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MediterraneanWeek
of EconomicLeaders
26th-28th of November 2014Casa Llotja de Mar - Barcelona
a need for change
Organized by:
With the collaboration of:
Gold Sponsor:
Silver Sponsor:
Sponsors:
Key Partner:
Media Partners:
© Ascame 2014
The Mediterranean Week of Economic Leaders has become one of the major
economic events in the Mediterranean region.
Over the last 7 editions, more than 10,000 business men and women,
governmental entities of the Mediterranean region and representatives of
international and regional institutions have met to discuss and promote the
Euro-Mediterranean cooperation and integration as a core factor for the
economic and social development of the region.
This year the focus will be directed towards the green economy as a key
driver for the development of the Mediterranean.
The event includes an economic and financial broad agenda between the
European Union, the Mediterranean Area and the Arab World.
The event is organized by ASCAME and the Barcelona Chamber of
Commerce, Industry and Navigation, with the collaboration of the Union
for the Mediterranean (UfM), the European Institute of the Mediterranean
(IEMed), the European Investment Bank (EIB) and other institutions involved
in the Mediterranean project.
For the first time speakers from everywhere will take part in exceptional
debates, conferences and exchanges of experiences in the following issues:
• Renewable energies and eco- efficiency
• Solar energy
• Islamic finances and takaful
• Entrepreneurship and education
• Free zones
• Investment in the Maghreb region
• Tourism
• Economic intelligence
• Green tourism
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Mediterranean Week of Economic LeadersPresentation
#Medaweek2014@ascameorg
www.medaeconomicweek.org
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North Africa Business Development Forum27th of November 2014 Daurat Room
This year, the focus will be made on the 25th Anniversary of the Arab Maghreb
Union (AMU). Since its foundation in 1989, the UMA is facing serious challenges
in achieving its objectives: the creation of joint structures for regional coopera-
tion. The occasion of the 25th anniversary represents an opportunity for reflection
on how to overcome these concerns. Is it time to consider a new strategic direc-
tion for the region? What role can civil society play in this new approach?
PROGRAMME
10:00h Special Session - 25 years of the Arab Maghreb Union (AMU) Speakers:
Eva Martínez Sánchez Director for the Maghreb, Ministry of Foreign Affairs and Cooperation, Spain
Reda El Merini Director, Economic Affairs Department, Arab Maghreb Union (AMU)
Vincent Castel Chief Country Economist for North Africa, African Development Bank
➢ First comments:
Abdulnasser Alnajah President, Economic & Social Council of Libya & Libya Employers Association
Donia Hedda Ellouze Lawyer, Supreme Court of Tunisia, Tunisia
Asma Bouraoui Executive Director, Maghreb Economic Forum, Tunisia
Moderator:
Senén Florensa Executive President of the European Institute of the Mediterranean (IEMed)
11:10h Coffee Break & Networking
12:00h Private sector Initiatives, Models and opportunities towards an integration of the Maghreb
12:00 Focus on Morocco: Presentation of the Kingdom of Morocco, A Country in Movement.
KeyNote speaker:
Honda Benghazi Economic Councelor, Embassy of the Kingdom of Morocco in Spain
Pau Relat CEO Mat Holding
Bilateral Initiative: Economic Council Morocco-Spain (ECMS)
Salah-Eddine Kadmiri Co-president ECMS; President of Schiele Morocco
Mario Rollant Co-president ECMS; President of Cobega
Moderator:
Javier Fernández Arribas Director of Atalayar
13:00h Multilateral Initiative: Maghreb Initiative for Commerce and Investment (IMCI)
Salah-Eddine Kadmiri Vice President of the Moroccan General Confederation of Enterprises (CGEM), Morocco
Karim Ahres Co-President of the Business Council Tunisian-Spain of the Tunisian Union of Industry, Commerce and Crafts (UTICA), Tunisia
Seyid Abdallahi General Secretary of the National Union for Employers in Mauritania, Mauritania
Moderator:
Pau Solanilla Director Marruecos Negocios
13:30h Open Debate
13:50h Conclusions & Closing Remarks
14:00h Lunch Break
16:00h Networking Event
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Free and Special Economic Zones Summit26th of November 2014 Ple Room
After the Memorandum of Understanding (MoU) signed between ASCAME and the
World Federation of Free & Special Economic Zones (FEMOZA) in the last edition
of the Mediterranean Week of Economic Leaders, new challenges are being faced.
