media@iu marketing plan

8/3/2019 Media@IU Marketing Plan

http://slidepdf.com/reader/full/mediaiu-marketing-plan 1/13

Marketing Plan

DanqingLiu,JenniferTalbott,andGengZhang

The project

TheprimarygoaloftheMedia@IUprojectistobringthewidely‐dispersedmediaresources

andinformationontheIUcampusintoacomprehensiveandinteractivewebsiteinorderto

fostercollaborationandamorecoherentcommunityoffaculty,students,andcommunity

partnersatIU.Theinitiallaunchofthewebsitewillcontainfourcategoriesofmedia

resourcesandinformation:studentorganizationsandclubsrelatedtomediaactivitieson

theIU‐Bloomingtoncampus,graduate‐andundergraduate‐levelcoursesrelatedtomedia

(design,production,management,financing&economics)currentlyofferedacrosstheIU‐

Bloomingtoncampus,includingdescriptionsandinformationonfacultyresponsiblefor

suchcourses;mediacompanies,organizations/networks,andindividualmedia

professionalscurrentlyoperatingintheBloomingtonandwiderarea(incl.Indianapolis);

andadditionalresourcesofferedbytheIU‐Bloomingtoncampusforstudentspursuing

mediastudies,includingfacilitiesandeducationalworkshopspertainingtomedia.

Toincreaserecognitionoftheprojectandfurtherpromoteacoherentcommunityof

media‐mindedindividuals,digitalmarketingstrategieswillbeusedtopublicizethe

Media@IUproject(withafocusonsocialmedia).

Additionally,theMedia@IUwebsitewillshowallinterestedusersthatmediadoesnot

resideinone—oreveninthreeorfour—departmentswithintheIUBloomingtoncampus.

Rather,therearemediaresourcesacrossatleast17differentdepartments,witharangeof

topicsfromadvertisingtodance,fromfilmtogamesandbeyond.Justas‘media’isa

difficulttermtodefinediscretely,itisimpossibletodrawaboundaryaroundthestudyand

productionofitthatdoesnotincludetheentirecampus.Forthisveryreason,itisa

worthwhilechallengetotryandcreateapointaroundwhichtheMedia@IUcommunitycan

form.

The challenge

Long- and short-term marketing goals

ThegoalofmarketinginitiativeswillbetointroduceMedia@IUtothekeyaudiencesandto

furthersolidifythebrandof‘Media@IU’asthe“portalforallthingsmediaatIndiana

University,”andtomaterializethemediacommunityatIUintoamoretangibleform:alist



of‘likers,’followers,orfriends.Assuch,socialmediawillplayakeyroleinthemarketing,

toprovideinformationrelevanttothiscommunity—includingnewsaboutmedia,

upcomingeventsoncampus,[email protected]

anotherpointofcontactforindividualsinterestedinlearningmoreabouttheprojectorits

administrators.

Successintheshorttermwillbemeasuredbythetotalnumberofuniqueconnections

fosteredbythesocialmediainitiatives,withaninitialgoalof100connectionsbytheendof

theSpringsemester2012.

Sincemostofthekeyaudiencegroups(outlinedbelow)arenotyetfamiliarwiththe

websiteortheorganization,thefirststageofmarketingshouldbetointroducethewebsite

andthegoalstheMedia@IUorganizationaretryingtoachieve.Alongwithfindingand

connectingwithkeymembersofthetargetaudiencewhowillhelpspreadthewordabout

Media@IU,itwillbeimportanttointroducetheorganizationinanorderlyandmeaningful

way,withaconcisemissionstatement.Whenthewebsite,blog,socialmediaprofilesandofflineinteractionsundertheMedia@IUbrandcometogether,itwillbeconfusingforthe

audienceifthereisnotaclearidentitybehindMedia@IU.Thispotentialforconfusionmay

becompoundedwhenDigital@IUbeginstoengagewithmuchthesameaudience.Inthe

short‐term,aclearstatementthatfocusesthegoalsanddirectionofMedia@IU,suchasthe

descriptionthatwillbefeaturedonthe“Connect”pageofthewebsite,willsolidifythe

purposeoftheorganizationintheaudience’smind.

