media training, tagd leadership training, september 2014: rebecca rivers and matt ernst
TRANSCRIPT
Agriculture Media
Training
High Plains Underground Water Conservation
District
What is the Media?
• Media is a way to communicate information from person to person
• The Bill of Rights includes: a free press and freedom of speech
• Why is that important?
What is Media?
• Written publications
• Radio • TV/News• Social Media
Avoiding Stereotypes
- Dress appropriately
- Speak clearly/correctly
- Avoid radical statements
On the OutsideUsing the Media as a Tool
Rebecca,
Hope you are doing great! Just wanted to invite you to our TAWC Field Day on August 14 out at the Unity Center in Muncy (half way between Lockney and Floydada). Details with agenda will soon be posted on our website www.tawc.us. Let me know if you have any questions.
On the OutsideUsing the Media as a Tool
• Contact local sources• myfoxlubbock.com
• lubbockonline.com
• everythinglubbock.com
• kcbd.com
On the OutsideUsing the Media as a Tool
• Stay up to date with media pages and relevant organizations
• http://www.texasfarmbureau.org/
• http://www.plainscotton.org/
• http://lubbock.tamu.edu/
• http://www.depts.ttu.edu/agriculturalsciences/
Working in the Media
• Always remember there are three sides to every story : side 1, side 2, and the truth
• Most important things are ethics and professionalism
Social Media
Do’s and Don’ts of Social Media
• DO… • Update daily • Promote upcoming events• Personalize it - put a face to a
name DON’T…• Be inappropriate - no profanity,
"Grandma" rule• Use proper grammar• Know your subject - do some
research
Silence
• Often more harmful than helpful• Don't think your silence will kill story• Give reporter explanation
Controversial Topics
• Explain your group's stance• Let reporter know if you aren't
proper contact• Understand laws, both your
privacy and public's right to know if public/government agency involved.
Build Relationships
• Get to know people in related fields (both meaning of fields applicable)
• Know the big players in local media
• See how your role is handled in other towns, regions and states.
The Ball Is In Your Court
Questions???