ASCAME and FEMOZA want to establish an action plan to increase the absorption
of foreign investment and provide a safe and comfortable scenario for future projects,
not only during their decision-making process, but also during their implementation and
exploitation.
Free & Special Economic Zones, in addi-
tion to the benefits and advantages they
offer, still need to maximize their role as
providers of infrastructure and services.
This forum aims to analyse the strengths
and weaknesses inherent in the Medite-
rranean region Free & Special Economic
Zones and to establish an action pro-
gram in this specific area.
PROGRAMME
08:00h Registration
09:15h Official Inauguration of the VIII Mediterranean Week of Economic Leaders
10:00h Welcome Remarks and a Vision to 2020
Joan Torrents President of the World Free & Special Economic Zones Federation, FEMOZA
Şerafettin Aşut President of the Logistics Transport Commission, ASCAME
Moderator:
Joan Torrents President of the World World Free & Special Economic Zones Federation (FEMOZA)
10:30h First Session: Foreign Direct Investment (FDI), trends, goals and ambitions
Jean - Claude Plana United Nations Industrial Development Association (UNIDO) Representative in Tunisia
Marcel De Meirleir PhD CEO Professor, Business Location International (BLI)
Moderator:
Joan Torrents President of the World Free & Special Economic Zones Federation (FEMOZA)
11:30h Coffee Break & Networking
12:00h Second Session: Investment Promotion Agencies (IPA’s) Best Practices and new challenges
Cenzig Gürsel Deputy General Director, Ministry of Economy of Turkey
Dragan Kostic CEO, Free Zone Pirot
Christopher Pike MBA & MIRICS, Manager Partner (BLI)
Moderator:
Joan Torrents President of the World Free & Special Economic Zones Federation (FEMOZA)
14:00h Lunch Break
16:00h Third Session: The role of Logistics and Free & Special Economic Zones attracting FDI
Housam Kobayter President, Tripoli Fair and Exhibition Centre
Jordi Laora Economic Development Director, Metropolitan Region of Barcelona (AMB)
Basma Laouni Director of Foreign Investment Promotion Agency, FIPA Tunisia
Salvatore d’Alfonso Senior Project Manager, Union for the Mediterranean (UfM)
Moderator:
Joan Torrents President, World Free & Special Economic Zones Federation (FEMOZA)
18:00h Conclusions & Closing Remarks
Joan Torrents President, World Federation of Free & Special Economic Zones (FEMOZA)
Şerafettin Aşut President, Logistics Transport Commission, ASCAME
Salvatore d’Alfonso Senior Project Manager, Union for the Mediterranean (UfM)
Şerafettin Aşut President, Logistics Transport Commission, ASCAME
Marcel De Meirleir PhD CEO Professor, Business Location International (BLI)
Media Partner:
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FemozaFédération Mondiale des Zones Franches
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Mediterranean Entrepreneurship Forum26th of November 2014 Daurat Room
THE ENGINES OF GROWTH
The Mediterranean countries must to move towards more private sector oriented economies,
there is an urgent need to encourage and support entrepreneurship, and to foster a generation
of young entrepreneurs who have the knowledge and business culture to take advantage of
the wealth of opportunities in the future.
In light of that, Ascame, UfM, Unimed in cooperation with Interactive Business Universities,
Business schools and others Network are organizing the Mediterranean Entrepreneurship
Working Session.
The forum is expected to attract wide interest and participation on the part of officials and
policy makers, major public/private institutions involved in education and youth develop-
ment, business leaders, banks and specialized financial institutions, economists and experts
in various fields and the academic community in Europe, in the Mediterranean countries and
internationally.