Oncetheaudienceisawareofthewebsiteandtheorganizationandhasabasic

understandingofwhatthefunctionalitiesandgoalsareofthetwo,theteamshould

reinforcetheidentityofMedia@IUbysharingcontinuouscontentrelevanttotheinterestsstatedthroughthefirstmarketingstage.Thelong‐termgoalscanbeachievedthrougha

varietyofmediapresences,includingtheintegrateduseofthewebsite,theblog,thesocial

mediaaccounts,andofflineinteractions.Themarketingplanofeachofthemedia

presencesshouldbestrategizeddifferentlyyetalsocomplementeachother.

Besidesoutputtingcontentthatmightattractandretainthedesiredaudience,theteam

shouldalsostrivetomakemediapresencesinteractive.Specifically,foreachinputor

feedbackfromtheaudienceonsocialnetworks,thereshouldbearesponsefromthe

Media@IUteam—eitherbyorganizinganeditorialteamtomonitorthesocialmedia

accounts(suchasFacebookpageandTwitter)orassigningoneteammembertoresponddirectlytoallinquiries.Thewebsitecanalsobeinteractivebybeingopentoand

encouragingfeedback.Sincetheinformationpresentedonthesiteislikelynevertobe

completed,e.g.courseinformationthatchangeseachsemester,thesiteshouldhave

necessarychannelstoallowoutsidesourcestobeaddedandupdated.Thisway,members

oftheaudiencewillnotonlyfeelthattheyarepassivelyreceivinginformationbutalso

positivelyparticipatingintheoveralldevelopmentandevolutionoftheorganization.



Target audience

WhencreatingthedesignandtestingusabilityoftheMedia@IUwebsite,threekey

audiencegroupswereidentified:students,faculty,andlocalcompaniesorprofessionalswhoareworkinginorinterestedinmedia.Ourmarketingplanwillfocusoneducatingour

targetaudienceabouthowthiswebsitecanbenefitthemwhileendeavoringtoconnect

withtheminamoreinteractivewaythroughsocialmedia.Belowisanoutlineofhowthe

websitewillservethethreegroupsofusers:

Students

Ifanincomingstudentorfreshmanwhoisinterestedinfilmindustrywantstosee

whatresourcesareavailabletothematIndianaUniversity,he/sheshouldstartwith

theMedia@IUwebsite.Thestraightforwardnavigationbarclassifiessuchresources

intocourses,studentclubs,localcompaniesandfacilitiesoncampus.Theunderlyingdatabasecoversallthemedia‐relatedresourcesastudentmightneed,

andwillbeupdatedconsistentlyasnewcoursesandotherresourcesbecome

available.Students—whetherundergraduate,graduate,incomingorcurrent—can

useMedia@IUtoseewhatmediacoursesareofferedacrosscampus;whatstudent

groupssharetheirinterests;whatlocalmediacompanieshaveacloserelationship

withIU;andwhatmediafacilitiesorequipmentatIUcanhelpthemwiththeir

researchandprojects.

Forastudent,especiallyonewhohaslimitedknowledgeaboutthemediaindustry,

itcanbedifficulttolocateresourcesacrosscampus.Evenstudentswhohavelearnedaboutaspecificareaofmediamayhavenoideathatacourseinanother

departmentmaysupplementhis/herstudy.Therefore,towardstudents,the

marketingforMedia@IUwillendeavortoletstudentsknowthatthewebsitecan

serveasamapofmediaresourcesontheIUBloomingtoncampus.

Faculty

Forfaculty,thewebsitecanserveasaplatformforconnectingwithotherfaculty

membersforcollaborationorfurtherlearning,byilluminatingwhatcoursesare

offeredinotherdepartmentsthatarerelatedtotheirinterests.Inaddition,knowing

whatresourcesoncampuscanfacilitatemedia‐relatedresearchcanbeveryhelpful,

possiblyshorteningtheirpreparationtimeandloweringresearchcosts.Beyond

otheracademics,facultycanseealistoflocalcompaniesthatareintheindustryand

contactthemforcooperationonresearchorprojectsifdesired.Furthermore,ifa

studentasksforsuggestionsoncoursestotake,professorsandacademicadvisers

canuseMedia@IUtobetterguidehim/heracrossdepartmentsandschools.



