media pack - - gcr€¦ · media pack 2017 digital advertising. circulation: l 31,157* ciob members...

21
Media Pack 2017

Upload: others

Post on 17-Jul-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Media Pack2017

Page 2: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

The core audience of CIOB Media is the membership of the Chartered Institute of Building. The largest body of construction professionals in the UK with over 37,000 members. CIOB members work throughout the construction industry at all levels and are key influencers of policy, best practice, building design and the supply chain. CIOB members receive our magazine Construction Manager as a key member benefit. Through the provision of high quality news, specialist technical material on subjects like BIM, free CPD content and tie ins with other industry bodies, the reach of CIOB Media encompasses over 120,000 construction professionals across its multi channel platforms.

Working in senior positions including Tier 1 contractors, consultants, housebuilders, local authorities and client side both in the UK and globally, our audience delivers projects up to £1bn. Our audience also work within SME’s typically at director/owner level, managing the organisations that form the backbone of the UK construction industry.

CIOB Media reaches every type of construction professional from project managers, commercial directors, building surveyors, FM specialists and Operations Directors to BIM experts, architects and engineers. This makes CIOB Media an essential tool for influencing the specification of building products both at design phase and throughout a project and influencing supplier choices on everything from software to PPE.

Media Pack2017

Page 3: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Constructionmanagermagazine.comReach:

• CIOB Core Audience Online 29,000

(CIOB Membership Mailing List updated weekly)

• Unique website visitors 41,268

Reach:• CIOB Core Audience in

print 31,157(ABC audited circulation

July 1st 2015 to June 30th 2016)

Reach:• CIOB Core audience Online.

• International Members of the CIOB• UK and Overseas professionals

interested in global oppoutunities and news.

• Unique website visitors 70,000 March 2017

Construction manager|CPDReach:

• CIOB Core Audience in print.• CIOB Core Audience Online.• Construction professionals looking for training content.• A multi discipline audience.

• CM CPD registered users 16,100

CIOB Members(Core Audience)

Reach:• CIOB Core Audience Online.

• Professionals in need of BIM Information

• The BIM Community• Unique website visitors

15,202

Our reach

Media Pack2017

Page 4: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Reach: l Newsletters sent three times weekly to over

48,000 CIOB members and construction professionals globally

l 70,000 (March 2027) monthly visitors to www.globalconstructionreview.com

Who reads GCR? Launched in 2013 for overseas members of the CIOB, GCR readers include:l Senior executives of a companies that win work

abroad, looking to understand how markets are developing and what their competitors are doing.

l Professionals hoping to find work overseas using GCR to see where the opportunities are.

l Professionals working in government, responsible for procuring major public works interested in how their counterparts around the world are providing good value for money for citizens.

Content: GCR is an online news and analysis site designed to help business leaders and policy makers understand the forces influencing the built environment business globally. GCR tracks the flow of money, talent and ideas across borders.

GCR is edited by Rod Sweet a former editor of Construction Manager. His books include “Building Modern China” (2009, Chartered Institute of Building). He has written extensively on built environment technology, innovation and global trends.

Media Pack2017

www.globalconstructionreview.com

What does GCR Cover?l Who’s winning work abroad – contractors, design firms,

consultancies – what, where, why and how?

l Trends and company news: Transnational mergers and acquisitions, strategy innovations.

l Markets: Where the work is coming from: major private and public investments in commercial property and infrastructure. Tracking hotspots.

l New thinking on how cities are renewed, and developed in light of resource scarcity, climate change, and population growth.

l Advances in materials science affecting the performance of buildings, especially their energy consumption. For instance, new cooling or heating techniques.

l How digital technology is changing the way projects are executed.

l New ways of financing projects: PPP, for instance (public-private partnerships).

Page 5: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Benefits:l Promote messaging on newsletters online to over 50,000

CIOB members and construction professionals

l Daily exposure through banners on the main site.

l Track responses and drive website traffic.

l Site takeovers, video hosting and pop up options available.

Newsletter BannersNewsletters are sent on Monday, Wednesday and Friday

to a total list of 53,505 PER email.

LEADERBOARD

SKYS

CR

AP

ER4 X MONDAY

Newsletter Banner RatesThree runs available each month each consisting

of four newsletters.

