MEDIA PACK2020

WELCOME TO THE UK’S MOST POPULAR AND INFORMATIVE ROOFING, CLADDING & INSULATION MAGAZINE

RCI magazine launched in 1980 and for nearly 40 years has served the roofing, cladding and insulation sector, delivering the information and insight its professionals need.

However, a brand like RCI does not retain its leading position by staying still. It does it by listening to its readers, understanding its markets and shaping its content accordingly. RCI surveyed its readers to ensure it is delivering what the industry needs. The results were conclusive and can be found in this media pack, but some of the highlights are:

■ 100% of RCI readers say the magazine is relevant to their job ■ 84% hold on to their copy■ 87% have made a purchasing decision based on what they have read or seen in RCI This level of engagement is achieved by editorial excellence, coupled with relentless research to ensure our output is reaching the right people - a fact backed up by the magazine’s ABC audit. These numbers are heartening, of course, but RCI is not resting on its laurels. This evolution is reflected in the magazine’s new design, various reader initiatives, and our successful Pitched Roofing Awards now celebrating its second year, and the recent launch of the Facade Awards UK in May. This makes RCI the ideal platform to for all your marketing requirements.

TONY BROWN Sales Director

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We’ve been advertising with RCI for a very long time. It’s the leading magazine in our industry and we find it a very effective tool to reach our target market. We believe it has played an important part in our growth and brand recognition in recent years.

BEN POWERGuttercrest

Editorial QualityMeeting the needs of the roofing, cladding and insulation sectors

Widely regarded as the leading technical publication serving the roofing, cladding and insulation sectors of the industry, RCI delivers an unrivalled breadth of practical, informative and engaging editorial coverage for roofing contractors and roofing merchants.

A must-read for those at the sharp end, the RCI editorial team is regularly in contact with the market, learning about ongoing developments in the industry to inform its readers about the latest news, product innovations, advice on installation best practice and legislation updates, as well as engaging comments from industry experts.

In addition to the printed version, the RCI brand also incorporates www.rcimag.co.uk, which provides an outlet for up-to-the-minute industry news and exclusive content in the form of technical articles. Combined with a weekly newsletter, Roofzine, RCI is a highly regarded multi-platform brand that is delivered in print, online and at live events.

NICHOLA FARRUGIA Editor

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MISSION STATEMENTAt the very heart of the roofing, cladding and insultation markets since 1980, RCI champions best practice, raises awareness of safety issues on-site and promotes business excellence. RCI delivers its mixture of news, views, trends and product updates through print, a weekly newsletter and its website, as well as in person at its ever-relevant and popular RCI Show, RCI also acknowledges excellence through the inaugural Pitched Roofing Awards

Readers with Purchasing Power

ANNUAL BUDGET TO SPEND

100% find RCI relevant to their job

■ 66% spend over £100,000■ 11% spend £25,000 to £50,000■ 8% spend £10,000 to £25,000■ 4% spend £5,000 to £10,000■ 11% spend less than £5,000

The RCI survey, carried out by Benchmark Research, demonstrates that RCI readers have the authority to make purchases and that RCI influences how and where their budget is spent.

PRODUCTS SPECIFIED IN THE NEXT 12 MONTHS:

47% CLADDING & SHEETING62% FLAT ROOFING SYSTEMS68% INSULATION PRODUCTS55% ROOFING & ROOF VENTS42% PITCHED ROOFING PRODUCTS65% FIXINGS & FASTENERS40% SAFETY & ACCESS EQUIPMENT38% TOOLS33% GREEN ROOFS & WALLS15% SOLAR PV/ THERMAL54% RAINWATER SYSTEMS13% VEHICLES

87%RCI INFLUENCES BUYING DECISIONS

have made a purchasing decision based on information they have read or seen in RCI

8,000 controlled magazine circulation 12 issues

a year 24,424 pass on

magazine readership

Targeted Readership ProfileWith its quality editorial content and distribution among highly relevant potential customers, RCI is THE publication for the roofing, cladding and insulation industry.

Companies who want to reach, engage and influence this audience can do so with monthly print and online digital versions of the magazine, combined with the weekly newsletter, Roofzine, ensuring we talk to this audience in many different ways, but always with the same authority.

RCI magazine is fully ABC audited. Readers only qualify for a copy of the magazine if they meet our strict terms of control. This tightly controlled circulation ensures minimum wastage and that your advertising message is reaching and influencing your key prospective customers.

ABC Terms of control: Directors, managers, engineers and other individuals working for roofing contractors and roofing merchants. Architects and surveyors working in private practice. Also to individuals working in public and private sector companies and organisations offering roofing, cladding and insulation products and services.

