visited the ATO zone.

Broadcast of TV and radio companies on the occupied Ukrainian territory is going to be reinstated in May - MP

Source: http://goo.gl/TxLyrr

Source: http://goo.gl/jVERON

On 25th of February The Regulatory body refused to the five regional

companies, which are broadcasting in the digital multi-channel multiplex

MX-5 with the «112 Ukraine» logo - «Ariadne TV», «TV Leader», «TV

Partner», «TV Choice», «New TV format» - in the renewal of licenses in

the part of program concept of broadcasting. change.

The regulator refused to TV channel "112 Ukraine" in the renewal of licenses

Source: http://goo.gl/tRnD9d

Association Television Industry Committee shared open letter about Draft Law on Amendments to Certain Legislative Acts of Ukraine (on the protection of Ukraine's information space) №3562 from 30.11.2015, which was addressed to The Head of Verkhovna Rada of Ukraine and to deputy factions leaders of Verkhovna Rada of Ukraine VIII convocation

TIC applies to the Verkhovna Rada about laws on the Protection of Ukraine information space

Source: http://goo.gl/UJBB5j

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13,8

13,6

10,5

5,9

4,6

4,3

4,0

3,6

3,3

2,4

Alcohol

Confectionery

Hot Beverages

Trade

Telecom

Restaurants

Entertainment

Cosmetics

Food

Cold AFB

Alcohol is the leader thanks to Brown Forman Corporation activity in Feb’16

Mondelez, Mars-Wrigley and Ferrero increased their activity in Feb’16 while Nestle had a slight decrease in Confectionary category

Similar to TV market, L'Oreal and Beiersdorf AG were the main drivers of Cosmetics category dynamics

VOD TOP Categories Feb’16 vs Jan’16

12 Source: Communication Alliance, represents 20%-25% of all video ad. Impressions, Mln. Data processed by “CCM”

Subsidiary Enterprise

12,8

10,4

8,0

5,2

4,1

3,8

2,7

2,4

1,8

1,8

Brown Forman Corporation

Jacobs Douwe Egberts

Mondelez

Mars-Wrigley

Yum! Brands

Unilever

Kyivstar

Nestle

Beiersdorf AG

Citrus

Sun InBev considerably increased their activity in VOD segment along with TV advertising fall

Lifecell entered and Kyivstar increased its activity in Feb’2016 caused Telecom category growth

Karabas, launched its campaign in Feb’16, took 13th position in TOP Advertisers ranking

VOD TOP Advertisers Feb’16 vs Jan’16

13 Source: Communication Alliance, represents 20%-25% of all video ad. Impressions, Mln. Data processed by “CCM”

Subsidiary Enterprise

6,9

1,6

0,9

0,8

0,4

0,4

0,4

0,4

0,2

0,2

Trade

Telecom

Auto

IT

Realty

Entertainment

Education

Finance

Pharma

Wear

142%

313%

37%

145%

20%

13%

-56%

-30%

Trade category decline

• Rozetka.ua and Aist-green.com.ua decreased their activity vs Jan’16

• Eldorado growth and Kinder-moda appearance wasn’t enough for leveling

Nova Poshta has primary role in Telecom category increase vs 2015

There were great growth in Entertainment category driven by small advertisers

• Only Dream Works had a huge drop in activity

25%

5%

12%

14%

-18%

-8%

-20%

-2%

-17%

-29%

Banner TOP Categories 2016 vs 2015 Feb’16 vs Jan’16

14 Source: Communication Alliance, whole banners excluding teasers. Impressions, Bln. Data processed

by “CCM” Subsidiary Enterprise

8 out of 10 TOP advertisers represents Trade category

Mail.ru shorten Amigo browser advertising

Samsung entered TOP-10, grown sharply vs. January

Banner TOP Advertisers 2016 vs 2015 Feb’16 vs Jan’16

15

3,45

1,21

0,41

0,31

0,31

0,22

0,19

0,17

0,17

0,16

Rozetka.ua

Nova Poshta

ModnaKasta

Aist-green.com.ua

Mail.ru

Citrus

Autoline

Lamoda.ua

Wargaming.net

Samsung

98%

100%

100%

669%

388%

-46%

-75%

8%

29%

-16%

-18%

-100%

-24%

-34%

-16%

-60%

Source: Communication Alliance, whole banners excluding teasers. Impressions, Bln. Data processed

by “CCM” Subsidiary Enterprise

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After taking many steps in this direction, Google announced that it will finally stop serving Flash formatted display ads. All display ads are to be built in HTML5

