Media Studies Transition Work

Kelly Powell

Bauer• Bauer Media Group is a company based in Europe. It has a workforce

of 11,000 employees in 17 different countries. The headquarters, which is located in Hamburg, Germany, manages a portfolio of more than 600 magazines, over 4000 digital products and 50 radio and TV stations around the world. This also includes print shops, distribution, postal and marketing services.

History• In 1875, the lithographer Ludolph Bauer laid the foundations for the global media

company with a print shop for business cards in Hamburg. • As well as taking on various printing jobs, he launched a local advertising

newspaper called Rothenburgersorter Zeitung. This was later followed by Extrablatt am Montag and eventually in 1926 by Rundfunk-Kritik.• The publishing house worked its way to the top after the Second World War, with

listing guides and youth magazines. Rasselbande sold 300,000 every fortnight, tv Hören und Sehen reached one million readers. The magazines Quick, Revue and Bravo become firm fixtures in every German household. • A few years later, Bauer bought a stake in the TV broadcaster RTL II and the radio

station Radio Hamburg. After German reunification, the Magdeburg daily Volksstimme is added to the portfolio.

Q Magazine

• The target audience is for teenagers, aged between 13-19 years old.

• Lana Del Rey is presented as innocent and has the representation of a ‘Pop Princess’, however it is conflicting as there is blood on her face. This is breaking stereotypes of a girl behaving elegant and cute, as the blood signifies that darker and edgier look that Lana wants to be showed as.

• The magazine creates a edgy look, with names of artists from different genres, which appeal to teenagers.

• There are no mention of any gossip, and the magazine focuses on the music itself, meaning that the audience of this magazine is interested in the music, festivals and more. This shows that the magazine is mature.

• The fonts of the artists names are effective. For example, the red, bold font for Jay-Z and Kanye West. This shows the aggressiveness of rap. However, the font Festivals is in is much prettier.

Grazia Magazine

• The target audience for this magazine is for young women, aged between 18-30 years old.

• Rihanna is represented as sassy and sexy, an attitude where women who the magazine is targeted towards are typically.

• The magazine features a lot of fashion targeted for women of that age, with dresses and accessories that will appeal to them.

• The magazine uses stereotypes of women liking pink.• There is also no mention of any gossip on the page, suggesting that

Grazia is for women who are interested in fashion and different styles. Also, they would like to see what celebrities are wearing and the hottest trends.

BBC Worldwide• “BBC Worldwide Ltd. is the wholly owned commercial subsidiary of the

BBC, formed out of a restructuring of its predecessor BBC Enterprises in 1995. The company monetises BBC brands, selling BBC and other British programming for broadcast abroad with the aim of supplementing the income received by the BBC through the licence fee.”

History• In 1979 the department became BBC Enterprises Ltd. By 1982, the

division were expanding with divisions responsible for home video recorded audio film and merchanding. At this point, the company had a turnover of £23 million. On 1 April 1986, all commercial activities of the corporation was merged into BBC Enterprises Ltd.

• In 1991 BBC World Service Television became the first commercially funded BBC broadcasting operation after the Foreign Office refused to pay for it. BBC Enterprises Ltd was subsequently reorganised in 1995 as BBC Worldwide Ltd.

BBC Music

• The target audience for this magazine is adults, both genders from the age of 40 years old and above.

• This is because there is a use of dark colours and themes, showing a more mature look and not appealing to young people. Younger people are into bright and bold colours more.

• The genre of music is classical and opera, a style more targeted towards adults.

• Names of musicians that are in genre are mentioned, clearly showing a theme in the magazine. These will interested those who like classical music.

BBC Top Gear

• The target audience of this magazine is for males, ranging from young to old.

• Cars are stereotypically a male-dominated interest, so the colour scheme of blues, creams and whites suggest that this is suited for men.

• The way the cars are positioned are effective, because they are pointing to information. This is eye catching for potential customers and their audience.

• The brands of cars are impressive and will certainly attract the magazines’ target audience. If they had cars that were not new or hot right now, it wouldn’t be as effective.

Bibliography • https://en.wikipedia.org/wiki/Bauer_Media_Group• https://www.bauermedia.com/en/company/history/• https://www.bauermedia.co.uk/brands-magazine• https://en.wikipedia.org/wiki/BBC_Worldwide• https://en.wikipedia.org/wiki/BBC_Worldwide