media pack scottishgrocer · 2019. 8. 27. · scottish grocer is scotland’s premier grocery...

Scotland’s Leading magazine for the convenience retailing sector

CIRCULATION • THE SCOTTISH MARKET • FEATURES • SCOTTISH GROCER AWARDS • RATECARD • CLASSIFIED & SEPS • CONTACTS

TIP 6:

Position the main confectionery fi xture in a high traffi c area of your store. Make sure it covers all confectionery occasions e.g. self eat, sharing and gifting.

Why this works: Giving the main confectionery fi xture this level of visibility makes sure all customers will see it and fi nd a product to meet their needs.

TIP 4: Group pack formats and brands together on the fi xture by blocks, self eat and bags. Why this works: Displaying packs in a logical way makes it easier for shoppers to navigate the fi xture.

THE BESTCATEGORYADVICE.UNWRAPPED.

Sources: *Kraft research 2010

Visit www.deliciousdisplay.co.ukto fi nd out more.

“My advice to other retailers is to ensure the main confectionery fi xture is well stocked at all times, review the fastest selling lines and try new products in the fi xture. I double face the very top lines like Cadbury Twirl and I use Cadbury shelf strips to highlight lines – this also keeps the fi xture neat and tidy, making it more appealing to shoppers.”

Indy Dhesi, B&D News, Birmingham.

A simple guide to help you sell more confectionery. In this feature we look at the main confectionery fi xture.

TIP 2: Position best-selling lines on the best-selling shelves. These are the shelves within the consumer’s main fi eld of vision – not the same as eye level. And the main fi eld of vision on a landscape bay.

Why this works: Research shows that this is the area that consumers will look at fi rst.

TIP 3: Always keep your shelvesfully stocked. Give popular lines more space and double face the very best-selling lines where space allows.

Why this works: A full display with the best-selling lines available and easy to spot will maximise your sales.

TIP 1: It’s a good idea to have morethan one confectionery area in your store. As well as a main fi xture, we also recommend a bag display, a till display, a counter area and a promotional display.

Why this works: A high proportion of sales are made on impulse, so the more chance the consumer has of seeing confectioneryin your store, the more likely they areto purchase.

Ask your Kraft Foods Sales Executive for point of sale materials to help you make the most of your main fi xture.

Why this works: Highlighting different packs and using display materials to break up your confectionery fi xture makes selection easier.

TIP 5:

to purchase.to purchase.

*Nielsen MarketTrack YTD July ’12 (RYO converted at 0.4g/stick).

*

Tobacco smugglers stealing your business? If so, contact: Customs Hotline 0800 59 5000

Amber Leaf No1 Scottish Grocer FC ad 297x210mm.indd 1

19/09/2012 11:06

scottishgrocer& convenience retailer

October 2012

SC

OT

TIS

H G

RO

CE

R O

CTO

BE

R 2012

OutsideCoversOct.indd 1

28/09/2012 17:45

July 2004

Outside SG0704 - ian 5/7/04 11:02 AM

Trusted by retailers & advertisers for85 years


MEDIA PACK 2013

2 Individual Requests - 3809

3 Non-Requested - 1725

4 Non-Controlled Free - 824

5 Single Copy Subscription Sales - 85

1 Company Requests - 1721

• Convenience (Independent & Symbol Groups) - 91%

• Multiple Grocery

• Wholesalers

• Forecourts

• Off Licences

Scottish Grocer gives blanket coverage of the convenience and grocer retailing sector reaching:

TOTAL NET CIRCULATION:

Scottish Grocer

8,105(July 11 - June 12)

Average NET Circulation

1

2

3

4

69% requested readership within controlled free

5


CIRCULATIONTHE REAL STATS

Scottish Grocer is Scotland’s premier grocery retailing magazine. Published for over 85 years, Scottish Grocer has kept Scottish convenience retailers up to date with market trends and product innovation for nearly a century.

Renowned within the industry as a quality title, consistency of independent editorial translates into a magazine which retailers can trust and rely on regardless of market conditions.

