medianama media kit 2015
TRANSCRIPT
MEDIANAMAM E D I A K I T
MEDIANAMA [email protected] | +91 981 031 0053
Copyright ©2015 MixedBag Media Pvt. Ltd.
MEDIANAMA
Who We AreMediaNama is the premier source of information and analysis on the ever expanding digital ecosystem in India. We’re the primary source of perspective for decision makers, helping those shaping digital businesses understand their environment, and make informed decisions.
Our coverage spans the breadth of the digital domain - from mobile and telecom to aspects of e-commerce, education, healthcare, banking and payments that are of relevance to the digital domain. Our coverage of digital policy is among the best in the world.
Given the vast amount of information available on the Internet, in a market driven by volume, MediaNama delivers value for its readers by providing authoritative analysis. We sift through the clutter and cut down the hype. Our focus on analysis of business developments, and the experienced, historical perspective that we bring to it, has made us the go-to publication for understanding what’s going on.
We are an impartial observer of the burgeoning digital space in India, and our editorial integrity has earned us the trust of business leaders in the telecom and digital industry.
Why MediaNama
OUR SUBSCRIBERS
1,45,000+ followers
9,600+ fans
3,50,000+ followers
4,500+ subscribers
12,000+ subscribers
OUR VISITORS
4,50,000+ page viewsper month
2,10,000+ users
per month
Visits mainly from Delhi-NCR (23%), Mumbai (19%) &Bangalore (16%)
DEMOGRAPHICS
20%
4%
45%
11%
12%
2%
2%
0.383%
0.621%
0.114%
0.569%
0.103%
2%
0.31%Women
18%Fans
46%All Facebook
Men82%
Fans
54%All Facebook Source: MediaNama’s Facebook Fan Page
18-24 25-34 35-44 45-54 55-64 65+13-17
MEDIANAMA [email protected] | +91 981 031 0053
Copyright ©2015 MixedBag Media Pvt. Ltd.
MEDIANAMA
What We CoverFinancial ResultsThe most comprehensive coverage of financial results of digital, media and telecom companies, including a detailed analysis of statements made on conference calls. Audience: CXOs, Investors
Investments and M&AWith money flowing into the digital domain, we provide comprehensive coverage of where it is going and whyAudience: CXOs, Investors, Startup Founders
PolicyThe most comprehensive and authoritative coverage of Indian digital policy, which makes and breaks digital businesses.Audience: Government Executives, Policy Heads of Internet and
Mobile Companies, Lawyers, Journalists
Data & ChartsComprehensive coverage of data related to the digital domain, from financial to operationalAudience: CXOs, Investors, Startup Founders, Employees, Journalists
InterviewsWe interview change agents who define the digital ecosystemAudience: CXOs, Investors, Startup Founders
Sectors we cover includeCarriage :Telecom, Broadband, DTH, Mobile
Content: Media, TV, Apps, Books, Films, Sports, Music, Gaming
Services: E-Commerce, Digital Payments, Classifieds, Advertising, Education, Travel, Health, Social Media
Policy: E-Governance, Legal, Net Neutrality, Surveillance, Privacy, Censorship
Investments: Investments, M&A, Mergers & Acquisitions, Incubators, IPO, Joint Ventures, Startups
“Great content and analysis, with an eye for detail and history of spotting the strategic issues that others often miss.”
Sanjeev BikhchandaniFounder and Vice Chairman, Info Edge (Naukri)
MEDIANAMA [email protected] | +91 981 031 0053
Copyright ©2015 MixedBag Media Pvt. Ltd.
MEDIANAMA
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What Makes MediaNama Stand OutEditorial integrityWe’re credible, impartial and fair in how we approach news and analysis. In a media industry plagued by “Paid News”, our editorial is never for sale, never will be.
PerspectiveWe’re not limited by silos, and bring breadth to our coverage of the digital domain: from telecom and Internet to banking. To this, we bring the depth and historical perspective that covering this domain every day since 2008, brings.
An eye on the futureWe don’t just look at what, when, where, why, who or how, but also what not and what next. Our strategic-assessment approach to coverage allows us to sense issues and trends before they surface.
Only what mattersIn a media world dominated by press releases, we cut out the hype and the fluff, allowing our readers to make optimal use of their reading time.
“Body of work” approachEach story on MediaNama is a part of a narrative that spans multiple stories, which combine to give our readers enough information and data points to define trends in the digital space.
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“Medianama is one of my daily sources for news. Unlike many news outlets, which report what they are given, Medianama really applies thoughtful analysis and context to news events. Having done this for years, Nikhil and Medianama have become one of the main authorities for news in digital and media.”
Satyan GajwaniCEO, Times Internet
“For all the sceptics who still cast dark aspersions on the value of online publications, I have this to say: I read MediaNama more often than I read Business Standard, Financial Express, Business Today, and Business World put together. And so do many people I know.”
