Media Trust:What can you do?

Alison MorrisContent Manager, Training and Events

7 September 2010

Intro slide

Can you name the charity?

Can you name the charity?

What we’ll cover…

Who we work with Who we are What we do What I’m here for… What you can do

“When I started my role, we had projects in desperate need of up-to-date literature, the website was past its sell-by date, our brand needed a revamp and I had to keep on top of press and PR. I needed some training to help me deal with everything that was coming my way… “

Rachel Skelton, Henshaw’s Society for Blind People

We believe everyone should have a voice and the opportunity to be heard

How we support charities Communications resources and training Community Newswire - partnership with the Press Association Media volunteers and mentors Film and content production Community Channel - 24/7 on national digital TV and online Support and funding for media projects

Our corporate members BBC Channel 4 Daily Mail and General Trust Guardian Media Group IPC Media ITV Plc

MTV Networks UK and Ireland News International OMD Sky Virgin Media TV Warner Bros

Marketing and communications needs of charities - research “reveals a sector that is hugely aspirational, but often unsure of how

to secure commitment to marketing and communications activities, or apply principles strategically”

Insufficient core investment in marketing and communications Online presence, but digital benefits are unrealised Non-strategic marketing planning - urgent need for support Support from within the sector is preferred but difficult to access Aspiration within charities to raise the bar

What our volunteers say…

Ways to volunteer Speedmatching Matching Mentoring Making a film Speaking at events Writing/filming/recording resources for charities

www.mediatrust.org/give-support

About training and events 100+ half- and 1-day seminars and workshops 2 1-day conferences Monthly breakfast discussion on topical issues Annual events hosted by Google

200+ speakers each year

Can you name the charity?

What you can do: speak Communicate your impact - autumn’s breakfast season panellists

Compelling case studies - Oct 14

Know your audience - Nov 16

Results bring results - Dec 12 Plan and market your events - Jan 20

Plan events for results, fit concepts to brand

Manage sponsorship, partnerships, celebrity, media, WOM Marketing essentials, Marketing strategy Email marketing Write better copy, Writing for the web

Speakers working with us Amnesty International BBC Cake Deutschebank Guardian News and Media Ispy marketing Kit Cat Nohr Look magazine Microsoft Porter Novelli

Precedent Royal Bank of Scotland Time Out The Daily Telegraph The Sun Unity Virgin Unite WeAreSocial Weber Shandwick

Speakers working with us“I’m surprised more media people don’t do it. I got a lot out of it and I

even think I may have been some use”

George Brock, former International Editor, the Times, now Professor and Head of Journalism, City University

“It's lovely to think that there is something that I can pass on from my career so far…Media Trust gives me the chance to do that. And it's great for networking.”

Genevieve Edwards, Executive Director of Communications, Terrence Higgins Trust

What you can do: contribute content Range of free resources available to charities

Marketing

Digital marketing

Filmmaking & rich media

PR and media

Key comms skills

White-labelled - to cascade to organisations they work with Audit and re-work in progress - more and more downloadable as they’re reworked…

Resources to review/rewrite Practical tips for managing a database Compiling a media list Top tips for kickstarting your marketing strategy 5-min guide to SEO and tips for measuring your site’s success

Resources to create Top tips to beat writer’s block 5-min guide on influencing your colleagues Downloadable social media policy template Top tips for keeping your website accessible Guide to setting SMART aims and objectives Putting a marketing strategy into action Case study on how marketing can achieve your org’s goals

What you can do… now

Want to do some training? Got some content ideas? Fancy an evening out meeting charities & giving advice?

Get in touch with me - details follow Put a top tip for charity marketers on your business card Sign up as a volunteer: www.mediatrust.org/give-support

Thank youAlison Morris

Content Manager, Training and Events

020 7217 3792

07817 018 496

alisonm@mediatrust.org

@media_trust