Local companies

[email protected],ifthecompanyislistedon

theMedia@IUwebsite,studentswillbemoreawareofit—ifthecompanyislooking

forinternsornewemployees,itislikelythattheywillhavemorecandidates.

Secondly,localcompaniescanalsousethiswebsitetolocateprofessorstheywanttoworkwithorstudentgroupsthattheyareinterestedin.

Media@IUshouldpositionitselfasaplatformtoservethesethreeaudiencegroupsby

facilitatingnetworking,communicationandefficientlocationofinformation.Therefore,

themarketingstrategiesandmarketingtoolsusedtopromotetheorganizationwillbe

orientedtowardlettingtheaudienceknowhowtheycanbenefitfromtheinformation

providedbytheMedia@IUwebsite.Adetailedlookathowsocialmediaandoffline

marketingtoolscanbeusedtoreacheachaudiencegroupcanbefoundinthefollowing

sections.

The game plan: How to reach stated goals

Social media

Withlowimplementationcostsandauniquepotentialtoengageconsumersonapersonal

level,itisquicklybecomingapparentthatsocialmediahasasignificantplaceinevery

organization’smarketingplan.Socialmediawillbeusedtobuildacommunityaroundthe

Media@IUbrandtoreachtheproject’slong‐termgoals,andintheprocesswillhelpreach

theshort‐termgoalsof

increasingawarenessand

useofthewebsiteand

definingthemissionofthe

project.

Tools to use

Facebook Facebook’spresenceis

seeminglyubiquitousonline,

andnowappealstoadiversegroupofusers,fromour

targetaudiencesofincoming

undergraduatesthrough

tenuredfaculty.1

1“TheSocialMediaDataStacks.”MarketingCharts.WatershedPublishing,2011.PDF.

Top10GlobalSocialNetworksbyuniquevisitors(in1,000s),June2011.comScore1



Likelyduetoitswidereach

andvastamountsofuser

dataandanalytics,many

corporationsandbrands

areusingtheirFacebook

pageasasubstituteforthe

companywebsite—

exemplifiedbyacallto

consumersto‘find/likeus

onFacebook’attheendof

TVcommercialsandother

advertisinginsteadof

displayingthecorporate

URL.Usersseemtobe

acclimatingtothistrendaswell,andarebeginningtoexpectallorganizationstohaveaFacebookpageinthewaythey

onceexpectedthemtohaveawebsite.

DuetoitswidereachandbecauseusersmayexpectaFacebookpagetobeavailableand

lively,FacebookwillbeacornerstoneofMedia@IU’ssocialmediaplan.2

Twitter Twitter’sreachisnotyetasextensiveasFacebook’s,withonly300millionusers3

comparedto800milliononFacebook 4,howeveritspopularityandthereforeitsusefulness

toorganizationsisquicklygrowing:whileittookthreeyears,twomonthsandonedaytogofromthefirsttothebillionthtweet,itnowtakesonlyoneweekforabilliontweetstobe

shared(asof2011).5

ThankstothedesignofTwitter’sinterface—wherepostsarequeuedinauser’sstream,

constantlyrefreshing—itseemsthatmostindividualswhohaveaccountsonbothTwitter

andFacebooktendtopostmorefrequentlyonTwitter.Theconstantflowoftweetsiseasily

scanned,andconsequentlyusersmayacceptmoretweetsperaccountfollowedthanthey

mightintheirFacebooknewsfeed—which,althoughsimilar,organizespostsbasedonthe

timeitwassharedoronfactorssuchastherelationshipbetweentwousersandthe

2“TheSocialMediaDataStacks.”MarketingCharts.WatershedPublishing,2011.PDF.3“Twitter.”Wikipedia.Wikipedia,n.d.Web.8December2011.http://en.wikipedia.org/wiki/Twitter

4“Statistics.”Facebook.Facebook,Inc.,2011.Web.8December2011.http://www.facebook.com/press/info.php?statistics5 “#numbers.”Twitter blog.Twitter,14March2011.Web.8December2011.

http://blog.twitter.com/2011/03/numbers.html

What ConstitutesPermissiontoMarket onFacebook?%of respondents,July2011.ExactTarget 2



numberofcomments/likesperpost.6Thisorganizationmeansthatsomepostsmaybe

morepersistentinauser’snewsfeed(ifmanyfriendscontinuetocommentonit,for

example),ratherthanconsistentlymovingdownthequeueastimegoeson.