• Starting June 30th, 2016, display ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing

• Starting January 2nd, 2017, display ads in the Flash format can no longer run on the Google Display Network or through DoubleClick

Google display ads go 100% HTML5

Source: https://goo.gl/VhmsYS

Google is making some significant changes to the search engine results page (SERP):

• Right-hand side text ads will be eliminated on Desktop (Product Listing Ads (PLAs) will continue to serve on the top and right)

• Google may show four (vs. three) top-sponsored ads for a small number of “highly commercial queries” • Up to three bottom ads may still serve on Desktop and Tablets

Google has been testing this new experience since December, and is currently rolling it out to all search pages worldwide, in all languages.

Google Eliminating Right-Hand Rail Ads: Implications for Advertisers

Source: http://goo.gl/028fI8

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A leaked document Facebook sent to some of its biggest advertisers reveals that Facebook will launch ads within Messenger in Q2 2016.

The document, obtained by TechCrunch but kept private to protect its verified source, says businesses will be able to send ads as messages to people who previously initiated a chat thread with that company. To prepare, the document recommends that businesses get consumers to start message threads with them now so they’ll be able to send them ads when the feature launches.

The document also notes that Facebook has quietly launched a URL short link fb.com/msg/ that instantly opens a chat thread with a business. Facebook confirmed the existence of the URL short link. That seems to back up the validity of the leaked document

Facebook Plans To Put Ads In Messenger

Source: http://goo.gl/hFvL8S

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Pinterest’s long-awaited video ads have arrived, according to advertising sources.

Pinterest had been considering how it could implement video ads for months. Promoted video pins are being tested among a small group of users, and internally at Pinterest, according to one source briefed on the tests. The source said that the videos employ an autoplay function that sets them in motion when a user stops scrolling over them. Pinterest is testing video ad length, according to sources.

Pinterest has been trying to make its platform more accessible to advertisers, developing its ad serving software and opening it to more partners for buying. There have been some in the ad world who feel Pinterest has been too slow to roll out all the tools advertisers need, however, to make investing there worthwhile

Pinterest starts testing video ads

Source: http://goo.gl/chzieG

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A new post-click, full-screen, immersive mobile ad experience on Facebook that loads nearly instantaneously. Canvas was created with input from the creative community at every step and is designed to help businesses tell stories and show products on mobile devices in a beautiful way. Canvas is available to advertisers around the world starting 25 February 2016

Introducing Canvas, A Full-Screen Ad Experience Built for Bringing Brands and Products to Life on Mobile

Source: https://goo.gl/sqwzb5

Mobile shopping-related searches increased 120% in the last year, a review of Google data shows. With this growth, retailers are finding that mobile plays a critical role in driving shoppers in-store. Shoppers now reach for their smartphones in every kind of micro-moment. These moments represent a tremendous opportunity for brands. Because with mobile, marketers have the unique power to match marketing messages with signals of intent and context.

Recent Google search data and mounting third-party evidence has given us new insights into how marketers can engage shoppers in these micro-moments.

5 Ways Consumers Connect to Stores With Mobile Shopping

Source: https://goo.gl/n2M0D0

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When it comes to measuring a video ad’s success, views aren’t

everything. Kim Larson, who works with hundreds of brands each

year as the global head of BrandLab, shares her four-step method for

getting to the right key performance indicators (KPIs)

Source: https://goo.gl/Gn40He

The eMarketer report examines the latest developments in ad

blocking as a growing problem, particularly for publishers.

Social video advertising firm Unruly delved into the "why" of ad

blocking with a survey that asked internet users whether they were

seeing too many ads or being shown the same ad repeatedly.

Global Ad Blocking Update

Source: http://goo.gl/ghKbkI

it’s set to be a high growth year for programmatic, with spend

reaching record highs across all channels.

MediaMath pulled together some stats on how programmatic will

continue to evolve across the globe

2016 Global Programmatic Trends

Source: http://goo.gl/p7V3c2

Check out the latest Gemius infographic for the ranking of the top 3

browsers in Central and Eastern European countries

How do we browse websites most frequently?

