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PUBLISHING COMPANY OF THE YEAR 2016 FORTY YEARS OF LEADING THE WOMEN’S MARKET IN IRELAND MEDIA PACK

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Page 1: MEdIA PACk PUBLISHING COMPANY OF THE YEAR …...aromatherapy, organic skincare products, apps to help you meditate • Summer acceSSorieS Special •go Rgeou S Summe hai Close: 27

P U B L I S H I N G C O M P A N Y O F T H E Y E A R 2 0 1 6

F O R T Y Y E A R S O F L E A d I N G T H E w O M E N ’ S M A R k E T I N I R E L A N d

M E d I A P A C k

Page 2: MEdIA PACk PUBLISHING COMPANY OF THE YEAR …...aromatherapy, organic skincare products, apps to help you meditate • Summer acceSSorieS Special •go Rgeou S Summe hai Close: 27

IMAGE OPPORTUNITIES

MAGAZINE

NETWORKING BREAKFASTS

IMAGE Business of Beauty Awards

IMAGE Business Woman of the Year

Awards

FASHION FOR BRUNCH

MENTORING WORKSHOPS

IMAGE.IE TWITTERFACEBOOK INSTAGRAM

STAR SPEAKERS

Page 3: MEdIA PACk PUBLISHING COMPANY OF THE YEAR …...aromatherapy, organic skincare products, apps to help you meditate • Summer acceSSorieS Special •go Rgeou S Summe hai Close: 27

IMAGE AUDIENCEWHO ARE THEY?

Ireland’s premium spenders: We reach more ABC1 readers than any other women’s monthly

glossy magazine.

78% shop the new season trends

75% invest in quality over price

85% are style conscious

80% invest in premium skincare products

79% attend the hairdressers regularly

78% travel regularly

87% have shopped in a department store

in the last three months

88% Dine out regularly

TGI (ROI) 2015

Page 4: MEdIA PACk PUBLISHING COMPANY OF THE YEAR …...aromatherapy, organic skincare products, apps to help you meditate • Summer acceSSorieS Special •go Rgeou S Summe hai Close: 27

IMAGE BRAND REACH

Circulation: 22,432 (ABC/Jan-Dec 2014)

Readership: 121,000 (and growing)*

Readers per copy: 5

IMAGE.ie unique Users: 300,000

Page impressions: 800,000

Facebook: 69,952

Twitter: 25,400

Instagram: 17,600

*TGI (ROI) 2015

Page 5: MEdIA PACk PUBLISHING COMPANY OF THE YEAR …...aromatherapy, organic skincare products, apps to help you meditate • Summer acceSSorieS Special •go Rgeou S Summe hai Close: 27

IMAGE PRINTCelebrating 40 years at the forefront of

Irish publishing this year

u IMAGE is one of the few illustrious brand names recognised all over the world

u We are winners of accolades including Design Team of the Year, Magazine of the Year,

Photographer of the Year and Journalist of the Year 2014

u Consistently newsworthy, our features are written by Ireland’s leading authors and

journalists such as Brenda Power, Aingeala Flannery, Bridget Hourican,

Kathy Sheridan and Sarah Breen

u We are the touch-point for Irish women nationwide, a trusted, inspirational brand that

has continuously evolved since 1975

Editor: Rosaleen McMeel

CEO: Clodagh Edwards

Page 6: MEdIA PACk PUBLISHING COMPANY OF THE YEAR …...aromatherapy, organic skincare products, apps to help you meditate • Summer acceSSorieS Special •go Rgeou S Summe hai Close: 27

Circulation: 22,432 (ABC)

Subscription: 1,900 - highest of any

monthly women’s title in Ireland

Readership: 121,000 - highest of any

monthly women’s title in Ireland

Age: 35-45

54% ABC1

FACTS & FIGURESMust-know

TGI (ROI) 2015

Page 7: MEdIA PACk PUBLISHING COMPANY OF THE YEAR …...aromatherapy, organic skincare products, apps to help you meditate • Summer acceSSorieS Special •go Rgeou S Summe hai Close: 27

ADVERTISING OPPORTUNITIES

u Display Advertising

u Native Advertising

u Advertorials

u Promotional Features

u Sponsorships

u Reader Events

u Partnerships

Overview of

Opportunities for us to create 360o bespoke campaigns which sit seamlessly within the

IMAGE editorial environment.

