Database Overview March 2015

What's in? • The way of classifying

• For each type of medium:

– Top 20 – Total number of titles and sales houses – Chart with a summary of the total # titles and sales houses

• Global summary: titles – sales houses (on 3/2015)

• Recently launched & stopped: period 9/2014 – 3/2015

What’s what? • 1 Title = 1 active product

– Medium (Le Soir) – Related cross-media products (Lesoir.be, Le Soir Newsletter …) – Packages (PNU Dailies)

• Classification: based on ‘Type of Medium’

• Type of Medium = combination of several sub-classes

Classification • Magazines

– Magazines – Sponsored Magazines – Display Magazines – Free Tabloids – Yearbook / Guide – Agenda – Inserts – Catalogue – Discount coupons and

booklets (offline) – Classifieds (offline)

• Newspapers

• Door-to-Door Media

• Trade Press – Trade Press (magazines) – Trade Press (newspapers) – Newsletter

Classification • Digital

– Websites – E-News – On-line newspaper – On-line magazine – On-line trade press – On-line classifieds – On-line radio – On-line TV – Blogs – Portals – Social network advertising – Webinar

– Video platform – Webcards – Music streaming service

• Mobile & Apps

(Smartphones, tablets,…)

• Direct Marketing: – Direct Marketing (addresses) – Direct Marketing (e-mail

marketing)

Classification • Out-of-Home

• Radio

– Radio – Local / Regional – Radio – National – Radio – National Network

with regional advertising

• Television – TV – Local – TV – National – TV – Thematic Networks – Teletext

Magazines

Sales House # Titles1. Sanoma 682. Roularta Local Media 453. Mediahuis Topicals & Classifieds 414. Maison Moderne Media Sales 375. Roularta Media (Zellik) 316. Publicarto 277. Gicom 218. IP Belgium (IP Press) 169. IPM Advertising 15

10. Rekad 1511. Custom Regie 1412. Mediahuis Connect 1413. Cprojects & Advertising 1314. Roularta Custom Media 1215. XL Communication 1216. Edition Ventures - Pôle High Level 1117. Headline Publishing Agency 1118. Jobat Media 1119. Mediatopper 1120. WeldonMagazines (ex Focus²) 11

# Sales Houses: 494 # Titles: 1.334

05

10152025303540455055606570

1 41 81 121

161

201

241

281

321

361

401

441

481

# Titles

# Sales Houses

Newspapers

Sales House # Titles1. IPM Advertising 382. Mediahuis Connect 353. Rossel Advertising 244. de Persgroep Advertising Regional 165. Mediahuis Topicals & Classifieds 166. Roularta Local Media 147. Sudpresse 138. de Persgroep Advertising Dailies 109. L'Avenir Advertising 8

10. Edita SA 711. Espace Médias 612. Jobs Régions 613. IP Luxembourg 514. Trustmedia 515. de Persgroep Advertising Classifieds 416. Dynamique Media 317. Mass Transit Media 318. MGraphics Group 219. Presss sàrl 220. Régie.lu 2

# Sales Houses: 31 # Titles: 230

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40

1 11 21 31

# Titles

# Sales Houses

Door-to-Door Media

Sales House # Titles1. Roularta Local Media 862. Roularta Recruitment Solutions 683. Rossel Advertising (ex Regie Number One) 654. L'Avenir Advertising 375. Corelio Connect Regional 366. Sanoma 257. Philipsen & Partners 188. Mediahuis Connect 149. bpost 12

10. BD myShopi 1111. Mediatopper 1112. Shopping Magazine bvba 1113. Magi-Hebdo 914. Themamedia (Primetime Communication Gro 915. Uitgeverij InterMedia 916. Evolution Media Group 817. Elite Reklaam - Crescendo nv 718. Goeiedag 719. Kerkhofs Events 720. Jobs Régions 6

# Sales Houses: 111 # Titles: 596

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90

1 21 41 61 81 101

# Titles

Sales Houses

Trade Press

Sales House # Titles1. Professional Media Group (PMG) 272. RMN (Reflexion Medical Network) 123. Rekad 114. MMM Business Media 105. Boerenbond Media-Service 96. Centrale Vokaregie 97. Evolution Media Group 98. FCO Media 99. Trevi 9

10. Confédération Construction (Finition) 811. Kluwer Regie 812. Louwers Mediagroep bvba 813. Omicron 714. Charlie Mike 615. EMG (Editing Media Group) 616. Larcier 617. Maison Moderne Media Sales 618. Propaganda 619. Tenacs Publishing & Communication 620. Agora Press 5

# Sales Houses: 260 # Titles: 527

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5

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30

1 26 51 76 101 126 151 176 201 226 251

# Titles

# Sales Houses

Television

Sales House # Titles1. IP Belgium (IP TV) 242. Transfer 143. Média13 sprl 114. Regionale TV Media (RTVM) 115. SBS Belgium 96. RMB TV 67. MEDIALAAN TV 58. Sanoma 49. CM Telecom (ex Paratel/MobileWe 3

10. IP Luxembourg 311. Roularta Media (Zellik) 312. Transport Media 313. Triade Media 314. VAR 315. Lint Media 216. Stories TV 217. TV Limburg 218. MENT Media 119. Actua-TV 120. Big Media Group 1