4 x Leaderboard: £1,6004 x Skyscraper: £1,600

Main Website Advertising RatesLeaderboard: £1,600 per monthSkyscraper: £1,500 per monthMPU: £1,600 per monthButton: £800 per month

LEADERBOARD

SKYS

CR

AP

ER

4 X TUESDAY

LEADERBOARD

SKYS

CR

AP

ER

4 X FRIDAY

Website BannersMonthly space rental basis. Banners booked on

the main site benefit from traffic created by all

newsletters. Average unique monthly visitors 41,268.

LEADERBOARD

SKYS

CR

AP

ER

BUTTON

MPU

Media Pack2017

Digital advertising

Page 6: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print.l The largest circulation of any UK construction title. l Only major construction title still ABC audited.l Circulation increased from 30,492 in 2015 - against the

trend of falling print circulations.

What’s New?: Construction Manager has been refreshed and re-designed for 2017 to reflect the needs of the CIOB membership. Key features of the redesign include:l Easier navigation.l A greater focus upon technical content.l In depth analysis and longer articles on key industry issues.l More interviews and interaction with industry experts.l Editorial direction informed by a select editorial board of industry leaders.

Content: Construction Manager provides high quality in depth analysis and features, vital technical content and CPD. Construction Manager is edited by Denise Chevin, Denise has 25 years experience as a journalist, editor and commentator in housing, construction and the built environment.

*Source: Audit Bureau of Circulation - July 2015 to June 2016

whether it would become a heavyweight driver of change or would simply become another well-meaning talking shop.

Changes in the line up on both industry and government side and the scrapping of the chief construction adviser role in 2015 have ratcheted up the scepticism. Clear and obvious wins have been thin on the ground and dialogue with the industry at large about what the 13-member Council is actually up to has been scant.

However, its current industry chair, Andrew Wolstenholme, Crossrail’s chief executive, has pledged to improve transparency and streamline priorities. So CM asked him, can CLC confound its critics and really make a difference?

Why do you think there’s still a role for the CLC? This is the best industry to work in. Look at what we’ve achieved in the past few years: High Speed One, Terminal 5 and the London 2012 Olympics. Crossrail is on time and budget and we have new projects such as HS2, Hinckley Point and Tideway about to break ground.

However, there is a huge amount of room for improvement. Too often, the stop-start nature of investment, poor client leader-ship and low profit margins have created a fragmented supply chain that has little incentive to invest in the skills, technology and innovation needed to deliver a step change in productivity.

The role of the CLC is to be the bridge

766 fair to say there has been a good deal of industry scepticism surrounding the Construction Leadership Council since it was set up in 2013.

Established to improve performance of the industry and oversee implementation of Construction 2025, the government’s indus-trial strategy for construction, CLC was set ambitious targets to oversee including a 33% reduction in cost and 50% reduction in project time. But there were always doubts about

UR SITI OMNI NE NUS EUM CONET VELIS ET UT VOLORRORIO OPTUR

08-16

Prelims 08 ABILITY TO CHANGE 08 CHRIS BLYTHE 09 ALSOP TO RETIRE 10 MARCH OF B.I.M. 11 VISUAL IDENTITY 12 OFF-SITE REVISIT 13 TIME FOR CHANGE

between government and the industry, helping to drive the change we need.

How do you want it to work with the rest of the industry? I am determined that the Council should become more strategic, looking at how we can drive transformational change, rather than focusing on the more tactical issues. We are already working closely with the industry through our six workstreams. For example:

The UKGBC, CIC and CPA are all active members of the Green Construction Board and working closely with Mike Putnam [chief executive of Skanska, member of the CLC and chair of the GCB — the sustaina-bility workstream of the CLC].

Build Offsite is closely involved with Mike Chaldecott’s [general delegate for Saint-Gobain in the UK & Ireland] work on Smart Construction, another workstream.

Build UK and the Infrastructure Client Group (ICG) are working with Ann Bentley, global chair, Rider Levett Bucknall and chair of the supply chain and business models workstream. Recently we invited around 50 CEOs from across the industry to our first leadership briefing and we have had a great response with many of the attendees now committing time to one of the Council’s key work areas.

What’s the relationship between CLC and government and how has this changed under Theresa May? The government is firmly behind this agenda and the need to demonstrate the best of British industry to the whole world is a priority following the EU referendum.

Construction minister and CLC co-chair, Jesse Norman, has taken a keen interest — he attends all our formal CLC meetings.