Page 8: MEdIA PACk PUBLISHING COMPANY OF THE YEAR …...aromatherapy, organic skincare products, apps to help you meditate • Summer acceSSorieS Special •go Rgeou S Summe hai Close: 27

ADVERTORIALS & PROMOTIONAL

FEATURES

u Our team can propose creative concepts involving photographic shoots or use imagery

supplied by the brand

u We can also offer a limited number of large-scale supplement sponsorships to brands wishing to partner more closely with IMAGE

IMAGE Magazine publishing coMpany of the year 2013

IMAGE PUBLICATIONS

PrOPOSAL fOr vIChy

January 22, 2014

sirenGlam and gorgeous new looks

Man about townUrbane style for aUtUmn

trend reporthow to wear it

Fall FragrancedelicioUs new

seasonal scents

aUtUmn/winter 2013

screenthe key pieces yoU can’t live

withoUt

Top10

aUtUmn/winter 2013

WIN€500

shoppINg voucher

COMPLIMENTARY COPY

CUSTOMER MAGAZINE OF THE YEAR

December 2013/January 2014

CARA Magazine December 2013/January 2014

Actor Will Ferrell Irish Techies The Burren New York High Line Skiing in Courmayeur Copenhagen Best Christmas Ever Bristol M

álaga Chris Hadfield Full Irish

The sky is the limit

Walk New York’s High Line

Wild and wonderful

Explore the Burren landscape

White mischiefOff piste in

Courmayeur

Season’s greetings

From Tommy Bowe, Bressie and more

WILL FERRELL TRACES HIS ROOTS

PLUSCOMMUTER

BELTERHow tech folk

go the distanceThe

JA N UA RY 2014 € 3 .95 ( £ 2.95s t g )

T O P TA B L E S R E S TAU R A N T G U I D E F O R T H E Y E A R A H E A D

STA RTF R E SH

P L U S ! T H E T O P D E S T I N A T I O N S F O R I N S T A N T S W I T C H - O F F

NEW YE A RNEW YOU

Recharge your working wardrobe

Improve your smile

Reboot your workout

our pick oF 2014

BONUS SPA GUidE

ellie goulding ON lIFE, lOvE AND lIvING THE DREAm

new wardrobe staples to wear right nownew wardrobe staples to wear right now

E x c l u s i v E

IMAGE INTERIORS

january/february 2014 €3.95/£2.95 Ireland’s best read InterIors magazIne

100% IrIsh

LIVING

01

9 771393 440063

pLus!Garden tips

for the new yearTake it slowTasty winter

recipes

Lighten upBright ideas for dark rooms

CoLour kiCkgreen is the new grey

London CaLLing tour a hip irish-designed club CooL Storage declutter your home foCuS on fLooring Your must-read guide

Fresh spaces• Inspiring upcycled living• Timber-framed self-build• Funky modern extension

IMA

GE IN

tEr

Ior

s & LIV

ING

January/February 2014

mo

st inFlu

entia

l interio

rs ma

ga

zin

e in irela

nd

M A G A Z I N EIssue 03

TOP TABLES

12 OF THE BEST PLACES TO EAT IN THE CITY

CALL OF THE SEAEscape to Dalkey for the day

MAIN MANDomhnall Gleeson

MEET THE TRENDSETTERS DUBLIN INSIDER

The CONNECTED

In life, work, fitness, entertainment … these days, it’s all about performance. We want the most from our lives and from the technology we choose to help us stay on top and ahead. Form and function take equal top billing – excellent

delivery has to look and feel good too. Samsung has the solutions …

PHILIPPA BUCKLEY, owner, Studio 44 Design“Because I do business in Ireland and the UK, I rely on my phone for communication on the go. I need to be able to access all my information easily, and of course, I want to stay in touch with family and friends. I’m seduced by the physical appearance of a phone or a tablet – it’s about owning a certain brand or style, and Samsung has both.

For me, a phone has to have a very large storage capacity for contacts and photos, a really good camera, ease of navigation, and not be too heavy that it’s an added weight to an already heavy handbag! I really like the larger format of the Samsung Galaxy Note 4. Larger screens are where it’s at to have a clear vision for images, drawings, emails, texting

… It makes communication so much easier, particularly in the design world.”

