media pack 2013 - daily expressimages.express.co.uk/pdfs/expressfactbook.pdf · 8 daily express...
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Media Pack 2013
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Northern & Shell’s media
platforms now reach over
37.6 million adults:
a staggering 74% of the
population, and 73% of all
ABC1s
Source: TGI Oct 11 – Sep 12
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A Joined Up Media Network
Daily Express
Sunday Express
Daily Star
Daily Star Sunday
Star
Magazine
New!
Magazine
OK! Magazine
Channel 5
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“The Daily Express stands for a brighter, better, fairer
Britain that supports decent people who work hard and
play by the rules.
Our front page emblem is The Crusader and we truly are
a crusading newspaper. We crusade on the issues that our
readers care about: from tackling the injustice of
inheritance tax to regaining control over our national
destiny by holding a referendum on leaving the EU. We
are crusading for a fairer deal on fuel duty and for
respect for the elderly too.
We stand for traditional British values of decency,
politeness, personal responsibility and honesty. We
believe in Britain and believe that the values of the Daily
Express are the values that make our nation great.”
Hugh Whittow, Editor
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The Daily Express Heritage
1900 2010
Daily Express = Crusading Newspaper
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Daily Express
ABC: Aug 12 – Jan 13/ NRS Jan 12 – Dec 12
Cover Price: 50p
Solus National Daily Readership: 62%
Circulation: 537,743
Readership: 1,192,000
Average age 59
ABC1 adults 57%
C1C2 adults 55%
Main shopper 73%
Female ratio 50%
Age profile
15 – 24 6%
25 – 34 8%
35 – 44 7%
45 – 54 15%
55+ 64%
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Daily Express Regular Features
MONDAY Day & Night, City & Business, Sport, Express yourself
TUESDAY Day & Night, City & Business, Sport, Your Health
WEDNESDAY Day & Night, City & Business, Sport, Your Money, Travel
THURSDAY Day & Night, City & Business, Sport, Express Yourself
FRIDAY Day & Night, Sport, Be Happy, Weekend, Property
SATURDAY Saturday Magazine, Gardening, Travel, Fashion, Motoring ,Sport
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Your Health: Tuesdays
› Health news
› Medical advice by Dr Rosemary
Leonard
› Diet
› Fitness
› Real life
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Be Happy: Fridays
› Shopping guide covering
fashion, gadgets and
decoration ideas
› Morals & Manners- problem
solving
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City & Business:
Monday-Thursday
› City & Business news
› FTSE updates
› Share prices
› Market Reports by David Shand
Edited by PETER CUNLIFFE
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Travel:
Wednesdays & Saturdays
› Great selection of holiday ideas
› City breaks
› Cheap deals
› Long haul flights
› Beach and family holidays
› Adventure holidays
› Cruises around the world
Edited by JANE MEMMLER
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Dream Gardens: Saturdays
› Gardening
› Food growing tips
› Seasonal gardening guide
With ALAN TITCHMARSH
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“A combination of an
essential TV guide, review
and an inspirational
lifestyle supplement.”
Graham Bailey, Editor
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Saturday Magazine Environment
› Television focused interviews and articles
› Film spread, soap box
› Celebrity interviews
› Shopping advice and fashion features
› Beauty and lifestyle
› Travel
› Food
› Property and interiors
› Gardening
› TV guide
Edited by GRAHAM BAILEY
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ABC: Aug 12 – Jan 13/ NRS Jan 12 – Dec 12
Solus Saturday Supplement: 69% Free with Daily Express
SATURDAY magazine
Circulation: 537,743
Readership: 1,073,000
Average age 62
ABC1 adults 58%
C1C2 adults 57%
Main shopper 78%
Female ratio 56%
Age profile
15 – 24 2%
25 – 34 5%
35 – 44 8%
45 – 54 15%
55+ 70%
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Sunday Express
ABC: Aug 12 – Jan 13 / NRS Jan 12 – Dec 12
Cover Price: £1.35
Solus Sunday Readership: 54%
Circulation: 486,147
Readership: 1,226,000
Average age 58
ABC1 adults 59%
C1C2 adults 57%
Main shopper 76%
Female ratio 52%
Age profile
15 – 24 6%
25 – 34 9%
35 – 44 8%
45 – 54 17%
55+ 60%
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Sunday Express Regular Features
FINANCIAL Business News, Personal Finance, Enterprise, Markets Rates and Share Prices
REVIEW Lifestyle and Fashion, Films, Music, Theatre, Opera and Dance, Books, TV and
Radio
TRAVEL Latest Travel Information, Holiday Hotspots, Travel Tips
SUNDAY AFTERNOON Weather, Motoring, The Cool Zone- Fun Facts and Things To Do, Selection of
Puzzles and Crosswords, Birdman with Stuart Winter
PROPERTY Property in the UK, Overseas property, House of the week by Paul Vale
SPORT Football, Racing, Rugby, Tennis, Comments from our chief sport correspondent
Jim Holden, Inside stories from Harry Harris
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Sunday Express: Financial
› 12 page supplement covering:
› Business news
› Personal Finance
› Enterprise
› Market rates and share prices
Edited by TRACEY BOLES
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Sunday Express: Review
› Supplement containing:
› Lifestyle and fashion
› Films
› Music
› Theatre, Opera and Dance
› Books
› TV and radio
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Sunday Express: Property
› Property in the UK
› Overseas property
› House of the Week by Paul Vale
Edited by JANE SLADE
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“S Magazine is a mid-market glossy
magazine aimed at women. It is
realistic for the reader with the
aim of being aspirational yet
affordable, fun not frumpy”
Louise Robinson, Editor
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S Magazine Re-launch
S Magazine relaunched in May 2010:
– Improved print stock: 60gsm coated paper, with 130gsm
coated paper covers
– Increased pagination
– Improved editorial content: more fashion & beauty
features
“S Magazine is a bright, stylish, Sunday weekly packed with fabulous fashion and
beauty features on new, high-quality glossy paper. We’re aimed at women, but our
vibrant mix of heart warming interviews with aspirational yet affordable style
guides – plus fiction, celebrity columnists and the famous crossword – makes us an
entertaining and witty read for everyone.”
Louise Robinson, Editor
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S Magazine Environment
› Luxury and aspiration
› Celebrity interviews
› Modern life, parenting
› Health and beauty pages
› Fashion focus, latest trends, shopping advice
› Food and wine - recipes and recommendations
› Homes & interiors
› Gardening
Edited by LOUISE ROBINSON
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ABC: Aug 12 – Jan 13/ NRS Jan 12 – Dec 12
Solus Sunday Supplement: 24% Free with Sunday Express
S magazine
Circulation: 486,147
Readership: 937,000
Average age 61
ABC1 adults 59%
C1C2 adults 56%
Main shopper 82%
Female ratio 55%
Age profile
15 – 24 2%
25 – 34 7%
35 – 44 8%
45 – 54 17%
55+ 66%
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www.express.co.uk
› Up-to-date breaking news and information
› Outstanding content provided internally and via external partners that attracts a high quality audience
UNIQUE VISITORS: 3,156,130
PAGE VIEWS: 9,532,835
Source: Google Analytics, January 2013
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Telephone: 0208 612 7000
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ADVERTISING CONTACTS:
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