Facility managers452

Housing associations/public sector 680

Roofing & Building Merchants 753

Roofing, Cladding & Insulation Contractors 4263

Architects & Specifiers 1852

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MAGAZINE

SPECIAL SUPPLEMENTS

E-NEWSLETTERS

SOCIAL

SOLUS E-SHOTS

WEBINARS

ROUND TABLES

EXHIBITION

TECHNICAL GUIDES

RESEARCH

DIRECT MARKETING

COMPETITIONS

AWARDS

ONLINE

DIRECTORY

YEAR PLANNER

Multi-platform Marketing www.rcimag.com

Whether you want to educate potential customers about your products, raise the profile of your company, nurture prospects, generate leads to feed your sales team, or gain ground on your competitors, RCI provides the most effective route to your future customers, whatever your objectives.

As every campaign is different, we welcome the opportunity to discuss and understand your needs in more detail.

5k social media community 8,144 read the email

newsletters (Roofzine)35,695 unique

website visitors a year

The Façade Awards UK rewards excellence in façade design and promotes the creative and

innovative use of products or materials

CATEGORIES

Best use of a composite panel system

Best use of a rainscreen system using aluminium

Best use of a rainscreen system using stainless steel

Celebrating installation excellence and product innovation Best use of rainscreen

using specialist metal, to include zinc, copper, brass

Best use of a brick slip cladding system

Best use of fibre cement cladding panels

Outstanding contribution of the year

Best use of a timber clad system

RCI project of the year

Most sustainable building

Best new build project

Best refurbishment project

www.facadeawardsuk.com

The annual Pitched Roofing Awards is a fantastic event that brings the sector together for a luncheon celebration that shines a light on all the amazing work and products that serve this vibrant market. There are seven sponsorship opportunities available, to include Headline Sponsor, Main Event, Drinks Reception, Host, Menu, Gallery, and After Drinks, which provide manufacturers and suppliers a great opportunity to support the event and increase brand awareness.

www.pitchedroofingawards.co.uk

Celebrating & promoting excellence in pitched roofing

The RCI Show brings together more than 2500 attendees over two days. These are drawn from the UK’s most powerful and respected construction journals and an industry-wide marketing campaign.

When choosing to exhibit at an event you need to know that it is the right event, at the right time, in the right place and you will be meeting the right people. No other event in this sector caters specifically for this elusive audience

Visitor profile stats 2017 ➤

Visitors industries

Reason for attending

Manufacturer

Roofing & Cladding Contractor

Specialist Merchant

Builder/Developer

Architect/Specifier

Networking

Source/Purchase new products

Education/Training

Seminars

Purchase interest

56% Flat Roofing Products54% Insulation53% Cladding & Sheeting41% Pitched Roofing Products41% Roof lights & Roof Vents37% Fixings & Fasteners36% Single Ply34% Liquid Systems32% Rainwater Systems31% Green Roofs/Walls30% Slates & Tiles27% Sealants22% Safety/Access Equipment19% Plant & Tools19% Solar PV/Thermal

36%

35%

12%

9%8%

71%

72%

54%

30%

www.rcishow.co.uk

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BUILD BETTER...

JANUARYCladding & SheetingFlat Roofing InsulationPitched RoofingRainwater SystemsSafety, Working at HeightRooflights & Roof Vents

FEBRUARYCladding & SheetingFlat RoofingInsulation Pitched RoofingFixings & Fasteners

MARCHCladding & SheetingFlat Roofing InsulationPitched RoofingRainwater SystemsGreen / Blue Roofs / Walls Tools & WorkwearRCI Show Preview (extra 1,000 copies)

APRILCladding & SheetingFlat Roofing InsulationPitched RoofingRooflights & Roof Vents Fixings & Fasteners

MAYCladding & SheetingFlat Roofing InsulationPitched RoofingSafety, Working at Height

JUNECladding & SheetingFlat Roofing InsulationPitched RoofingRainwater SystemsGreen / Blue Roofs / WallsFixings & Fasteners

JULYCladding & SheetingFlat Roofing InsulationPitched RoofingRooflights & Roof Vents Tools & Workwear

AUGUSTCladding & SheetingFlat RoofingInsulationPitched RoofingGreen / Blue Roofs / WallsFixings & Fasteners

SEPTEMBERCladding & SheetingFlat Roofing InsulationPitched RoofingSafety, Working at Height

OCTOBERCladding & SheetingFlat Roofing InsulationPitched RoofingRainwater SystemsFixings & Fasteners

NOVEMBERCladding & SheetingFlat RoofingInsulationPitched Roofing Green / Blue Roofs / WallsRooflights & Roof VentsTools & Workwear

DECEMBERCladding & SheetingFlat Roofing InsulationPitched RoofingRainwater SystemsFixings & Fasteners

REGULAR FEATURES■ Business & Finance

■ Training & Skills

■ Step-by-Step Guides

■ Contractor’s Viewpoint

■ Interview Q&As

■ Competitions & Giveaways

Features List

Easy-trim trusts RCI to deliver on all its media platforms, which is why we are big advertisers and sponsors. RCI magazine continues to develop and expand its product offerings. We know, by being a part of this we will stay ahead of our competitors.