Samsung Galaxy Note 4, from €99 on Bill Pay. Jacket, Rick Owens, €1,370; skirt, Simone Rocha, €2,340; necklace, Melissa Curry, €485; all at Havana. Ring, €180; bracelet, €305; both Alexis Bittar at Loulerie. Watch and earrings, Philippa’s own.

Photographed by Trevor HartStyled by Corina Gaffey

I N P A R T N E R S H I P W I T H

212 | IMAGE.ie

PromotionPromotion

Samsung Promo (Nov 2014) Vichy Case Studies (Sept 2014)

Page 9: MEdIA PACk PUBLISHING COMPANY OF THE YEAR …...aromatherapy, organic skincare products, apps to help you meditate • Summer acceSSorieS Special •go Rgeou S Summe hai Close: 27

MayWatch this space

Februaryprepare to Fall in love

JuneYour Best summer!

OctOber Work it!

Marchspring is here!

editorial calendar 2016

Julysummer accessories special

nOveMber Feel amazing

august What to Wear noW ...

DeceMber let’s partY issue!

• Summer Beach Body / FitneSS Special

• Racing calendaR / Special eventS dReSSing

• SunglaSSeS Special• Watch tRend

Round-up

Close: 1 apr 2016on sale: 14 apr 2016

• the Big FaShion iSSue

• Back-to-School Special

• Big hair Special• Skin tReatmentS

Special

Close: 29 Jul 2016on sale: 11 aug 2016

• the S/S’16 Beauty how-toS – Hair and make-up looks to master

• giftS foR valentine’S day• winter SunglaSSeS• lingeRie Special• upgrade your liFe

(How to: buy a new car, save for a dream holiday, invest in jewellery)

Close: 13 Jan 2016 on sale: 21 Jan 2016

• travel eSSentialS - Everything you need for your next holiday

• SkincaRe / SunScReen Special

• how to: look hot in the heat• guide to the SeaSon• Summer entertaining Special

- Cocktails, garden parties and BBQs

Close: 29 apr 2016on sale: 12 may 2016

• acceSSorieS Special - The best shoes and bags of the season

• SkincaRe SaviouRS• teeth / Smile

Special• WoRkWeaR Special

+ neW tech

Close: 26 aug 2016on sale: 8 Sept 2016

• hair Special• inteRnational

faShion collectionS• BeSt oF digital /

gadget Special• Fragrance Special • motheR’S day /

paRenting Special

Close: 5 FeB 2016on sale: 18 FeB 2016

• FeStival Special• the cool, calm & collected

iSSue – Holistic treatments, aromatherapy, organic skincare products, apps to help you meditate

• Summer acceSSorieS Special

• goRgeouS SummeR haiR

Close: 27 may 2016on sale: 9 Jun 2016

• Fragrance Special• the happineSS

Special - Travel breaks, top tips and new products to make you smile

• watch trend round-up

• JeWelleRy Special

Close: 23 Sept 2016on sale: 6 oct 2016

• Beauty iSSue + BuSineSS oF Beauty

• the colouR iSSue – From art and auctions to interesting fashion trends

• Shoe Special• top tRavel BReakS

in iReland

Close: 4 mar 2016on sale: 18 mar 2016

• your a/w’16 Beauty how-toS – Achieve the hottest looks with the products and tips from the best in the business

• adventuRe BReakS in iReland• a/w’16 catwalk report• nail Special –

maniS and pediS• BrideS Special

Close: 24 Jun 2016on sale: 7 Jul 2016

• Big chriStmaS giFt guide

• BeSt paRty lookS• party hair &

make-up• enteRtainment

Special

Close: 28 oct 2016on sale: 10 nov 2016

septeMber a/W Fashion special

aprilthe colour issue

Januarykickstart Your Year

• BeSt oF Beauty Supplement• youR Big Beauty ReSolutionS• BrideS Special• healthy kickStaRtS fitneSS Special• the image hot liSt – The hottest travel

destinations in Ireland, best new beauty products and gadgets to get for 2016

Close: 27 nov 2015on sale: 10 dec 2015

Page 10: MEdIA PACk PUBLISHING COMPANY OF THE YEAR …...aromatherapy, organic skincare products, apps to help you meditate • Summer acceSSorieS Special •go Rgeou S Summe hai Close: 27

u Networking Breakfast(7 per year) Early morning inspirational and informative

presentations by significant Irish and international speakers, with networking opportunities for

180-220 attendees.

u Mentoring Workshops (4 per year) A subject-specific, interactive session held early evening with a focus on different elements of professional life and the skill sets required to

succeed in business. A smaller group to encourage involvement (60-80 attendees). Networking over

wine/champagne and canapés followed by the workshop session, led by one keynote speaker.