The heart of Scottish Grocer is understanding what matters to retailers, the quality of our magazine always being our focus. It is about getting the basics right, no gimmicks, helping retailers to create a successful and profitable store, which is the heart of the community in which they operate.

The Scottish market is so far differentiated from that south of the border, that to target it effectively, it must be targeted separately.

Scotland is subject to different external and internal factors, such as legislative powers, which strongly affect the demographic and consumer buying behaviour. Scotland has different brand preferences and different category penetration.

Scottish Grocer must be part of your marketing plan to achieve and guarantee Scotland wide coverage of the readers that matter to your brand. Our terms of ABC control stipulate that we only distribute to buyers & decision makers, providing a true representation of the market.

Scottish Grocer is a quality title with a quality guaranteed audience.

scottishgrocer

a w a r d s2 0 1 3

the


THE SCOTTISH MARKET& SCOTTISH GROCER

NB – more detailed synopses for the features in each edition will be sent out to our mailout list approximately four weeks before the feature editorial submissions deadline. We aim to publish these features but the final list for each issue is subject to change to reflect market and news developments. Further info from ([email protected] 0141 567 6074)


FEATURES2013

• Easter• Bread & bakery• Healthier choices • Hot beverages• Infant care• Jams and sweet spreads• Scotland’s Speciality Food Show• New Year, New Fascia• Design, refurbishment and shopfitting• Food to go • Burns Night

• Off-trade - All the drinks market newsSpecial off-trade featuresWhisky• Business, property and legal - news and expert advice

• Biscuits and cakes• Tea• Functional and energy drinks• Bottled water• Better-for-you products• Preparing for summer – barbecue food and drink• Children’s confectionery• Ice cream and frozen desserts• Male grooming• Oils

• Off-trade - All the drinks market newsSpecial off-trade featuresSpirits focusYoung adult brands update• Business, property and legal - news and expert advice

• Breakfast• Milk and milk drinks• Tobacco and accessories• Scottish products• Green solutions• Fairtrade Fortnight• Forecourt• World foods• Desserts• Oral care

• Off-trade - All the drinks marketnewsSpecial off-trade featuresBeers and ciders • Business, property and legal - news and expert advice

• Chocolate confectionery• Sugar confectionery• Snacks• Dairy• Chilled ready meals• Frozen foods• Juices and smoothies• Female grooming and femcare• Pet care and accessories• Wholesale/cash & carry• Spring clean• Security• Payment services• Electronic cigarettes

• Off-trade - All the drinks market newsSpecial off-trade featuresScotland’s off-trade top 50• Business, property and legal - news and expert advice

• Big night in• Bagged confectionery• Chocolate review• Soft drinks• C-store essentials• Sales and marketing agencies• Fresh produce• Scottish products• Jams, preserves and spreads• Laundry• Price-marked packs (PMPs)• Refrigeration

• Off-trade - All the drinks market newsSpecial off-trade featuresWine focus• Business, property and legal - news and expert adviceSpecial featureTraining and recruitment

January 2013 February 2013 March 2013 April 2013 May 2013Deadline for feature editorial submissions27 February 2013

Deadline for feature editorial submissions28 March 2013

Deadline for feature editorial submissions26 November 2012

Deadline for feature editorial submissions4 January 2013

Deadline for feature editorial submissions30 January 2013

• Forecourts• Bread and bakery• Butters and spreads – including mar-garines and sweet spreads• Cheese• Functional and energy drinks• Pet care and accessories • Crisps, nuts and snacks• World foods• Design, refurb and shopfitting• In-store technology• Working lunch• Greeting cards

• Off-trade - All the drinks market newsSpecial off-trade featuresCider focusFootball season preview• Business, property and legal - news and expert adviceSpecial featureLicensing focus

• Functional and energy drinks• Batteries• Christmas confectionery • Forecourts• RYO• Oils and fats• Healthier choices• Technology• Price-marked products (PMP)• Christmas gifting