Becauseofitsquickriseinreachanditsapparentperceptionasaforerunnerofnewmedia,

TwitterwillbeacomplementtoFacebookandasignificantpartofMedia@IU’ssocialmediaefforts.

YouTubeAlthoughMedia@IUmaynothaveoriginalvideostopost(exceptperhapsshortclipstaken

frommediaspeakerseries),YouTubemayproveausefulresourcetohelpconnectmedia

producersoncampusandaroundBloomington.ThroughaYouTubeaccount,

administratorscouldcurateplaylistsofvideoscreatedbystudentclassesorgroupsto

furthersolidifythesenseofcommunityaroundMedia@IU.

Guidelines for useAsthesocialmediaplanisimplemented,itisimportantthatupdatesbeconsistentintone

andvolume—ascheduleshouldbesetandfollowedtoensureafairlyevenamountofposts

perdayorweek.Whilesomeupdatesmaybecross‐postedonbothFacebookandTwitter,

oneaccountshouldnotbeadirectcopyoftheother.Suggestionsforuseareoutlined

below:

AninitialscheduleofpostingonceperdayonTwitterandthreetimesperweekon

Facebookmaybeused.

o Thiswillallowtimefortheadministratorstofigureouthowsocialmediafor

Media@IUwillfitintotheirschedule.○ Itwillalsoallowtimeforadminstofindsourcesforpostingnewsitems

consistently.

● AtoollikeHootSuite(www.hootsuite.com)shouldbeusedtomanagetheposting

schedule.Withapaidaccount(startingat$5.99/month),HootSuiteadminscan:

○ Allowmultipleuserstomanageoneaccount

○ PosttobothFacebookandTwitteraccounts(availableforfreeaccounts)

○ Schedulepoststobeupdatedinthefuture,andmanageaqueueofpoststo

helpstayonschedule(availableforfreeaccounts)○ Designatesomeonetoapprovepostsbeforebeingsent

○ Analyzelinkclick‐throughs(availableforfreeaccounts)andgenerateother

socialanalyticsreports

6“Whatisahighlightedstory?”Facebook HelpCenter.Facebook,Inc.,2001.Web.8December2011.

http://www.facebook.com/help/?faq=277741542238350



● ThetoneonTwittershouldbepersonalandshowthatthereareindividualsposting

items,ratherthananamelesscorporation.Usersseemtoappreciatepersonal

toucheslikeimpromptuphotos(takenonaphone,forexample).7

● ThetoneonFacebookmaybemore‘official;’asmentionedabove,manycompanies

andusersarecomfortablewiththeideathataFacebookpageisanearreplacement

foracorporatewebsite.

● Postsonbothtoolsshouldbeabalanceofnewsfromexternalsources(forexample,

anarticlefromMashable),newsspecifictoMedia@IUormediaeventsontheIU

campus(afeaturedclassofferednextsemester,workfromanIUclub,oranupcomingspeakerevent),andinteraction(respondingtocomments/replies,asking

forinputinapollorstartinga#[hashtag]discussion)

○ Interactionshouldperhapsbe½ofallactivity,associalmediaisatitsbest

whenusersareengaged.UsersshouldbeinvitedtopopulatetheFacebook

pagewithpollsanddiscussions,suchas“whatisyourfavoritecoursein

mediasofar?”or“didyouknowaboutthese10hiddengemsthatcanhelp

youproducemedia?Anyothersweshouldknowabout?”Inputfromthe

audienceshouldberespondedtoquicklytofosterasenseofcollaboration,as

mentionedinthetargetaudiencesectionabove.

○ Themediumofthepostshouldalsovary,withavarietyoftext‐only,photos,

videosandlinks.

7 “TheSocialMediaDataStacks.”MarketingCharts.WatershedPublishing,2011.PDF.