PROGRAMME
15:30h Registration
16:00h Welcome Arda Beset President of the Young Entrepreneur’s Commission, ASCAME
Ferran Tarradellas Director, European Commission (Representation in Barcelona)
Claudio Cortese Deputy Secretary, Union for the Mediterranean (UfM)
Yehia Halim Economic and Commercial Counselor, Egyptian Embassy in Spain
Marta Corachán Vice-president - Centre for the Co-operation in the Mediterranean
Núria Betriu CEO, Agency for Entreprise Competitiveness (ACCIÓ), Department for Enterprise and Employment, Catalonia Regional Government
16:30h Success Stories
This session will focus on the theme “Learning from others” throughout the presentation of the expe-riences and knowledge of veteran Entrepreneurs. In order to avoid pitfalls, common mistakes made by entrepreneurs will be analysed and best practices will be presented.
Rosaura Alastrey Expert professional networking (well done) and co-creator with Vueling dynamics of 1st air meeting international networking
Àlex Rodriguez Bacardit Director, Startup Grind
Clara Navarro Colomer Co-founder, SHIP2B
17:30h Presentation of initiatives in the Mediterranean Region
This section will present financial programs, initiatives aiding entrepreneurships and the important role of entrepreneurship culture in different Mediterranean regions.
Sherif Younis Financial and Trade Advisor of the Business Development Division, Initiative Med4Jobs, Union for the Mediterranean (UfM)
Carmen Pellicer Director, Trilema Foundation
Fabio Maria Montagnino Managing Director, CONSORZIO ARCA
Nickolas Neibauer Business Development Manager, INJAZ AL Arab
Emmanuel Noutary General Delegate, ANIMA
Ghaleb M. Hijazi Director, Entrepreneurship & MSME Support, Business Development Center
Aurelio Garcia de Sola Arriaga President, Heroes Club
Carme Garcia International Projects Representative, University of Barcelona
18:30h Round Table Topics
Four different key points will be discussed during the session:
1. How Will Entrepreneurship and Education Shape the Future of the Mediterranean?
2. The Making of an Entrepreneur: Born or made?
3. Education: Preparing the New Generation of Entrepreneurs Education and Training are Essential
4. Policies and Programs for Financing Young Entrepreneurs: The Role of Public Agencies, Banks and Angel Investors.
Round Table Participants Alfonso Cebrián Director, EAE Fundation
Susana del Río Director, Erasmus + AGM +
Mathew Carenzo Professor, IESE Business School
Khalil Abboud Director, Careers Office at Holy Spirit University of Kaslik (USEK), Lebanon
Jesús Chamorro Deputy Rector for Domain Transfer, Innovation and Entrepreneurship, University of Granada
Lassaâd Mezghani Advisor, Minister of Higher Education, Scientific Research and ICT Tunisian Government
Maria Vittoria Garlappi South Mediterranean Regional Coordinator for Enterprises & Entrepreneurship, ETF EU Agency
Sylvain Scherpereel Developer, European Agency of Education and Formation
Marcello Scalisi Executive Director, UNIMED
Francisco de la Peña Founder, Independent Association of Entrepreneurs
Leo Vincent President Mediterranean Network for Engineering and Management School
Aïda Hamdi General Secretary, House of Finance, Paris-Dauphine University
Jihen Mrad Boutiba Acting General Secretary, BusinessMed
19:30h Closing remarks and conclusions
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Mediterranean Tourism Forum27th of November 2014 Daurat Room
TOURISM SECTOR ALLIANCE COMMITTEE IN THE FRAMEWORK OF THE EUROMED INVEST PROGRAMME
This year, MEDITOUR 2014 will have a special focus on Lebanon as one of the jewels in the Medite-rranean crown and especially on Beirut, natural meeting point, which has regained its status of tourist, cultural, and intellectual centre, as well as a hub for commerce, fashion, and media. Through the ages, Beirut’s Phoenix-like rebirth, has fascinated visitors and captivated the world’s imagination thanks to its cosmopolitan and open-minded features and the interaction of the ancient with the ultramodern. The forum is jointly organized by the Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon (CCIA-BML) and the Association of Mediterranean Chambers of Commerce and Industry (ASCAME).
