1. Media Planning & Strategy Product Selected: Cadbury Chocolates

2. INTRODUCTION Cadbury India Limited (CIL), a part of the Cadbury Schweppes Group, is Indias leading confectionary manufacturer. Cadburys Dairy Milk, 5 Star, Eclairs, Perk and Gems are the largest selling brands in their segments.

3. Company Analysis Market share: Chocolate Cadbury Nestle Amul others

4. Market Segmentation Demographic Age Group (3 years to 18 years) (18 years to 25 years) (25+ years) Behavioral Occasions- Diwali, Rakhsha Bandhan etc.

5. Advertising & Media analysis TARGET AUDIENCE: Chocolates have usually been viewed as something meant only for children. Perhaps realizing that children would be attracted to any chocolate, irrespective of the brand, CIL targeted adults with their advertising since the early 1990s. Most, if not all, of Cadburys advertisements in India feature people over 18 years of age. MESSAGE: The message that CIL seems to be attempting to put across is this: In every adult, there is a child - let that child express itself, give in to temptation, and satisfy his or her desire to sink teeth into a smooth, creamy, delicious chocolate. This approach appears to be unique to Cadburys. CILs biggest competitor, Nestle.

6. Media Planning Advertisement on TV. Internet. Newspapers, Magazines. Hoarding Promotion Through Brand Ambassadors.

7. Customer Analysis 6 5 4 very important 3 important Normal 2 1 0 Quality Brand Flavour Price

8. Budget Table T.V DIGITAL MEDIA NEWSPAPER OUTDOOR Total ` 1,10,00,000 ` 1,80,00,000 ` 90,00,000 ` 65,00,000 ` 4,45,00000

9. Digital advertising With audiences now harder to reach due to dozens of TV channels and the rise of computer games, mobile phones and the internet, digital advertising has also become of increasing importance. Digital channels like the internet have one crucial advantage: you can interact - for instance post comments, vote, enter competitions, play games, make your own films. The possibilities are endless, and its a great way of reaching out to people and allowing everyone to be a part of Cadbury.

10. Mix Media Television, the print media and posters have been the main media of communication for Cadburys advertisements. However, with our understanding of the peculiarities of the Indian market, media planning department has explored many new ways of getting message across to the consumers. OUTDOOR ADVERTISING Sheet Metal Dispensers: These will be available in almost every shop to stock their chocolates. Jars: These will be provided to small outlets. Presence in Amusement Parks: we will also maintain a presence in various amusement parks across the country, thereby strengthening the association of Cadburys chocolates with fun occasions.

11. Cost-per-Thousand Digital media CPM = `1,80,00,000 20,000,000 X 1,000 = `900

12. Reference www.cadburyindia.com www.economictimes.com www.google.com www.youtube.com www.wikipedia.com www.mediacom.com

13. THANK YOU