MarketingContact viaSocialNetworks,%of respondents,July2011.ROI Researchand Performics7



Implementation (timeline)

January :startregularFacebookupdates.Theteamcanlaunchacampaignthrough

Februarytargetinghighschoolseniorswhoareapplyingtoandacceptingoffersfrom

universities—showingthatIUisagreatplaceformediaresearchandproductionwithawidevarietyofcoursesandresources.February :startregularTwitterupdates.TheteamcanlaunchacampaignthroughApril

targetingcurrentIUundergraduateswhoareregisteringforclassesfortheFall2012

semester—drivingstudentsinterestedinmediatothewebsitetohelpthemsearchfor

classestheymaynothaveknownaboutorconsidered.March:startYouTubechannel,withplaylistsofstudentwork.Theteamcanlauncha

campaignonTwittertargetingcurrentstudentsthatwillfunneluserstotheYouTube—

studentscanbeaskedforlinkstotheirworkandencouragedtotagtheirvideoswitha

[email protected],localcompanieslookingforinternscanbe

targetedtopushthemtowardstheYouTubechannel,andencouragethemtomakesure

[email protected] uses

Inthefuture,thesocialmediatoolswillbeusedtofurtherincreaseconnectionsandfoster

discussion.Alongwiththeinitially‐identifiedtoolsmentionedabove,thesocialmediaplan

mayexpandtoincorporateadditionaltoolsasresourcesallow,including,forexample:

● LinkedIn:toconnectwithprofessionalgroupsandparticipateindiscussionthreads

● GoodReads:tocreateareadinglistofthought‐provokingtitlesforthecommunityto

readanddiscuss

● Tumblr or ablogonthewebsite:togeneratecontentthatcanbesharedwiththe

community,perhapsaskingmembersoftheMedia@IUcommunityandvisiting

speakerstocontributetoposts

Other new media initiatives

Link sharingLinksharingisalow‐costinitiativethatmaymakegreatstridestowardstheshort‐term

goalsofawareness‐building,ifpartnerwebsitesarecarefullyselected.Theteamcanaskto

placealinktotheMedia@IUwebsiteonapartnersiteinexchangeforareciprocatedlink

onmediaiu.indiana.edu(orinexchangeforaddingthepartnersitetothedatabaseor

featuringworkfromthepartnerorganizationonthehomepageifappropriate).Key



partnersitesthatwilllikelybenefitMedia@IUthemostandbestfitwiththeproject

missioninclude:

● IUOfficeoftheRegistrar,wherecurrentstudentsmaygotoresearchclasses

● IUOfficeofAdmissions,whereincomingstudentsmaystarttolearnaboutwhat’s

availableatIU

● IUCareerDevelopmentServices,wherestudentsmaygotofindpotentialemployers

andviceversa

● Websitesformedia‐heavydepartmentsontheIUcampus,including:

o TheDepartmentofTelecommunications

o CommunicationsandCulture(CMCL)

o TheSchoolofJournalism

o TheSchoolofPublicandEnvironmentalHealth’s(SPEA)ArtsAdministration

program

o TheSchoolofLibraryandInformationSciences(SLIS)

o TheSchoolofEducation

● TheIUBloomington“A‐ZBigList”

● TheorganizationslistontheFaculty&StaffpageofftheIUBloomingtonhomepage

Asawarenessoftheprojectgrows,morelinksharingopportunitieswilllikelypresent

themselves.Alllinksharingcanbereinforcedwithconnectionsacrosssocialmediaas

available,forinstance‘liking’theIUCareerDevelopmentServices’Facebookpageand

followingthemonTwitter.

PR and offline marketingAsstatedintheVisionDocument,offlineinteractionsarejustasimportantasonline

interactions.Offlineinteractionsreinforceandfuelupthedynamicsthataregenerated

throughonlineinteractions.Theyalsoservesomeofthecorevaluesoftheorganization,

suchasbuildingahubforpeoplefrominterdisciplinarybackgroundstomingletogether

andcollidewithcreativeideas.Inthe2012Springsemester,themarketingplanwillbe

carriedoutinconjunctionwithfourtypesofofflineinteractions:officialwebsitelaunchevent(April),workshops,presenceatmediatalks,andrepresentationatstudentfairs

(Fall).

