Media Pack 2014

Nicola QuintonWeight lost – 6st

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About Slimming World

A unique approach to weight loss

Our members

Slimming World magazine

Our readers

Our editorial approach

Magazine opportunities for your brand

In-group opportunities for your brand

Online opportunities for your brand

Booking deadlines

Rate card / contact

Contents

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AboutSlimming World Slimming World was founded in Alfreton,

Derbyshire, in 1969 by our Chairman

Margaret Miles-Bramwell OBE, HonMUniv, FRSA.

We have over 12,000 slimming groups

nationwide run by 4,000 trained Consultants.

An average of 700,000 members attend our

groups every week.

We now help more than a million people to lose

weight and lead healthier, happier lives each year.

On average, members who lose 10% of their

body weight do so within 13 weeks. Six months

later, more than 90% of those still attending

Slimming World maintain their weight loss or

go on to lose more.

On average, members attend a group for

nine months*.

*Source: April 2010 Member Survey (4,700 respondents)

Charlotte Wick Weight lost – 6st 11½lb

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A unique approachto weight loss

Slimming World combines expertise in the psychology

of slimming, in nutrition and in physical activity to

empower our members to achieve lifestyle changes and

long-term weight loss. The three pillars supporting our

members’ success are:

Food Optimising eating plans based on sound nutritional

principles that allow members to fill up on unlimited

amounts of healthy, low energy-density food, so they

never feel hungry.

Our unique group support, Image Therapy, based

on a deep understanding of the psychology of slimmers,

ensures our members stay motivated and inspired to

make lifestyle changes. In group, members discuss

practical ideas and tips, identify personal pitfalls and

share tactics for overcoming them.

Our Body Magic activity programme encourages

members to start taking moderate exercise in a way

that fits with their lifestyle, so it becomes a way of life.

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Food Optimising is filling,

family friendly and flexible so

members can maintain their

weight loss for life

Janet MacLoed Weight lost – 3st 9½lb

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From teenagers to great-grandparents, our members share

a common goal to lose weight healthily and to make long-term

positive lifestyle changes.

A highly targeted audience engaged with Slimming World through

the pages of the UK’s best-selling slimming magazine, at over

9,500 groups nationwide and online 24 hours a day.

Female, aged 40, married/living with partner, has children and

works full or part time. She has a gross household income of

£28,000, a monthly food bill of £296 and is most likely to shop

at Tesco, Asda, Sainsbury’s and Morrisons.

She will spend £50 a month on clothes for herself from Next,

M&S, New Look, Primark, Matalan and Debenhams and

£18 a month on hair and beauty products from Boots or the

supermarket. She also reads Asda, Tesco and Sainsbury’s

magazines and Closer, OK! and Take a Break.

Our

Typical

members

profile

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We are able to deliver brand messages in a trusted

and valued format focusing on weight management,

food, health and inspirational success

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Slimming World magazine launched on to the

newsstand in January 1999 and within six months

became the UK market leader.

It's the 6th best-selling consumer magazine in the UK

(ABC Top 100 Actively Purchased Magazines UK/ROI).

Copy sales are split between members of

Slimming World’s groups around the UK (53%) and

newsstand buyers (47%).

Slimming World magazine is published seven times

a year. Cover price is £2.75, or £1.95 to members

in group.

Slimming Worldmagazine

476,741*

It’s still the best-selling slimming title in the UK,

with a combined print and digital circulation of:

*Print only: 465,120, Digital: 11,621. Source: ABC January - June 2014

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Ourreaders

Female main shoppers: 79%

56% ABC1

35% are aged between 18 and 34

20% are aged between 35 and 44

40% are aged between 45 and 64

43% have children under 16 living at home

88% buy every issue of the magazine

108 minutes’ mean time spent reading an issue

Our readers are responsive: 92% have been

prompted to buy a recommended food product

Over a third of readers try out four or more recipes

from the magazine

Sources: NRS average issue readership NRS July 2013 - June 2014 and Slimming World April 2010 Member Survey (sample size: 4,700 readers)

1,223,000Our readership is

– 2.6 readers per copy

Sue Thomas Weight lost – 9st 1lb

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Our editorialapproach

Slimming World magazine is packed with inspiration

and practical advice to help readers achieve their

weight-loss goals.

