medical device asia conference, 28-31 oct 2014, singapore

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LifeSciences

IBCLIFE SCIENCES

28 - 31 October 2014 | PARKROYAL on Beach Road, Singapore

MedDevice AsiaPromoting Innovation to Exploit Opportunities in Asia's Growing Markets

The Only High Level Medical Device Conference Dedicated toInnovation, Investment & Market Growth in Asia

Featuring Insights from:

PRE-CONFERENCE WORKSHOPS 28 OCTOBER 2014

[A] Strategic Approach to Device Marketing[B] Connected Devices

POST-CONFERENCE WORKSHOPS 31 OCTOBER 2014

[C] Regulatory Approvals & Requirements ForGlobal Success

[D] China’s Medical Device Market

A/Prof TAN Sze WeeDeputy Executive Director,Biomedical Research Council,Agency for Science, Technology

and Research (A*STAR), Singapore

Lisse-Lotte HermanssonDirector Health Economics,ImmunoDiagnostics,Thermo Fisher Scientific,Sweden

Dr Bhuwnesh AgrawalChief Medical Officer andHead of Pharma Partnership,Vela Diagnostics, Singapore

Key Themes:Trend-Spotting and RegulatoryUpdates

Opportunities for Investment andCollaboration

Telehealth & Connected Devices

Advancing Innovation

Medical Device R&D in Asia

Manufacturing and Scale Up

Marketing and Distribution

Alok MishraVice President Asia Pacific– Strategic Business Systems,Johnson & Johnson Medical Asia Pacific

Sundeep LalVice President, Strategy, BD andBusiness Model Innovation,Medtronic International

Prof Ho Khek Yu LawrenceProfessor, & Senior Consultant,Department of Medicine, National

University Health System;Founder, Endomaster, Singapore;Founder, Endofotonics, Singapore

Supporting Associations:

9:00 Chairman’s Welcome and Opening Remarks

Timothy Low, Vice President, Covidien, Singapore

Trend-Spotting and RegulationsUpdates

9:10 Industry Overview: Challenges and Opportunities in

Asia’s Medical Device Industry

• Environmental trends in the region• Medical Device Stakeholders : 4A-5P model for market

analysis• Key challenges in commercializing innovative medical

devices in AsiaAlok Mishra, Vice President Asia Pacific – Strategic BusinessSystems, Johnson & Johnson Medical Asia Pacific

9:50 Challenges and Opportunities in Diabetes Care

• Trends in diabetes care• Challenges and opportunities for growth• New business models and driving patient outcomesSundeep Lal, Vice President, Strategy, BD and Business ModelInnovation, Medtronic International, Singapore

10:30 Morning Networking and Refreshment Break

11:00 Global Product Development: Navigating Stricter

Regulations

• Global regulatory trends and why planning early is keyto success

• Regulatory update on the new medical device law inChina

• Current market drivers and upcoming trends in China• How to succeed in global marketsSeth Goldenberg, Senior Principal Scientist, NAMSA, formerRegulatory Chemist, U.S. FDA

11:40 Malaysia: Updates on Medical Device Regulations

• What brought the country into Device regulations?• Comparison of the regulations to the peer countries• Brief overview on the regulation and Statutory Body

formation• How is implementation progressing?• Challenges and innovations faced by the regulatory

agencySasikala Devi Thangevelu, Senior Principal Assistant Director,Medical Device Authority, Malaysia

Opportunities for Investment andCollaboration

12:20 Executive Dialogue: Singapore Story on Private Sector

Initiative and Government Support

Timothy Low, Vice President, Covidien, Singapore_______________________________________________________________________________________________________________

A/Prof TAN Sze Wee, Deputy Executive Director, BiomedicalResearch Council, Agency for Science, Technology and

Research (A*STAR), Singapore

13:00 Networking Lunch

CONFERENCE DAY ONE

29 October 2014, Wednesday

REGISTER TODAY! +65 6508 2401 [email protected] www.meddeviceasia.com

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14:20 Investment Appetite for Medical Devices in Asia

• Licensing and M&A activities in the region• Looking at companies excelling in niche markets• Interest in secondary care• What is required to ensure success in partnership?Moderator:Salman Bokhari, Managing Director, Sidrapex, Singapore

Panelists:Hareesh Nair, Partner, Quadria Capital, SingaporeViren Mahurkar, Managing Partner, Hitchinrock Advisors,SingaporeDr Kevin Koh, Partner & Vice President, MZ Advisory,SingaporeArjun Oberoi, Principal, Actis Capital, Singapore

