mediakit 2015-7 31 15 final nr
TRANSCRIPT
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Here at AllOver Media, we’re re-
imagining out-of-home media to reach
further, speak louder and forge new
consumer connections on a local,
regional or national scale.
As an advertising company that
specializes in reaching busy on-the-go
consumers, we are the perfect
company to team up with!
Click the video above for a short explanation of how we work
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CAMPAIGNS BUILT ON RESULTS
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WHAT CAN ALLOVER MEDIA DO FOR YOUR BRAND?
PROVIDE COST-EFFECTIVE
BRAND COVERAGE
USING INNOVATIVE PLATFORMS TO REACH
ON-THE-GO CONSUMERS
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AOM MEDIA SOLUTIONSplatform breakdown
GAS STATION INDOOR TRANSIT COMMUNITY LIFESTYLE
Door Hangers
Cash Jackets
Urban Phone Kiosks
Gas Pump Advertising
Fillboard™
Frozen Billboards™
1-Sheet Posters
Gas Station Radio
Diesel Pumps
Truckside
Bus Wraps
Traditional
Digital
Bar Media
Parent Portal Network
Stadium
Hotel
Resort
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AllOver Media has the largest network of gas stations and convenience stores with nationwide coverage in every state, every market, every zip code
• Gain a captive audience as consumers spend 3-5 minutes at the pump
• Reach a broad consumer audience with consumers purchasing gas an average of 5 times a month
• Lifestyle media that reaches consumers every day where they live, work and play
O UR P RO DUCT S
Gas Pump Advertising
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FillBoard™ is an AllOver Media patented product that affixes prominently to the gas nozzle handle. These platforms are effective as consumers must engage your message at least twice during the fueling process.
• Captive audience platform providing 3-5 minutes of exposure per customer
• Hands-on interaction to reinforce your message
• Great complement to Pump Top or other AllOver Media OOH vehicles
O UR P RO DUCT S
FillBoard™ Advertising
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O UR P RO DUCT S
AllOver Media has exclusive partnerships with the nation’s largest ice companies. These powerful media vehicles are wrapped with vinyl advertisements and prominently displayed at gas stations, c-stores, liquor stores & marinas.
• Reaches a captive audience as consumers spend 3-5 minutes at the pump
• High impact advertising vehicle visible up to 50 yards away
• 3-D medium allows for unique creative concepts
Frozen Billboard™ Advertising
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O u r P r o d u c t s
Gas Station Radio
O UR P RO DUCT S
Reach consumers with high quality digital audio advertising delivered to 1,200+ gas stations throughout the country.
• Captive Audience Consumers typically stop 1-2 miles from where they live and work, making consumer profiling easier
• Mass Delivery 116,500 impressions per month per station
• Lifestyle Patterns A familiar routine that provides easy access to consumers
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1-Sheet Posters & Window Posters are displayed in high-traffic locations at the entrances of gas stations, convenience stores, construction sites, marinas, bodegas, campgrounds and more.
• Provides longer captive audience view-times than 30-Sheet or 8-Sheet billboard
• Cost-efficient way to promote brand awareness at point-of-sale
• Ability to reach multicultural neighborhoods where other forms of OOH advertising are limited
O u r P r o d u c t sO UR P RO DUCT S
1-Sheet Posters
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Window/Cooler Clings
Tear Pads
Squawkers
Squeegees
Concrete/FloorGraphics
Campaign Enhancements
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Our Inventory PartnersThe power of AllOver Media’s products and our ability to target audiences so effectively relies on a vast network of national venue partners. Our special relationships give us the tools to make your media plan thrive.
Circle K 3,300 locations nationwide
Casey’s1,700 storesavailable in
9 states
Murphy USA1,021 Exclusive Stations In 23 States with the Majority
Adjacent to Wal-Mart Stores
Reddy IceOver 30,000 Ice Boxes
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O UR P RO DUCT S
Indoor advertising is the ultimate in captive audience marketing with indoor billboards strategically placed in prominent venues including restaurants and sports bars.
• Target by location, lifestyle or gender
• A cost effective medium with little wasted circulation
• Available in digital or print formats
Traditional Indoor Advertising
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O UR P RO DUCT S
Market your message with digital indoor advertising. Place multiple messages that embrace artistry and interaction with style and scale.
• Clearly visible to consumers
• Great for promoting upcoming events and local businesses
• Target by location, lifestyle or gender
Digital Indoor Advertising
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O UR P RO DUCT S
Bar Media is an integrated indoor advertising approach that immerses patrons with your message when they are at bars and restaurants.