There is interest and support in what we are doing from a range of government depart-ments, including the DfT and the Treasury. Tony Meggs from the Infrastructure and

ChrisBlytheComment

392 say you always know you are getting old when police officers appear so young. I think that reference has shifted a bit for me now. There was a well-publicised story last year of EasyJet’s youngest female captain, aged 26. Next to her in the photo was her co-pilot, a very personable looking young man, all of 19 years old. When the combined ages of the people up front are about three quarters of mine, I am not ashamed to admit I feel a bit concerned, but if you are good enough you are old enough and that should be that. I have always liked my

The false belief is that someone older, more experienced will be better able to cope with emergencies. But as one grey-haired pilot told me, in 25 years the worst emergency he had to deal with in flight was the inability to make hot drinks. Aviation and construction have a number of things in common. Women account for 6% of UK aircrew, much the same as are in the main construction professions.

The global demographic profile of aviation is similar to construction with experienced aircrew due to retire soon as the baby boomers work their way through the system. Are there any lessons we can learn from aviation? For a start aviation has become more risk-based than absolutist. 40 years ago you needed 20/20 vision, now you need correctable vision. Some medical conditions are acceptable now where previously they were not. Technology such as GPS has allowed more aircraft to fly in the same airspace. And new forms of pilot licencing and training are being established with some only being trained to be part of a multi-pilot crew, not necessarily as captain. We can learn lessons. We need new types of qualifications, more suited to the modern jobs in the industry. We need to make some significant innovations that increase our capacity to build more and better and we need to get rid of anything that falsely passes as standards but in closer scrutiny is just protectionism and BS. Shifting the mindset is difficult.

Construction still has a long way to go with respect to diversity. I still hear of overt sexism and homophobia in the industry. I am sure someone good enough to be a 26-year-old captain for Easyjet could be a real star in construction.

Nobissin rem nusa cuptaes ducipsum fuga. Ihiliqu asitat offici amus. Onsendebita dio.

Projects Authority sits on the Council and ensures we have that cross-governmental support and vision.

One thing I am particularly pleased about is the renewed focus on industrial strategy. Construction and infrastructure must be at the heart of this and the CLC is working closely with Jesse Norman on how the sector can support the government’s vision for an economy that works for everyone.

What are the Council’s priorities? Leadership councils representing other sectors have achieved great improvements in productivity and competitiveness by focusing on a few big things, doing them well, and bringing the industry with them. The big question is, where should the CLC

focus? Our answer is: Delivering better, more certain outcomes

using digital technologies; Improving productivity, quality and

safety by increasing the use of offsite manufacturing;

Optimising through-life performance on new and existing assets through the use of smart technology.

How will you be feeding into the govern-ment’s proposed industrial strategy and Brexit negotiations? Jesse Norman has made it very clear that he sees construction as a critical part of the government’s industrial strategy and that the CLC has an important role to play in shaping this. We will be gathering.

“True success can only really be measured by

the end users of what we are building.”

Andrew Wolstenholme Company

Above: Rae ipici odi sitet landucipsa num qui aborror to et expelis dolor

‘ We’re doing great things’CONSTRUCTION LEADERSHIP COUNCIL CHAIR ANDREW WOLSTENHOLME ON DRIVING INDUSTRY PRODUCTIVITY

People

PRELIMS APRIL 2017 | CONSTRUCTION MANAGER

10

CONSTRUCTION MANAGER | APRIL 2017 PRELIMS

11

Media Pack2017

Construction Manager Magazine

n 41% Of CIOB members work in organisations employing over 500 staff

Readership research Includes the UK’s top ten contractors; l Balfour Beatty l Skanska l Carillion l Laing O’Rourke l Morgan Sindall l Kier l Galiford Try l Vinci l Costain l Willmott DixonThese organisations deliver the major commercial, public sector, housing and infrastructure projects across the UK.

Page 7: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

TonyNight Shift Team Leader

Our team work around the clock to produce our newfl at roofi ng solutions. Tony and his team ensure all our products meet the standards you’ve been demanding, before loading up the lorry, ready to deliver it right to your site. Plus, like all Celotex products, they comewith online tools, support and aftercare.

#fl atisback celotex.co.uk

Working fl at out for your fl at roof.

