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MEDIA PACK DATA Q2 2016

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MEDIA

PACK

DATA

Q2 2016

Digitalbox is a new generation of digital media business. A business with an established

pedigree in emerging technology, data acquisition and analysis.

As a B2C specialist, we enable companies and brands, both large and small to harness

a range of solutions to help acquire, engage and monetize an audience at scale.

ActiveYou is the UK’s largest competition website and a leading source

of new and unique customer prospects.

Why use ActiveYou?

Real PrizesOver £3k claimed

every month

DeliveryAPI/SFTP,

whatever you need

Validation We validate Mobile

(via HLR), Telephone, Email and PAF

Volume90k+ new users per month.

Over 500k leads generated per month for advertisers

Set up time 48 hour turn-around time

Traffic Premium Publishers including

ITV & Entertainment Daily

Clear user journeyWe ensure there is clear branding and opt in on

every campaign

ComplianceWe work closely with the DMA to insure we are compliant with the

current ICO guidelines

Our affiliate & publishing partners promote ActiveYou’s offers and competitions via their

network of websites and print titles.

We capture a full consumer profile and obtain a 1st and 3rd party opt in including channel

(Telephone, SMS, Email and PAF) and vertical.

Users complete targeted questionnaires for brands that interest them, generate targeted leads that

meet their individual specific requirements.

Step 1 Step 2 Step 3

How it Works

We have worked with Digitalbox for a number of years on lead generation and acquisition. The

service and solutions provided, most recently on behalf of MINI and Reebok have always delivered

and Digitalbox continue to be a trusted and primary partner for us and the brands we represent.

Joe Burgues – Account Manager, iProspect

Sam Peters – Client Services Director, Goallover Ltd

Testimonials

Our self generated database is the fastest growing, fully compliant

consumer dataset in the UK, containing;

We’re able to deliver extremely targeted data sets or can help analyse and profile

consumer prospects based on your requirements.

Consumers.

4.3 millionGrowing by 1,000,000+ uniques per year

Consumer Data

Hygiene• Output process

• Suppression• Regular database health checks

• Re-validation process

VariablesHundreds of Life stage

& Lifestyle characteristics available

VerticalsRetail, Personal Finance,

Insurance, Travel, Lifestyle and more

Compliance • Fully opted in for 3rd party contact

• TPS cleaned before output• Full SAR returned in 24 hrs

RecencyJan 2013 to present

ChannelEmail / Telephone / SMS / Direct Mail

QualityTraffic driven from premium sources

Uniqueness• All data generated

via ActiveYou

• Unique indicators

16

Why use ActiveYouConsumer Database?

CONSUMER DATA

All consumer data has been

collected from ActiveYou, it is all

fully opted in to receive third party

communications via Telephone,

SMS, Email and Direct Mail. The

data is HLR checked on collection

and is run against the TPS register

prior to output.

In the ever evolving landscape of

data compliance, we aim to stay

fully complaint, working closely with

the DMA to make sure we’re at the

forefront of any changes to the ICO

guidelines and the upcoming GDPR

law changes. As we are the data

owner, all SAR and opt in request

are answered within 24 hours.

DEMOGRAPHICS/

MALE VS FEMALE/

GEO TARGETING/

MOBILE VS LANDLINE VS EMAIL/

500k+

400k-500k

300k-400k

200k-300k

<100k

NEW MEMBERS/

AGE RANGES/

www.activeyou.co.uk

Gender Total

Male

Female

1,497,540

2,803,273

Age Total

18 - 25

26 - 35

36 - 50

50 - 65

65+

506,680

1,034,974

1,426,735

986,976

345,448

90,000New

Monthly Members

4,300,000Total Database

4,300,000459,7972,151,690All Verified by ExperianVerified. TPS cleanedTPS cleaned

Testimonials

Digitalbox continue to perform incredibly well within Digitonic’s Rich Media Text and mDoc mobile marketing campaigns.

Digitalbox have passed our strict compliance checks in advance of all activity. We have full confidence that the data supplied is fully compliant with PECR, the DPA and all other applicable

laws. My team have also been greatly impressed with the professionalism of Digitalbox, which is crucially important when

working under tight campaign deadline on large campaigns. Digitalbox have the envious position of being ranked Digitonic’s

number one data supplier based on performance of data in 2016.

Grant Fraser - Managing Director, DIGITONIC

CONSUMER VARIABLES/

Total Total

TRAVEL DOMESTIC/

OPTICAL/TRAVEL FOREIGN/ Type of Holiday Available

SUB-PRIME/DRIVER/

CREDIT WORTHY/

MAIL ORDER/

BROADBAND/

HOME IMPROVEMENT/

FITNESS/

DAILY DEALS/

UTILITIES/

CHARITY/ Various Charities Available

BETTING/ Soft and Casino Available

FASHION/

RETAIL/

SOLAR/451,693

1,904,211

367,573

280,114

1,263,839

660,111

143,635

454,376

1,789,199

16,014

45,211

381,480

734,019

521,119

99,256

54,211

2,024,019

Email marketing generates the highest quality sales leads. Working with the Data team at Digitalbox allows you to target third party opted in consumers who are ready to receive offers.

All of our data is collected from ActiveYou.co.uk and is cleaned and delivered into Clive, our in-house email delivery system capable of sending up to 

We work with brands to send targeted emails to our active users on a cost per lead basis. From landing page optimisation, to creative design and

implementation, we make sure the message is right and gets through to the people most likely to be interested.

emails a day.

 live active consumers allow us to test and scale campaigns with quick turnaround.

6,000,000

1,400,000

Email Broadcasting

T +44(0)1225 430092

E [email protected]

Digitalbox, 30 Monmouth Street,

Bath. BA1 2AN

For more information please contact us:

Lets Talk