Mahesh MurthyFounder, Pinstorm
MEDIANAMA [email protected] | +91 981 031 0053
Copyright ©2015 MixedBag Media Pvt. Ltd.
MEDIANAMA
DECEMBERYear End
Investor Update
NOVEMBEREarnings Coverage
Sector Focus: Digital Health
OCTOBERFunding Review
Policy Review
Crowdfunding Review
Earnings Coverage
AUGUSTEarnings Coverage
Sector Focus: Internet of Things
JULYFunding Review
Policy Review
Crowdfunding Review
Indic Language Event
Earnings Coverage
JUNEApple Developer Conference Updates
Investor Update
Google Developer Conference Updates
Sector Focus: YouTube and Online Video
MAYEarnings Coverage
Sector Focus: Digital Travel
JANUARYFunding Review
Outlook 2015
E-Commerce Event
Earnings Coverage
FEBRUARYEarnings Coverage
MWC 2015 Review
Sector Fcus: Digital Advertising
Editorial Calendar
APRILFunding Review
Policy Review
Union Budget
Earnings Coverage
Sector Focus: Digital Banking
MARCHHiring in Digital pdf
Investor Update
Sector Focus: Digital Education
SEPTEMBERSector Focus: Crowdfunding
Investor Update
Sector Focus: Digital Advertising
1st Fortnight 2nd Fortnight
MEDIANAMA [email protected] | +91 981 031 0053
Copyright ©2015 MixedBag Media Pvt. Ltd.
MEDIANAMA
Advertising
AD BANNER SIZE* (WEB) SIZE* (MOBILE)
Leaderboard 728 x 90 320 x 50
Leader Top 300 x 100 320 x 50
Leader Side 300 x 250 320 x 100
Leader Side 2 300 x 250 320 x 50
Leader Side 3 300 x 250 NA
Leader Side 4 300 x 250 NA
Line of Sight 300 x 250 320 x 50
Web Ad Banners - Home PageLeader Top300 x 100
Leader Side300 x 250
Leaderboard728 x 90
Leader Side 2300 x 250
Leader Side 3300 x 250
Leader Side 4300 x 250
Line of Sight300 x 250
*In Pixels
Specifications:Image Quality: 72 dpi maximum, actual sizeFile Size: 60k maximum file sizeAll web ad banners are subject to publisher’s approval
Contact [email protected] for rates
MEDIANAMA [email protected] | +91 981 031 0053
Copyright ©2015 MixedBag Media Pvt. Ltd.
MEDIANAMA
Advertising
Specifications:Image Quality: 72 dpi maximum, actual sizeFile Size: 60k maximum file sizeAll web ad banners are subject to publisher’s approval
*In Pixels
Contact [email protected] for rates
Web Ad Banners - Topic Page
Web Ad Banners - Story Page
“Medianama is sought out by majority of ecommerce entrepreneurs, technology start-ups and consumers as the website of first choice for information, debate and deliberation of E-Commerce/M-Commerce industry issues in India.. Our relationship with Medianama value-adds to our Company as a major player of eCommerce Payments in India.”
Vishwas PatelFounder and CEO, CC Avenues
“Medianama has been a great source of quality content for digital industry. I am regular reader of Medianama - and have advertised to capture B2B audience multiple times. I think it offers great value to people who want to know about the Indian digital industry. In India, it is probably the only quality opinion portal on digital industry.”
Sandeep AmarCOO, India.com
AD BANNER SIZE* (WEB) SIZE* (MOBILE)
Topic Ad 500 x 150 320 x 100
AD BANNER SIZE* (WEB) SIZE* (MOBILE)
In Post 300 x 250 300 x 250
Wide Box 500 x 150 NA
MEDIANAMA [email protected] | +91 981 031 0053
Copyright ©2015 MixedBag Media Pvt. Ltd.
MEDIANAMA
Advertising
Note:
1. All native ads are clearly disclosed as advertisement2. Advertising content will not be created by MediaNama’s Editorial Team3. Publishing a native advertisement is at the publishers discretion
TYPE SIZE DISPLAY FILE
Image Mailer 600px width* JPEG or PNG
HTML Mailer 600px width* HTML
Newsletter Banners (3) 468px x 90px JPEG, PNG or GIF
Emailers
Note:
1. 1 Display File JPEG, PNG, GIF or HTML
2. 1 Subject Line for the Custom Email
3. 1 URL or Email Link (if providing an Image custom email)
Native Ad
*Height variable
TYPE
Text Ad
Social Media
Contact [email protected] for rates
MEDIANAMA [email protected] | +91 981 031 0053
Copyright ©2015 MixedBag Media Pvt. Ltd.
MEDIANAMA
Our Advertisers
“Read and respected by the influential in the tech business, MediaNama is our go-to destination to deliver our important business messages.”
Vijay Shekhar SharmaFounder, Paytm and One97
“Readers looking for cerebral, attention to detail oriented and objective analysis will find Medianama an oasis of knowledge and news.”