Flat Roofing… by Celotex

Flat is back

Benefits: l Targeted messaging to the largest circulation in the UK market

the CIOB Audience in print of 31,157.

l Establish and build a brand in a high quality editorial environment.

l Campaigns booked with CIOB Media taking in both print

and digital see a stronger response to their digital aspects

than online only campaigns.

Out of print?A recent opt out campaign asking CIOB members to only receive a

digital copy saw a 1% uptake. Print clearly remains highly important

to our audience. Although more people do digest news online print

is still the preferred format for in-depth and detailed content.

Display Insertions 1 5 10DPS £4,800 £4,400 £3,900Full page £3,000 £2,650 £2,300Half page £1,600 £1,400 £1,100Quarter page £900 £795 £650

InsertsUp to 20g - £2,300

For costs on heavier items please call the

sales team on 020 7490 5595.

Classified Full Page £2,000Half Page £1,000QuarterPage £500Eighth Page £250

Special PositionsInside Front Cover £250Outside Back Cover £3001st Right Hand Page £1502nd Right Hand Page £100

n % £100k - £300kn % £300k - £500kn % £500k - £1mn % £1m - £3mn % £3m - £5mn % £5m - £10mn % £10m+

Readership researchWhat is the average value of the projects you work on?

Media Pack2017

Display advertising

Page 8: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Reach: l Newsletters sent three times weekly to the CIOB

Audience online of over 50,000 CIOB members and construction professionals per email.

l 40,407 unique monthly visitors driven to constructionmanagermagazine.com

Are people reading?CM Newsletters achieve an average 18% open rate and a 16% click through rate contributing to 90,000+ pages viewed on a monthly basis.

Content: ConstructionManagermagazine.com provides up to date coverage of the issues affecting the construction industry. Content from the print version of Construction Manager magazine is also available digitally here making the valuable CIOB perspective available to the wider industry and attracting NEW subscribers

Looking for further reach? The wider CIOBmedia portfolio reaches architects, architectural technologists, engineers and surveyors. This makes CIOBmedia an excellent tool achieve and retain specification.

Media Pack2017

www.constructionmanagermagazine.com

Readership research

n 72% of CIOB members work in roles that require them to source and specify building products and systems. This gives our core audience a volume of specifiers higher than the total circulations of our nearest competitors.

Page 9: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Benefits:l Promote messaging on newsletters online to over 50,000

CIOB members and construction professionals

l Daily exposure through banners on the main site.

l Track responses and drive website traffic.

l Site takeovers, video hosting and pop up options available.

Newsletter BannersNewsletters are sent on Monday, Wednesday and Friday

to a total list of 53,505 PER email.

LEADERBOARD

SKYS

CR

AP

ER4 X MONDAY

Newsletter Banner RatesThree runs available each month each consisting

of four newsletters.

4 x Leaderboard: £1,6004 x Skyscraper: £1,600

Main Website Advertising RatesLeaderboard: £1,600 per monthSkyscraper: £1,500 per monthMPU: £1,600 per monthButton: £800 per month

LEADERBOARD

SKYS

CR

AP

ER

4 X TUESDAY

LEADERBOARD

SKYS

CR

AP

ER

4 X FRIDAY

Website BannersMonthly space rental

basis. Banners booked

on the main site benefit

from traffic created

by all newsletters.

Average unique monthly

visitors 41,268.

LEADERBOARD

BUTTON

MPU

Media Pack2017

Digital advertising

n % 1-10n % 11 - 20n % 21 -50n % 51 -100n % 101 - 300n % 301 - 500n % 500+

Readership researchHow many people are employed in your organisation?

Page 10: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Reach: l Newsletters sent three times weekly to the CIOB

membership and specialist BIM Audience of over 50,000 recipients.

l 15,202 unique monthly visitors driven to BIM+.

Big Industry Mystery?BIM has been the major buzzword in construction for several years. Building Information Modelling is the process of managing the data generated by a construction project in order to improve both the efficiency of the construction process and the design of the finished building. BIM promotes greater communication and transparency between the project team and client on the design of buildings. It’s perhaps best to think of BIM as simply digital construction - this can cover everything from designing buildings with software and specifying products digitally to managing the project management process and documentation.

Content: BIM+ is aimed at any person working in the built environment that has an interest in or wants to learn about the digital revolution that is taking place in the industry. This ranges from those that are just beginning their digital journey to those that are leading the charge towards digitalization.

