mediakit 2019 - sofw · brand new sofw.com – shining bright with a new look position category...
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mediakit 2019EnglishStatus, July 1, 2019
Verlag für chemische Industrie H. Ziolkowsky GmbH
The Seifensiederzeitung (the soap boiler journal) was founded in Leipzig in 1874 and published by H. Ziolkowsky Verlag für chemische Industrie in Augsburg in 1896. Based on these origins, a modern professional journal, the SOFW Journal, and all other communication platforms of SOFW (Verlag für chemische Industrie H. Ziolkowsky GmbH), for applied science in cosmetics, body care, deter-gents and fragrance industry has evolved today.
For almost 150 years now, the trade journal SOFW Journal has accompanied the develop-ments of the soap, detergent, perfume, body care and cosmetics industries in chemistry and technology and the careers of associations and societies. It is therefore the tech-nical literature of this industry.
With the growing introduction of research into the cleaning and cosmetics in-dustry, SOFW Journal increasingly published chemical-technical articles de-scribing the practical application of science. Thus the journal became one of the most important sources of information for R&D. Today, the SOFW Journal with its 3 language versions is one of the most widely read and best-known specialist publications in the industry worldwide.
In addition to the trade journal, the publishing house publish-es manuals and reference books in printed and electronic versions.
The publishing house is also the organizer and co-or-ganizer of various events, such as HPCI Events and SEPAWA Congress in the industry and administers the SEPAWA e.V. and DGK e.V. associations.
SOFW offers the complete communications spectrum for the personal care, cosmet-ics and detergent industries worldwide.
Verlag für chemische Industrie H. Ziolkowsky GmbHDorfstr. 40 | 86470 Thannhausen | Germany
+49 8281 79940-0 [email protected] www.sofw.com
01 | mediakit 2019 About the Publisher
Our Offers – Your Choice.
SOFW Journal › App
Exclusive sponsorship for 1 yearPrice: EUR 10,500.00(detailed information upon request)
SOFW Journal › Print (see p. 06) SOFW › Website (see p. 04)
E-ShotsE-mail blasts to our database (20,000 subscribers)Price: EUR 150.00/CPM EUR 2,600.00 (entire list)(Detailed information upon request)Newsletter (see p. 05)
SOFW Journal Newsletter, monthlySOFW7days Newsletter, weekly
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02 | mediakit 2019
SOFW Journal Print & Online price list, valid from January 1st, 2018. All prices net of tax. For our general terms and conditions, see www.sofw.com
Multi Channel
SOFW Journal Websitewww.sofw.com
Newsletter
4,720* monthly circulation
up to 20,000 digital subscribers per month
(01.01.–31.07.17, Source: Publisher´s data)
*excl. pass-along rate
ca. 4,620 Average monthly unique visitors
ca. 18,650 Average monthly page visits
(15.08.2017–31.07.2018, Source: Google Analytics)
see p. 05
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03 | mediakit 2019 Statistics
BRAND NEW
sofw.com – Shining Bright with a New Look
Position Category Dimension Specifications Price
A Top banner top banner ad, 2 categories home, news 1110 x max. 123 px max. 100 KB, gif, jpg, swf EUR 1,200.00 per month
A1 Top banner top banner ad, sofw journal sofw journal 1110 x max. 123 px max. 100 KB, gif, jpg, swf EUR 1,200.00 per month
B Banner second banner ad per category 1110 x max. 123 px max. 100 KB, gif, jpg, swf EUR 800.00 per month
C Banner third banner ad per category 1110 x max. 123 px max. 100 KB, gif, jpg, swf EUR 600.00 per month
D Skyscraper right side banner ad complete website 120 x 600 px max. 100 KB, gif, jpg, swf EUR 1,000.00 per month
04 | mediakit 2019
SOFW Journal Print & Online price list, valid from January 1st, 2018. All prices net of tax. For our general terms and conditions, see www.sofw.com
Website
A Top banner
DSky-
scraper
B Banner, C Banner
Job Ads
per month and language EUR 300.00for 3 months per language EUR 400.00
Special Price: 100.00 EURcombined with an job ad in SOFW Journal (advertising options see p. 09) you receive a discount of EUR 100.– on the online price
Languages
English, German
Banner options
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DatabaseThe SOFW7days Newsletter completes our portfolio and offers the perfect option for your digital marketing. It is published weekly and reaches over 20,000 subscribers. Our comprehensive database is continually maintained and updated, thus ensuring that only active industry contacts are reached.
AudienceAll contacts of SOFW, visitors of SOFW events (i.e. HPCI), contacts of trade exhibitions, visitors to the website, on-line shop customers and of those interested worldwide.