• Off-trade - All the drinks market newsSpecial off-trade featuresBeers and cidersYoung adult brands• Newsstand - News and develop-ments for the news, mags and collections shelvesSpecial featureChristmas publications• Business, property and legal - news and expert advice

• Back to school and kids lunch• Juices & smoothies• Home baking• Crackers crispbreads and savoury biscuits• Pasta, noodles and rice• Organic, eco and ethical• Male grooming• Household and laundry• Scottish Food and Drink Fortnight• Security• Category management supplement• Frozen food

• Off-trade - All the drinks market newsSpecial off-trade featuresVodka focus• Business, property and legal - news and expert advice

• Big night in• Water• Breakfast• Hot beverages• Milk and milk drinks• Food to go and snacking• Chocolate• Tobacco and accessories• Halloween• Wholesale/cash and carry• Green solutions

• Off-trade - All the drinks market newsSpecial off-trade featuresWhisky focus• Business, property and legal - news and expert adviceSpecial featureTraining and recruitment

• Christmas drinks 1• Stocking up for Christmas• Cigars• Cheese• Butters and spreads – including margarines and sweet spreads• Confectionery• Biscuits and cakes• Bread and bakery• Sauces, pickles and condiments• Scottish products• Wholesale/cash & carry• Winter remedies and medicated confectionery

• Off-trade - All the drinks market newsSpecial off-trade featuresWine• Business, property and legal - news and expert advice

• Scottish Grocer review of 2013• Christmas drinks 2• Scottish brands review• A profitable 2014• Mints and gums• Crisps, nuts and snacks• Frozen food• Retail resolutions

• WALL PLANNER 2014• Off-trade - All the drinks market newsSpecial off-trade featuresLiqueurs• Business, property and legal - news and expert advice

July 2013 August 2013 September 2013 October 2013 November 2013 December 2013Deadline for feature editorial submissions27 August 2013

Deadline for feature editorial submissions24 September 2013

Deadline for feature editorial submissions22 October 2013

Deadline for feature editorial submissions28 May 2013

Deadline for feature editorial submissions27 June 2013

Deadline for feature editorial submissions30 July 2013

• Fascia guide• Summer food• Summer drinks• Free from• Herbs and spices• Kids drinks• Yogurt• Scottish Food and Drink Awards• Tobacco and accessories• Personal care• Paper products

• Off-trade - All the drinks market newsSpecial off-trade featuresImported and specialist beers• Business, property and legal - news and expert adviceSpecial featureInsurance

June 2013Deadline for feature editorial submissions30 April 2013

TNL_Logo_2D_Black.eps TNL_Logo_2D_Gold.eps

TNL_Logo_2D_Silver.eps TNL_Logo_2D_Spot.eps

ScottishGrocer Awards ad.indd 1-2 03/12/2012 12:48


SCOTTISH GROCER AWARDS16 YEARS AND COUNTING

scottishgrocer

a w a r d s

the

CALL 0141 567 6041

FOR YOUR TICKETS

THURSDAYMARCH 14THGLASGOW HILTON

Presented by

Denise Van Outen

SG awards-SG-andrew.indd 2 19/12/2012 14:49

FULL COLOUR PAGE£1620Type area:270mm deep x 188mm wideBleed:303mm deep x 216mm wideTrim:297mm deep x 210mm wide

Full page

Half page

Quarterpage

FULL COLOUR QUARTER PAGE £595Upright:133mm deep x 92mm wideLandscape:65mm deep x 188mm wide

FULL COLOUR HALF PAGE£985Upright:Type area:270mm deep x 92mm wideBleed:303mm deep x 105mm wideTrim:297mm deep x 102mm wide

Landscape:Type area: 133mm deep x 188mm wideBleed: 151mm deep x 216mm wideTrim: 148mm deep x 210mm wide

FRONT COVER£2100Type area:230mm deepx 188mm wideBleed:303mm deepx 216mm wideTrim:297mm deepx 210mm wide