There’s also an exclusive eating plan in every issue

to help new and existing members super-charge their

slimming success.

Each issue offers thought-provoking features

on common slimming problems and how to

overcome them.

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Every issue features gorgeous,

glossy photoshoots of real slimmers

who’ve transformed their looks and their

lives by eating the Slimming World way

to max readers’ motivation

Rick Mills Weight lost – 5st

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Fabulous food

Slimming World’s mission is to transform the way

members and readers shop, cook and eat. Slimming

World is all about what you can eat – not what you

can’t, and our fantastic food section is certain to tempt

readers into the kitchen!

Every issue, our top home economists devise and road-

test delicious recipes to reflect the way we live today.

From speedy suppers to relaxed weekend entertaining,

seasonal food to sensational supermarket finds, our

food section shows how fast, filling and family friendly

Slimming World’s eating plans can be!

We use top photographers and stylists for all food shoots

to ensure the quality of our recipes and photography is

on a par with leading food magazines.

We also profile new and existing products that fit

with our eating plans on our food news pages. These

practical shopping pages are some of the most

popular in the issue.

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Looks, lifestyle and more!

At Slimming World we’re with our members every step

of the way. To help them look and feel their very best,

wherever they are on their weight-loss journey, we also

offer expert fashion, health, beauty and fi tness features

written by some of the biggest names in the industry –

a tailored, inspirational, value-packed mix!

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LOOK SHARPUpgrade your morning with our pick of the best bathroom buys

Liz Earle For Men Face And Body

Wash, £12Recharge and

refresh with this patchouli, bergamot and

vetiver-packed formulation.

Refinery Shave Oil, £27A combo of borage, jojoba and geranium primes skin for a close, comfortable shave.

Molton Brown Sport Body Hydrator, £18 Infused with lime, this deodorising, ultra-hydrating lotion is a gym-bag essential.

Ted Baker Tour de Ted Body Spray, £4.07An uplifting body spray with notes of fruity bergamot and warm sandalwood.

Botanics Men’s Anti-ageing

Under Eye Roll-on, £3.49Sleepy eyes get

a wake-up call – this budget

find uses ginkgo to brighten

and tighten.

The Body Shop Kistna Hair & Body Wash, £6The ideal shower companion – a zingy multi- tasker to cleanse and condition.

Rockface Face & Body Scrub, £4.99This deep cleansing, micro-particle formula, with its zesty citrus scent, helps keep skin super clean.

Tom Ford For Men Hydrating Lip Balm, £20A luxury salve that protects using high-quality vitamins, butters and natural oils.

Origins For Men Fire Fighter, £17Eucalyptus and peppermint energise, while camomile and cucumber help soften and soothe post-shave skin.

Bvlgari Aqva Pour Homme Eau de Toilette spray, £46Spritz on this cool aquatic fragrance for an invigorating start to the day.

SLIMMING WORLD 99

pride and groom

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Liz Earle For

Wash, £12Recharge and

refresh with this patchouli, bergamot and

vetiver-packed formulation.

Ted Baker Tour de Ted Body Spray, £4.07

of fruity bergamot and

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Fast fashion updates – for under £50!You don’t need a bulging bank balance to get a hot

new look – just check out these brilliant buys

words: lucy turner

Give old favourites a new life with

dramatic accessories. Scarf, £10;

sunglasses, £8; earrings, £12, all Isme

The easy way to wear brights.

Shoes, £12, 3-8, Matalan

This versatile

dress looks

great worn

over leggings.

£15, up to

size 24, Very

£30 and under

£50 and under

£15 and under The ultimate

chuck-it-all-in bag.

£6, Primark

Prettify a

plain skirt

or trousers

with this

lace top.

£35, up to

size 22,

M&Co

Not quite

ready to bare

your knees?

Skirt, £49,

up to size 18,

John Lewis

Collection

Simply

fresh and

flattering.

Trousers,

£35, up

to size 22,

Per Una

at M&S

Designer looks without a designer

price tag. Bag, £45, Star by Julien

Macdonald at Debenhams

Nude shoes (worn

with nude tights)

are great for faking

longer pins, too.

