media pitch: thrive magazine
TRANSCRIPT
THRIVE Heal th Magaz ine
Hannah Maddison
>INTRODUCTION
My name is Hannah Maddison and I am here
today to convince you that my ideas for a
new magazine meet your brief.
My magazine is called Thrive, and it is a health
and fitness magazine for young female adults
in the North East.
CLIENT RESEARCH
>MY BRIEF
“ “ You have been commissioned by the Northern
Echo to produce a new magazine or newspaper product. Your product could be in
any style or genre but it must be self financed through sales or advertising. You must
also produce your magazine for a specified audience segment within the 16-25 age
group.
>HOW I INTEND TO MEET THIS BRIEF To ensure I meet the brief that I have been given, I have done the following;
- Magazine Genre
- Intended age group
- Self finance
- Socioeconomic
- Audience researchı
>CLIENT LIMITATIONS - ADVERTISEMENTS will need to be local - MODELS from the local area - LANGUAGE needs to not include taboo - IMAGES must by appropriate
- NEEDS to champion the North East and be relevant to the local area
>THE AUDIENCE AGE: 16-24 years old SEX: Female STATUS: In education TRIBE: Athletic SOCIOECONOMICS: BC1 audience
>SECONDARY AUDIENCE PROBLEMS
- No taboo or slang language
- Nothing inappropriate or offensive content towards the
audience
- Articles that suit both primary and secondary audiences
- Range of readership ages
- No nudity
> PCC CONSTRAINTS The PCC have certain rules that journalists must oblige by to protect the welfare of others. This means things such as harassment, children, accuracy, discrimination, privacy, intrusion and reporting of crime. To ensure I apply to these codes set by the PCC I have made 5 golden rules…
1BE ACCURATE;
2CONFIDENTIALLITY;
3BE SENSITIVE;
4SEEK CONSENT;
5DO NOT COPYRIGHT;
> UNIQUE SELLING POINT - Aimed at a younger audience - Range of articles - Not typical articles - Younger language and informal - Models from the local area - Will not be the stereotypical health magazine - There are not many health magazines for young female adults
GENRE RESEARCH
>WHAT GENRE?
HEALTH & FITNESS
> MY MARKET COMPETITION
>GENRE RESEARCH masthead Clearly visible, featured at the top of the page. Bold and brightly coloured to stand out from the rest of the page.
main image Young model, ideal imagery
white background Gives a minimalistic, clean and modern look. Easy to add any colour to the background, and gives no limitations.
sell lines All sell lines are clean and tidy..
shapes Another form of a sell line; however it adds to the cover to make it more appealing.
Main image Famous model, ideal imagery
font Modern font
skyline Bright bold and gives extra information to potential reader.
shapes Another form of a sell line; however it adds to the cover to make it more appealing.
AUDIENCE RESEARCH
>PRIMARY AUDIENCE PROBLEMS - AGE RANGE: It is a large age range; therefore I must cater for
all of their interests.
- FINANCIAL ISSUES: BC1 students will not have much money,
needs to be available for target audience.
- TRIBE: Small tribe, needs to appeal to a variety of people.
- APPROPRIATE TOPICS: Content featured needs to appeal
and interest audience.
- ADVERTIMENTS: Although need to be local, they need to
attract primary audience.
THE MAGAZINE
>DESIGN
- COLOUR SCHEME WILL BE PASTEL COLOURS; MOSTLY FEMALE DRIVEN
COLOURS
- MIXTURE OF ARTICLE TOPICS, RELEVANT TO HEALTH AND FITNESS
- FOLLOW SIMILAR DESIGNS OF: WOMEN’S HEALTH, SHAPE AND
NATURAL HEALTH
- FREE TO VIEW DISTRIBUSTION
>THE NAME
THRIVE - WHY THRIVE?
- WHAT ARE THE CONNOTATIONS? - DOES IT STAND OUT AGAINST THE COMPETETION?
>AIMS - Inform target audience of health issues
- Focus on young people
- Wide variety of articles
- Informative
- Provide a wide range of topics they will be
interesting in
- Create a magazine young people would like to
read
>FONT AND COLOURS
GOBOLD CHAMPAGNE & LIMOUSINES
BodoniXTı
Lauren script
bebas
>FRONT COVER
- Layout: structured, simple, minimalistic and
modern.
- Colour scheme: orange. Light, colourful and
relaxed.
- Imagery: relatable, mirrors target audience,
window to future self, white backdrop, butterfly
lighting.
- fonts: bold masthead, block letters, easy to
read and simple.
>CONTENTS PAGE
- Layout: simple, relaxed, not too much on the
page and modern
- Colour scheme: light orange, light tone.
- Imagery: continuity, similar images from cover,
mirrors target audience, window to future self, white
backdrop, butterfly lighting.
- fonts: mixture of fonts, easy to read
>ARTICLE 1 – my boyfriend survived a brain tumour - Layout: simple, static, modern
- Colour scheme: pastel shades of pink and
white, black text
Imagery: two models, couple, white backdrop,
butterfly lighting
- fonts: script style, serif, easy to read
>ARTICLE 2 – 10 steps to a wow waist - Layout: structured, sectioned,
- Colour scheme: light blue. Light, colourful and
relaxed.
- Imagery: female model, white backdrop,
butterfly lighting.
- fonts: bold headline, block and thin letters, easy
to read and simple, shape behind text.
>ARTICLE 3 – fast food facts
- Layout: structured but busy, and modern.
- Colour scheme: greens. Light, colourful and
relaxed.
- Imagery: mostly all objects, little if any models.
- fonts: bold masthead, block letters, easy to
read and simple.
Please take a minute to look at my flat
plans
>MOCK UP 1
Positive feedback
I like the colour scheme
I like the images used
The layout Of the two pages Looks good The fonts work well together
I am attracted to
this page
I think the text spread out looks really good
>MOCK UP 2
Negative feedback
Very
Plain
Too much text altogether
Not much on the page
Doesn’t attract me to
read it
Doesn’t look like a health magazine
I like the images used
COMMERCIAL VIABILITY
>DISTRIBUTION
- I have decided to use the free to view system.
- Distributed through schools, colleges and universities in the North East area.
- This does not create unnecessary extra wasted copies.
- Saving cost and contributing to the environment.
BUDGET
>PERSONNEL COSTS
Personnel Hours needed Freelance rate Total cost
Journalists 10 25 250
Photographers 11 120 1320
Models 11 15 165
Subeditors 12 25 300
Researchers 5 12 60
Ligh>ng assistant 11 30 330
Make up assistant 4 110 440
Total 2700
>EQUIPMENT COSTS
Personnel Hours needed Hire rate Total cost
Studio space rental 11 15 165
Flash ligh>ng studio kit
11 0 0
Camera 11 90 990
Addi>onal lens hire 0 0 0
Travel 2 7 14
Props 0 0 0
Total 1169
>TOTAL
Total Expenditure
Printing
Personnel Costs
Equipment Costs
£4898
>ADVERT INCOME
Advert Type Rate
Back cover 750
Inside front 750
Inside back 750
Double page spread 0
Full page 0
Half page 350
Quarter page 180
Eighth Page 100
Total: £2960
>PROFIT/LOSS
-£1924 A loss of
THANK YOU ANY QUESTIONS?