EUROMED Invest is one of the main European programs aimed at stimulating private investment and economic relations in the Euro-Mediterranean area. EUROMED Invest primarily targets five key sec-tors: Tourism, Transport & Logistics, Agro-food, Water & Alternative Energies and Cultural & Creative Industries. Indeed, reinvigorating the Tourism sector in the Southern and Eastern Mediterranean is one of the project’s principle goals. Globally, the objectives of the programme are to renew the interest of SMEs in the Euro-Mediterranean market, increase investment and the flow of business projects and ensure that the EU finds its leading position as source of foreign direct investment in these countries.
PROGRAMME
08:00h Registration
09:00h Official Inauguration Mohamed Choucair President, ASCAME
José Manuel Soria Minister of Tourism, Energy and Industry, Spain
Lahcen Haddad Minister of Tourism, Morocco
Hisham Zazou Minister of Tourism, Egypt
Ömer Çelik Minister of Tourism, Turkey
Felip Puig i Godes Counselor for Enterprise and Employment, Catalonia
Miquel Valls i Maseda President of the Chamber of Commerce, Industry and Navigation of Barcelona
Jordi William Carnes Managing Director Barcelona Tourism Board
Taleb Rifai General Secretary, UNTWO
Jacques Sarraf Président, Businessmed
Charles Arbid Président, Mediterranean Franchise Federation
Michel Pharaon Minister of Tourism, Lebanon
Kishore Rao Director of Division for Heritage, UNESCO
09:45h Special session on Lebanon: the challenge of tourism in the country of cedarsDuring this session will be discussed the current state of tourism in Lebanon; which are the major axis and the tourist attraction in the country; how ecotourism is developing in the country; why the country is considered as a route for Mediterranean cruises as well as the prospects for the future of the tourism.
Moderator: Nada Sardouk General Director, Ministry of Tourism in Lebanon
Nora Joumblat President, Beiteddine Festival
Pierre Achar President, Lebanese Federation for Tourism Industries
Ziad el Hawat President, Byblos Municipality Council in Lebanon
Rafic Bazerji Representative, Ecotourism in Lebanon
Jean Abboud President, Association of Travel and Tourism Agents in Lebanon
Micheline Abi Samra Office Manager, Solidere
Wassim Naghi Management Council Member, Businessmen Association in Tripoli and North
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11:30h Coffee Break & Networking
12:00 The future of travel and tourism in the Mediterranean Region: A vision to 2025The session will identify key global, regional and local security, political, economic, social, technological, environmental and legislative trends, examine consumer behaviours and explore potential ‘wild cards’ and discontinuous changes. It will then develop scenarios highlighting their possible impact on the region’s plans.
Moderator: Yolanda Perdomo Director, UNWTO Affiliate Members Programme
Philippe de Fontaine Vive Vice-president, European Investment Bank (EIB)
Rodolfo Giampieri President, Forum of the Adriatic and Ionian Chambers of Commerce and President, Ancona Chamber of Commerce
Antonio López de Ávila President SEGITTUR, State-owned Company for the Management of Innovation and Tourism Technologies, Spain
Michael Frenzel Chairman, World Travel & Tourism Council (WTTC)
13:15h Competition and Co-operationThe Mediterranean tourism industry must look beyond competition to achieve win-win collaboration, and create a pleasant, seamless and hassle-free experience for the multi-center visitor across the region.
Moderator: Manel Pérez, Deputy Director La Vanguardia
Ghassan Aïdi Honorary President, IHRA International Hotel and Restaurants Association
Pierre Massis Delegate General of OCEMO
Esther Martinez, Responsible of the tourism department, Málaga Chamber of Commerce: leader of the NEXOTOUR Project
14:00h Lunch Break
16:00h Mediterranean Tourism Forum
Special Session on Green Tourism ( programme included in the Eco Meda Green Summit)
17:30h Mediterranean Tourism Agency
This session will discuss the potential for creating a central regional tourism agency which defines standards, collects data and generates forecasts on a consistent basis so the outputs can then be used by everyone.