People reading BIM+ will learn about the latest innovations and trends and receive comment from the thought leaders in our industry. While primarily a business resource BIM+ also provides a reflective community to consider our digital future.

Editor and Awards:BIM+ won Best SME BIM website at the RICS

BIM4SME awards: ”…(BIM+) adds greatly to the

debate with fantastic content and great features:

an authority for up-to-date BIM news, best practice,

projects and technology.”

Media Pack2017

www.bimplus.co.uk

Page 11: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Website BannersMonthly space rental basis. Banners booked on the

main site benefit from traffic created by all newsletters.

Unique monthly visitors 15,202.

Banner RatesLeaderboard: £1,600MPU: £1,600

LEADERBOARD

SKYS

CR

AP

ER

4 X MONDAY

LEADERBOARD

SKYS

CR

AP

ER

4 X THURSDAY

LEADERBOARD

MPUNewsletter BannersNewsletters are sent on Monday and Thursday to a

total list of 50,015 with 17.0% open rate.

Banners have received an impressive 20%+ CTR!

Banner Rates4 x Leaderboard: £1,600

Site Sponsorship:A 12 month tailored package of media, advertising,

sponsorship, content promotion and event

attendance providing high level engagement with

the BIM and AECO community.

Rate: £15,000

Commercial partners

Media Pack2017

Digital advertising

n % Up to £20kn % £20 - £30kn % £30 - £40kn % £40 - £50kn % £50 - £60kn % £60 - £70kn % £70k+

Readership researchWhat is your annual salary?

Page 12: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Benefits:l Your content sent to the CIOB Core Audience online

of over 30,000 opt ins.

l Co-branded with Construction Manager to ensure a high open rate and create association with the trusted Construction Manager brand.

l Bespoke emails achieve an average 20% open rate with click through’s from 4-13%

l The most effective way to communicate a message to the CIOB audience online.

Availability4 X MONTHFour bespokes available each month sent every Wednesday at 10.30. Competition for bespoke emails is very high so it’s advisable to book two months in advance of intended distribution!

RatesBespoke Email only - £1,750Bespoke Email with all click data - £2,350

What’s working?The most successful bespoke emails are clear and simple with no more than three click through links. The examples above were highly effective enabling Scafftag to promote downloads of a brochure, Kingspan Insulation to drive app downloads, and software provider Bluebeam to circulate video content.

Media Pack2017

Bespoke emails

n % Ownern % MDn % Directorn % Senior Managern % Middle Managern % Trainee

Readership researchWhich of these best describes the position that you hold in your organisation?

Page 13: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Reach: l Print CPD articles in Construction Manager reach the

CIOB Audience in print of 31,157.

l CPD Newsletters reach over 50,000 CIOB members and construction professionals.

l All CPD content is available to the 16,100 registered users of our CPD site.

Content: Over 100 CPD articles online updated monthly provided by sponsors and industry experts. One 4 page sponsored article a month published in print.

Benefits: Article sponsor established as a thought leader & education provider to a large AECO audience. A database of email addresses/detailed leads for follow up is available to sponsors only.CPD Article right sponsored by:

Trending Now! Our most popular CPD topics

1. Concrete Fixings

2. Pre-Construction Risk Management

3. Fire Doors

4. Waterproofing Below Ground Structures

5. Archeology and Construction

Media Pack2017

Training/professional development

Page 14: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Data Capture: l Details captured include job title, company, CIOB

membership grade and email address.l Typically 400 responses to an online article 600+ to print and online.l Data is provided to the client a full six weeks after publication.l CM will retain the respondent data as a separate marketing

mailing list that can be used on future campaigns.

Broad Appeal The quality and range of content on the CPD site attracts a multi discipline audience illustrated in the respondent data below.

Option 1: £900

Format: A branded CPD on a chosen topic hosted on the CPD site for 12 months.Data: Details of first 100 users completing the CPD with an option to purchase more.Reach: 16,100 registered users of the CPD site.

Option 2: £2,400

Format: A branded CPD on a chosen topic hosted on the CPD site for 12 months.A bespoke email to 29,000 CIOB members promoting the CPD.Data: Details of first 200 users completing the CPD with an option to purchase more.Reach: 16,100 registered users of the CPD site. CIOB Core Audience online of 29,000.