BECKY MCGRANAGHANeasy-trim

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Rate Card & Tech SpecsMAGAZINEINSERTIONS Double page spread .....£2650 Full page .................. £1575 Half page ............. £830 Quarter page ....................£500 Quarter strip .................... £600

GENERAL CLASSIFIEDS AND RECRUITMENT Full page ........................£1550 Half page ..................£850 Quarter page ......£600

COVER RATES Front cover package......£2605Gatefold inside front......£2355 Inside front cover.....£1700 Back cover ............£1900 Inside back cover ......... £1600

TRADE LINK1 x Heading black/white...£310 1 x Heading colour....£355 (more headings available upon request)

PRINT TECHNICAL SPECIFICATIONSSIZE TYPE AREA TRIM SIZE BLEED SIZE DPS 265mm x 394mm 297mm x 420mm 303mm x 426mm Full page 265mm x 190mm 297mm x 210mm 303mm x 216mm Half page vertical 265mm x 90mm 297mm x 100mm 303mm x 103mm Half page horizontal 124mm x 190mm 145mm x 210mm 148mm x 216mm Quarter page strip 66mm x 190mm n/a n/a Quarter page vertical 124mm x 90mm n/a n/a

ONLINEADVERTISING RATES 4 weeks 8 weeks 12 weeks 24 weeks 48 weeks MECHANICAL SPECS Leaderboard £1120 £2080 £2880 £5280 £9600 728 pixels wide x 90 pixels highSkyscraper £1040 £1920 £2640 £4800 £8640 120 pixels wide x 600 pixels highMini Skyscraper £800 £1400 £2600 £4500 £8000 120 pixels wide x 300 pixels highMPU £800 £1400 £2600 £4500 £8000 300 pixels wide x 300 pixels highNews Banner £500 £950 £1300 £2200 £4000 300 pixels wide x 100 pixels highLarge Banner £450 £800 £1400 £2500 £4500 120 pixels wide x 240 pixels highMedium Banner £350 £600 £1100 £2000 £3500 120 pixels wide x 90 pixels highSmall Banner £480 £800 £960 £1440 £2400 120 pixels wide x 60 pixels highWebsite Takeover £1550 £3000 £5500 £7000 £12000 175 pixels wide x 660 pixels high

www.rcimag.com

ROOFZINE BANNER RATESADVERTISING RATES 1 week 4 weeks 8 weeks 12 weeks 24 weeks 48 weeks MECHANICAL SPECS Leaderboard £450 £1120 £1880 £2480 £4280 £7400 600 pixels wide x 75 pixels high Skyscraper £425 £1020 £1680 £2180 £3680 £6200 130 pixels wide x 550 pixels highButton £400 £920 £1480 £1880 £3080 £5000 290 pixels wide x 100 pixels high

All artwork to be supplied as a static jpeg/gif or animated gif. Maximum file size 200kb

NOTE: If using animated GIF’s remember to ensure the first frame of the animation contains all the main information that is wanting to be shown. Animated GIF’s no longer play in versions of outlook of 2007 upwards and only display the first frame of the animation which is why it’s important to ensure that the first frame contains relevant information. A common trick is to move what would be the last frame (which would usually contain the information) to the position of the first frame.

12k monthlyvisitornumbers 8K Roofzine

Subscribers8,500 unique website visitors a year

KEY CONTACTSTONY BROWN SALES DIRECTOR T: 01732 748059M: 07979 506896E: tony.brown@markallengroup.com

NICHOLA FARRUGIA EDITORT: 01732 748 032E: nichola.farrugia@markallengroup.com

LUKE WEBSTER PUBLISHING DIRECTORT: 01322 221144E: luke.webster@markallengroup.com

Roofing, Cladding & Insulation is published by MA Business, Hawley Mill, Hawley Road, Dartford, Kent, DA2 7TJ

MA Business is a division of the Mark Allen Group www.markallengroup.com

© Ulia Koltyrina - stock.adobe.com

www.rcimag.com