Connected Devices

15:10 Developments in Telehealth

• When is a telehealth device a medical device?• Bringing together software technologies, telehealth and

devices• Ensuring successful telemedicine projects with the right

medical deviceAshvanni Srivastava, Director, Synergie Health, Singapore

15:50 Afternoon Networking and Refreshment Break

Advancing Innovation in Medical Device

16:20 Clinician-Innovator’s Perspective: The Biggest Challenge

in Developing and Successfully Bringing Device to Market

• Our challenge beyond investment• Change of culture and mind-set among the team• Journey to getting an idea movingProf Ho Khek Yu Lawrence, Professor, & Senior Consultant,Department of Medicine, National University Health System;Founder, Endomaster, Singapore; Founder, Endofotonics,Singapore

16:50 Snapshots of Some of the Region’s Most Promising

Innovations in Medical Device

Each presenter will give a 10-minute pitch on their innovationfollowed by comments from an expert panel on commercialviability, regulatory approval and technical feasibility.

Presentors:

Michael Pang, Managing Director, Winner Sg

Bryce Liu, Inventor, Taiwan_______________________________________________________________________________________________________________

With Comments and Feedback from a Panel of Leading

Industry Experts

Hareesh Nair, Partner, Quadria Capital, Singapore

Lisse-Lotte Hermansson, Director Health Economics,ImmunoDiagnostics, Thermo Fisher Scientific, Sweden

Minghao Tan, Regulatory Specialist, WHO

Dr Kevin Koh, Partner & Vice President, MZ Advisory,Singapore

18:00 Chairman’s Summary of the Day and

End of Conference Day One

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9:00 Chairman’s Recap of Day One

Hareesh Nair, Partner, Quadria Capital, Singapore

Medical Device R&D in Asia

9:10 Engaging KOLs and Healthcare Professionals in Product

Development

• Ensuring Voice of Customer (VOC) is present frombeginning of product development

• Impact of early engagement of KOLs• How to involve healthcare providers in the entire product

development process• Dealing with Hospital-based innovations• Engaging Centres of Excellence to champion the researchThomas Dunlap, EVP & Senior Partner, Global Strategies,Sand Hill Consulting Associates, former CEO & President,Hoya Surgical Optics, Singapore

9:50 Engineering Products for the Healthcare Industry:

Leverage on Singapore’s Strength in Precision Technology

• Identifying unmet needs• Promoting an idea and transforming it into reality• Innovate based on healthcare professionals needs and

wants• Making headway with passion and belief in the productPeh Ruey Feng, Director, Singapore-Stanford Biodesign

Programme, Adviser, A*Star Medical Device Projects

10:30 Morning Networking and Refreshment Break

11:00 Managing Asia Pacific Clinical Trials

• Advantages and challenges of clinical trials in the region• New clinical trial requirements in China and their impact

on medical device industry• Strategies for success in clinical trials in Asia Pacific

- • Are there synergies with pharma clinical development?- • Global clinical trial strategies: aligning sites for global

submissions

Moderator:An Liu, General Manager, NAMSA, China

Panelists:Dr Bhuwnesh Agrawal, Chief Medical Officer and Head ofPharma Partnering, Vela Diagnostics, Singapore

Dr Mohamed Ali Abu Bakar, CEO, Clinical Research,Malaysia

Simranjit Singh, Executive Director, BioSingapore

Manufacturing and Scale Up

11:50 Building Up Manufacturing Capacity to Service the

Market

• Successful partnerships with contract manufacturers• IP and other issues when working with CMOs• How do you select the best partner to work with?Prof Shane Zhang, Professor, Zhengzhou University, AdjunctProfessor Drexel University and Johns Hopkins School of

Medicine, SVP and co-founder, AMT, USA

12:30 Networking Lunch

CONFERENCE DAY TWO

30 October 2014, Thursday


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Marketing and Distribution

14:00 What Works in Asia: Bringing Innovative Medical Devicesto Market• Growth trends in the different medical device markets in

the region• Effective marketing strategies• Impact of demographics and culture in successful business• Key factors to consider when choosing distributorsDr Bhuwnesh Agrawal, Chief Medical Officer and Head ofPharma Partnering, Vela Diagnostics, Singapore

14:40 Achieving Competitive Advantage through BrandBuilding and Reputation• Where are the gaps that that can be exploited to gain

leadership in a therapeutic area?• Boosting reputation through health economics• Leveraging on existing product lines to successfully launch

new products• Increasing top line and bottom lineLisse-Lotte Hermansson, Director Health Economics,ImmunoDiagnostics, Thermo Fisher Scientific, Sweden

