media monitoring of the malaysian general elections 2008
TRANSCRIPT
Results – Number of items
Story CountNew Straits Times 734The Star 638TheSun 289Makkal Osai 557Malaysia Nanban 609Utusan Malaysia 981TOTAL 3808
Results - overall
NST Star Sun0
20
40
60
80
100
120
Figure 1: Coverage in % of space by English dailies
Neutral
Pro-Opp
Pro-BN
Newspaper
%
Results - overall
MO MN UM0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Figure 2: Coverage in % of space in 3 broadsheets
Neutral
Pro-Opp
Pro-BN
Newspaper
%
Results – The Star
24/02/08
25/02/08
26/02/08
27/02/08
28/02/08
29/02/08
01/03/08
02/03/08
03/03/08
04/03/08
05/03/08
06/03/08
07/03/08
08/03/08
0
10
20
30
40
50
60
70
80
90
Figure 3: Slant in coverage, The Star 24/2 - 7/3
Pro-BNPro-OppNeutral
Date
% s
pace
Results - NST
Pro-BN Pro-Opp Neutral0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
Figure 6: Overall space and story count, NST 24/2 - 8/3
Story count (%)
Space (%)
Slant
%
Results - NST
24/02/08
25/02/08
26/02/08
27/02/08
28/02/08
29/02/08
01/03/08
02/03/08
03/03/08
04/03/08
05/03/08
06/03/08
07/03/08
08/03/08
0
10
20
30
40
50
60
70
80
90
Figure 7: Slant in coverage by NST, 24/2 - 8/3
Pro-BNPro-OppNeutral
Date
% s
pa
ce
Results – NST
Pro-BN
Pro-Opp
Neutral
0 10 20 30 40 50 60 70 80
Figure 9: Space vs count, NST 29/2
% Space% Story count
Percentage
Sla
nt
Results - theSun
Pro-BN Pro-Opp Neutral0
5
10
15
20
25
30
35
40
45
50
Figure 10: Space vs count, theSun 25/2 - 8/3
% space% story count
Slant
%
Results - theSun
0
10
20
30
40
50
60
70
80
Figure 11: Slant in coverage in theSun, 25/2 - 8/3
Pro-BN
Pro-Opp
Neutral
Dates
% s
pa
ce
Results - theSunHigh % neutral after nomination day
Pro-BN Pro-Opp Neutral0
10
20
30
40
50
60
70
80
90
Figure 12: Space vs count, theSun 25/2
% Space% Story count
Slant
%
Results – Utusan Malaysia
25/02/08
26/02/08
27/02/08
28/02/08
29/02/08
01/03/08
02/03/08
03/03/08
04/03/08
05/03/08
06/03/08
07/03/08
08/03/08
0
10
20
30
40
50
60
70
80
90
100
Figure 15: Slant in coverage by Utusan Malaysia, 25/2 - 8/3
Pro-BNPro-OppNeutral
Date
% s
pa
ce
Results – Makkal Osai
Pro-BN Pro-Opp Neutral0
10
20
30
40
50
60
70
Figure 18: Space vs count, Makkal Osai, 24/2 - 8/3
% space% story count
Slant
%
Results – Makkal Osai
24/02/08
25/02/08
26/02/08
27/02/08
28/02/08
29/02/08
01/03/08
02/03/08
03/03/08
04/03/08
05/03/08
06/03/08
07/03/08
08/03/08
0
10
20
30
40
50
60
70
80
90
Figure 17: Slant in coverage by Makkal Osai, 24/2 - 8/3
Pro-BNPro-OppNeutral
Date
% s
pa
ce
Results – Malaysia Nanban
Pro-BN Pro-Opp Neutral0
10
20
30
40
50
60
70
80
Figure 20: Space vs count, Malaysia Nanban 24/2 - 8/3
% space% story count
Slant
%
Results – Malaysia Nanban
24/02/08
25/02/08
26/02/08
27/02/08
28/02/08
29/02/08
01/03/08
02/03/08
03/03/08
04/03/08
05/03/08
06/03/08
07/03/08
08/03/08
0
10
20
30
40
50
60
70
80
90
100
Figure 19: Slant in coverage, Malaysia Nanban, 24/2 - 8/3
Pro-BNPro-OppNeutral
Sample coverage - ntv7
24 F 26F 27 F 28 F 29 F 1 M 3 M 4 M0
10
20
30
40
50
60
70
80
90
100
Figure 21: Coverage by ntv7, 8 days between 24 Feb and 4 March
Pro-BNPro-OppNeutral
Date
% o
f to
tal t
ime
on e
lect
ions
Sample coverage - Radio 24
2002 2102 2502 2602 27020
10
20
30
40
50
60
70
80
90
100
Figure 23: Coverage in Radio24 pre and post-nomination
Pro BNPro-OppNeutral
Date
% o
f to
tal t
ime
on
ele
ctio
n s
tori
es
Comparing issues
6%
5%
3%
2%
51%
26%
Figure 14: Issues in news coverage, theSun 25/2 - 8/3
Gerakan CM issue in PenangAttacks against Anwar IbrahimBN attempts to win KelantanAttacks against Hadi Awang and Nik AzizParty ManifestosIndian issues including MIC, HindrafCivil society issues Pledges and promises by BNCandidates, party issues, seats won, nom-ination for BN and non-BNOthers – EC, Police, Companies, Indi-viduals
Comparing Issues
Anwar Ibrahim 2%
MCA 12%
UMNO 16%
Others 70%
Figure 5: Coverage of MCA and UMNO, The Star
Comparing Issues
47%
28%
16%
9%
Figure 24: Coverage for the non-BN parties, NST 24/2 - 8/3
DAPPKRPASOthers
Comparing Issues
1%
2%1%
3%
30%
Figure 16: Breakdown of hot issues covered, Utusan Malaysia
CM issue in Penang Attacks against Anwar IbrahimBN to win Kelantan Attacks against Hadi Awang and Nik AzizParty Manifestos Indian issues including MIC, HindrafClosing ranks in Umno Civil society issues Pledges and promises by BN Candidates, party issues, seats won, nom-
ination for BN and non-BNOthers – EC, Police, Editorials and columnsLetters to the editor
Comparing issues
Pledges to the Indian Community
Hindraf
Analysis on the MIC candidates
0 1 2 3 4 5 6 7
Comparison in coverage of hot issues, Makkal Osai & Nanban
Malaysia NanbanMakkal Osai
Categories
Pe
rce
nta
ge