Launch event

Theofficialwebsitelauncheventisessentialasthedebutofthewebsiteaswellasapublic

exhibitionoftheorganization.Itsetsthetoneoftheorganizationandmakesthefirst



impressionwiththeaudience.Thepreparationoftheeventshouldgetstartedatthe

beginningofthe2012Springsemesterandcontinuethroughmid‐April(seetentative

schedulebelow).Theplanningshouldincludeatleastfiveparts:theguestlists,theplaylist,

thepromotionoftheevent,locationscoutingandreservation,andlogistics.Individual

tasksshouldbeassignedintothesecategoriesaccordingly.

Tentativelaunchevent Gantt chart Guest listsTherewillbeessentiallytwopartsofcreatingtheguestlist.First,theteamshouldselect

thepeoplethatseemmostlikelytocome.Second,thesepeopleshouldbecontactedtofind

theirtimeavailability.Thefirstprocessshouldtakeupaboutfourweeks(Jan9‐Feb5)andthecheckingprocessfourweekstoo(Feb6‐Mar4).Itisadvisablethatthelistsbefinalized

beforetheplaylistisset,becausesomeoftheactivitiesintheplaylistdependonhowmany

andwhichguestsarecoming.Playlist

Someoftheactivitiesintheplaylistdependonhowmanyguestsattendandwhoagreesto

come.Butothersareapplicabletothegeneralpublic,meaningthatnomatterwhocomes

andhowmanyshowup,suchactivitiescantakeplaceatagiventime,suchasanopening

talkandthevotingforanofficiallogo.However,theorganizershouldbemindfulofthe

numberofattendeeswhenconsideringlogistics(catering,SWAG,roomreservation,etc.).Anonlineregistrationsystemmaycomeinhandyhere.Equallyimportantisthatthe

scheduleforpreparingactivitiesontheplaylistshouldincludetimeslotsforrehearsals,

checkinguponthecompatibilityofcomputersandprojectors,wirelessconnections,fine‐

tuningthetimingofspeechesandotherthingsasneeded.

Promotion

Promotionofthelauncheventshouldbethroughoutthesemesterandevenaftertheevent

isplayedout.However,itisstillarguablewhetheritshouldstartinthefirstweekofthe

semester(Jan9‐Jan16)orlater.

● Prosof startinginthe first week:becausetheprimaryserviceofthewebsiteisthe

coursedatabasesystem,itwillbeveryhelpfulforreturningstudentswhentheyare

inthefinalprocessoffixingtheirSpringcourseschedules.Inthiscase,the

promotionofthewebsiteinthefirstweekofclasswillbewise.

● Cons:marketingstrategiesatthisstagemaynotbefullyfleshedoutanditis

recommendedthatonceamarketingeffortistakenplace,itshouldbeconsistent.So



anymajorchangesmadeafteritsfirst“roll‐out”couldbedangerousanddistracting.

Thus,whetherthepromotionofthelauncheventshouldbestartedinthefirstweek

orlaterinthesemesterremainsopentodebate.

Forpromotion,theafter‐partyfollow‐upisalsocritical.Videoclipstakenduringtheevent

shouldbeedited,updated,anddistributedthroughvariousmediapresencesinatimelymanner.Thank‐youlettersshouldbesenttotheguests.Inanutshell,theafter‐event

activitiesarethebesttimetosecureloyalty.

Locationscoutingand roomreservationDependingonthenumberofattendeesandactivitiesontheplaylist,theinvestigationof

locationscanrunthroughFebruary.Theroomreservationcanbestartedparalleltothe

investigation.However,theteammaywanttoassessthetimingofmakingreservations—if

itisdonetooearly,theremaybechangescominguplatertocausereconsiderationofthe

room;toolate,themostidealroomoptionswillbetaken.Afterall,theteamwouldwantto

checkthefacilitiesaparticularroomhastoensureitfitsactivitiesintheplaylist.

Logistics

Logisticsmayincludebutarenotlimitedto:

● Timelinecreationandmonitoring;

● Budgetdevelopment,management,oversight,andreconciliation;

● Onsiteeventstaffingandfloormanagement;

● Printdesign&productionarrangement;

● Productionmanagement—lighting,sound,video,staging,tenting,showflowwriting,

andscriptassistance;

● Permits/parking.