# Sales Houses: 31 # Titles: 122

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1 6 11 16 21 26 31

# Titles

# Sales Houses

Radio

Sales House # Titles1. IP Belgium (IP Radio) 962. IPM Advertising 233. Vlacora 214. CFM nv 195. Sanoma 146. City Music 77. MEDIALAAN Radio 68. Randstad FM 59. VAR 5

10. IP Luxembourg 411. Media.concept GmbH 312. FM Goud VZW 213. Radio FG Belgium 214. Vrije Private Omroepvereniging Land van W 215. Airtime bvba 116. AraBel SA 117. Avrenim 118. Bingo VZW 119. Brasschaatse Radio Omroep VZW 120. Cercle Ben Gourion 1

# Sales Houses: 45 # Titles: 240

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120

1 11 21 31 41

# Titles

# Sales Houses

Digital

Sales House # Titles1. Pebble Media 1192. HiMedia Belgium 1113. Rossel Advertising Online 584. Professional Media Group (PMG) 565. Skynet Advertising 556. Mediahuis Connect 447. Sanoma 388. L'Avenir Advertising 379. Corelio Connect Regional 36

10. Gicom 2211. Jobat Media 1912. Think Media Digital 1913. Roularta Media Online 1714. Maison Moderne Media Sales 1515. Trevi 1516. Trustmedia 1517. Stepstone 1418. de Persgroep Advertising Digital 1319. IP Belgium (New Media) 1320. Kluwer Regie 13

# Sales Houses: 350 # Titles: 1.448

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80

100

120

1 31 61 91 121 151 181 211 241 271 301 331

# Titles

# Sales Houses

Mobile & Apps (Smartphones, Tablets,…)

Sales House # Titles1. HiMedia Belgium 602. Skynet Advertising 163. Rossel Advertising Online 154. Sanoma 145. Mediahuis Connect 126. Pebble Media 127. RMN (Reflexion Medical Network) 108. WeldonMagazines (ex Focus²) 89. Roularta Media Online 7

10. de Persgroep Advertising Digital 611. IP Luxembourg 612. IPM Advertising 613. Rossel Advertising 614. Trustmedia 615. Maison Moderne Media Sales 516. de Persgroep Advertising Dailies 417. Régie.lu 318. Gicom 219. IP Belgium (IP Press) 220. IP Belgium (New Media) 2

# Sales Houses: 50 # Titles: 237

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60

1 11 21 31 41

# Titles

# Sales Houses

Out-of-Home

Sales House # Titles1. Clear Channel Belgium 812. JCDecaux Airport Belgium 603. JCDecaux Airport Luxembourg 504. JCDecaux Belgium 335. LijnCom 316. Media Expo 287. Brightfish 228. BHS Promotion 229. Rapid Media 19

10. Publilux 1911. JCDecaux MetroBusTram Belgium 1912. Euromobile 1913. Boomerang Media 1814. Roularta Media (Zellik) 1715. IP Luxembourg 1716. City Image 1717. Gee Marketing 1518. Moving Ideas 1419. Carrefour Belgium 1420. AMP 14

# Sales Houses: 113 # Titles: 829

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90

1 11 21 31 41 51 61 71 81 91 101 111

# Titles

# Sales Houses

Direct Marketing

Sales House # Titles1. Bisnode 472. B-information 313. Willy Braillard sa/nv 144. Roularta Media Online 115. Think Media Digital 96. Farvest Group 67. Jobat Media 38. Carrefour Belgium 29. Monster Belgium 2

10. ProduPress 211. Roularta HealthCare (ex ActuaMedica) 212. Skynet Advertising 213. Value Chain 214. 2dehands.be / 2ememain.be 115. bpost 116. Custom Regie 117. Dimijob sprl 118. Editus Luxembourg 119. Expatica 120. Family Service 1

# Sales Houses: 42 # Titles: 162

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50

1 11 21 31 41

# Titles

# Sales Houses

All Media

All Media

494

31111

260

31

350

50 45113

1334

230

596527

122

1448

237 240

829

0

200

400

600

800

1000

1200

1400

1600

Magazines Newspapers Door-to-Door Media

Trade Press Television Digital Mobile Radio Out-of-Home

Sales House Title

All Media

Sales House # Titles1. Sanoma 1532. Pebble Media 1293. Roularta Local Media 1294. HiMedia Belgium 1115. Mediahuis Connect 1096. IP Belgium (IP Radio) 977. IPM Advertising 848. Professional Media Group (PMG) 849. Clear Channel Belgium 81

10. Rossel Advertising (ex Regie Number One) 7711. Roularta Recruitment Solutions 7612. Rossel Advertising Online 6913. Skynet Advertising 6514. Maison Moderne Media Sales 6315. JCDecaux Airport Belgium 6016. Roularta Media (Zellik) 5317. JCDecaux Airport Luxembourg 5018. L'Avenir Advertising 4819. Bisnode 4720. Mediahuis Topicals & Classifieds 47

# Sales Houses: 976 # Titles: 5.228

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80

100

120

140

160

1 51 101

151

201

251

301

351

401

451

501

551

601

651

701

751

801

851

901

951

# Titles

# Sales Houses

Recently Launched & Stopped

Info & feedback

www.mediaspecs.be Bart Kuypers bart@mediaspecs.be 0476-41 77 86 015-61 79 23

Marc Vanlaer marc@mediaspecs.be