Option 3: £4,500

Format: A branded CPD on a chosen topic hosted on the CPD site for 12 months.A bespoke email to 29,000 CIOB members promoting the CPD. 4 Page article in Construction Manager.Data: Details of all users completing the CPD within 6 weeks of publication.Reach: 16,100 registered users of the CPD site. CIOB Core Audience online of 29,000. CIOB Core Audience in print of 31,157.

Readership researchWhat type of public-sector building projects are you mainly employed on?

n % Housingn % Healthcaren % Transportn % Utilitiesn % Educationn % Librariesn % Museumsn % Public spacesn % Others

Media Pack2017

CPD advertising packages

Page 15: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Research - Asking the Industryl Sponsorship of a survey assessing how the industry is

coping with a particular issue.

l Created by the Construction Manager team. Supported

by a client as a sponsor.

l 15-20 questions with two direct from the sponsor.

Sponsor has input on overall questions.

l The full research data is shared with the sponsor and can

be used to inform a future sales and marketing strategy.

l The full details of all participants in the research are

made available and can be used to highlight key contacts

for direct follow up activity.

CONSTRUCTION MANAGER | APRIL 2017 | 31

Feature BIM survey

data on multiple projects we can roll the data back up. Over time the digitalisation of construction sites will start to collect enough data that we’ll see more evidence of where causes can be found and paths can be changed to make the process better.”

Is health and safety even a consideration?BIM and digitalisation was also promoted as being a tool to help improve health and safety. However, rarely are BIM and health and safety discussed together, as Steve Martin, head of specialist groups at ECA, made clear: “I don’t think that connect between BIM and health and safety has been made yet to say looking at this model we can look at risk assessments for the site. It should be.”

Zahiroddiny explained that on HS2 health and safety is part of their future thinking on BIM. “We are trying to understand how to progressively enhance the existing manual processes and link health and safety information to BIM to expose risks throughout the asset life-cycle. At the moment it is very much proof of concept.”

This is not the case for all clients, however, as Arcadis’s Adam McCall made clear: “We don’t see clients being able to position BIM as a top three driver to enable their H&S objectives.”

Trebilcock reinforced this position stating that clients see health and safety as a given, and something that contractors are expected to deliver: “Looking at a project’s costs a client wouldn’t dream of saying could we take a health and safety manager off, but a BIM manager is a fair target, because they don’t get the value.”

It seems that with health and safety, as with profitability and productivity quantifying the benefits of BIM is still an extremely difficult task, even a year after the mandate came into force. Until these benefits can be clearly demonstrated, convincing clients, contractors, designers and the supply chain to fully engage with BIM will remain an uphill battle.

“It has in some ways been a lost year. The other B-word [Brexit] has robbed a bit of momentum.”

Francis Ho, Penningtons Manches

CM’s BIM survey 2017 results analysedDuring January and February, Construction Manager once again surveyed our readers to gauge how user trends had moved since the 2016 survey. Here’s what the results revealed.

The respondentsThe survey had 392 respondents, including 63 clients, of which 41 worked in the public sector and 22 the private sector. And 42 said they were project managers either working in the private or public sector. Spendingwise, our client respondents were also drawn from across the spectrum, with roughly a third in the £10m or less bracket, a third in the £10m-£100m and the remaining third bigger spenders with budgets of between £100m and £1bn plus.

In terms of other respondents there were 55 tier one contractors working for

We ask for Level 2 BIM as a contractual requirement on 100% of our projects

As a client, what are your requirements on BIM ?

0% 10% 20% 30% 40% 50%

We ask for Level 2 BIM as a contractual requirement on most projects (over 50% by number or value)

We ask for Level 2 BIM as a contractual requirement on some projects (under 50% by number or value)

We ask for BIM, but our requirements will be below Level 2

We ask for BIM, but our requirements will go beyond Level 2

We do not make BIM a requirement on our projects, although teams are free to use it

Other

n None

n 1 - 3 only

n 4 - 10

n 10 or more

n Other

0% 10% 20% 30% 40% 50%

How many past and current projects has your organisation been involved in that use Level 2 BIM?

2016

2017

2016

2017

2016

2017

2016

2017

2016

2017

companies with a turnover of £100m or above and 24 below that figure; 16 tier two, or specialist contractors; 105 said they were design consultants; 22 cost consultants; and 65 were people in other disciplines in the built environment.