Moderator: Esther Eiros Director Gente Viajera, Onda Cero Radio
Jerónimo Pérez Casero President, ASCAME Tourism Commission
Helena de Felipe Lehtonen President, AFAEMME (Association of Organisations of Mediterranean Businesswomen)
Emmanuel Noutary General Delegate of ANIMA Investment Network
Carla Salvadó President, MedCruise
18:30 Conclusions &. Closing Remarks
Key Partner: In collaboration with:
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Islamic Finance Summit28th of November 2014 Ple Room
THE ROAD AHEAD
The II Islamic Finance Summit will take place in Barcelona, hosting a highly interesting event in the world of
economics, finances and insurances.
On the 28th of November 2014, the sector which plays a major role in the Mediterranean capital, will
bring together the main financial and banking firms, insurance companies and mediators, friendly societies,
brokers and investors in the II Islamic Finance Summit.
PROGRAMME
08:00h Registration
09:00h Welcome words Miquel Valls i Maseda President of the Chamber of Commerce, Industry and Navigation of Barcelona
09:15h Introduction to the Summit Najia Lofti President of Studies & Research - Center of Islamic Economics and Finance (CEIEFI)
09:30h International Funds based on the Islamic Finance System Model Guy Paul Nohra Co-Founder, Partner, Alta Partners (USA)
Montserrat Vendrell CEO, BioCat, and Director General, Barcelona Science Park
Khalid Al-Saleh CEO, Riyadh Valley Co.
Abdi Shayesteh Esq., Co-Founder, Partner, Ousul Ventures
10:00h Islamic Finance - New Frontiers, New Opportunities: What are the advantages for the Mediterranean region?
Rifaat Abdel Kareem CEO, International Islamic Liquidity Management Corporation (IILM)
Xavier Foz Partner in the Corporate Law Department of Roca Junyent, Spain
Taoufik Lachheb Director, Zitouna Islamic Bank, Tunisia
Mohamed Harakat Professor, Mohammed v University - Rabat – Morocco
Tarik Bengarai Spokesman at Shari’a Board of Independent Committee of Islamic Finance in Europe
Furqan Ahmad Islamic Banking Consultant
Moderator: Najia Lotfi President of Studies & Research - Center of Islamic Economics and Finance (CEIEFI)
11:30h Coffee Break & Networking
12:00h Takaful or Islamic Insurance in the Mediterranean: A Coming Age
What will attract foreign investment into the Mediterranean insurance markets? Takaful – an opportunity for the Mediterranean - Learning best practices to do business
Where is Takaful today? What is the opportunity?
Camille Paldi Founder of FAAIF Limited
Sheikh Bilal Khan Co-Chairman of Dome Advisory and Uk Catalyst at UK Trade & Investment
Ezzedine Ghlamallah Director of Saafi
Souheil Ben Halima Deputy Regional Director, MAPFRE - Southern Europe, Middle East & Africa
Mukti Ramli Director - Takaful Outsource
Mohammed Chakib Abouzaid TAKAFUL RE LIMITED
Abdelhakim Hadjou General Manager, Salama Assurances Algeria
Moderator: Luis Bardinas Executive Partner of Community of Insurance
14:00h Conclusions & Closing remarks
Sponsored by: Media Partner:
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The Eco Meda Green Summit aims to address the business needs in terms
of profitability and competitiveness, by introducing the environment as a
relevant element in the company’s strategy.
By creating a framework for debate and reflection with high level experts
and key actors from the private and public sectors, the forum seeks to de-
liver relevant information to decision makers who have to implement the
priorities of the UfM and promote a green economy among companies.
The overall objective is to encourage expertise exchange regarding envi-
ronment priorities and challenges, to promote green economy and to help
companies implement sustainability programs through the use of resource
efficiency and cleaner production.