Content• The latest from the industry/NEWS/Product launches• Company news• Interviews• White papers• Event calendar
Frequency50 e-newsletters released annually
Advertising optionsA Top Banner 604x148 px EUR 1,050.00B Pos. 2 604x148 px EUR 950.00 C Pos. 3 604x148 px EUR 850.00 D Pos. 4 604x148 px EUR 750.00(other formats upon request)
Bundle offers (for 4 consecutive weeks)A EUR 2,700.00B, C, D EUR 2,000.00(other formats and frequency discounts upon request)
White Papers EUR 250.00
A
B
C
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MONTHLY WEEKLY
DatabaseThe SOFW Journal Newsletter is an ideal opportunity for digital marketing. It is pub-lished monthly and reaches over 16,800 subscribers on a regular basis. Our database is constantly maintained and updated to ensure that our mailings are distributed only to existing industry contacts.
AudienceThe international readership of SOFW Journal, website vis-itors, social media followers, online shop customers and interested industry peers worldwide.
Content• Overview of current issue of SOFW Journal• Event calendar• Preview of upcoming issues
Frequency10 e-newsletters per year, parallel to the release date of SOFW Journal
Advertising optionsA Top Banner 556x36 px EUR 750.00B Box 153x153 px EUR 450.00C Skyscraper 153x306 px EUR 600.00(other formats upon request)
Bundle offers (for 3 consecutive months)A Top Banner EUR 2,000.00B Box EUR 1,200.00C Skyscraper EUR 1,600.00(other formats and frequency discounts upon request)
A
B
C
D
05 | mediakit 2019 Newsletter
SOFW Journal Print & Online Preisliste, gültig ab 01.01.2018. Alle Preise zzgl. gesetzlicher MwSt. Unsere allgemeinen Geschäftsbedingungen finden Sie unter www.sofw.com
powered byThe TopicsNew raw materials and ingredients, biotechnological developments, compatibility, formulations, legislation, methods of testing, branch and market news.
AudienceFormulators, chemists, research and development, lab-oratory staff, marketing, management and students.
LanguagesAt present the SOFW Journal is published in German and English and Chinese. This ensures that all the information is available to all readers worldwide.
IssuesGerman and English edition: 10 issues per year (two combined issues: 1+2 and 7+8)
Chinese edition: 4 online issues per year
Circulationapprox. 2,000 English (print) per monthapprox. 2,500 German (print) per monthup to 20,000 English, German & Chinese (online)
Magazine sizeDIN A4 (210x297 mm)
AffiliationSOFW Journal is the official publication of the SEPAWA e.V. Association (European association of soap, perfume and detergent experts)
PricesSingle issue 25.00 EUR1,2
Online subscription 195.00 EUR2
Print & online subscription 235.00 EUR1,2
SOFW mobile subscription 19.99 EUR (free SOFW App required, in-app purchase)
Reprints (available as pint and/or digital)Reprints of publications can be ordered, prices upon re-quest. Publications can also be distributed through our SOFW7days Newsletter (+ EUR 250.–). More informations about SOFW7days on p. 05.
1plus postage 2 VAT where applicable.
Editor in ChiefRobert Fischer
Editorial Office [email protected]
Subscription [email protected]
Advertising, internationalSiegfried Fischer
+49 8281 79940-31 [email protected]
Advertising, USAJohanna Williams
+1 301 728 2724 [email protected]
Nearly 150 Years of Experience
The SOFW Journal has been published since 1874. It provides extensive information regarding formulation of cosmetics, body care, detergents, fragrances and chemical specialties.
06 | mediakit 2019 SOFW Journal
No. Deadlines Main Focus of the Issue Personal Care Home Care Bonus Distribution
1/2Editorial: 07.12.18Adverts: 15.01.19Publication: 12.02.19
Natural & OrganicNatural/Botanical/Renewable Ingredients, Vegan Cosmetics,
SustainabilityEcological Cleaners & Detergents
• in-cosmetics Global• PCHi China• HPCI India
3Editorial: 18.01.19Adverts: 14.02.19 Publication: 12.03.19
Innovative Ingredients for
Cosmetic Formulations
New Ingredients, Innovations, Fragrances, Hygiene, Deodorants,
Anti-Pollution, BiotechnologyLaundry & Cleaning
• BEAUTY World Dubai• in-cosmetics Global• NYSCC Suppliers Day• China Beauty• Shanghai Expo
4Editorial: 15.02.19Adverts: 15.03.19Publication: 10.04.19
Multicultural Cosmetics, Hair Care & Colours
Multi-Ethnic Hair and Skin Types, Halal, Vegan,
Sensitive/Hypoallergenic Skin, Colour Cosmetics, Carrier Systems
Professional Cleaning & Hygiene • NYSCC Suppliers Day• FCE Cosmetique
5Editorial: 15.03.19Adverts: 12.04.19Publication: 13.05.19
Innovations – New Technologies
Novel Ingredients, Multi-Functional Formulas, Nanotechnology,