Type area

Double page spread

INSIDE FRONT COVER SPREAD OR FULL COLOUR SPREAD£3200Type area:270mm deep x 400mm wideBleed:303mm deep x 426mm wideTrim:297mm deep x 420mm wide

Covers

COVERS: OUTSIDE, INSIDE FRONT & BACK£1700Type area:270mm deepx 188mm wideBleed:303mm deepx 216mm wideTrim:297mm deepx 210mm wide

FULL COLOUR EIGHTH PAGE £350Landscape: 55mm deep x 92mm wide

ADDITIONAL CHARGESSpecial Positions 15% Agency Discount 10%

COPY DATESTwo weeks prior to publication

CANCELLATIONTwelve weeks prior to publication

Eighthpage


RATECARDTHE NITTY GRITTY

Banner advert: 630 px wide x 80 px height2 x months = £1500 1 x month = £1000

sidebar skyscraper advert: 195 px wide x 400 px height2 x months = £1150 1 x month = £775


CLICKS AWAYWWW.SCOTTISHGROCER.CO.UK

>> classified

scottishgrocer 98 – August 2011

CCTV COUPONS

P&S PRODUCTS

OTHER PRODUCTS AVAILABLE: SHOPPING BASKETS, TAGGER GUNS, FLUORESCENT CARDS, SALE POSTER & CARDS, SPECIAL OFFER LABELS ETC… AND ALL PLAIN & PRINTED ANY SIZE SELF

ADHESIVE LABELS - ALL AT UNBEATABLE PRICES

WE GUARANTEE TO SAVE YOU MONEY - GIVE US A CALL NOW!!!

Tel: 01926 613 535 Fax: 01926 613 838

PLAIN OR PRINTEDPRICE MARKING LABELS, TILL ROLLS AND CARRIER BAGS.

ALL AT UNBEATABLE PRICES.

WE GUARANTEE TO SAVE YOU MONEY –

GIVE US A CALL NOW!!!

A complete coupon redemption and clearing service

GARLAND COUPON SERVICE LTDis here to solve your coupon problems

Contact Lucy on

email: [email protected]

GARLAND:Layout 1 6/9/07 13:03 Page 1

The complete coupon redemption and clearing service

A complete coupon redemption and clearing service

GARLAND COUPON SERVICE LTDis here to solve your coupon problems

Contact Lucy on

email: [email protected]

GARLAND:Layout 1 6/9/07 13:03 Page 1

here to solve your coupon problems

Contact a member of our teamTel: 01642 764 747 Fax: 01642 762 149email: [email protected]

www.garland-coupon.co.uk

MISCELLANEOUS

LT

Little Things

Every ‘Little Thing’ helps

Price

Marked

P ir ce

d

Marke

icPr e

Marked

cPri e

Marked

Price

rk dMa e Price

Marked

Incandescent

Lamps

Candle

Lamps

Halogen

Lamps

Reflector

Lamps

LED

Lamps

Energy Saving

Lamps

something there to brighten up any business sales

Delivered and fully merchandised by our sales team.

Space saving display stand or hooks supplied by us FREE.

Any slow sellers or damages replaced.

Generous profits and pre-priced.

0 1 4 1 4 2 3 8 8 9 9

[email protected]

0 1 4 1 4 2 3 8 8 9 9

[email protected]

p98 classified.indd 1 29/7/11 09:14:44

Cunninghams-SG-fiona.indd 1 7/28/11 2:39:38 PM

launchpadsg:

August 2011 – 97

launches > promotions > products to advertise in this section contact: Stuart Cameron 0141 567 6039

scottishgrocer

BADGEMASTER, the UK’s leading manufacturer of engraved, ready-to-wear employee name badges has launched a new product range to fulfil the needs of the re-usable name badge market.

InstaBadge enables employers themselves to create instant name badges for new starters.

