mediaecon - tech observer
TRANSCRIPT
MEDIA TODAY
Alex Kosior
THE TV OF THE FUTUREITVGOOGLES & CHROME CAST
ITV GOOGLES
• wide screen (16:9)• 3D capability• connection with computers, game consoles,
iPads, DVD players• rechargeable batteries• 50 to 80 inch screen• built-in memory and media player• wire free
How do they work?
https://www.youtube.com/watch?v=JZ8Z6aefa-A
CHROMECAST
• device that streams videos, radio, music, pictures from phones, tablet, computer directly streaming it via Wi-Fi the Internet or the local network onto high definition screen
• allows third parties to modify the software
• 2.83 inches (72 mm)• Chromecast enabled apps• PC, Android and iOS support• HDMI• works with 140 apps at the
moment
CHROMECAST APPS
THE FUTURE
No need for any kind of game console, DVD player, PC, computer
Personal movie theater, no need for any kind of TV screen
HOW KINDLE WILL CHANGE BOOKS?
E-BOOKS TURN I-BOOKS
THE ERA OF E-BOOK
• A fifth of American adults have read an e-book in the past year.
• 30% of those who read e-content say they now spend more time reading, and owners of tablets and e-book readers particularly stand out as reading more now.
• There are four times more people reading e-books on a typical day now than was the case less than two years ago.
• E-book reading happens across an array of devices, including smartphones.
The rise of e-reading, Pew Internet and American Life Projecthttp://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading
THE READER
The rise of e-reading, Pew Internet and American Life Projecthttp://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading
AMAZON KNOWS
Not so obvious• how far into the book you’ve reached• when you get bored• which characters you like and those you
don’t
Obvious• what books you buy• the ratings you give
INTERACTIVE BOOK
PLYMPTON’S IDEA
• San Francisco-based literary startup• Amazon’s “serialized” books• Subscription based app – Rooster• 5$ per month for stream of pieces of fiction that add up to two books in one
month• Dealing directly with the customer• Knowing readers’ habits
THE FUTURE
They may not find another…
Shakespeare.They may not publish the new…
“War and Peace”.
THE FUTURE
But they may just deliver a great book for your morning ride to work, that you have influence on.
Even if you do not realize it just yet.
THE COMPLICATED FUTURE OF MOBILE GAMING
iGame
THE AVERAGE GAMER
Average gamer
55% are females
35% of parents play
with their children weekly
Spends about 20$ for gaming
Has been playing for 13 years
62% play with others
30 years old
MOBILE GAMING ACROSS INDUTRY
Phone/tablet mobile games:-priced under 10$ or with ads-enabled revenue system-basic 2D graphics-simple in design and programming
Triple AAA mobile gaming:-priced between 20-30$-heavily advertised in media and Internet services-expected to be high quality bestsellers-complicated in design, plot, programming-with 3D graphics
MOBILE GAMING ACROSS INDUTRY
THE RAISING GIANT
1 BILLION IN 2002 MOBILE SUBSCIPTION
350 MILLION WITH SNAKE IN TOTAL
$4.7 BILLION IN 2009
1.75 BILLON IN 2014
6.8 BILLION 2014
$11.4 BILLION ESTIMATED IN 2014
MARKET GROWTH
GAMES’ ENABLED
SMARTPHONE’S CONQUEST
http://www.telegraph.co.uk/technology/video-games/10606986/Smartphones-overtake-handheld-consoles-as-gaming-platform-of-choice.html
iOS SOLUTION – POWERSHELL-enables AAA games on iOS -headphones adapter-extra battery-easy access to phone features-console style controls-cost about 70$
Coming soon
ANDROIND SOLUTION – MOGA
-enables AAA games on Android-wireless Bluetooth connection, working with tablets and phones-console-style controller-enables TV connection-secures smartphone in the mounting system (up to 3.2 inches)-priced 59.99$
THE FUTURE
Is it the end for PS VITA, PSP, Nintendo DS, 3DS?
no
yes
THE DEATH OF THE PRESSSurvival in the digital era
THE DECLINE OF CIRCULATION
THE AGONY OF PRESS
MILLENIAS’ HABITS
• “Print-like” experience
• Reading on tablets/mobile phones
• Men tend to read longer articles, while women use social media more
Over 40 years old
Under 40 years old
0%10%20%30%40%50%60%70%80%90%
100%
57% 60%
43% 40%
Getting news
multimedia enabledtraditional
http://www.theatlantic.com/business/archive/2012/12/how-do-millennials-like-to-read-the-news-very-much-like-their-grandparents/266126/
THE ANSWER
DIGITAL ERA “NEWSPAPERS”
• free or pay-per-view• for mobile devices and PCs• the choice of subject,
publications• using feed approach• some use RSS technology• some use traditional columns,
but most uses the multimedia-enabled appraoch
FACEBOOK’S “PAPER”• social magazine• grid structure allows large amount of
content• enables sharing• magazine-like texture in the display• mix of curation by editors and the use of
social signals• only iOS
THE RECEPTION OF PAPER
This ain’t your mama’s Facebook. Paper is almost too modern, or maybe it’s just years ahead of its time.
Josh Constine, TechCrunch
The most radical aspect of Paper is that it isn’t predicated entirely on your friends.
Kyle Vanhemert, Wired Magazine
The best Facebook app ever.Ellis Hamburger, The Verge
THE FUTURE
