media pack - digitalbox | engaging audiences · media pack data q2 2016. digitalbox is ... sam...
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Digitalbox is a new generation of digital media business. A business with an established
pedigree in emerging technology, data acquisition and analysis.
As a B2C specialist, we enable companies and brands, both large and small to harness
a range of solutions to help acquire, engage and monetize an audience at scale.
ActiveYou is the UK’s largest competition website and a leading source
of new and unique customer prospects.
Why use ActiveYou?
Real PrizesOver £3k claimed
every month
DeliveryAPI/SFTP,
whatever you need
Validation We validate Mobile
(via HLR), Telephone, Email and PAF
Volume90k+ new users per month.
Over 500k leads generated per month for advertisers
Set up time 48 hour turn-around time
Traffic Premium Publishers including
ITV & Entertainment Daily
Clear user journeyWe ensure there is clear branding and opt in on
every campaign
ComplianceWe work closely with the DMA to insure we are compliant with the
current ICO guidelines
Our affiliate & publishing partners promote ActiveYou’s offers and competitions via their
network of websites and print titles.
We capture a full consumer profile and obtain a 1st and 3rd party opt in including channel
(Telephone, SMS, Email and PAF) and vertical.
Users complete targeted questionnaires for brands that interest them, generate targeted leads that
meet their individual specific requirements.
Step 1 Step 2 Step 3
How it Works
We have worked with Digitalbox for a number of years on lead generation and acquisition. The
service and solutions provided, most recently on behalf of MINI and Reebok have always delivered
and Digitalbox continue to be a trusted and primary partner for us and the brands we represent.
Joe Burgues – Account Manager, iProspect
Sam Peters – Client Services Director, Goallover Ltd
Testimonials
Our self generated database is the fastest growing, fully compliant
consumer dataset in the UK, containing;
We’re able to deliver extremely targeted data sets or can help analyse and profile
consumer prospects based on your requirements.
Consumers.
4.3 millionGrowing by 1,000,000+ uniques per year
Consumer Data
Hygiene• Output process
• Suppression• Regular database health checks
• Re-validation process
VariablesHundreds of Life stage
& Lifestyle characteristics available
VerticalsRetail, Personal Finance,
Insurance, Travel, Lifestyle and more
Compliance • Fully opted in for 3rd party contact
• TPS cleaned before output• Full SAR returned in 24 hrs
RecencyJan 2013 to present
ChannelEmail / Telephone / SMS / Direct Mail
QualityTraffic driven from premium sources
Uniqueness• All data generated
via ActiveYou
• Unique indicators
16
Why use ActiveYouConsumer Database?
CONSUMER DATA
All consumer data has been
collected from ActiveYou, it is all
fully opted in to receive third party
communications via Telephone,
SMS, Email and Direct Mail. The
data is HLR checked on collection
and is run against the TPS register
prior to output.
In the ever evolving landscape of
data compliance, we aim to stay
fully complaint, working closely with
the DMA to make sure we’re at the
forefront of any changes to the ICO
guidelines and the upcoming GDPR
law changes. As we are the data
owner, all SAR and opt in request
are answered within 24 hours.
DEMOGRAPHICS/
MALE VS FEMALE/
GEO TARGETING/
MOBILE VS LANDLINE VS EMAIL/
500k+
400k-500k
300k-400k
200k-300k
<100k
NEW MEMBERS/
AGE RANGES/
www.activeyou.co.uk
Gender Total
Male
Female
1,497,540
2,803,273
Age Total
18 - 25
26 - 35
36 - 50
50 - 65
65+
506,680
1,034,974
1,426,735
986,976
345,448
90,000New
Monthly Members
4,300,000Total Database
4,300,000459,7972,151,690All Verified by ExperianVerified. TPS cleanedTPS cleaned
Testimonials
Digitalbox continue to perform incredibly well within Digitonic’s Rich Media Text and mDoc mobile marketing campaigns.
Digitalbox have passed our strict compliance checks in advance of all activity. We have full confidence that the data supplied is fully compliant with PECR, the DPA and all other applicable
laws. My team have also been greatly impressed with the professionalism of Digitalbox, which is crucially important when
working under tight campaign deadline on large campaigns. Digitalbox have the envious position of being ranked Digitonic’s
number one data supplier based on performance of data in 2016.
Grant Fraser - Managing Director, DIGITONIC
CONSUMER VARIABLES/
Total Total
TRAVEL DOMESTIC/
OPTICAL/TRAVEL FOREIGN/ Type of Holiday Available
SUB-PRIME/DRIVER/
CREDIT WORTHY/
MAIL ORDER/
BROADBAND/
HOME IMPROVEMENT/
FITNESS/
DAILY DEALS/
UTILITIES/
CHARITY/ Various Charities Available
BETTING/ Soft and Casino Available
FASHION/
RETAIL/
SOLAR/451,693
1,904,211
367,573
280,114
1,263,839
660,111
143,635
454,376
1,789,199
16,014
45,211
381,480
734,019
521,119
99,256
54,211
2,024,019
Email marketing generates the highest quality sales leads. Working with the Data team at Digitalbox allows you to target third party opted in consumers who are ready to receive offers.
All of our data is collected from ActiveYou.co.uk and is cleaned and delivered into Clive, our in-house email delivery system capable of sending up to
We work with brands to send targeted emails to our active users on a cost per lead basis. From landing page optimisation, to creative design and
implementation, we make sure the message is right and gets through to the people most likely to be interested.
emails a day.
live active consumers allow us to test and scale campaigns with quick turnaround.
6,000,000
1,400,000
Email Broadcasting
T +44(0)1225 430092
Digitalbox, 30 Monmouth Street,
Bath. BA1 2AN
For more information please contact us:
Lets Talk