medicine compliance presentation
TRANSCRIPT
MEDICINECOMPLIANCEFor GEN X
User ResearchEric Anderson
Ankita ArvindChris HollidayMichael LiCheng Li (Vanessa)
Project schedule
20 Oct 25 Oct 30 Oct 4 Nov 9 Nov 14 Nov 19 Nov 24 Nov 29 Nov
Secondary research
Survey
Interview
Cultural Probe
Co-design
Usability Test
Personas
Scenario
Secondary Research
WASTE
❖ Medicine noncompliance costs Americans $100 - $298 billion/year
SUFFERING
❖ Unnecessary disease progression
❖ 125,000 deaths/year and up to 10% of all hospitalizations
COST
❖ Unneeded medication changes
❖ Longer treatment
As they advance in age, we believe that many Gen Xers are having to adhere to a regimented medical prescription for the first time in their lives.
Social62% of Gen Xers fill average
of 6 prescriptions/year
Lifestyle and busy schedules
Patient-doctor relationships
EconomicsRecent economic instability
Income and affordability
Increasing price of prescription drugs
TechnologyConnected devices are an
integral part of life
Lack of patient involvement in treatment decisions
Lack of trust of medical efficacy
Undesirable side effects
SET Factors
At first, she had a hard time making it
a part of her daily routine
Side effects are a big factor in
medical compliance
He tries to adhere to his medication,
but sometimes he
just can’t remember
Insights
Apps and websites
Devices and tools
Side effects
Organization of medicine
Interaction with doctors & medicine
Imageboard
Cultural Probe - Timeline
Generation X
Busy schedules
It is easy to forget to take a dose when you are “in the zone”
Associating specific everyday activities with taking medication can improve compliance
Cultural Probe - Photorecord
Generation X
Take medicine in front of computers
Take medicine when they are watching TV
All the medicine are stored in one place
Wake up Skip morning meds
Busy at work -forgets medicine
Take medicine 2 hours late
Reaches homeRemembers to take meds in the car
Scenario
DistractionsBusy schedules
Timing of intake
“Restrictions” - only take when eating
Reminders“Associations” - getting in car, getting dressed
Phone alarm
Co-design
Generation Xers have
packed schedules and
are forgetful, but they usually
have their phone with them.
Insights
❖ Would you use an app?
❖ Have access to phone when taking meds?
❖ Do you think incentives like coupons and gifts will help people take medicine on time?
❖ Tasks - set up medicine, check calendar, add medicine, and record when it is time for a dose!
App Design
Incentives Reminders Proof for pharmacies
Managing many meds
Hassle to take
pictures
May not have phone
May not need
reminders
Pros and Cons