Source: http://goo.gl/lYDs8q

How to Identify the Right KPIs for Online Video: Lessons From Google BrandLab

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4,6

4,0

2,6

2,2

1,9

1,6

1,6

1,6

1,5

1,4

Sport Life

Fozzy Group

Epicenter

Privatbank

Samsung

Riel

Lifecell

K.A.N.Development

Allo

Vodafone

71%

35%

20%

7%

-3%

-2%

-5%

-31%

-36%

TOP Categories

34,7

21,6

15,8

11,0

7,1

6,0

5,2

4,8

4,0

2,1

Trade

Realty

Entertainment

Auto

Telecom

Finance

Sport

Restaurants

Medicine

Cold AFB

29%

20%

59%

10%

25%

-14%

-4%

-20%

-14%

Sale / purchase of apartments category had been increasing its activity from the beginning of the year

The main contributors to this group (Riel and K.A.N Development) moved up in the advertisers ranking

Advertising of credits was growing and deposits – declining in Finance category

McDonald's activity increase was the reason of Restaurants category growth

2015 vs 2014

22

2015 vs 2014

TOP Advertisers &

Source: Communication Alliance-OOH, Budget, Mln UAH. Data is processed by “CCM” Subsidiary

Enterprise

Review of the main market trends ooh-advertising in 2015, specifically for the media business. The main category in the ooh-advertising "Trade", has reduced costs in 2015 by 10%, but it remained in the first position. In second place - the category of political advertising, on the third - social. The tendency of concentration of inventory purchased in the top 6 cities (Kiev. Odessa, Dneprpetorvsk, Kharkiv, Lviv, Zaporizhia) is preserved.

23

Overview of the Ukrainian market of out-of-home advertising in 2015

Source: http://goo.gl/mUe3QX

Outdoor advertising is still one of the most effective and accessible channels of communication with consumers. Share this channel in the structure of Ukrainian media market was 10.4% in 2015.

Report ICOA "Outdoor advertising in Ukraine following the results of 2015"

Source: http://goo.gl/FIEtwL

The new chairman of the board for 2016 ICOA elected Larisa Bulatova, director of outdoor advertising operator "Perehid Outdoor."

Larisa Bulatova - communications industry expert with experience in the field of outdoor advertising more than 18 years, one of the active participants of the Ukrainian outdoor advertising market initiatives, the general director of "Perehid Outdoor" (included in the communications holding Atlantic Group).

24

Elected the new head of the Industry Committee of the outdoor advertising in Ukraine

Source: http://goo.gl/ClAFsz

To develop a methodology and implementation of the research the company has been involved Touchpoll Research - CAPI research leader on the Ukrainian market.

In a study of the effectiveness of non-standard advertising used a combination of different research tools:

Quantitative survey of the trade mark CA at points close to the advertising media. A qualitative study of the visibility of advertising using eye-tracking technology.

25

The efficiency of non-standard outdoor advertising "Grippostad"

Source: http://goo.gl/TP9YjA

The new street furniture will appear in Lviv

More than 30 public transport stops Norman Foster's design will adorn the streets of the Lviv City in the near future.

Stops in the central, historic part of the city will establish a group BigBoard Ukraine, which is part of French giant JCDecaux - the world's leading urban environment improvement.

Source: http://goo.gl/B8F8RP

26

Key tech trends for outdoor advertisers from CES 2016

Source: http://goo.gl/pRqbZO

This year’s CES was bigger than ever. 180,000 attendees and 20,000 new products launched by 3,600 exhibitors. The sheer scale of the event is unlike anything else in the industry.

CES highlights three broad implications for the OOH industry.

First, consumers are expecting high quality experiences everywhere, both in and out of home. Advertisers need to continue to up their game with producing high quality, immersive, content-rich experiences. OOH has become so much more than just static inventory. VR is poised to become just as much a part of the OOH ecosystem by delivering quality consumer experiences.

Second, the opportunity from wearable technology will allow a bigger variety of data points that advertisers can potentially tap into.

Finally, digital media will not just be in the formats we’ve come to expect. Anything will be a digitally immersive experience, from cars to changing rooms. Advertisers should think beyond standardised conventional formats and treat any connected device as an opportunity to connect with a human.