The values of contracts respondents were procuring or working on in the coming year were also spread: a third working on projects of £10m or under; roughly a third in the £10m-£100m range; and a third were £100m-£1bn or above.

As a client what are your requirements on BIM?Turning to the questions about BIM, we first of all asked our client group about their BIM demands. Chiming with the sentiment of the round table, the results arguably confirm that BIM's progress is unlikely to be client driven. Almost half (49%) said they did not make BIM a requirement on projects, though teams were free to use it. In 2016 45% of clients said they did not make it a requirement. In this year’s survey 20% of clients said they currently asked for BIM Level 2 on all projects, compared with 23% last year.

Broken down into client type, the survey offers some interesting results: l 38% of those from central government departments said that they make BIM Level 2 mandatory on all projects, while 23% said it wasn't a requirement.l Only 17% of other publicly funded clients asked for it on 100% of projects — and 62% said not at all.l In the private sector 11% said they demanded Level 2 BIM on 100% of projects, with 50% not at all.

How often have you encountered BIM as a contractual requirement when bidding for new work?Again results were patchy, showing there is still some way to go for centrally-funded government projects to take on board the BIM message. The survey shows that just 27% had encountered BIM on over 50% of central government-funded work and this was down to 14% for public projects outside of those funded by central >

28_32.CM.Apr17.BIMroundtable.indd 31 21/03/2017 11:19

Online Research ProjectFormat: Survey online. 2x Bespoke emails.

MPU pop up banner. News promotion.

Data: Details of all participants.

Reach: CIOB Audience via email of over 30,000+.

Plus 41,268 unique monthly visitors

of Construction Manager website.

Rate: £5,000

Print and Online Research ProjectFormat: Survey online. 2x Bespoke emails. MPU

pop up banner. News promotion. 4 Page article

publishing results.

Data: Details of all participants.

Reach: CIOB Core Audience online of 29,000.

CIOB Core Audience in print of 31,157.

41,268 unique monthly visitors of

Construction Manager website.

Rate: £7,000

Media Pack2017

Research projects

Page 16: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Sponsor benefitsChaired by the Construction Manager Editor, a round table event

enables a sponsor to interact with an elite and exclusive guest

list, contribute to a debate and network with the delegates

on the day. A perfect opportunity to gain valuable face to face

time with leading figures from the construction industry and

chosen relevant specialist industry bodies including high level

members of the CIOB.

Who’s on your list?Through the CIOB membership list and our extensive range of

contacts we are able to put together select panels, tracking

down experts on your subject and individuals from specific

companies you are looking to work with.

Reach:

l Extensive networking opportunities with the 8-10 professionals on the day.

l The printed article in Construction Manager reaches the CIOB Core Audience in print of 31,157.

l Newsletters promoting a digital version of the article reach the CIOB membership and wider construction Audience online of over 50,000.

l Online article available to 41,268 unique monthly visitors of www.constructionmanagermagazine.com.

l A version of the available to the 16,100 registered users of our CPD site.

n % Private residentialn % Officen % Retailn % Leisuren % Mixed usen % Other

Readership researchWhat type of private-sector building projects are you mainly employed on?

Media Pack2017

Roundtable events

Page 17: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Key benefits

l An opportunity to engage and network with select AECO professionals,

key figures from the CIOB and industry experts.

l Branded editorial content in CM, CM Online and social media providing

exposure to our complete audience.

l Leads for follow up provided by a CPD version of the article.

l Your brand promoted as a thought leader on a specific agenda produced

in collaboration with CM.

l A multi layered approach enabling engagement with the UK

construction industry on key issues.

Sponsorship Fee: £10,000

n % New buildn % Refurbishmentn % Conservationn % Repair and maintenancen % Other

Readership researchWhat principal type of building activity do you/does your employer undertake?

Media Pack2017

Roundtable events

Page 18: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

An online seminar enabling sponsors to present to a live audience online.

Moderated by a Construction Manger, BIM+ or GCR editor with a live Q&A

with online participants a webinar is a truly interactive piece of online

training. Clients can choose a line up of presenters to commentate on

subjects directly related to their products or services. Details of all online

participants are passed to the sponsor for follow up.

