Media pack 2013

The leading publication about digital TV in Russian

Cable, satellite, IPTV

General informationTeleSputnik is the first Russian SATTV and CATV monthly Magazine, created in 1995. Television has been dramatically changed from analog to digital since then. Now our Magazine covers all areas of digital television such as satellite, cable, IPTV, Web TV, mobile and terrestrial TV and home networking. We also analyze the triple play technologies and data transmission — such as Internet via satellite or Ethernet and DOCSIS for CATV operators.

TeleSputnik is a monthly edition.TeleSputnik is a magazine in Russian. It is distributed in Russia, Ukraine, Byelorussia and other former parts of Soviet Union.TeleSputnik is a magazine for professionals installers, vendors, PayTV operatorsTeleSputnik is a magazine about technologies, content and business.TeleSputnik has a site www.telesputnik.ru that unites a significant community of installers and end users interested in TV

Other activitiesTeleSputnik is the General Information Sponsor of the specialised Cable&Satellite Russia Exhibition (CSTB).We take part in all main industry shows (CSTB, EEBC, Sviaz Expocomm, ANGA, IBC, Natexpo ), conferences (Broadband Russia, VSAT forum, Mobile Content, Cable TV congress, DVB forum etc)

TeleSputnik is published by Telesputnik Ltd, the Russian publishing company that also produce TeleMultiMedia.ru (ezine about broadband networks and multimedia technologies) and several yearly handbooks — Cable TV, Satellite TV channels, SATTV footprints, VSAT, Digital TV and IPTV etc.

Main events in 2012-2013

Exibition IssueCSTB (Moscow, Russia) №2, FebruarySviaz Expocomm (Moscow, Russia) №5, MayAnga (Germany) №5, MayIBC (Amsterdam, the Netherlands) №9, SeptemberEEBC (Kiev, Ukraine) №10, OctoberNatExpo (Moscow, Russia) №11, November

Adv Manager Mrs Olga Jernakova (English), olga@telesputnik.ru , Mr Alexey Novosyolov (Russian), alex@telesputnik.ru, tel.: +7 (812) 230-04-62, +7 (812) 332-64-44 ext. 0207

Frequency Discounts: 3 advert — 5%; 6 ads — 10%; 9 ads — 15%; 12 ads — 20%. Discount is not applied on ad articles.

Placement Policy: Content of ad article is the subject of a special agreement. To reserve an exact page in the Magazine you are to pay 10% additional fee.

10% discount is given for Advertising Agencees.

Standart advert positions, inner pages euro1/1 page 1500

1/2 page 850

1/3 page 600

1/4 page 450

1/8 page 250

ad atricle,1 page 900

Advertising rates and mechanical data — full colour AD

Special positions eurocovers outer back 2400

covers inner, inner back 2080

1st inner page 2080

page besides the Content 2000

page besides the Chief Editor article 1920

hard paper glued on insert 3750

Advertising Materials Requirements

Digital ads in PCformatted platform. File formats:tif (without compression) or jpg (quality >=8, high), CMYK colours, 350 dpi. Colour proof or pdf should be attached.

Overprint for texts in black with font size = 4 pt, two and more colored text >= 8 pt, One colour lines weight >=2pt, multicolour lines >=5ptTotal ink limit 320%, deep black colour CMYK=[50,45,40,100].

We can help to translate ad into Russian free of charge, if we are provided with a background picture without text (jpeg CMYK 350 dpi) and an ad sample in English (pdf ). Otherwise we can send you a Russian translation ( pdf or doc files).Design of advert is possible with the help of customers’ materials for extra payment.

Size (mm) Horizontal Vertical

1/1 pagetrim size 210х297

size with bleeds 220х307

1/2 page 185х127 90х 259

1/3 page 185х86 58х259

1/4 page 185х60 90х127

Adv Manager Mrs Olga Jernakova (English), olga@telesputnik.ru , Mr Alexey Novosyolov (Russian), alex@telesputnik.ru, tel.: +7 (812) 230-04-62, +7 (812) 332-64-44 ext. 0207

Frequency Discounts:3 adverts — 5%; 6 adverts — 0%; 9 adverts — 15%; 12adverts — 20%

Tecnical Requirements:Logo and pictures you wanted you are to send as photos, slides, draws, files formatted as *.jpg, *.tif (350dpi) or *.eps (text in curves). We start the advertisement only having received by fax a copy of TT document.