For the first time speakers from everywhere will take part in exceptional
debates, conferences and exchanges of experiences in the following
Forums:
• Mediterranean Solar Forum
• Medacity Special Edition on Green Cities
• Mediterranean Tourism Forum
• Mediterranean Economic Intelligence Forum
• Global Eco Forum
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Mediterranean Week of Economic LeadersPresentation
#Medaweek2014@ascameorg
www.medaeconomicweek.org
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Mediterranean Solar Forum27th of November 2014 Cònsols Room
The Mediterranean Solar Day will bring together governments, international
organizations, project promoters and private investors, in order to reflect upon
and discuss the challenges and opportunities that solar energy represents for the
Mediterranean, taking into consideration its strategic importance as an abun-
dant and sustainable energy source for the region.
It will gather, for the first time, the projects of the ENPI CBC MED Solar cluster
established in Amman, Jordan in October 2013 and composed of all the ENPI
CBC Strategic Projects promoting the growth of the Mediterranean Solar sec-
tor: FOSTEr in MED; SHAAMS; MED SOLAR; DIDSOLITPB; STS-MED and MED
DESIRE.
The Mediterranean Solar Forum will focus on social impact, training, policy
impact and the challenges in the solar sector.
The 2007-2013 ENPI CBC Mediterranean Sea Basin Programme is a multilate-
ral Cross-Border Cooperation initiative funded by the European Neighbourhood
and Partnership Instrument (ENPI). The Programme objective is to promote the
sustainable and harmonious cooperation process at the Mediterranean Basin
level by dealing with the common challenges and enhancing its endogenous
potential. It finances cooperation projects as a contribution to the economic, so-
cial, environmental and cultural development of the Mediterranean region. The
following 14 countries participate in the Programme: Cyprus, Egypt, France,
Greece, Israel, Italy, Jordan, Lebanon, Malta, Palestinian Authority, Portugal,
Spain, Syria, Tunisia.
PROGRAMME
09:00h Registration
09:15h Official Welcome and Opening Session: Solar Energy – Tapping the Economic and Environmental Benefits for the Mediterranean Region
Philippe de Fontaine Vive Vice-President, European Investment Bank
Teresa Ribeiro Deputy Secretary General for Energy, Union for the Mediterranean
Omar Moro President, Renewable Energies Commission, ASCAME
Ahmed El Wakil President, Environment Commission, ASCAME
10:00h Leveraging Investment in the Mediterranean Solar Market
Xavier Vallvé Director, Trama TecnoAmbiental
Michael Geyer Director of International Development, Abengoa Solar
Giles Dickson Vice-president Environmental Policies and Global Advocacy, Alstom Group
Nabil Saimi International Director, Moroccan Agency for the Solar Energy
Moderator: Caty Arevalo, Environment Correspondent, Agencia EFE
10:00h Parallel Session: “SHAAMS B2B Matchmaking event” (10.00 – 14.00)
11:30h Coffee Break & Networking
12:00h Regional Cooperation for the Promotion of the Solar Sector
Expert presentations and in depth dialogue between the ENPI CBC MED Solar Cluster on the state of policy and legislation, education and training, infrastructu-res, and involving wider society.
FOSTEr in MED Represented by Giuseppe Desogus University of Cagliari
SHAAMS Represented by Cristian Bardaji Barcelona Chamber of Commerce
MED SOLAR Represented by Antoine Graillot Trama TecnoAmbiental
DIDSOLIT-PB Represented by Joaquim Vergés-Jaime Autonomous University of Barcelona
STS-MED Represented by Fabio Maria Montagnino Managing Director, ARCA Consortium
MED DESIRE Represented by Juan Pablo Jiménez Andalusian Institute of Technology
Moderator: Luca Palazzo, Joint Managing Authority, ENPI CBC MED
14:00h Lunch Break
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In the framework of:
With the collaboration of:
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Medacity Mediterranean City ForumSpecial Edition on Green Cities 27th of November 2014 Cònsols Room
Modern cities around the world consume over half of the global electricity output, and
– with the tendency towards urbanization marching forward year on year – this trend
is set to continue, putting further pressure on electricity supplies and security. Innova-
tive, adaptable technologies and solutions for secure and versatile renewable energy
generation exist however, and the challenge facing researchers, urban-planners and
policy makers is how to scale-up successful projects and put them at the service of
the sustainable development of our cityscapes and urban environments. Solar energy
in particular has proved itself to be an adaptable, scalable solution. Having reached
grid parity in many markets, solar energy is not only a viable alternative; it is a cost-
efficient solution also. The Mediterranean, where natural resources abound, is uni-
quely placed to position itself at the forefront of this innovative approach.
