mediascope media i weekly news roundup - w/e feb 12
TRANSCRIPT
Media News: Weekly Round Up
Stay up to date with all the week’s news & views by joining over 2,500 who subscribe to MediaScope’s Friday morning newsleAer…
Each Friday MediaScope produces a weekly news round-‐up for the
Media i network which is broadcast in over 50 media
agencies & major publishers…
Media News: Weekly Round Up
Stay up to date with all the week’s news & views by joining over 2,500 who subscribe to MediaScope’s Friday morning newsleAer…
People moves this week… -‐ Venessa Hunt moves to GroupM as head of mobile
-‐ Carat appoints Sam Hegg as chief strategy officer, Adriana Colaneri moves to chief markeIng officer, Sarah James becomes chief digital officer & Ashley Earnshaw joins as chief investment officer
Media News: Weekly Round Up
Stay up to date with all the week’s news & views by joining over 2,500 who subscribe to MediaScope’s Friday morning newsleAer…
People moves this week… -‐ Allen Scash comes out of reIrement to take on the role of Non-‐ExecuIve Chairman of Mediacom Melbourne
-‐ Bohemia hires Sean Richardson as its new Strategy Director
Media News: Weekly Round Up
Stay up to date with all the week’s news & views by joining over 2,500 who subscribe to MediaScope’s Friday morning newsleAer…
People moves this week… -‐ Sizmek appoints Imran Masood as Sales Director
-‐ Alice Almeida moves to Hitwise as InnovaIon & Insights Manager
-‐ Mediacom Melb appoints Fiona Meldrum Director of Strategy & Labs
Media News: Weekly Round Up
Stay up to date with all the week’s news & views by joining over 2,500 who subscribe to MediaScope’s Friday morning newsleAer…
Super Bowl 50 by the numbers…
-‐ Ave cost of 30sec TVC $US4.8 million, -‐ 111.9million viewers watched on TV -‐ 200million Facebook comments & likes on Facebook -‐ 27million tweets
-‐ Total ad spend approx $US377 million
Media News: Weekly Round Up
Stay up to date with all the week’s news & views by joining over 2,500 who subscribe to MediaScope’s Friday morning newsleAer…
Market moves this week…
Industry associaIon ADMA…
-‐ Acquires recently liquidated part-‐compeItor industry organisaIon AIMIA -‐ ADMA also launches new industry educaIon & training curriculum -‐ ADMA IQ
Media News: Weekly Round Up
Stay up to date with all the week’s news & views by joining over 2,500 who subscribe to MediaScope’s Friday morning newsleAer…
Market moves this week…
-‐ WIN launches legal acIon against Nine over its decision to begin live streaming channels into regional areas
-‐ Seven announces plans to launch new film & entertainment channel – 7flix
-‐ Facebook launches new features for video adverIsers
Media News: Weekly Round Up
Stay up to date with all the week’s news & views by joining over 2,500 who subscribe to MediaScope’s Friday morning newsleAer…
Market moves this week…
-‐ PacMags launches 2 new sites: BEAUTYcrew & StyledBy marie claire
-‐ Twiger introduces more algorithmic Imeline through ‘while you were away feature’
-‐ SCA launches ‘The Studio’ for creaIve talent to work directly with clients
Media News: Weekly Round Up
Stay up to date with all the week’s news & views by joining over 2,500 who subscribe to MediaScope’s Friday morning newsleAer…
Join MediaScope today at midday where we’re streaming a live chat with FoundaIon’s
Rachael Lonergan & Steve Sinha…
Today we’re talking about the benefits of walking meeIngs, flexible workplaces –
& we’ll cover the news of our media week
Go to MediaScope – & click on ‘Live Friday Chat’ for details…