Reach: l Bespoke emails promoting registration for the webinar and promoting

the recording of the webinar reach the CIOB membership and wider

construction Audience online of over 50,000.

l Extensive engagement with the live audience on the day.

Typically 250+ professionals.

l CPD video of the webinar available to 16,100 CPD users.n % Mastersn % BSc/BAn % HNC/HNDn % NVQ level 4-5 6n % NVQ level 1-3n % Other

Readership researchOf these academic qualifications, which is the highest that you possess?

Media Pack2017

Webinars

Page 19: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Key benefits

l A one hour event online with live PowerPoint presentations

and audio commentary.

l A full promotional programme to source online participants and

promote the video of the finished webinar.

l Assistance in sourcing industry professionals to present on your topic.

l Details of all webinar participants that attend on the day and anyone

signing up to attend the webinar.

Sponsorship Fee: £7,000

n % CIOBn % ICIOB Incorporatedn % CIOB Associaten % RIC’sn % CIATn % RIBA

Readership researchWhich of these professional memberships do you hold?

n % ICE n % CIBSE

Media Pack2017

Webinars

Page 20: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

A factory visit is an article revealing the detailed

processes involved in manufacturing a building

product. The complete process is covered including

the sourcing of raw materials, key parts of the

manufacturing process, logistics and site delivery and

even how the product is recycled at the end of its life.

73% of the CIOB membership work in roles requiring

them to source and specify building products and

systems. A factory visit is an opportunity to educate

them on how to make an informed choice or to

re-enforce their buying habits. Revealing the inherent

properties gained during the manufacture of a

product enables clients to highlight elements that

can make specification of a product more attractive

to our readers.

Reach: l The printed article in Construction Manager reaches

the CIOB Core Audience in print of 31,157.l Newsletters promoting a digital version of the article

reach the CIOB membership and wider construction Audience online of over 50,000.

l Online article available to 41,268 unique monthly visitors of Constructionmanagermagazine.com.

l A version of the available to the 16,100 registered users of our CPD site.

Factory Visit - Key Benefitsl A half day with a Construction Manager editor and a

photographer.l A four page article in Construction Manager taking

the reader through your process.l A full promotional package pushing your article to our

complete audience. l Details of anyone completing the CPD version of the article.

Sponsorship fee: £6,500

Media Pack2017

Factory visits

Page 21: Media Pack - - GCR€¦ · Media Pack 2017 Digital advertising. Circulation: l 31,157* CIOB Members monthly. CIOB Core Audience in print. l The largest circulation of any UK construction

Bespoke Tech SpecsHTML Template to be integrated with the CM template with all links and images. Deadline - 2 days prior to distribution.

A design service is available for an additional £350. Deadline - 4 days prior to distribution.

All Website Banner SizesLeaderboard 728 x 90

Skyscraper 140 x 600

MPU 400 x 400

Button 150 x 150

All Newsletter Banner SizesLeaderboard 728 x 90

Skyscraper 140 x 600

Banner Artwork SpecsAnimated GIF File only.

No flash animation.

URL for click throughs.

All artwork to be supplied two days prior

to go live date. Supplying incorrectly will

delay your campaign.

Copy and Distribution Dates.April – Deadline 20th Mar, distribution 31st Mar.

May – Deadline 18h Apr, distribution 2nd May.

June – Deadline 15th May, distribution 26th May.

July/August – Deadline 19th Jun, distribution 30th Jun.

September - Deadline 14th Aug, distribution 25th Aug.

October - Deadline 18th Sep, distribution 29th Sep.

November/December - Deadline 16th Oct, distribution 27th Oct

Digital specificationsWe accept digital artwork only. Please supply artwork in

PDF format - preferred format must be created according

to Pass4Press standards, the pdf should be pdfx 1.3

www.pass4press.com, and using only Quark or Indesign

formatting. Ensure that colours are CMYK, fonts are

enclosed and images are 300dpi resolution.

Copy contact: [email protected]

DPS Trim 255 H x 416 W Bleed 261 H x 422 W Type area 245 H x 406 W

Page Trim 255 H x 208 W Bleed 261 H x 214 W Type Area 245 H x 198 W

1/2 Page horizontal 188 W x 115 H

1/2 Page vertical 92 W x 235 H

1/4 Page vertical 92 W x 115 H

1/4 Page horizontal 188 W x 54 H

(milimetres)

Media Pack2017

Advertising tech specs