15:20 Afternoon Networking and Refreshment Break

15:50 Learning from a Billon-Dollar Deal on the GastroIntestinal(GI) Market• Overview of the GastroIntestinal (GI) Market• Story of the PillCam capsule endoscope• What are common issues that need to be addressed at

the beginning of a partnership?• Expectations of both parties and how these can be met• Expanding market share through effective distributor

partnershipsGavriel Meron, Chairman & CEO, MGD ManagementServices & Investments, former CEO, Given Imaging, Israel

16:30 Addressing the User Concern on Safety: How toEffectively Engage Doctors and Clinicians?• Why is safety a primary concern?• How do you deal with the idea of risk when using a new

product?• Communicating value of the deviceDr Christine Lim, Senior Director, Johnson & JohnsonMedical Devices and Diagnostics, China

17:10 Relaxed Discussion Among Peers on Innovation andIssues that Impact the Following Areas_______________________________________________________________________________________________________________

CardioVascularFacilitated by: Dr Bhuwnesh Agrawal, Chief Medical Officerand Head of Pharma Partnering, Vela Diagnostics, Singapore_______________________________________________________________________________________________________________

GastrointestinalFacilitated by: Gavriel Meron, Chairman & CEO, MGDManagement Services & Investments, former CEO, GivenImaging, Israel_______________________________________________________________________________________________________________

Aged CareFacilitated by: Michael Pang, Managing Director, Winner Sg_______________________________________________________________________________________________________________

TelehealthFacilitated by: Ashvanni Srivastava, Director, SynergieHealth, Singapore

17:50 Roundtable ReportsRoundtable facilitators will present succinct 5-minute reportson what has been discussed and learned from their respectivetables

18:10 End of MedDevice Asia

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WORKSHOPS


PRE-CONFERENCE WORKSHOPS 28 OCTOBER 2014

OBJECTIVE:

To understand different types of devices and approaches one cantake to market them successfully with some real world andhypothetical examples, including analytical frameworks. Participantswill be encouraged to bring in both challenges, examples and ideasto make it practically useful.

The workshop is intended mainly for functions working withmarketing and sales functions so that they have a betterunderstanding of what is required by the “internal customers”

KEY WORKSHOP TOPICS:

Definition of medical devices and groupsMedical device development process and key requirements ateach stageBasic marketing principlesCase examplesChallenges and examples from participants

ABOUT YOUR WORKSHOP LEADER:Dr Bhuwnesh Agrawal, Chief Medical Officer and Head of PharmaPartnering, Vela Diagnostics, Singapore

Dr Bhuwnesh Agrawal was formerly with Boehringer Mannheim/Roche and worked on pharmaceuticals and diagnostics divisionsin various roles spanning clinical research, strategy, business

development, marketing and sales in Germany, Switzerland and India, fromwhere he headed the South Asia business for Roche Diagnostics.

He is a medical doctor with specializations in Internal Medicine, ClinicalPharmacology and Pharmacology & Toxicology from Germany, PhD fromFree University Berlin (FUB) and MBA from the UK.

[A] Strategic Approach toDevice Marketing

9:00am – 12:30pm

[B] Connected Devices1:30pm – 5:00pm

An overview on how connectivity has impacted the medical deviceindustry.


Medical devices and connected healthcare ecosystemConvergence of wireless technologies with medical devicesRole of governance and standards in a networked healthcareenvironmentConnected Devices - Transforming TelemedicineSmartphones enabled health devices - Access to better healthany time, anywhere

ABOUT YOUR WORKSHOP LEADER:Ashvanni Srivastava, Director, Synergie Health, Singapore

Ashvanni is an insightful business leader with over 24 years acrosslarge corporate and entrepreneurial assignments across Asia, USand UK, with a series of successful start-ups and new businessesin Healthcare IT, Health and Wellness services and CRM. He is the

ex-CEO of HealthHiway and President of Strategic Initiatives at Apollo Hospitalswhere he led the group’s healthcare technology, retail and telemedicineinitiatives. He is currently an independent Board Director and ManagementConsultant, associated with Government and public health agencies,Healthcare providers and Private equity across South and SE Asia, Africa, UAEand India. The scope of his work covers business strategy, start ups,international development, growth consulting and fund raising.

