medical office and medical spa regina simo, practice manager facial plastic & cosmetic surgery...
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Medical Office and Medical Spa
ReGina Simo, Practice ManagerFacial Plastic & Cosmetic Surgery Center
Spaderma, a division of Facial Plastic & Cosmetic Surgery CenterSt. Louis, MO 63141
A Marriage Made in Heaven?
Medical Office and Medical Spa
A Marriage Made in Heaven?
Medical Office and Medical Spa
OUR STORYLocated in Saint Louis,
MO
Esthetician Services
Since 1995
Expanded from 1 Esthetician to 3 in 2005
Added Spaderma
Medcial Spa in 2006 (1,435 Sq.
Ft)
Three Treatment Rooms, Sitting
Area, Retail Area,
Administrative Office and
Procedure Room
8 Employees : 3 Full Time
Estheticians2 Part-Time Estheticians
1 Permanent Make Up Artist (Part-
Time)2 Nurses
(Injectable Nurse and Physician’s
Nurse) Laser
Mission: To ensure the same patient care that our
physicians give the patient. Path: Stay True to the Face
and Neck Area
KEY ELEMENTS
Combination of Product Offering
KEY ELEMENTS
Combination of Product Offering
Combination of Services
KEY ELEMENTS
Combination of Product Offering
Combination of Services
Education, Education, Education
KEY ELEMENTS
Combination of Product Offering
Combination of Services
Education, Education, Education
Communication/Meetings
The single biggest problem in communication is the illusion that it has taken place.
– George Bernard Shaw
KEY ELEMENTS
Combination of Product Offering
Combination of Services
Education, Education, Education
Communication/Meetings
Consistency
KEY ELEMENTS
Combination of Product Offering
Combination of Services
Education, Education, Education
Following Protocols and Procedures
Communication/Meetings
Consistency
KEY ELEMENTS
Combination of Product Offering
Combination of Services
Education, Education, Education
Following Protocols and Procedures
Team Alignment
Communication/Meetings
Consistency
KEY ELEMENTS
Combination of Product Offering
Combination of Services
Education, Education, Education
Following Protocols and Procedures
Team Alignment
Communication/Meetings
Consistency
Physician Involvement
Pros:• Adds Value to Patient Experience• It’s a Natural Fit• Broadens Educational Factor• Treat Patients both Surgical and Non-
Surgical• Generating Revenue When the Surgeon
is Operating
Cons/Challenges:• A Different Type of Management
Challenges:• A Different Type of Management
• Finding the RIGHT Employees
Challenges:• A Different Type of Management• Finding the RIGHT Employees
• Keeping it “Medical, Ethical and Legal”
www.skininc.com/education/statelicensing
Challenges:• A Different Type of Management• Finding the RIGHT Employees• Keeping it “Medical, Ethical and Legal”
• Finding the Best Avenue for Marketing and Advertising
Marketing and Advertising
Challenges:• A Different Type of Management• Finding the RIGHT Employees• Keeping it “Medical, Ethical and Legal”• Finding the Best Avenue for Marketing and
Advertising
• Compensation
In Summary:Don’t make quick product decisionsConsider your services carefullyYour Physician has to be on-board, involved and availableKeep the two areas consistentCommunicate with the ENTIRE Staff