£19.50, 3-8,

F&F at Tesco

A spring bag with

year-round appeal.

£29.50, M&S

Hooray! A dress

that hugs curves

beautifully. £29,

up to size 24,

Savoir at Isme

Vivid yellow skirt =

instant sunshine for

your wardrobe. £30,

up to size 22, Next

Suits-all shades…

with a twist!

Sunglasses, £12,

Accessorize

Ditch dainty jewels – big

and bling is in! Bracelet,

£15, Principles by Ben

de Lisi at Debenhams

A vibrant top

will jazz up

jeans. £12,

up to size

24, George

at Asda

Knock off inches

in seconds

with this clever

illusion dress.

£29.99, up to

size 20, Bonprix

Wear these

with heels

for slinky

looking legs.

Trousers,

£29, up to

size 24,

Isme

This collar adds insta-glam...

Necklace, £25, Accessorize

Smarten up

basics with a

waist-nipping

jacket. £35,

up to size 20,

Savoir at Isme

High enough

to slim your

legs – low

enough to

be comfy!

Wedges,

£39.50, 3-8,

Debenhams

Perfect for

pear shapes.

Skirt, £14,

up to size

18, Primark

SLIMMING WORLD 97

96 SLIMMING WORLD

style steals

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Designer looks without a designer

Bag, £45, Star by Julien

High enough

£39.50, 3-8,

Debenhams

Who doesn’t crave softer, smoother, healthier hair? Our troubleshooting tips, tricks and expert product picks will fast-track you to style satisfactionwords: rosie green

Your best hair now!

Transform parched and straw-like into soft and glossy…styling solutions Pretty much everything we do to our hair (highlighting, styling, swimming, urban living) dehydrates it. And if yours is naturally curly, your own conditioning scalp oils have a hard time migrating down those spirals to nourish the ends. There are ways to reverse the effects, though. Choose gentle shampoos and use them only on your roots. Try to wean yourself off the everyday use of scorching styling tools. Steering clear of products high in alcohol (hairsprays often are) will help, too. Instead, ask for a glossing vegetable colour at the salon to deliver a hit of conditioning shine.

targeted treatments ‘Co-washing’ is a trend that’s seen people with dry hair foregoing oil-stripping shampoo altogether and ‘washing’ hair with conditioner. A more obvious weapon against dryness is a heavy-duty moisturiser. Look for conditioners and masques with hydrating ingredients like shea butter or ceramides. And if you haven’t already done so, give hair oils a go. They nourish brittle strands, while giving high shine. ●

Swap fine and limp for full and bouncy…styling solutions Having your hair coloured will inject volume, as dye helps to swell the strands. It’s a good idea to use a clarifying shampoo once a month to prevent product build-up weighing down fine hair. Stylists advise using as little conditioner as you

can after washing – just apply, then detangle gently using a Tangle Teezer brush. Blow-drying your hair from underneath will add instant lift at the roots. When dry, avoid over-brushing to keep the bounciness intact.targeted treatments The good news is that body-boosting products have really upped their game in the last few years. That favourite 80s’ style staple, mousse, is back, but this time round it leaves hair soft and touchable rather than crunchy. Volumising

sprays are an essential tool, too, delivering lift without stickiness. And to give hair an extra boost, there’s the stylists’ favourite, dry shampoo. The latest ultra-fine formulas soak up any grease on the scalp, while delivering a hit of on-trend ‘beachy’ texture.

Switch wiry and wild for smooth and silky…styling solutions To get a sleek look, your hair cuticles need to lie flat. Think of them like slate tiles on a roof: if some are blown off or upwards, things begin to look a lot less neat! To keep yours beautifully uniform, comb through a conditioner in the shower, rinse, then pat hair dry with a towel (rubbing will rough up those cuticles). When drying your hair, point your blow dryer downwards to keep it smooth. Or you could invest in a wide-barrelled tong, the modern answer to straighteners, designed to de-frizz and add glossy waves.

targeted treatments For smoother cuticles, look for protein-rich conditioners, creams and masks. They work to seal in moisture and leave your hair less prone to frizzing. Serum is still the gold-standard route to silky and sleek; if you have thicker hair, though, running a heavier glossing cream through the mid lengths should add the enviable softness and shine you’re after.