POST-CONFERENCE WORKSHOPS 31 OCTOBER 2014

[C] Regulatory Approvals &Requirements For GlobalSuccess

9:00am – 12:30pm

[D] China’s Medical Device Market1:30pm – 5:00pm

OBJECTIVE:

To equip attendees with right tools and strategies in successfullybringing a medical device to key markets globally.


US Regulatory Process

EU Regulatory Approval Process

Medical Device Testing to Meet Global Requirements

Planning of Global Medical Device Clinical Trials

ABOUT YOUR WORKSHOP LEADERS:Dr Seth Goldenberg, Senior Principal Scientist, NAMSA, formerRegulatory Chemist, U.S. FDA

Seth holds a Ph.D. in Pharmacology from the University ofWashington and a M.S. from the School of Biomedical Engineeringat Drexel University. After leaving the FDA, he co-founded Asia

Pacific Bio Intelligence, with offices in Philadelphia, PA (USA) and Shanghai(China), which focused on regulatory and quality consulting with firms inthe US and China to overcome hurdles and resolve issues with internationalregulatory bodies. Dr. Goldenberg understands not only what it takes tocarry out scientific study, but also the importance of communicating it withthe global scientific community to foster partnerships and collaboration,demonstrated by his strong publication record.

An Liu, General Manager, NAMSA, China

An introduction to doing business in China in the medical deviceindustry.

OBJECTIVE:

To understand how to bridge high tech innovations to the humanbody and benefit patients.


Navigating new regulationsDeveloping cutting edge productsLeveraging on R&D and engineering strength of local talentsImplementing an effective marketing strategy

ABOUT YOUR WORKSHOP LEADER:Prof Shane Zhang, Professor, Zhengzhou University, AdjunctProfessor Drexel University and Johns Hopkins School of Medicine,SVP and co-founder, AMT, USA

Dr. Zhang has 17 years of experience in project management andclinical and basic research experiences at Stanford University, NIH,

and Johns Hopkins School of Medicine and he also practiced medicine atFirst Affiliated University Hospital in China for 12 years. Dr Zhang has boardresearch experiences in Internal Medicine, Pulmonary disease, Cardiology,Oncology, Infectious disease, HIV and Clinical Pharmacology with more than20 high level publications.

IBCLIFE SCIENCES

28 - 31 October 2014 | PARKROYAL on Beach Road, Singapore

MedDevice AsiaPromoting Innovation to Exploit Opportunities in Asia's Growing Markets


Welcome to the region’s first and only high-levelforum for medical device companies, investors andother stakeholders to learn from industry experts onhow to promote innovation and explore marketexpansion opportunities.

MED DEVICE ASIA is the place to showcaseinnovative ideas, trends in partnerships with publicsector and clinicians and to network with expertsand industry leaders to find out about:

regulatory updates

investment opportunities

product development

market access

BY INDUSTRY

■ International Medical Devicecompanies 60%

■ VC/PE/Investors andIncubators 10%

■ Med Device Start-ups 10%

■ Research Institutes andGovernment 5%

■ Distributors 5%

■ CROs 5%

■ Consultants 5%

Who Should Attend:

BY COUNTRY

■ Singapore 40%

■ Malaysia 10%

■ Europe 10%

■ USA 10%

■ Rest of the World 10%

■ China 5%

■ India 5%

■ Southeast Asia 10%

Top 5 Reasons to AttendGain insights into the medical device regulatory landscape inAsia’s key marketsLearn from in-depth case studies on strategic partnering withAsian companies on investment, distribution and registration.Network with and hear from experienced medical deviceindustry leaders operating in the regionObtain strategies for collaboration with regional devicecompanies and start-upsIdentify new trends and regional opportunities for innovation,product development and market access

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SPONSORSHIP OPPORTUNITIESRaise awareness for your services available to Medical Device companies in Asia.

Do you find difficulty in reaching senior decision makers and successfully stimulating interest for your services?Are you trying to raise awareness of the value of your company’s expertise and services?Or are you finding it difficult to differentiate your company from competition?

Perhaps what you need is a branding opportunity at this event! Increase your reach through our extensive marketing campaign, targeted atyour qualified business audience.For information about placing your brand & profile top-of-mind to key buyers, contact Yvonne Leong, Business Development Manager onTel: + 65 6508 2489 or Email: [email protected]

ASEAN Countries could be theNext Emerging MedTech Markets

MDD Online, Jan 2014

Experiencedpeople, good

content~ Boehringer

Ingelheim“Excellent

conference”~ Merck

Serono SA

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