“InstaBadge offers the good looks and performance of a permanent badge with all the flexibility of a re-usable one”, explains John Bancroft, Badgemaster’s managing director. “It’s ideal for workplaces with frequent staff changes, as new employees can be smartly badged from the word go.”

The wearer’s name is held within the badge rather than engraved onto it, so employers can control costs by re-using

the badge frames when staff leave.

The design of the badge frames means that customers who prefer the re-usable option needn’t sacrifice either choice or visual appeal for economy.

The new range includes eight different styles, all available in any base colour and with plenty of space for company logos and corporate designs to be accurately reproduced.

Contact: 01623 723112 www.badgemaster.co.uk

Instant innovation

MARS Chocolate Drinks & Treats is launching a traditional, add-milk hot chocolate to expand its existing portfolio of Galaxy hot chocolate drinks.

The new product, Galaxy Traditional Style Hot Chocolate uses a ‘fast dissolve formula’ which Mars says gives the hot chocolate range its signature silky smooth texture.

The chocolate firm reckons the hot chocolate and malt drinks sector is worth £129m and growing by 5%, and is confident that the new product will help stimulate the traditional add-milk category.

Bep Dhaliwal, trade communications manager for Mars commented: “We are confident that the launch of Galaxy Traditional Style Hot Chocolate, will emulate the success of Galaxy Instant but in the traditional add milk segment, by invigorating the category and appealing to a

new consumer.”The product launch and

range will be supported by a new campaign - “Hot Galaxy, Warm Heart”.

Galaxy Traditional Style Hot Chocolate has an RRP of £2.99.

Contact: Aimia 01942 408600

THE Alert Thermapen, produced by Electronic Temperature Instruments Ltd, indicates when a critical temperature is reached.

The digital display flashes ‘COLD’ between 0 to 5 °C, ‘HOT’ at 75 °C or above or ‘ICE’ at -18 °C or below.

It reaches temperature in just four seconds.

Contact: 01903 202151 www.etiltd.com

CONTINENTAL Wine and Food (CWF) has added a new red wine from the Salento province of Puglia, Southern Italy, to its portfolio.

‘Terranto’ Salento IGT Negroamaro has been developed exclusively by CWF

in conjunction with the Cantine due Palme winery in the Puglia region.

The wine is 12.5% vol strength, with an RRP of £8.99 per 75cl bottle.

Contact: 01484 557111 www.continental-wine.co.uk.

Hot new choc drink Safety first in 4 seconds

New Italian exclusive

CHALLS International Ltd says its Bin Buddy product is an innovative deodoriser for use in household dustbins and wheelie bins, which it claims are often neglected when it comes to cleaning.

It says Bin Buddy is an industry first, and targets the nation’s 51 million bins, with a predicted 69% penetration of the existing bin liner category worth £157m.

The two-in-one product neutralises odours while killing and repelling flies, maggots, wasps, ants, cockroaches, mosquitoes and more.

Bin Buddy is available in a mini wheelie bin package with a sprinkler function, and offers 15 applications per pack.

The product is available in various retail outlets in two fragrances - citrus and berry blast.

Sales director, Kieran MacSweeney, said: “Before

we launched Bin Buddy we commissioned an extensive consumer study by OnePoll which highlighted the mass of consumer demand for an innovative product that tackles the key consumer bin problem of bin odours and insects.

“Bin Buddy helped create a brand new category, in that it not only smells great but kills and repels flies, maggots, wasps, ants, cockroaches and mosquitoes.”

Contact: www.challs.com or 0870 6030420

Clean friends for life

make up fD p97 SEPS b.indd 1 7/29/11 12:41:18 PM

launchpadsg:

