media mix and paid search

8/2/2019 Media Mix and Paid Search

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Jcfdcn xnuy~y jhhfdcn r~uiglyny xlut et }gn }trn jh ynluig 'eulcmnm * rujm~i} xnuy~y

kncnudi$# 8

]gnunhjun& {gnc l}}nar}dck }j uj~cm }gn iduifn }gl} ijccni}y }gn dcr~}y 'anmdl adw$ }j }gn

j~}r~}y 'ijcxnuydjcy$ xdl ynluig& d} dy darju}lc} }gl} }gn hdclf ijcxnuydjc dy anly~unm ijuuni}#

]gl} dy& ijcxnuydjc anly~unanc} a~y} dcif~mn ej}g jcfdcn lcm jhhfdcn an}udiy# E~} gj{:

L xludn}t jh jcfdcn!}j!jhhfdcn }uli`dck }li}diy glxn ennc rujrjynm& y~ig ly mj{cfjlmlefn

ij~rjcy& ~cd|~n flcmdck rlkny hju jhhfdcn lmy& ~ydck

rlkny& lcm jhhfdcn ijmny lxldflefn hju jcfdcn }ulcyli}djcy# ; Nlig an}gjm dy xlfdm 'lcm ajun

lrrujrudl}n hju yjan rujm~i}y*ynuxdiny }glc j}gnuy$# ]trdilfft& gj{nxnu& }gnt }ncm }j ijxnu l

xnut cluuj{ ynkanc} jh }gn jcfdcn!}j!jhhfdcn ijcxnuydjc rujinyy# 'Dc DARL\]y nwrnudncin&

}uli`nm unyrjcyny liij~c} hju jcft l yalff rujrju}djc jh }j}lf unyrjcyn# ]gdy mjny cj} y|~lun

{d}g j}gnu unynluig dcmdil}dck y~ey}lc}dlf jcfdcn!}j!jhhfdcn nhhni}y#$ Lmmd}djclfft& }gnyn }uli`dck

an}gjmjfjkdny mj cj} ilr}~un }gn nc}dun y{nnr jh }gn anmdl adw& lcm d}y darli} jc ynluig#

]gnunhjun& j~u eny} ruli}din dc }gdy lunl dy }j }uli` lff jhhfdcn 'lcm jcfdcn$ ijcxnuydjcy& lcm }j

ijuunfl}n }gjyn ijcxnuydjcy {d}g }gn anmdl adw lcm ynluig li}dxd}t#

An}gjmjfjkdny hju Y}~mtdck Anmdl Adw lcm Ynluig

Elydi rudcidrfny ~cmnufdn }gn y}~mt jh anmdl lcm ynluig# Hduy}& d} dy darnul}dxn }gl} anmdl adw *

ynluig li}dxd}t lyyjidl}nm {d}g `nt{jumy 'nyrnidlfft `nt{jum if~y}nuy ju `nt{jum rju}hjfdjy$

a~y} en mjcn eulcm et eulcm& `nt{jum et `nt{jum# 'Ly rlu} jh l ynluig lkncit& D {j~fm lfyj

lmm dcm~y}ut et dcm~y}ut& ifdnc} et ifdnc}#$ @nt{jumy unli} mdhhnunc}ft }j }gn anmdl adw& lcm d}y

ijc}nc}# Hju tj~u rlu}di~flu yd}~l}djc& y}~mt }gjyn unfl}djcygdry lcm dmnc}dht tj~u ~cd|~n yn} jh

runmdi}juy lcm darli}y# 'Y}lu} {d}g eulcmnm xnuy~y cjc!eulcmnm `nt{jumy& }gnc y~e!mdxdmn

}gna dc}j `nt{jum if~y}nuy elynm jc ynalc}di ydadflud}t lcm englxdju 'I]U& IRI& n}i#$$Ynijcm& tj~ a~y} anly~un }gn dciunanc}lf li}dxd}t 'darunyydjcy& ifdi`y& ijy}y& ijcxnuydjcy&

n}i#$ lyyjidl}nm {d}g anmdl ilarldkcy# ]gnun lun }uncmy& itifny lcm ynlyjcy }j ynluig

dcmnrncmnc} jh anmdl nhhni}y# ]gn mdhhnuncin en}{nnc jeynuxnm li}dxd}t lcm hjunily}nm li}dxd}t

dy }gn dciunanc}lf nhhni} jh }gn anmdl#

[gd}n Rlrnu Anmdl Adw lcm Rldm Ynluig


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5/6

52$ lun lfyj d}nay }gl} ygj~fm en lxldflefn dc}nuclfft& lf}gj~kg tj~ adkg} glxn }j

g~c} }guj~kg mdhhnunc} ydfjy }j hdcm d}# 'Dh tj~un f~i`t& tj~ ilc nxnc kn} tj~u anmdl e~tnuy }j mj

yty}nal}di anmdl }ny}y }gl} ncudig }gn xludledfd}t jh tj~u ml}l#$

]gn ajmnf e~dfmdck nhhju}& jh ij~uyn& dy cj} hju }gn hldc}!gnlu}nm ju }gn cjc!y}l}dy}didlc# Dyjfl}dck

}gn dcmnrncmnc} lcm dc}nuli}dxn nhhni}y jh lff }gn runmdi}juy dy l ijarfnw rujkulaadck }ly`#

'Gnun l} DARL\]& {n ~yn YLY*N]Y 'LUDAL& RMF$ rujinm~uny u~ccdck lkldcy} l unfl}djclf

}dan ynudny ml}lelyn jh }gn runmdi}juy lcm an}udiy#$ Huja }gn uny~f}y& d} dy }gnc rjyydefn }j mj

ynxnulf rj{nuh~f }gdcky?

Ny}dal}n }gn darli} jh l gdy}judilf anmdl ilarldkc jc tj~u ynluig uny~f}y 'et anly~udck

}gn mdhhnuncin en}{nnc l anmdl xnuy~y cj anmdl yincludj$#

Hjunily} }gn darli} jh lc darncmdck anmdl ilarldkc jc tj~u ynluig uny~f}y#

U~c yda~fl}djcy jh mdhhnunc} ynluig alclknanc} }li}diy 'e~mkn} lcm edm yincludjy$ dc }gn

~rijadck anmdl ncxdujcanc}& dc jumnu }j ruj!li}dxnft lmo~y} tj~u ilarldkcy }j ann} tj~u

jeoni}dxny#

Ilfi~fl}n }gn elyn darli} jh ynluig lcm }gn dciunanc}lf darli} jh }gn anmdl ilarldkc

jc tj~u jcfdcn 'lcm gjrnh~fft jhhfdcn$ ijcxnuydjcy#

Nlig jh }gnyn uny~f}y dy cj} nlyt }j ijan et# Udkjuj~y ml}l alclknanc} dy un|~dunm& ly {nff

ly y}l}dy}didlcy {gj ~cmnuy}lcm alu`n}dck lcm hjunily}dck# D} dy }dan!ijcy~adck }j mj }gn

y}~mdny& lcm yn} ~r l yty}na hju r~ygdck j~} unijaancmnm e~mkn} lcm edm fnxnfy# ]gn ynluig

ilarldkc alclknuy lfyj a~y} e~t jhh jc }gn lrrujlig 'ly mj }gndu alu`n}dck alclknuy

jh}nc}dany$# E~} }gn rltjhhy ilc en ncjuaj~y# Xnut yalff kldcy dc nhhdidncit '


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529>#lyr> ijaYijun 'Aluig 5

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