media release b&b infant healthcare starts from home
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Global Outsource Solutions Press Release
MEDIA RELEASE
For Immediate Release
Introducing B&B – Infant healthcare starts from Home
Korean baby care products free of harmful substances and made of natural ingredients only
SINGAPORE, 17 November 2015 – Providing a newborn with a safe environment is of utmost priority to any
parent. From car seats to strollers, breast pumps to milk bottles, safety will definitely be one of the key deciding
factors when it comes to purchase of infant-related items. Despite the extra precautions taken by parents,
household products are often overlooked which in turn diminish their other efforts. Babies with their low immune
system have to be protected not only outside of home, but in it as well. By making simple changes and practicing infant-
safe cleaning, parents can ensure infant healthcare starts right at home.
No doubt, household cleaners containing harsh ingredients aid in killing germs and removing tough stains, they can also
affect baby’s health in a number of ways, causing baby to develop symptoms such as allergies, eczema, eye irritation
and airway irritation. Atopic eczema is the most common form of eczema, affecting nearly 21 percent, or one in five
people in Singapore1. An itchy skin disorder that can occur at any age, it is particularly common in babies and young
children and can be caused by a combination of factors including a genetic predisposition, skin irritants, environmental
factors and etc.
B&B, the most widely used brand among Korean moms for infant-related household products, launches in
Singapore with its promise to produce baby care products entirely free of harmful substances and made of natural
ingredients only. Characterized by its iconic pink packaging, B&B ranges from laundry and household products
such as baby detergent, fabric softener, soaps, stain removal, bottle cleanser to dental and infant care items such
toothbrushes, toothpastes, cotton buds and cotton swabs.
1 Anjana Motihar Chandra for Health Xchange. ‘Eczema: All You Need to Know’. 210915
http://www.healthxchange.com.sg/healthyliving/SkinBeauty/Pages/eczema-all-you-need-to-know.aspx
Global Outsource Solutions Press Release
Selected by JoongAng Ilbo - Forbes’ consumer’s choice and awarded the ‘Best Brand’ for two consecutive years,
B&B is a Korean household brand with 23 years of history. Boryung Medience, B&B’s holding company has
introduced a wide range of infant care product in Korea and is currently positioned as ‘No.1 Total Infant Care Co.
nationwide’. The core of Boryung Medience business lies in its ‘Upright Infant Campaign’ companywide that
ensures all employees are aware of the harmful and toxic materials that could cause potential dam age to infant’s
health, and strives to eliminate these substances completely throughout the production line. Every product has an
‘AIEGE’ logo attached to it that promises to eliminate 30 potential harmful substances as proclaimed by European
Bureau of Consumer Unions (BEUC) and USA’s environmental organisation EWC (Environmental Working Group).
Every brand distributed by Global Outsource Solutions has been carefully selected because its products represent value,
quality & safety on parents’ minds when it comes to purchasing for their little ones. The introduction of B&B to the
market not only continues the company’s effort in bringing only trustable products to parents in Singapore, it also
brings forth the company’s mission to constantly educate, placing baby’s health and upbringing as top priority.
Available for purchase at Mothercare stores, leading baby departmental outlets and online retailers
About Global Outsource Solutions
Global Outsource Solutions Pte Ltd (GOS) is under Pang Kim Hin Group of Companies that includes Mothercare
Group in Singapore, Malaysia, Hong Kong and Vietnam. We operate as a regional distributor in South East Asia
with offices in Singapore, Malaysia and Hong Kong. In Singapore, GOS distributes over 40 brands across baby and
maternity merchandise in major specialist retailers, departmental stores, online stores and baby boutiques.
Our mission is to help consumers save money and lead better lives by bringing the world’s best baby, infant and
maternity products to discerning parents in Asia. We do this by operating and partnering as a wholesale
distribution, retailer, designer and brand owner.
For more information, visit us at http://www.globaloutsourceasia.com.
For media enquiries, please contact:
Diana Koh
General Manager
DID: +65 6831 5028
Email: [email protected]
Alicia Woon
Marketing Executive
DID: +65 6831 5035
Email: [email protected]
Refer to Appendix A for information on B&B products
Refer to Appendix B for information on 30 Harmful substances proclaimed by European Bureau of Consumer Unions
(BEUC) and USA’s environmental organization EWC (Environmental Working Group)