• Audiences that frequent a targeted venue are surrounded with your message during the length of their visit
• Products include, pint glasses, matchboxes, table tents, coasters, mirror clings and more
Bar Media
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O UR P RO DUCT S
Access to the Parent Portal Network and the$2 trillion spent by moms in the US each year
• Retail outlets include Chuck E. Cheese, Kidville, My Gym, Brothers and Justice
• Target audience comprised of moms 25-49
• In-store digital signage is main vehicle to carry advertising message, but opportunities exist for 1-sheet posters and couponing
• Extended consumer dwell time in all locations
Parent Portal Network
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O UR P RO DUCT S
Truckside advertising can complement other AllOver Media products and offers the size and impact of traditional out-of-home billboards with the mobility of transit advertising.
• Create local buzz with a large creative format that allows for super-sized messages
• Trucks provide total market coverage with OOH presence in downtown/local and suburban communities
• Strong DEC viewing levels to communicate your brand message at a fraction of the cost
Truckside Advertising
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O UR P RO DUCT S
These large advertisements offer great creative opportunities to promote your business. Bus Wraps can draw attention to the eyes of everyone by making sure to generate a continuing impression on all who walk and drive by.
• Over 1 million riders a year
• Daily Effective Circulation: 90,000-5,000
• 4-6 Express routes per day
• Currently Minnesota Only
Bus Wrap Advertising
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O UR P RO DUCT S
A new line of interactive advertising, Door Hangers has the ability to target both general market and multicultural audiences.
• Target zip codes and individual neighborhoods nationwide
• Reach your consumer at their door
Door Hangers
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O UR P RO DUCT S
AllOver Media has a broad network of Branded Cash Jackets, including a new and exclusive partnership with DolEx Dollar Express
• DolEx adds 530 Hispanic-focused retail locations which provide multiple money related services to more than 35 countries, mainly in South America, Central America and Caribbean countries.
• Top US markets for DolEx including Chicago, Dallas, Houston, Los Angeles, New York and Phoenix
• Highly targetable medium both demographically and geographically
Branded Cash Jackets
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O UR P RO DUCT S
Advertise at over 23,000 urban phone kiosks nationwide
• Urban phone kiosks provide eye-level and eye catching opportunities for advertisers to engage consumers in the city
• Targeting options include multi-cultural, enhancement of existing bar and restaurant messaging as well as point of purchase
• Flexibility by DMA or region; 340 kiosks located on US military bases
• Kiosks are highly concentrated in markets of Boston, Chicago, Dallas, Houston, Los Angeles, New York and San Antonio
Urban Kiosks
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LIFESTYLE
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O UR P RO DUCT S
Major sports facilities with college and pro teams in Minneapolis and Denver DMA’s
• Minneapolis venues include Xcel Energy (NHL Wild), Target Center (NBA T’wolves) and University of Minnesota football, basketball and hockey facilities
• Denver venues include Pepsi Center which hosts the NHL Avalanche and NBA Nuggets, Dick’s Sporting Goods Park, 1st Bank Center and the Paramount Theatre
• Target audience comprised of sports fans, concert and event attendees
• Products include restroom, concourses, stairwells, elevators, pillars and parking
Sports Stadiums
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O UR P RO DUCT S
AllOver Media gains entry into the exclusive North American resort community
• Patented and exclusive MapLinks system mounted on the comfort bar of chairlifts; detailed map of resort ski runs accompanied by exclusive client message
• Enhances experience for the skier and provides a service to the patrons of the resort
• Reaches highly sought after, affluent resort guests who come from every point in the U.S.
• Ads placed in lap of targeted captive audience for 8-10 breathtaking minutes.
• Current resort list includes Aspen, Beaver Creek, Breckenridge, Copper Mountain, Heavenly, Jackson Hole, Mammoth Mountain, Park City, Snowmass, Telluride, Vail, Whistler Blackcomb and more.
Ripple Resort Media
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Florida Department of Health campaign coverage in the top 5 markets within the state for 1 month period
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Mountain Dew utilized our 1-Sheet poster medium for a regional campaign in Houston and Dallas for a two month program
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Chevrolet utilized our Frozen Billboard medium for a national campaign in 48 states for a 5 month program
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Lifestyle touch points –Chevy Colorado Chevy worked with AllOver Media to develop a lifestyle campaign for the Colorado truck series, hyper-targeting the California beach scene. The playful video captures subtle messaging in a slice of life vignette.
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From installation to compliance reporting, our experienced operations staff makes sure your advertising campaign is executed to your specifications.
Professional In-House Installers
Digital Compliance Reports Delivered Within 14 Days of Posting
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Campaign Samples
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BUILDINGINNOVATIVEADVERTISINGSOLUTIONS
NICK ROGOSIENSKI
National Director, Direct to Door Sales
O: 763-762-2090
C: 612-310-8400