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Resolutions for outdoor advertisers

Source: http://goo.gl/j4IzXK

From making better use of data to learning more about audiences through AI, Posterscope's Nick Halas says there are 10 things the OOH sector should focus on this year.

People nowadays expect services, in particular communications, to be more tailored to what they are, what they're doing and what they're thinking. Unsurprisingly, doing this with OOH tends to drive better outcomes and we are starting to build up a robust body of evidence that validates this.

Source: http://goo.gl/wDmGhZ

Placed Launches Out-of-Home Attribution

Placed, a location-based in-store attribution company, announced a new tool that will allow marketers to measure the viewability of their out-of-home advertisements, and attribute subsequent foot traffic to those ads.

Placed measures about 600 million latitude/longitude pairs from consumers who have opted into Placed’s location tracking.

28

The concept of artificial intelligence (Artificial Intelligence, AI) in popular culture are often classified as science fiction, introducing robots, triumphed over humanity. Today, however, this technology helps marketers to manage the automation of their tasks by using creativity. Revision vc.ru remembered application cases AI and talked with the director of media agency PHD Wordwide Phil Rowley, who is also the author of a book about the Sentience of this technology.

The artificial intelligence in the ooh-advertising

Source: http://goo.gl/ZRjs73

International advertising agency has provided their forecasts of media inflation, 2016. According to the report, Outdoor CPM expected to grow by 3.5%.

And it will happen because the outdoor advertising provides more interactivity and consumer engagement that increases its ability to effectively reach the target audience and to influence the behavior of buyers.

The symbiosis of tradition & innovation in a foreign outdoor advertising

Source: http://goo.gl/qIsuxU

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http://goo.gl/bR8bc1 http://goo.gl/r5l4aa

https://goo.gl/TgGHhA

http://goo.gl/M7q95j http://goo.gl/ZkrkNK http://goo.gl/1U2hh9

http://goo.gl/PBejXJ

http://goo.gl/ZcwvsP http://goo.gl/0DwZQk https://goo.gl/QysSne

http://goo.gl/al8Wvv

Does is converted ooh-operators in technology companies?

For out-of-home promotion of technology companies it is especially important to use the potential of all the parameters.

Ooh-advertising Theraflu defines cold symptoms passers

The new campaign Land Rover #Hibernot offers to see another winter

There was a mysterious door Oreo in New York

The most important victory for American industry ooh-advertising in 2015

Ooh-place advertising in the modern media mix

http://goo.gl/iZ9AeH

Outdoor advertising in the United States - a reliable support small businesses

Australian ooh-operator Adshel: «Mobile and ooh made for each other"

Creative Director AMV BBDO for the future of the outdoor advertising

Nontrivial ooh-advertising painting tools Purdy

Drinking milk cat occupied screens of Times Square

30

3,0

1,3

1,2

1,2

1,1

1,1

1,1

1,0

1,0

1,0

L'Oreal

ChaneL

STB

DevelopmentInv.Management

Olainfarm

UkrainianNational Lotery

Procter&Gamble

OSK-Pharm

Seldiko

Hexagone

77%

893%

100%

18242%

100%

100%

77%

166%

-65%

TOP Categories

11,8

10,2

9,2

6,8

3,8

3,6

2,9

2,5

2,3

2,0

Entertainment

Pharma

Cosmetics

Trade

Perfumes

Auto

Jewellery

Finance

Wear

Realty

20%

46%

26%

57%

-47%

-11%

-16%

-4%

OSK-Pharm, as a newcomer in TOP-10, was the main reason of Pharma category growth

Olaynfarm decreased its activity for 30% vs prev.month

L'Oreal increased both vs 2015 and vs prev. month, having strong leadership position

Development Investment Management was the driver of Realty category increase

2015 vs 2014 2015 vs 2014

TOP Advertisers &

31 Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise

32

It’s not just the change in the design, it is a deep transformation of the product according to the latest world media trends

For advertisers it's an opportunity to exhibit the brand in creative and non-standard display, which combines mass cover with a status product positioning in a middle up segment

VIVA!'s competitive advantage is a fashion and beauty showcases with stars, which allows to position your product for the audience that takes stars as opinion makers

