MEDIA PLAN

communication maps Repetition of relevant and resonant media and messaging builds familiarity and reach.

YOUR BRAND

(We recommend choosing only 3)

media Media Landscape:

Integrated Campaigns must be well targeted. Relevant Media & Resonant messaging.

Emotive call to action.

Television Radio Newspapers OOH Magazines Online Social

construct

- Multi Sensory - Targeted - Reach & Relevance - Engaging - Memorable

- Shotgun - Targeted Relevance - Captive but passive engagement.

- Geographic - Shot Gun - Regional - Activity

- Informative - Niche - Credible - Targeted

- Credibility - Active

Engagement - Speed - Impact - Generation

Usage

- Informative - Real-Time - Current - Targeted - Active - Integrated - Measurable

- Passive Engagement with advertising

- Active engagement

- Targeting

To: - Brand Building - Promotions - Specials

To: - Announcements - Time Targeting

To: - Announcement - Active

To: - Brand Building - Awareness - Inform

To: - Brand Building - Awareness

To: - Inform - Engage - Promote - Initiate

To: - Engage - Interact - Relationships - Brand

Ambassadors - Builds Loyalty

What to do?

7% average recall

38% average recall

15 % average recall

Source: ADTRACK™ Emerging Market Norms, outdoor based on Total SA Norm

5 % average recall

10%  average  recall  

research insights