media pack advertising · 11% in west london, north/north west london and south east london, 4% are...

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Media Pack

© 2014 Life After London Ltd - All Rights Reserved in partnership with [company name]© 2014 Life After London Ltd - All Rights Reserved

Advertising&

Media Pack

About us and our visitors

If you’ve an interest in connecting with people who are moving house or those considering moving to a new area then we are the website where you will be able to connect.

Set up exclusively to support people on the move, we are the place to come if you need advice about a new area. Our forums are free to use and connect our users to local people who offer their advice.

Our users are engaged and keen to gain support and offer advice. Users typically engage on multiple levels with both other users and advertisers.

© 2014 Life After London Ltd - All Rights Reserved

IndexPage

About us 1

Our traffic 2

Traffic generation 2

Press coverage 2

Become a partner 3

Ad placement 3 - 6

Terms and conditions 6 & 7

Launched in May 2012 with some 800 registered out of London users and over 800 registered ‘active’ London based moving users, the website simply took off. The website now attracts around 50 to 100 new registered users each month.

We attract 10,000 unique visitors per month who on average view 4 pages. Our audience widens further with over 6,500 Twitter followers and 1000 highly engaged Facebook fans. Growth is strong and exponential.

About our founder

Bee Aspinall is a young (ish!) mother of three children. Living in her 'village' in South West London she found all her friends were on the move out of London and it was because of this she launched Life After London. Determined to provide a friendly, welcoming and supportive network for those considering a move she set about creating the website that now attracts upwards of 8,000 visitors a month.

Bee still lives in London but loves hearing about the adventures of all the members who are making new lives away from the capital. When asked if she will ever make the move herself her answer is hopelessly vague.

Our traffic

Aimed at ABC1 men and women aged 25-45, those considering a move or already in the process of moving to a new area. We have recently seen a rising trend of retiring or retired people using the website for information on new areas outside London.

Currently 25% of moving users are male, 37% of moving users are located in South West London, 11% in West London, North/North West London and South East London, 4% are from East London and 25% are from the suburbs of London such as Kingston, Twickenham, Croydon, Bromley etc.

Traffic generation

We use a variety of methods to generate traffic to our site. This includes Social Media promotion on Facebook and Twitter as well as engagement on other relevant blogs. We write fresh optimised blog content and articles on a weekly basis targeting Google keyword searches and SEO.

We send out regular newsletters to our all our registered users and regularly send out press releases as well as featuring in PR articles as an expert adviser.


Press coverage

We have been featured in publications such as The Sunday Times, Sunday Telegraph, Saturday Telegraph, Evening Standard, Village Magazine and Angels & Urchins. Along with interviews on BBC News, BBC South Today, BBC Politics Show and numerous BBC Radio channels.

“essential reading for those moving from the city to the countryside” Saturday Telegraph Jan 12th 2013

“make(s) the process of moving to a new area a great deal easier”Sunday Telegraph March 17th 2013

“county contacts providing impressively precise and detailed advice”Sunday Times March 17th 2013

“offers a guide to all areas, with essential advice and a buzzing chat room” Sunday Times November 3rd 2013

Watch, listen and read the articles here:- www.lifeafterlondon.com/media-guide/press-coverage

http://www.lifeafterlondon.com/media-guide/press-coverage


Become an advertising partner

We provide a wide range of advertising opportunities within the website all of which are offered on a rolling 3 month contract to our partners.

Which one suits you best?

Landing pages

We drive incoming traffic right across our website, however our collection of landing pages prove to be the hub for a vast majority of our visitors.

The landing pages are:- Homepage, Forums, Articles, eGuides and Real Stories

Multiple advertising opportunities exist on all our landing pages. We have two price options depending on whether the advert location is above or below the screen fold.

Above screen fold £500 per monthBelow screen fold £250 per month

Content and article pages

Our content pages offer a wide range of opportunities to target our visitors depending on their demographics and personal circumstances. Our library of content pages is ever-growing as new topics receive coverage.

Multiple advertising opportunities exist on all our content pages which are very flexible in design.

We have two price options depending on whether the advert location is above or below the screen fold.

Above screen fold £200 per monthBelow screen fold £100 per month


Bespoke advertising packages

Bespoke packages are available on request for our premium partners.

Please email [email protected] to open up a discussions.

Forum discussion pages

Our forums attract high levels of traffic and record some of the highest page capture times on our website. Many forum discussions drive repeat visits as discussions develop.

Regional - £200 per region per month, the advertisement will feature within every county and every topic and chat within that region and the sub counties.

Local - £100 per county per month, the advertisement will feature within all topics and conversations within your chosen county.

eGuide sponsorship

Our eGuides cover a wealth of topics surrounding the decision to move, moving and settling in topics.

Each guide is immediately downloadable from our website to ensure quick and easy access. This approach also encourages multiple downloads and return downloads from our visitors.

We also promote all our eGuides around the site and on our forums when a particular guide topic adds value.

eGuide sponsorship is £100 per month on a 12 month agreement.


Bespoke advertising packages

Bespoke packages are available on request for our premium partners.

Please email [email protected] to open up a discussions.

Article Titles Page

Our articles are very popular with our readers. The main page has different sections and each section is available for sponsorship on an annual basis.

The cost of sponsoring an section is £500 per year and your name, with a link to your website will appear under the description of the page.

Local Business and Services

Our members are looking for proactive businesses and services to help them with their move.

We offer limited spaces for businesses who we offer services that our members want to use when moving. These include removal companies, schools and nurseries, gardeners, conveyancing lawyers, interior designers, clubs and activities, cleaners, mortgage brokers, roofing experts, builders and tradesmen, buying agents.