Fashion" and "beauty" blocks now became big and informative sections

changed

33

5,0

3,4

2,6

2,4

1,5

1,4

1,3

1,2

1,2

1,1

Natur Produkt

NAT

Victor & Co

Get'man

Zolotiy vik

Megapolis

Russkoe radio

Shustov

Poltava Distillery

K.A.N.Development

22%

22%

65%

100%

100%

TOP Categories

12,2

11,7

8,0

6,3

3,6

2,8

2,7

2,2

1,5

1,3

Entertainment

Alcohol

Pharma

Trade

Food

Auto

Realty

Jewellery

Finance

Hygiene

132%

100%

18%

195%

79%

83%

113%

Radio continued to grow vs prev. year (+40% vs prev. month)

Natur Produkt with Dr. Theiss and Lacalut advertising were the main reasons of Pharma and Hygiene categories growth

The biggest increase was shown by Get’man, made the advertiser the second biggest player in Alcohol category

Megapolis shifted 2 positions up thanks to Khortytsya advertising activity

2015 vs 2014 2015 vs 2014

TOP Advertisers &

Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise

34

The experts reviewed volume of Ukrainian media advertising market in 2015 in the segment of direct advertising on TV and specified that it has grown by 5% compared to 2014 year.

It is possible that market forecast for the current 2016 year will be subject to revision upwards in the first half of the year. In any case, the situation in the winter months sets TV Seiler on optimistic mood.

35

Ukrainian Advertising Coalition has published an updated volume of Ukrainian media advertising market for2015

Source: http://goo.gl/3GukGG

Within the framework of an annual initiative of Kwendi Media Audit top managers of leading advertising holding companies specified the actual rate of inflation in 2015 and their forecasts for inflation in 2016. The data collected in the form of minimum and maximum expectations on the basis of which the average level of media inflation is determined.

Leaders of the largest Ukrainian advertising holding companies clarified

inflation forecasts for 2016

Source: http://goo.gl/SAQiE8

Ukrainian Advertising Coalition submitted a declaration of heads of agencies, leaders of the advertising and communication market of Ukraine "10 Steps to increase the quality of the market."

The Declaration calls on agencies to conduct a transparent tendering and approval of the pricing rules.

36

Advertisers urged colleagues not to engage in non-transparent tenders

Source: http://goo.gl/RSpzMS

Clients advertisers reacted harshly to the Declaration about 10 steps to increase the quality of advertising and communication market. MMR collects comments on the document on the back side - Marketing Directors of market client-companies.

A rapid response. What do clients think about the declaration of the UAC?

Source: http://goo.gl/R8emvq

37

Ukrainian Retail was tested for readiness for the mobile revolution According to the mini-survey results LEAD9, 10 large chains answered all the questions in the questionnaire. 60% of retailers are already providing stores visitors limited access to Wi-Fi, and 20% are promising to introduce the service in the near future

http://goo.gl/aXaews http://goo.gl/CfgS65

http://goo.gl/1yl6qi

One-third of Ukrainian contact Internet via mobile devices In January, about 20 million people used the Internet at least once a month. The company Gemius released data of monthly online audience research in Ukraine

Deputies want to legalize payments with help of mobile devices MPs propose to supplement the current list of types of payment transactions and enter the distributed computer-cash system

http://goo.gl/Mjxhkg

Generation Z in Ukraine: what changes in the rules of the game? Although Generation Z well memorize the video ads, particularly interesting visuals and music, its representatives expect engaging from advertising, viral, stimulation of curiosity, leading to a desire to learn more about the brand.

38

Programmatic-marketing, mobile Big Data, connectivity & advertising 360° Marketing insights from Mobile worldwide congress

http://goo.gl/BfhYK5 http://goo.gl/L0XuH5

http://goo.gl/xC9hi2 http://goo.gl/q2rhha

Marketing changes the orientation In 2016, marketers will seek synergies in various formats, considering the peculiarities of each of them. Context-oriented approach will replace becoming niche online, and Mobile Marketing

By 2017, most mobile purchases will take place from smartphones Days of tablet dominance in mobile commerce is almost at the end, according to a new eMarketer study

Slow Internet causes the same stress as watching horror movies Swedish company Ericsson conducted the study, during which measured the heart rate, brain activity and speed of eye movements in a group of subjects viewed video on smartphones

39 * Click on the image works as direct link to the Source

Digital & Media Predictions 2016

Thank You!

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