hair heroes• Sebastian Professional

Volupt Spray, £18.30 • Percy & Reed No-Fuss

Fabulousness Dry Shampoo, £12

• John Frieda Luxurious Volume Touchably Full Shampoo for Colour-Treated

Hair, £5.89

Trade itchy and irritated for calm and soothed…styling solutions An itchy, flaky scalp is the beauty bane of many women. Luckily there are steps you can take to ease it. A good tip is to avoid wearing your hair pulled back tightly all day – dermatologists say the scalp needs fresh air to thrive. Turning down the temperature of your hair-washing water and reducing the heat setting of your hairdryer will help, too. If in-salon colouring triggers a scalp reaction, ask about PPD-free formulas (these contain fewer chemicals), or opt for less irritating semi-permanent dyes.

targeted treatments It’s essential to look after your scalp, not just because itchiness is uncomfortable and flakiness embarrassing, but also because its condition affects the quality of your hair and how well it grows. Opt for a flake-fighting shampoo if you’re feeling irritated (leave it on for a few minutes to allow it to penetrate), or a special ‘sensitive’ shampoo to help prevent the situation recurring. If this doesn’t do the trick, invest in a targeted oil or scalp

treatment and really massage it in to boost skin-healing circulation.

hair heroes• Vichy Dercos

Anti-Dandruff Treatment Shampoo, £8

• Olsson Scandinavia Sensitive Volume Hair

Shampoo, £19.99• Aveda Scalp Remedy Dandruff Solution, £21

hair heroes• Kiehl’s Creme with Silk

Groom, £18• Josh Wood Silky Smooth

Conditioner, £5• Dove Style + Care

Frizz-Free Shine Cream Serum, £4.59

hair heroes• Schwarzkopf Essence Ultîme Omega Repair

Shampoo For Damaged, Depleted Hair, £4.99• Aveda Dry Remedy Moisturizing Masque, £28.50

• Pantene Pro V Repair & Protect Dry Oil with

Vitamin E, £6.99

SOOTHE YOUR SCALP

BEAT THE FRIZZ

TURN UP THE SHINE

FIGHT FLATNESS

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SLIMMING WORLD 99

beauty coach

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Who doesn’t crave softer, smoother, healthier hair? Our troubleshooting tips, tricks and expert product picks will fast-track you to style satisfactionwords:

hair

Swap fine and limp for full and bouncy…styling solutions Having your hair coloured will inject volume, as dye helps to swell the strands. It’s a good idea to use a clarifying shampoo once a month to prevent product build-up weighing down fine hair. Stylists advise

weighing down fine hair. Stylists advise using as little conditioner as you can after washing – just apply, then detangle gently using a Tangle Teezer detangle gently using a Tangle Teezer brush. Blow-drying your hair from brush. Blow-drying your hair from underneath will add instant lift at the underneath will add instant lift at the roots. When dry, avoid over-brushing to keep the bounciness intact.targeted treatments The good news is that body-boosting products have really upped their game in the last few years. That favourite 80s’ style staple, mousse, is back, but this time

staple, mousse, is back, but this time round it leaves hair soft and touchable round it leaves hair soft and touchable rather than crunchy. Volumising rather than crunchy. Volumising sprays are an essential tool, too, sprays are an essential tool, too, delivering lift without stickiness. And delivering lift without stickiness. And to give hair an extra boost, there’s the to give hair an extra boost, there’s the stylists’ favourite, dry shampoo. The stylists’ favourite, dry shampoo. The latest ultra-fine formulas soak up any latest ultra-fine formulas soak up any grease on the scalp, while delivering grease on the scalp, while delivering a hit of on-trend ‘beachy’ texture.a hit of on-trend ‘beachy’ texture.

• Sebastian Professional Volupt Spray, £18.30

• Percy & Reed No-Fuss Fabulousness Dry

• John Frieda Luxurious Volume Touchably Full Shampoo for Colour-Treated

FIGHT FLATNESS

98 SLIMMING WORLDSLIMMING WORLD

Clean living

These new-generation cleansers soothe and hydrate, leaving skin super clean and good to glow.