We limit the number of competing businesses to ensure members are offered sensible choices. We look for proactive businesses with great reputations to appear on these pages.

Cost is £97 (inc vat) per annum

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TERMS AND CONDITIONS FOR ADVERTISERS

General

1. All Advertisements accepted for publication by Life After London Limited in any of its print or online publications are accepted subject to

these terms and conditions. Any other conditions proposed by the Buyer shall be void unless accepted by LIFE AFTER LONDON LIMITED in

writing.

2. In these conditions:

"Advertiser" means the person whose goods or services are advertised;

"Advertisement" means display, recruitment, online, email, mail order and classified advertising and shall include inserts, supplements and

re-directed advertisements;

"Buyer" means the person placing the order for the insertion of the Advertisement;

"Medium" means the print or online publication taking the booking.

"LIFE AFTER LONDON LIMITED Site" means the LIFE AFTER LONDON website(s) onto which an Advertisement is sold

3. All Advertisements are accepted subject to space being available.

4. LIFE AFTER LONDON LIMITED reserves the right to cancel any order without liability in the event of becoming aware of any meetings of

creditors, bankruptcy, liquidation proceedings, the appointment of a receiver or administrative receiver over the whole or substantial part

of the Buyer's assets, or any indication whatsoever of financial difficulties.

5. These conditions and all other express terms of the contract between LIFE AFTER LONDON LIMITED and the Buyer shall be governed

and construed in accordance with the Laws of England and the parties hereby submit to the non-exclusive jurisdiction of the English

Courts.

The Buyer agrees at all times in its conduct of business with or on behalf of LIFE AFTER LONDON LIMITED strictly to comply with all

applicable laws, ordinances, codes, regulations, standards and judicial and administrative orders (jointly “Applicable Laws”) relevant to its

duties, obligations and performance including, without limitation, Applicable Laws related to bribery such as the United States Foreign

Corrupt Practice Act and the UK Bribery Act and those enforced in the country where the Buyer is resident or conducts its business.

Buyer and its officers, directors, employees and agents shall engage only in legitimate business and ethical practices in commercial

operations and in relation to its dealings with any employee or official of a government agency or any other government owned, operated

or controlled entity (including, without limitation, state run universities, hospitals and libraries), or political parties or candidates (jointly

“Government Official”). Neither Buyer nor any of its officers, directors, employees or agents shall pay, offer, give, promise or authorize the

payment, directly or indirectly, of any monies or anything of value to any commercial contact or Government Official for the purpose or

intent to induce such person to use his/her authority to help the Buyer, LIFE AFTER LONDON LIMITED, and/or any affiliate of LIFE AFTER

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Media Pack


LONDON LIMITED for personal gain or for that of the LIFE AFTER LONDON LIMITED or its affiliates (any such act, a “Prohibited Payment”).

A Prohibited Payment does not include a payment of reasonable and bona fide expenditures, such as travel or lodging expenses, which are

directly related to the promotion, demonstration or explanation of products or services or the execution or performance of a

contract, provided that such payments are permissible under Applicable Laws. The Buyer further agrees not to accept any payment or

other benefit in money or in kind from any person as an inducement or reward for any act or forbearance or in connection with any matter

or business transacted by or on behalf of LIFE AFTER LONDON LIMITED

Buyer to contract as Principal

6. The Buyer warrants that the Buyer contracts with LIFE AFTER LONDON LIMITED as principal notwithstanding that the Buyer may be

acting directly or indirectly for the Advertiser as an advertising agent or media buyer or in some other representative capacity. Where the

Buyer is the Advertiser's advertising agency, the Buyer warrants that it is authorised by the Advertiser to place the Advertisement with LIFE

AFTER LONDON LIMITED.

Delivery and Ownership of materials

7. Materials delivered must conform to LIFE AFTER LONDON LIMITED's specifications. LIFE AFTER LONDON LIMITED reserves the right to

charge the Buyer for work it required to amend materials to conform to its specifications but accepts no liability for such work.

8. Any intellectual property rights in designs prepared by LIFE AFTER LONDON LIMITED shall remain the property of LIFE AFTER LONDON

LIMITED and Advertisements including such designs may not be reproduced without LIFE AFTER LONDON LIMITED's consent.

Booking procedures

9. If an Advertisement includes a promotion, competition or a special offer of merchandise the Advertiser must provide full details to LIFE

AFTER LONDON LIMITED on request.

Prices and Payment terms

10. Prices published by LIFE AFTER LONDON LIMITED from time to time are subject to revision at any time and orders are accepted on the

condition that the price binds LIFE AFTER LONDON LIMITED only in respect of the period specified in the applicable rate card.

11. Series discounts apply only to orders placed in advance and completed within the agreed period. LIFE AFTER LONDON LIMITED

reserves the right to adjust advance discounts and/or to surcharge in the event of a series of Advertisements not being completed within

that period.

12. Prices are exclusive of applicable Value Added Tax which the Buyer shall additionally be liable to pay to LIFE AFTER LONDON LIMITED.

13. Credit accounts must be settled in accordance with the terms shown on the invoice, which are strictly net. In default, all outstanding

transactions will become liable for immediate settlement. Interest will be charged monthly on overdue accounts at the rate of 2% above the

HSBC Bank plc Minimum Lending Rate.

Further clarification of these Terms and Conditions can be found on our website.

media pack advertising · 11% in west london, north/north west london and south east london, 4% are...

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