Incarryingoutthelogistics,asmall/nimblevolunteerprogrammaybeneededasthe

coordinationofthelogisticstasksarebeyondthecontroloftwo‐threeeditors—especially

forsomespecializedtaskssuchascamera,lighting,etc.

Workshops

Media@IU‐specificworkshopscanbehelpfulinconjunctionwithseminarsandworkshops

heldbydepartments/schools(suchastheT600seminarinTelecommunications).Forone

thing,anythingthataddscontentfortheMedia@IUwebsitewillbeworthdoing.

Therecanbetwotypesofworkshops:workshopsthatarehostedbytheMedia@IU

organizationandworkshopsthatMedia@IUiscovering.Forworkshopsthatarehostedby

theMedia@IUorganization,oncedesiredtopicsareset,therestofthepreparationis

neithercomplicatednortime‐demanding.Topicsarethemostessentialpartofthe

workshops,anddifferentmethodscanbeusedtomakethetopicselectioneffective.As

mentionedbefore,theteamshouldmakeeveryefforttotrytokeeptheorganization



“interactive.”Usersshouldbeabletorecommendtopics/speakerstheyareinterestedinon

everymediapresencerunbyMedia@IU,andshouldexpectaresponseaftereach

submission.Afterreceivingrecommendationsfromusers,theMedia@IUteamcouldframe

thetopicintoaworkshopandcontactdesiredspeakersontheusers’behalf.Theycould

alsoaskforhelpfromtheusersingettingintouchwithpotentialspeakers.Fortopics

suggestedwithoutspecificspeakers,theteamwillneedtoresearchwhotheappropriate

speakersshouldbe.Thisresearchcanbedonesolelybytheteamorincoordinationwith

theusers.

Whentheworkshopsareheldbyotherdepartments/schools,Media@IUcanprovide

assistancetotheorganizersbysharingtheteam’scoverageoftheeventwiththeoriginal

hostsandhelpingtopromotethemthroughitsmediapresences.Thiscanbedonethrough

theblogand“Events”sectioninthewebsite.Thoseworkshopscanalsobethecontentof

theMedia@IU’sownsocialmediaupdates.Coveringeventshostedbymedia‐focused

departmentsandschoolswillhelptobuildrelationshipswiththem.Thatis,when

Media@IUhostsworkshops,thosedepartmentsandschoolsmayliketopartnerupwith

theorganizationorhelpitthesamewaythattheMedia@IUteamdidfortheirevents.The

collaborationprocesswillbevaluableforbothsidesdowntheroad.

Presence at media talks

Interdisciplinarymediatalksareanintegratedpartoftheworkshopinitiativementioned

aboveasoccasionally,speakerscometothecampusandgivetalkstostudents.Itisalso

beneficialforscholarsandprofessionalstohavespecialgueststointeractwithwhoare

relatedtoorinterestedinmediaandcreativeindustries.TheMedia@IUteamcanhostthe

visitingguests,andalsocanworkwithotherdepartmentstofacilitatetheevents.Theeventscanbepromotedthroughsocialmediaand/oraMedia@IUblog,andalsocanbe

featuredinthe“Event”sectiononthewebsite.Media@IUadministratorscantakepictures

astheeventsgoandpostlivelyupdatesduringtheeventtogiveamoreinstantand

spontaneousfeeltointeractions.TheseguestscanbearrangedeitherdirectlybyMedia@IU

orbyotherdepartmentsandschools.

IU Student Involvement Fair (Fall)

TheIUStudentInvolvementFairwillbeheldeverySeptemberontheBloomingtoncampus.

ItisanexcellentopportunityforMedia@IUtoshowcaseitselfandmarketitspresenceinapublicsetting.ThenatureoftheMedia@IUprojectmakestheFairaperfectmarketing

channelbecauseswarmsofnewstudentswillbelookingforcoursesandstudent

organizationstoconnectwith.

ThepreparationfortheFairwillbemuchsimplerthanthelauncheventbecausethetime

andlocationarearrangedbytheschool.Thereisnoneedtoinviteguestsorschedule

speakers.SomebudgetmaybedevotedtocreatingandorderingSWAGandprinting

media@iu marketing plan

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