41x83, 87x39mm 41x128, 133x39mm 87x83mm 87x128, 133x83mm

2 blocks – 115 € 3 blocks – 165 € 4 blocks – 220 € 6 blocks – 320 €

Classified advertising

Adv Manager Mrs Olga Jernakova (English), olga@telesputnik.ru , Mr Alexey Novosyolov (Russian), alex@telesputnik.ru, tel.: +7 (812) 230-04-62, +7 (812) 332-64-44 ext. 0207

Adv Manager Mrs Olga Jernakova (English), olga@telesputnik.ru , Mr Alexey Novosyolov (Russian), alex@telesputnik.ru, tel.: +7 (812) 230-04-62, +7 (812) 332-64-44 ext. 0207

Editorial calendar

Main topics Deadline for articles and commentsDeadline for advertising

November Digital Terrestrial TV 26.09.2012 10.10.2012

December Multiscreen TV 25.10.2012 10.11.2012

January IPTV projects 25.11.2012 10.12.2012

February CSTB Show preview. Regional TV channels with national coverage

24.12.2012 10.01.2013

March Marketing in Satellite TV networks 25.01.2013 10.02.2013

April VSAT networks 25.02.2013 10.03.2013

May Mobile TV via 3G, LTE, DVBT2 25.03.2013 10.04.2013

June Internet TV 25.04.2013 10.05.2013

July TV set vs STB 25.05.2013 10.06.2013

August Advertisement on Pay TV channels 24.06.2013 10.07.2013

September Marketing in CATV 25.07.2013 10.08.2013

October STBs’ usability 25.08.2013 3.09.2013

November Digital Terrestrial TV 26.09.2013 10.10.2013

December CAS designers and the evolution of their business 25.10.2013 10.11.2013

Every issue, Tele-Sputnik includes:

1. Satellite TV channels — Russian, Ukrainian and foreign.2. Russian, the CIS and international business news.3. Interview with key persons in the industry.4. Articles about professional satellite and cable equipment.5. Case studies — CATV , SATTV, IPTV networks, regional projects.6. Satellite launches7. Test reports (STB, CA modules, and other consumer TV equipment ) 8. Modern trends in telecommunications and multimedia, reports from exhibitions.9. Frequency chart and transponder news. 10. Regulatory updates.

If you want to contribute your own views and articles, please, contact us in advance

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Our readers:Our marketing researsh shows that 50% of readers are professionals, working in SATTV (70%), CATV(50%), terrestrial TV(50%) and Telecommunications(14%). Another half of our readers are SATTV and SMATV installers.

Distribution (2012) The monthly circulation is 14,000 copies. TeleSputnik is distributed on subscription and by retail, among private persons and Companies on the territory of the former Soviet Union. Subscription takes 20% of the monthly circulation. 20% is sold by Press distribution Companies (press shops), 55% is distributed through the wide network of SAT and CATVequipment vendors on the territory of the former USSR. 5% is distributed free of charge at specialized events and for marketing purposes.Telesputnik offices are situated in StPetersburg (main office), Moscow and Kiev.

Distribution in republics of the former soviet unionRussia — 11000 copies, including Moscow (1000 copies) and S.Petersburg (500 copies) Ukraine — 2000 copies Lithuania — 150 copies Latvia — 100 copiesKasakhstan — 350 copies Byelorussia — 200 copies Azerbaidjan&Armenia — 150

Free monthly distribution

500 free copies are sent to decision makers of the industry on the territory of the former USSR. 200 free copies are sent to different companies in Europe, Asia, Americas (SAToperators, SATTV broadcasters, manufacturers of equipment and Public Organisations). Approximately 300 copies are distributed at specialized events.

Adv Manager Mrs Olga Jernakova (English), olga@telesputnik.ru , Mr Alexey Novosyolov (Russian), alex@telesputnik.ru, tel.: +7 (812) 230-04-62, +7 (812) 332-64-44 ext. 0207

Adv Manager Mrs Olga Jernakova (English), olga@telesputnik.ru, tel.: +7 (812) 230-04-62

Telesputnik.ru is a well-known Russian site about SATTV and CATV. Number of visitors is approx. 11000 per day and approx. 60000 views per day. Site statistics: http://www.liveinternet.ru/stat/telesputnik.ru/index.html?lang=enWe offer weekly views and clicks statistics for online ads.

Site sectionsMain page (3000 views per day)•Forum (40000 views per day)•Archives (2500 views per day)•Frequency table (12000 views per day)•Mobile verion m.telesputnik.ru •(6500 views per day)

Ad sizesMain page: 380x60 •and 180x60 pixelsForum: 380x60 and 110x40•Archives 468x60•Frequency table 468x60 pixels•Mobile verion 320x50•

Formats and sizeFile formats: gif, jpg, swf. File size: up to 50Mb Instructions for swf: http://www.adobe.com/resources/richmedia/tracking/designers_guide/

PricesMain page • (russian version). 4 banners 180x60, price is 200 euro/month/banner, 3 banners 380x60, price 300 euro/month/banner; 100% probability.Fo• rum section, 4 banners 380x60, 50% probability, price 300 euro/month/banner.Archive section, one banner 468x60, price 150 euro/month.•Frequency table section, 4 banners 468x60, 50% probability, price 150 euro/•month/banner. Mobile version, one banner • 320x50,100% probability, price 150 euro/month.

Discounts5% for 2 months, 10% for 3 months, 15% for 4 months, 20% for 6 months (in the case of full prepayment only)