This “Special Edition” session of the MEDACITY Forum, in the framework of the ECO
MEDA GREEN SUMMIT, will explore the integration of technologies for renewable
energy generation into Mediterranean urban environments, reflecting on the challen-
ges, opportunities and impacts for the region’s cities in terms of infrastructure, econo-
mics and image.
PROGRAMME
16:00h VI MEDACITY Special Edition: Future Mediterranean Cities – New Energies for Sustainability- the Era of Solar Energy
Malek Kabariti Former Minister of Energy and Mineral Resources of Jordan
Miquel Barceló President Innopro, Expert in Regional Specialisation
Giuseppe Desogus University of Cagliari
Farida Boukhtouche Cherfa Research Officer, Development Center of Renewable Energies
Rosa Paradell Director, Smart City Business Institute
Moderator: Manel Manchón Political correspondent on the financial daily Economia Digital
18:00h Conclusions & Closing Remarks
18:15h Cocktail & Networking
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Mediterranean Tourism ForumSpecial Edition on Green Tourism 26th of November 2014 Daurat Room
The Meditour Forum will highlight, in this session, successful strategies companies can use to
make their tourism products more sustainable. The event will challenge businesses and go-
vernments to address their present travel policies, as well as demonstrating case studies and
success stories from around the region and internationally.
The creation of greener tourism is happening across the whole breadth of the industry, in tra-
vel management companies, airlines, tour operators, and marketing departments. Change is
being managed on a municipal level or by corporations themselves; the broader challenges
being successfully met in the overall greening of the sector.
Green tourism is one of several priority niches identified by the Euromed Invest project as a
strategic area of investment int he Euro Mediterranean region, with a view to promoting the
sustainable growth of the sector on the northern, southern and easter shores of the Mediterra-
nean sea.
EUROMED Invest is one of the main European programs aimed at stimulating private investment
and economic relations in the Euro-Mediterranean area. EUROMED Invest primarily targets five
key sectors: Tourism, Transport & Logistics, Agro-food, Water & Alternative Energies and Cultu-
ral & Creative Industries. Indeed, reinvigorating the Tourism sector in the Southern and Eastern
Mediterranean is one of the project’s principle goals. Globally, the objectives of the progra-
mme are to renew the interest of SMEs in the Euro-Mediterranean market, increase investment
and the flow of business projects and ensure that the EU finds its leading position as source of
foreign direct investment in these countries.
PROGRAMME
16:00h Mediterranean Green Tourism
Charles Arden-Clarke Acting Head, 10YFP Secretariat, UNEP
Mohammad Asfour Chair, World GBC MENA Network and Board Member, World Green Building Council
Mary Mulvey CEO, Ecotourism Ireland
José G. Díaz Montañés CEO, Artiem Hotels
Luca Santarossa MEET Project Manager
17:30h Conclusions & Closing Remarks
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Mediterranean Economic Intelligence Forum27th of November 2014 Daurat Room
The Mediterranean and his adjacent seas (Caspian Sea, Red Sea and Black Sea) although is not
always obvious, constitute an economic area of progressive Integration. The sectors of the environ-
mental management and energy, due to their nature to strategic regional and global scale, are two
hotbeds deserving of special attention on the part of the set of economic actors.
In contexts of high complexity and uncertainty, economic tools and competitive intelligence contri-
bute to improve the competitiveness of organizations and companies through the analysis of the
context, both “offensive” -of preparation compared to its competitors-, such as “defensive” - in the
field of the preservation of its competitiveness.