Kunal BahlFounder, Snapdeal
MEDIANAMA [email protected] | +91 981 031 0053
Copyright ©2015 MixedBag Media Pvt. Ltd.
MEDIANAMA
Events#NAMA Events are invitation only events for a curated audience of influencers and decision makers. Our events focus on knowledge sharing, and a focus on future trends, opportunities, and existing challenges in the market.
Typically, we do CXO only events, with 2 hours for a discussion, followed by cocktails or high tea.
EVENTS SO FAR HAVE FOCUSED ON
E-Commerce with Akamai
in 2012 and 2013
Indic Languages with Google
in 2014
Mobile Apps with Vserv
in 2013
Online Video with Ooyala
in 2012
Knowledgeable peers in the audience
A high quality discussion, with a focus on specificity
and deep insight.
Sharing of experiences among peers
An opportunity to forgepartnerships post discussion
An opportunity to showcase their learnings prior to the discussion (sponsored, and
indicated as such)
Quality time with decision makers in a sector
Brand affinity via association with a credible and high
quality discussion
For Attendee For Sponsor
MEDIANAMA [email protected] | +91 981 031 0053
Copyright ©2015 MixedBag Media Pvt. Ltd.
MEDIANAMA
Events
Nandan Nilekani Chairman, UIDAI
Satyan Gajwani CEO, Times Internet
Jonathan Bill SVP, Business Development & Innovation, Vodafone India
Vijay Shekhar Sharma Chairman & MD, One 97
Tushar Vyas Managing Partner, GroupM South Asia
Sundeep Malhotra CEO, HomeShop18
Binny Bansal COO, Flipkart
Some Speakers at #NAMA Sponsors at #NAMA
Adobe Facebook Moser Baer Verisign India
Disney UTV Gaadi.com NDTV Convergence Web18 Software
Edelman Groupon India RockeTalk Inc. Webchutney
Electonic Arts HT Mobile Solutions SAIF Partners One97
Ericsson Hungama Digital Saregama India Times Internet
E&Y ibibo Spice Labs AND MANY MORE...
Some Companies Attendees at #NAMA
MEDIANAMA [email protected] | +91 981 031 0053
Copyright ©2015 MixedBag Media Pvt. Ltd.
MEDIANAMA
Research OverviewMediaNama InsightsMediaNama Insights is our research and analysis division, focused on providing qualitative and quantitative inputs to help businesses and investors make better decisions.
Our quantitative reports provide data and visualizations on key developments in the industry. Our industry review reports provide aggregated insight on digital sectors, including e-commerce, digital payments, digital policy, investments and funding.
Our qualitative reports go beyond the numbers, providing operational insight, inputs on challenges, opportunities, problems, solutions and the competitive and regulatory environment. These reports focus on industry sectors that haven’t been explored in-depth, via detailed industry interviews with multiple stakeholders.
Our first two reports will be on two under-explored areas: The Business of YouTube Channels in India, and The Business of Crowdfunding in India.
“MediaNama is the force and voice of the digital industry. Everyone who matters reads it. And if you don’t you don’t matter!”
Vishal GondalCEO and Founder, Goqii
“I read MediaNama because the level of thinking, authority and analysis behind their news and articles sets them dramatically apart from other sites in India.”
Jonathan BillFormer SVP Business Development and Innovation, Vodafone India
MEDIANAMA [email protected] | +91 981 031 0053
Copyright ©2015 MixedBag Media Pvt. Ltd.
MEDIANAMA
There are many sources of news out there, but the journey between reading news and forming a view is a crucial one, and that journey is incomplete without Medianama for me. It’s perhaps the only relevant publisher that has a specific voice and values, which manifests in their brilliant analysis and reportage every single day.”
Ranjan ReddyVP & Country Head (India), Boku
“The credibility, knowledge base, consistency and insightful analysis that Nikhil and his team have built over the years are the reasons why I come back to Medianama every single day.”
Rajjat BarjatyaCEO and MD, Rajshri Media
“Having read it from virtually the day it launched, Medianama is a source I trust for everything on digital in India. Its strong voice and relentless pursuit of the ‘other story’, has helped make sense of a lot of our cluttered, evolving market.”
Durga RaghunathFormer CEO, FirstPost
“My daily source of unbiased news and well researched report summaries on the telecom and digital space! I have nothing but utmost respect for the MediaNama team.”
Rohit BhatFounder and CEO, Robosoft
“Medianama is a daily fix for me, my go-to destination for all the news and research relevant to the digital space.”
Hrush BhattCo-Founder and Chief Product Officer, Cleartrip
“Medianama to me stands for honest, factual, analytical technology reporting. It’s my daily dose of unbiased news and views on events that matter. Something rarely found in today’s journalistic environment.“
Ankur WarikooGroupon India
More Testimonials
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