Performance Boosters, PreservativesDetergents & Household Cleaners • Cesio Munich
• Cosmetic Business Munich
6Editorial: 10.04.19Adverts: 13.05.19Publication: 07.06.19
Sensory Perception & Fragrances
Sensory and Texture, Science and New Concepts based
on Key Global Trends, Natural Ingredients/Sustainability
Fragrances and Encapsulation • in-cosmetics Korea• Cosmoprof Las Vegas
7/8Editorial: 31.05.19Adverts: 02.07.19Publication: 31.07.19
Sun Care & Hair Care
UV Protection, SPF, Multifunctional Sun Care, Transparent Formulations,
Skin Brightening/Whitening, Self-Tanners, Testing
Product Safety, Testing and Regulations
• HPCI South Africa• in-cosmetics North America• IFSCC Congress Italy• SCC Cali Suppliers’ Day
Natural Special
Asia Special
07 | mediakit 2019 SOFW Journal Editorial Calendar 2019
No. Deadlines Main Focus of the Issue Personal Care Home Care Bonus Distribution
9Editorial: 12.07.19Adverts: 16.08.19Publication: 11.09.19
Anti-Aging & Cosmeceuticals
Anti-Aging Products for Men and Women, Biotechnology,
Baby Care
Performance and Environmentally Friendly
• InterCHARM Moscow• HPCI Poland/Cosmetic
Business• IFSCC Congress Italy
10Editorial: 07.08.19Adverts: 13.09.19Publication: 14.10.19
SEPAWA IssueNew Ingredients,
Formulations and Technologies, Fragrances
Surfactants, Preservatives, Enzymes• SEPAWA Congress• in-cosmetics Asia• Cosmoprof Asia
11Editorial: 13.09.19Adverts: 11.10.19Publication: 08.11.19
Sustainability & Anti-Pollution
Protection of Skin and Hair against Pollution-related Damages,
Sustainable SourcingCleaning & Sealing • SCS Formulate
• SCC Conference New York
12Editorial: 17.10.19Adverts: 15.11.19Publication: 11.12.19
Future Trends & Technologies
Innovative Actives, Formulations and Technologies,
Micro-, Nanoencapsulation, Testing, Claim Substantiation
Microbial Contamination, SEPAWA Event Report
• CosmetAgora• HPCI India 2020
The publisher reserves the right to apply changes to the editorial plan without notice.An up-to-date editorial plan can be downloaded on our website www.sofw.com
Men´s Special
Fragrance Special
08 | mediakit 2019 SOFW Journal Editorial Calendar 2019
Advertisement (4c)*
Format 1 EUR 2,800.–Format 2a, 2b EUR 1,980.–Format 3 EUR 1,700.–Format 4 EUR 1,540.–
Job Offers (4c)*
Format 1 EUR 2,190.00Format 2a, 2b EUR 1,320.00Format 3 EUR 1,050.00Format 4 EUR 890.00
Advertising deadlineSee Editorial and Event Calendar 2019. All ads are also published free of charge in the online and app version of the SOFW Journal (www.sofw.com).
DiscountsAll rates are base rates. Frequency, multi-product and other applicable discounts upon request. Agency commission: net rate 15%. Barters/Contras: Base rates do not apply. Please contact us for details.
InsertsSize: Maximum 200x290 mm (width x height)Weight: Maximum 30 gPrice per 1000 copies: EUR 490.00Additional costs for postage may apply. Extra costs for trimming and folding upon request. Please contact us for further details.
Special advertising optionse.g. bookmarks, banderoles, postcards etc. – prices upon request
Format 11/1 page
180 x 240 mm
210 x 297 mm
216 x 303 mm
Format 2a1/2 page
180 x 127 mm
210 x 147 mm
216 x 150 mm
Format 31/3 page
180 x 84 mm
210 x 104 mm
216 x 107 mm
Format 41/4 page
180 x 61 mm
210 x 81 mm
216 x 84 mm
Format 2b1/2 page
87 x 257 mm
102 x 297 mm
105 x 303 mm
* Prices for cover pages surcharge 15%. Simultaneous publication in English & German: +30% on base rates
Ad in type area Ad bled off Bleed margin (3mm)
09 | mediakit 2019
SOFW Journal Print & Online price list, valid from January 1st, 2018. All prices net of tax. For our general terms and conditions, see www.sofw.com
Ad Rates
92%
55%42%28%
21%15%
5%
Other Testing Services
Lab Tes-ting and
Equipment
Software Contract Manu-
facturing Services
Manu-facturing
Equipment
Ingre-dients/Raw
Materials
Company type
42%Manufacturer
of Finished Products
22%Manufacturer of
Raw Materials/ Ingredients
12%Consultancy
and Other Bu-siness Services
9%Distributor
14%Other
1%Press
Position
28%Manager/
Product Manager
26%CEO/Director/
President/Owner
25%Senior-, Department-, Laboratory Manager
14%Other
7%Assistant/Executive
Market interest*
86%
37%15%6%
Other Perfumery/Fragrances
Home Care/Detergents/
Cleaners
Personal Care/Cos-
metics
Industry segment*
SOFW Readers are the Driving Force Behind New Products.
Job description/ function
45%R&D/ Formulation
9%Marketing
8%Consultant
7%Other
1%Production
4%
Sales/ Distribution
3%
Government/ University
2%
Purchasing/ Buyer
1%
Fundamental Research
20%Management/
Business Development
June 2015 Reader Survey | *multiple choice
10 | mediakit 2019 Readership Data