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PROGRAMME
08:00h Registration
09:30h Inauguration
Anwar Zibaoui Coordinator, ASCAME
Alain Juillet President, Economic Intelligence Academy. Economic Intelligence Counselor of the former French Prime Minister Nicolas Sarkozy
Ramon Moles Analyst
11:30h Coffee Break & Networking
12:00h Session 1 Mediterranean, climate change and business opportunities
Ramón Masip Director MENA, Aqualogy
Pau Relat CEO, Mat Holding
Josep Lluís Sánchez Analyst
Moderator: Ramon Moles Analyst
13:00h Session 2 The energy scenarios for the seas of the Mediterranean
Mourad Preure President, EMERGY Cabinet
Ramon Maspons Analyst
Moderator: M. Francisco Veiga Professor at the Universitat Autònoma de Barcelona
14:00h Closing Session
Miguel Ángel Moratinos Former Spanish Minister of Foreign Affairs
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Global Eco Forum28th of November 2014 Cònsols Room
DIALOGUES AND WORKSHOPS AROUND GREEN ECONOMY IN THE MEDITERRANEAN
The Global Eco Forum gathers opinion leaders, decision and change makers to promote dialogue and colla-
boration towards the sustainability of the Mediterranean region. This year edition focuses on emerging global
issues such as green economy, green finance, eco-entrepreneurship and sustainable resources management
(raw materials, water and energy). The Eco Forums are organized annually by eco-union, an independent
non-profit association, and hosted for the first time by the Mediterranean Week of Economic Leaders.
PROGRAMME
08:30h Registration
09:15h Official Opening
Jérémie Fosse President, Eco-union
Mireia Canals General secretary, Euroregion Pyrénées-Mediterranée (tbc)
Representative Urban Habitat councillor, City of Barcelona (tbc)
Anwar Zibaoui Coordinator, Association of Mediterranean Chambers of Commerce and Industry
10:00h The Resource, Energy and Water Dialogue
In the climate change era with unsecure access to water, energy and raw materials, how to promote the sustainable use of natural resources in our territories and industries without harming the economic and social development of the region?
Narciso Berberana CEO, Aqualogy Environment
Alessandro Galli Director, Mediterranean-MENA Program, Global Footprint Network
Malek Kabariti Former Minister of Energy and Mineral Resources of Jordan
Hugues Ravenel Director, Plan Bleu
Ester Sarsa Sustainability Director, Danone
Moderator: Stuart Reigeluth Director, Revolve Magazine
11:30h Coffee Break & Networking
12:00h The Green Finance Dialogue
After one of the strongest crisis of the current financial system, how to influence the international and local financial flows to integrate the sustainability principles while sustaining greener businesses and sound job creation?
Charles Arden-Clarke Acting Head, 10YFP Secretariat, UNEP
Giles Dickson Vice-president Environmental Policies and Global Advocacy, Alstom Group
Roderick Egal President, iesMed
Sean Kidney CEO, Climate Bonds Initiative
Moderator: Luisa Nenci Director, SustainValues
13:30h Lunch Break
15:00h Participative workshops (in parallel)
Financing eco-entrepreneurs and green SMEs (by Switch Med Action Network)
Water Management and governance in the euro-region (Gota4regs project)
17:00h The Green Economy Dialogue
What are the barriers and opportunities to implement a green and inclusive economy in the Mediterranean region? Who would be the main actors and change makers to engage with? How to accelerate this necessary transition?
Pascal Canfin Senior adviser, World Resource Institute
Nathalie Girouard Coordinator, Green Growth and Sustainable Development, OECD
Raymon Van Ermen Director, European Partner for Environment
Rosa García Director, Siemens Spain
Moderator: Marta Subirà Director for environmental policies, Generalitat de Catalunya
18:30h Conclusions & Closing Remarks
Jérémie Fosse president, eco-union & director, Global Eco Forum
Marta Subirà Director for environmental policies, Generalitat de Catalunya
Naser Tahboubm Deputy Secretary General for Environment and Water, Union for the Mediterranean (tbc)
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