In the last two years, due to reader demand, we have continued to broaden our event offering.

We have fast become the go-to brand for female entrepreneurs and women in business.

We host the following events annually:

SPONSORSHIP & EVENTS

PAST SPEAKERS

Lucy Gaffney Anne O’Leary Claire Byrne Terry Prone

Natasha FennellEmily O’Reilly

Page 11: MEdIA PACk PUBLISHING COMPANY OF THE YEAR …...aromatherapy, organic skincare products, apps to help you meditate • Summer acceSSorieS Special •go Rgeou S Summe hai Close: 27

u Fashion for Brunch (4 per year) A fun, laid-back weekend event to encourage inspiration, insight and communication with big names in the fashion industry. Guests get up close and personal to their idols and learn about all facets of the industry, from fashion

design to styling, blogging, photo shoots, visual merchandising, buying, hairstyling and make-up.

u IMAGE Business of Beauty Awards (April) The only Irish awards to celebrate beauty salons

nationwide, as well as the most innovative brands, most skilled practitioners and most renowned

cosmetic clinics. Now a black tie, gala evening for 500 attendees, the Business of Beauty Awards build on our longstanding authority in all things beauty.

u Star Speaker Series (4 per year) Leaders in their field – media, fashion, beauty,

health – share their experiences and offer insight into their particular business. Previous speakers have included Jo Malone and James Duigan.

u IMAGE Businesswoman of the Year Awards Celebrating female leaders in business, from social

entrepreneurs to start-up geniuses, CEOs and trailblazers under 30, this is our biggest event

of the year. The awards are recognised as one of Ireland’s most prestigious gala occasions.

FASHION FOR BRUNCH

PAST SPEAKERS

Paul Costelloe Helen Cody Helen Steele

Page 12: MEdIA PACk PUBLISHING COMPANY OF THE YEAR …...aromatherapy, organic skincare products, apps to help you meditate • Summer acceSSorieS Special •go Rgeou S Summe hai Close: 27

SPECIAL FEATURES 2016

January – Healthy Kickstarts (Fitness special) February – Valentine’s Day, Winter Sunnies,

Lingerie Special. March – Hair special, Best of Digital, Fragrance.

April – Business of Beauty, Shoe special. May – Summer beach body, Watch Trend. June – Travel Essentials, Skincare special.

July – Accessories special, the “Cool, Calm & Collected” issue.

August – Nails special, Beauty how-to’s

September – The Big Fashion Issue

October – Skincare saviours

November – Fragrance special, Jewellery

December – The Party Issue

Page 13: MEdIA PACk PUBLISHING COMPANY OF THE YEAR …...aromatherapy, organic skincare products, apps to help you meditate • Summer acceSSorieS Special •go Rgeou S Summe hai Close: 27

ADVERTISING RATECARD 2016

RUN OF MAGAzINE (FULL COLOUR)Double Page Spread €7,865Full Page €4,356Half Page €2,783One third Page €1,876Quarter Page €1,428One eight Page €781 COvERSDPS IFC €9,680Outside Back €5,929Inside Back €5,545 INSERTSLoose Inserts Prices available on requestTip – ons Prices available on requestBrochures Prices available on request IMAGE PERSONALSPer insert €154 OTHER OPPORTUNITIESAdvertorial €4,400Reader Event €4,400Sponsorship prices available on request

Page 14: MEdIA PACk PUBLISHING COMPANY OF THE YEAR …...aromatherapy, organic skincare products, apps to help you meditate • Summer acceSSorieS Special •go Rgeou S Summe hai Close: 27

CONTACTu Advertising Director Caroline Bresnan – 01 271 9625

[email protected]