media watch—members in the spotlight

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Page 1: Media watch—members in the spotlight

694 ORGANIZATION NEWS-AAPM&R

comprehensive profile ever of the Acad- emy’s membership and its needs. This feedback will directly influence future CME offerings, membership services, and future AAPM&R initiatives.

Because the 2 documents have been combined, the survey will be approxi- mately 8 pages in length. “While this is a longer survey, it is imperative that mem- bers take the time to complete it in its entirety. We understand that our members are busy and we have worked very hard to keep it as short and easy to complete as possible while still having the maximum impact,” said Mr. Henrichs.

“Feedback of this magnitude from our members will be invaluable as we move ahead as an organization,” said Dr. Clark.

As has been the case with previous surveys, all data collected will be kept strictly confidential. Reports generated will be in the aggregate.

Call for Mentors The Physiatric Association of Spine,

Sports and Occupational Rehabilitation (PASSOR) is introducing a new program to make mentoting for physiatrists inter- ested in interventional spinal procedures more accessible. The goal is to provide a list of mentors who are willing to supervise interested physiatrists in interventional spi- nal injection skills. PASSOR’s Board of Governors will implement the program and distribute the list of mentors to inter- ested physiatrists.

The first list of mentors will be com- prised of any AAPM&R Fellow members in good standing who have teaching ap- pointments to an ACGME-approved resi- dency training program and are willing to mentor.

To be included on the list of mentors for any of the following procedures, proposed mentors must a&-m that they possess the experimential criteria listed for the particu- lar procedure.

l Fluoroscopically guided lumbar epidu- ral steroid injection (LESI)-100 injec- tions performed

l Fluoroscopically guided caudal ESI-50 injections performed

l Fluoroscopically guided transfora- menal injections (selective spinal nerve blocks/injections)-50 performed

l Fluoroscopically guided facet joint/ nerve injections-l 00 performed

l Fluoroscopically guided sacroiliac (S-l) joint injections-20 performed

l Non-fluoroscopically guided (“Blind”) ESI-200 performed

l Lumbar discography-100 discs suc- cessfully injected (including 30 inde- pendent L5-S I discs)

The burden of arranging all practical and organizational issues rests solely with the participant. The mentor may help at his or her discretion.

Neither PASSOR nor AAPM&R pro- vides oversight. accreditation, or creden- tialing of the mentorships. They have developed this program as a service to membership and disclaim any and all liability for any claims or damages that may result from participation in this pro- gram.

If you want to mentor, please request a procedural mentorship program question- naire from Dawn Levreau at the Academy national [email protected], (3 12) 464-9700, fax (3 12) 464-0227).

Media Watch-Members in the Spotlight

Academy members continue to appear in many newspaper and magazine articles across the United States. Academy staff regularly respond to media requests for interviews with PM&R physicians on a variety of topics. AAPM&R’s office moni- tors press coverage of the specialty and related issues and maintains a network of Academy members who serve as spokes- people on a variety of subjects.

Academy members interviewed in the media who identify themselves as PM&R physicians increase awareness of the speci- ality and their practices. If you are inter- viewed, make sure the reporter under- stands what PM&R is. Whether you choose to call yourself a “physiatrist” or a “PM&R physician,” using those terms is vital to increasing awareness of the specialty.

Members interested in generating some media coverage of the specialty or their practice should consider distributing the

till-in-the-blank news releases created by the Academy through the PM&R A\lnre- lrcss Iniricrtire. These and other easy public relations activities can be found on the AAPM&R’s website. Log on to n’irn: aapmtxrg. select “Member Physicians,” and view the choices listed under “PM&R Awareness Initiative.” Members will need to log on again to enter this Members Only section of the site.

For suggestions about how to respond to media requests, members should review “Section Seven: Publicity” in the AAPM&R Guide to Prttctice Marketing. This manual was distributed free to Acad- emy members through the PM&R Abvore- t1e.w Initiative. If you did not receive your copy, contact Adrianne Watson at the Acad- emy oflice for more information at (312) 464-9700 or email ctrr~nt.sott@craptttt:otg.

Here are just a few of the articles featuring the Academy or its members in the last few months:

l The February issue of Orthopaedic Technology Review featured the Acad- emy in its “Spotlight” column. AAPM&R President Robert J. Weber, MD, was interviewed.

l The April 2000 issue of Prevettriott magazine is scheduled to include a health Q&A that suggests seeing a physiatrist for common sports injuries.

l On February 2, 2000, USA Today Online had a health feature on author Stephen King’s rehabilitation after a car accident. In it, physiatry was intro- duced and explained, and Joel Press. MD, and Stanley Herring, MD, pro- vided informational quotations on the importance of rehabilitation.

l In November 1999, Kristi Kirschner. MD, was featured in a Chicago Tri- bune Q&A about making health care sensitive to women with disabilities.

l In November 1999, Anne Allen, MD, and her work with a nonprofit organi- zation linking medicine and the sport of sailing was featured on the website for CBS Sports.

l An article about medical fitness cen- ters in the January 26, 2000, issue of The Washington Post included Stuart Glassman, MD, and Elliot Roth, MD.

Arch Phys Med Rehabil Vol81, May 2000