July 2011 – 115

launches > promotions > products to advertise in this section contact: Stuart Cameron 0141 567 6039

scottishgrocer

THE health-conscious can now indulge in their desire for high quality confectionery – but without the sugar – following the launch of a range of bagged sweets by The Friendly Sweet Company.Leading the market for traditional sweets without the ‘bad bits’, The Friendly Sweet Company worked with Bradford-based film specialists, National Flexible, to create the packaging for its range of sugar-free, gluten-free and trans-fat-free confectionery.The two companies worked together to develop a generic range of printed laminate films suitable for packing the sweets on automated VFFS machinery. Containing up to 60g of product, the film bags are low-cost, high-quality, and high-clarity with printing and origination costs kept to a minimum thanks to some clever repro work by National Flexible’s print team.“Our ‘Zero-Zero-One’ approach is different in the packaging industry as it allows us to pipeline bulk quantities of base materials for printing, slitting and lamination,” said National Flexible’s marketing manager – Andy Smith.“This allows us to offer our customers greater flexibility in terms of cost, lead times and order quantities,” he continued. National Flexible are the UK’s largest distributor of polypropylene, laminates and special films. Their custom

factory is purpose built to be compliant with the latest BRC standards for food-grade packaging, and they have become well known as the preferred supplier of packaging films for the food, bakery, snack, confectionery and contract packing industries.Contact: 01274 [email protected]

Challs International Ltd, the company behind the Buster Plughole Care range, has launched two new innovative products into their existing Bin Buddy range.

Building on the successful launch of Bin Buddy Citrus and Berry Blast, which hit the market in 2010, Bin Buddy Kitchen Bin Freshener and Bin Buddy Indoor and Outdoor Bin Disinfectant Spray have been designed to offer consumers an easy and affordable solution to smelly, germ-infested indoor and outdoor bins.

Sales director Kieran MacSweeney says: “When we launched Bin Buddy we were creating a new category of ‘bin care’. This followed extensive research carried out for us by OnePoll prior to launch, which highlighted the mass of consumer demand for products that tackled bin odour and insects.

“Bin Buddy’s award-winning performance since launch has been fantastic. Feedback from stockists including Asda, Waitrose and Homebase has also highlighted incremental sales. It seemed only natural to further develop the category with new products under the Bin

Buddy name.”Each pedal bin-inspired Bin

Buddy Kitchen Bin Fresher contains 18 applications of citrus scented powder, to be sprinkled in or on top of binliners after each use. The powder neutralises bad smells and also effectively kills germs.

The versatile Bin Buddy Indoor and Outdoor Bin Disinfectant Spray can be used to cleanse, deodorise and disinfect indoor and outdoor bins. Simply spray, leave for 20 seconds and wipe with a clean cloth or paper towel. The spray is ideal for removing food spills around the lid and surrounding areas, leaving behind a fresh citrus scent.’

The entire Bin Buddy range is being supported by a national TV advertising campaign airing throughout July and September during Daybreak.Bin Buddy Kitchen Freshener RRP: £2.49Indoor and Outdoor Bin Disinfectant Spray RRP: £2.49www.challs.com

Sweetly efficient, sweetly economical

New products join the Bin Buddy range

make up fD p115 SEPS b.indd 1 6/24/11 4:39:52 PM

Want a consistent

presence every

issue, try our

classified section

for products,

trades & services.

1/8 page £100 per issue



A4 £800 per issue

Get your product

news in front

of retailers with

impact on our

launch pad & shelf

life platform.





CLASSIFIED & SEPSFOR PRODUCTS, TRADES & SERVICES

Peebles Media Group11-12 Claremont Terrace

Glasgow G3 7XR.Tel: 0141 567 6000Fax: 0141 332 2153

Email: [email protected]

Lucie Cooney | 0141 567 6021

[email protected]

Catherine Melaney | 0141 567 6026

[email protected]

Advertising Editorial

Production Copy Contact

Patrick Duffy | 0141 567 6074

[email protected]

Caroline McGeachie | 0141 567 6063

[email protected]

Claire Amber Young | 0141 567 6032

[email protected]

Russell Pharo | 0141 567 6025

[email protected]

Circulation & Subscriptions

Follow us on twitter

#scottishgrocer


CONTACTSWHO’S WHO

media pack scottishgrocer · 2019. 8. 27. · scottish grocer is scotland’s premier grocery...

Documents