Clockwise from top left: Bioderma Sébium H20 Micelle Solution, 250ml, £9.99; REN Rosa Centifolia Hot Cloth Cleanser, 150ml, £16;

Estée Lauder Perfectly Clean Creme Cleanser/Moisture Mask, 150ml, £22; Bobbi Brown Hydrating Rich Cream Cleanser, 125ml, £20;

Givenchy Skin Drink Cleansing & Hydrating Micellar Water, 200ml, £21; M&S Formula Daily Care Cleansing Face Wash, 150ml, £3.50

Expert advice and brilliant feel-good buys to fast-track you to fabulousbe your best you

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Elizabeth ClarkWeight lost – 3st ½lb

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Magazine opportunitiesfor your brand

Display

Advertorials

Covermounts

Tip-ons

Bound/loose inserts

Competitions

Giveaways

Reader surveys

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The St Ives competition generated a lot of enquiries

and converted bookings and we were delighted with

the response. It’s been a pleasure to work with you

and thank you so much for a great job – we do hope

we can do more in the near future!

Cathryn Hicks,Doug Goodman Public Relations

Digital magazine opportunitiesfor your brand

Tap into our digital audience enjoying Slimming World magazine

on iPad, iPhone, Kindle Fire, android and Windows 8

Hyperlinks from advertising pages

Custom build digital adverts

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In-group opportunities

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I am pleased to say that Slimming World

has been one of the better performing

elements of the campaign, almost doubling

the amount of coupons we predicted to be

redeemed, so great news!

for your brand

Jess Harper, Blue Chip Marketing Client: Premier Foods

At the heart of Slimming World’s success is the warm

and friendly atmosphere of our 12,000 groups and

the support of our caring 4,000 Consultants.

Going to a weekly group is the very best way to

lose weight – in the company of other slimmers who

can help and support each other.

600,000 members attend our groups every week for

inspiration and support in helping to make positive

lifestyle changes.

Our members love to receive recipe booklets,

samples and money-off coupons for new products

to incorporate into their healthy eating plan.

Controlled sampling in group helps to create an

interest/desire for a particular product, while affording

invaluable consumer insight to a brand through

member feedback.

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Online opportunities

Slimming World’s members’ website LifelineOnline is a

fantastic and FREE resource that accompanies all the

wonderful support members receive each week in group.

As well as mouth-watering recipe ideas and online

tools such as the Food Diary, Syns Online and a Syns

calculator, there are also stacks of supportive features to

help members on their weight-loss journey 24 hours a day.

Recipe-based webvertorials add value to our members’

online experience, while affording brands exposure to

over 200,000 users.

243,000Average unique users per month*:

15,995,000Average page views per month:

500,000Registered users:

for your brand

* Logged on in the last 4 weeks. Source: Lifelineonline – November 2012

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Bookingdeadlines

Issue Advertorial booking

Advertisement booking

On sale – group

On sale – newsstand

May/Jun 14 (Issue 110) 7 Feb 14 21 Feb 14 24 Mar 14 3 Apr 14

July 14 (Issue 111) 4 Apr 14 17 Apr 14 19 May 14 29 May 14

Aug/Sept 14 (Issue 112) 23 May 14 6 June 14 7 Jul 14 17 Jul 14

Oct 14 (Issue 113) 11 July 14 25 July 14 26 Aug 14 4 Sept 14

Nov/Dec 14 (Issue 114) 29 Aug 14 12 Sept 14 13 Oct 14 23 Oct 14

Deadlines for online and group promotions on application

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Ourrates

Display DPS ........................................ £7,560

Display page ....................................... £4,200

Advertorial DPS ................................. £11,340

Advertorial page .................................. £6,300

Charity events advertising DPS ............ £4,100

Charity events advertising page ........... £2,300

Competition DPS ................ prize value £5,000

Competition page ............... prize value £2,500

Loose inserts (min 100k) ................ £25 per 1k

Covermounts .................... price on application

Group sampling ................ price on application

Online webvertorials ..................... from £4,000

For more information, contact Julian Oiller on 01773 546 312

or 07770 807 760, or email julian.oiller@slimming-world.com

Get intouch

Ad specifications available on request