MEDIA PLANNING

Chevrolet Beat

Brief Name of the Client: Chevrolet

Product: Chevrolet Beat

Media Used: Print (Both Newspaper and Magazines)

Budget: 3 Crores

Campaign: 2 months from April to May (Pre Launch)

Markets to be covered: Bangalore, Chennai, Delhi, Hyderabad, Mumbai

Media Objective: To strengthen the presence of Chevrolet Beat in small car segment.

Circulation of Newspapers in various cities

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Circulation

Series 1

% wise breakup of circulation

13.59%

21.63%

12.50%

27.52%

24.76%

Sales

Bangalore

Chennai

Delhi

Hyderabaad

Mumbai

Cost per Newspaper

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Newspapers

Series 1

Cost per Market

Cost per Magazine

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Top Gear Over Drive The Week

Magazine

Series 1

Number of Insertions per Market

Number of Insertions per Magazines

Media Schedule

Mumbai

Media Schedule

Media Schedule

Reasons for selecting the particular publications :

The target regions chosen here are the main metropolitan cities and the most suitable cities to market the Chevrolet Beat.

The target newspapers are the English dailies which are most read in the selected cities.

The target audience selected here is the upper middle class,working class and the youth.

This makes the target regions and the newspapers suitable for the advertising.

Pre launch advertising is done in order to create top of mind recall of the automobile before its launch.

The prelaunch is done for a period of 2 months, ie April and May

THANK YOU By

Syed Nausheen Iqbal