mediacross rfp presentation
TRANSCRIPT
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WE KNOW HEALTHCARE
Website RebuildMISSOURI HOSPITAL ASSOCIATION
12.14.11
Tuesday, December 13, 2011
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MHA TRIVIA
Tuesday, December 13, 2011
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MHA TRIVIA
What is the average length of visit to your site?
Tuesday, December 13, 2011
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MHA TRIVIA
Tuesday, December 13, 2011
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MHA TRIVIA Other than the state of Missouri, what are the top three states that drive traffic to MHAnet?
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MHA TRIVIA Other than the state of Missouri, what are the top three states that drive traffic to MHAnet?
Tuesday, December 13, 2011
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MHA TRIVIA Other than the state of Missouri, what are the top three states that drive traffic to MHAnet?
Tuesday, December 13, 2011
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MHA TRIVIA
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MHA TRIVIA What pages do users visit the most when going to MHAnet?
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MHA TRIVIA
• Home Page
What pages do users visit the most when going to MHAnet?
• Conventions
• Locate a Hospital
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WHO WE ARE
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WHO WE ARE MediaCross is a strategic communications firm with a deep
appreciation and understanding of the healthcare industry. We develop
integrated marketing strategies and programs that generate targeted
solutions for:
• Healthcare Organizations
• Government Agencies
• Corporations
• Associations
• Campuses
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OUR APPROACH
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OUR APPROACH
• Client First
• Collaborative
• Research-based Solutions
• Budget Accountability
• Benchmark Results
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OUR TEAM
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OUR TEAM
Craig Brace
Chief Executive Officer
Ashley Hawse
Strategist
Jennifer Umali
Vice President/ Lead Strategist
Emily Eldridge
Senior Vice President of Digital
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OUR TEAM
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OUR TEAMCraig BraceCEO of MediaCross/Pure
Healthcare Senior Advisor
Brace will oversee all strategic planning and execution for MediaCross and Pure brands
• Board certified in healthcare management and is a ACHE Fellow
• 30 years of healthcare management, strategic planning, marketing and advertising experience
• Senior Vice President and Director of Account Services at Woodruff Sweitzer
• Vice President of Marketing and Development at Audrain Medical Center in Mexico, Missouri
• Director of Hospital Promotions and Marketing at 4 U.S. hospitals
Brace has held the following leadership positions:
• Past President, Missouri Hospital Association for Healthcare Public Relations and Marketing
• Member, American Hospital Association Society for Healthcare Strategy and Market Development
• Member, Association for Healthcare Philanthropy
• Advisory Board Member, University of Missouri-Columbia School of Health Professions
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OUR TEAM
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OUR TEAMAshley HawseStrategist
Hawse will serve as the day-to-day contact, ensuring that the strategy is executed and timelines are met
• Hawse joined MediaCross in December 2010 • Builds trust in client relationships with an immediate response to client needs• Manages multiple client accounts and oversees client projects that encompass web development, social
media management, print advertisement etc. • Ensures projects stay on time and on budget
Prior Experience:
• Media Relations Contractor, St. Louis Children’s Hospital• Helped create print and video content for social media outlets• Monitored public relations impact• Organized and managed press conference• Escorted media and celebrity guests when visiting the hospital
Degree
Bachelor of Arts degree in Communication from the University of Missouri Columbia.
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OUR TEAM
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OUR TEAMJennifer UmaliLead Strategist/ Vice President
Umali will provide strategy and oversee all aspects of the MHA project
Skills and Experience:
• Lead Account Strategist responsible for client interface, development and execution of annual strategic
plans
• for:
• Ascension Health ERP Recruitment Marketing Program,
• The United States Army Reserve Medical Corps Physician Recruitment Program,
• Missouri’s Children’s Trust Fund Public Education,
• United States Navy’s Military Sealift Command,
• The State of Tennessee’s Teach Tennessee Recruitment Marketing Program.
• Manages the execution of website projects, while delivering service that exceeds client expectations
Degree
Bachelor of Arts in Journalism from Truman State University
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OUR TEAM
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OUR TEAMEmily EldridgeSenior Vice President of Digital
Eldridge will oversee all digital efforts in the development of the MHA website
Skills and Experience:
• Responsible for the execution and management of all Pure’s digital work;
• Website design and development,
• Social media development and management,
• Mobile media and application development,
• Develops digital strategies to measuring online sentiments,
• Provides consultation and best practices advice to clients,
• Maintains strong client relationships built on trust.
Degree
Bachelor’s Degrees of Journalism and Economics from the University of Missouri
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OUR EXPERIENCE ARMY RESERVE MEDICAL CORPS
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OUR EXPERIENCE ARMY RESERVE MEDICAL CORPS
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OUR EXPERIENCE MILITARY SEALIFT COMMAND
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OUR EXPERIENCE MILITARY SEALIFT COMMAND
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OUR EXPERIENCE REGIONAL ECONOMIC DEVELOPMENT INC.
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OUR EXPERIENCE REGIONAL ECONOMIC DEVELOPMENT INC.
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OUR EXPERIENCE The Better Sleep Council
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OUR EXPERIENCE The Better Sleep Council
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OUR EXPERIENCE The Better Sleep Council- Mobisite
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OUR EXPERIENCE The Better Sleep Council- Mobisite
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YOUR SITUATIONORGANIZATIONAL OBJECTIVES
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YOUR SITUATIONORGANIZATIONAL OBJECTIVES
INCREASE BRAND AWARENESS
PROMOTE EDUCATIONAL MATERIAL & CONTENT
PROMOTE ADVOCACY & DATA ANALYSIS PERFORMED BY THE ORGANIZATION
POSITIONING AS A NON-BIASED, CREDIBLE SOURCE FOR HEALTHCARE INFORMATION
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YOUR CHALLENGES
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YOUR CHALLENGES
ENHANCE USER EXPERIENCE THROUGH DESIGN
INCREASE ONLINE VISIBILITY & AWARENESS
TECHNOLOGICAL UPDATES
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SCOPE OF WORK
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SCOPE OF WORKPHASE I – Discovery
• Membership Communications
• Information Sharing For The General Public
• Social Media
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SCOPE OF WORK
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SCOPE OF WORKPHASE I – Information Architecture & SEO
• Keyword Research & Search Audit
• Site Map
• Wireframes
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SCOPE OF WORK
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SCOPE OF WORKPHASE II – Website Design
• Responsive
• Call to Action
• Navigation
• Collaborative Concepting
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SCOPE OF WORK
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SCOPE OF WORKPHASE III – Website Development & Analytics
• Content Management System
• Functionality
• Tracking
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ADDITIONAL TACTICS
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ADDITIONAL TACTICS
EMAIL MARKETING
SOCIAL MEDIA MANAGEMENT
SEARCH SUPPORT
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LET’S COLLABORATE
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LET’S COLLABORATE
MISSOURI HOSPITALASSOCIATION
Tuesday, December 13, 2011