medlab concepts: living labs, regional development and the mediterranean

MedLab conceptsProject overview session A

Jesse MarshAtelier/RCM

[email protected]

mailto:[email protected]

What is a Living Lab?

HELLENIC REPUBLICREGION OF CENTRALMACEDONIA

MEDLABPROJECT

MedLab Kick-off – Thessaloniki (GR) – 27-28 April 2009Overview A: MedLab concepts - 3

Definition “A Living Lab is a user-driven open innovation ecosystem

based on a business – citizens – government partnership which enables users to take part an active part in the research, development and innovation process: Bringing the users early into the creative process in order to

better discover new and emerging behaviours and user patterns; Bridging the innovation gap between technology development

and the uptake of new products and services involving all relevant players of the value network via partnerships between business, citizens and government;

Allowing for early assessment of the socio-economic implications of new technological solutions by demonstrating the validity of innovative services and business models.”

DG INFSOC PUBLICATION


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Learning from mistakes Marketing fiascoes in the telecoms industry

Video On Demand experiments in the ’80s WAP in the ’90s UMTS spectrum auctions in early ’00s

Socially driven success stories Email SMS YouTube (re-inventing the phone)


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Fast prototyping

TRADITIONAL “CASCADE”ENGINEERING MODEL

CIP SMART ENERGY PROJECTWORKPLAN


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Ambient Intelligence

http://www.research.philips.com/technologies/projects/ami/dreams.html


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Web 2.0

TOM O’REILLY’S “MEME MAP”


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EU Policy Explosion Helsinki Manifesto 2006 “Living Lab Portfolio” from existing projects European Network of Living Labs: ENoLL From 19 to 51 to 129: exponential Living Labs appearing across policy areas

ICT, FIRE, CIP, RoEC… Links with DG Regio: Slovenian Presidency

Event, Open Days, Lyon Manifesto…


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ENoLL 3° Wave

n Total Number of Living Labs

Third Wave

Second Wave

First Wave

Legend

14

FI

7

SE

2

NO

1

DK9

DE

3

AT

1

CZ3

SV

9

IT

3

HU

2

BG

3

GR

19

ES

2

IE

12

UK

11

FR

2

BE

2

NL

3

CH

8

PT

Scale: 1 Square = 1 Living Lab

2

MT

BR

2

ZA

1

MZ

4

2

TW

2

CN

ENoLL Three Waves

South America

Africa

Asia

Why regional policy?


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Benefits to regions Promote RTD in the regional context Foster Open Innovation in regional ICT

businesses Increase inward RTD investment from big

players Apply ICT RTD to issues of regional interest Promote diffusion of ICT co-design in target

areas Stimulate social innovation in user groups


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Territorial Living Lab concept … integrally applies the LL approach to

a territory and its citizens, its model of governance and its strategic plans for the future: in essence, it can be conceived of as a new model for regional development.


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TLL Model

CONCERTATION& PARTICIPATION

MONITORINGTHE CONTEXT

STRATEGICPOLCIES & PLANS

CO-CREATION CO-CREATION

CO-CREATION

THE VIRTUOUS CIRCLE OFKNOWLEDGE-BASED GOVERNANCE

E-SERVICES


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Service Innovation

Pre-Digital Services

1

2

3

N-1

N

Digital Network Services

2

3

N-1

Territorial integrated

developemnt needs

Living Labs Co-Creative

Innovation Services

Territorial Innovation Services

Integrated Territorial

Sustainability

N

1

Territorial LL Virtuous

Circle

Regional Innovation

Strategy and Policy Activities


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Network shifts

NETWORKORIENTATION

TYPE OFKNOWLEDGE

FAMILY /SOCIAL BUSINESS

TACIT

CODIFIED

HIGHDENSITY

WEAKTIES

LOWDENSITY

STRONGTIES

FamilyCultural

EthnicComunity

PeerLearning/support

Territorial DistrictOrganisational

Industrial DistrictSupply chain

Social inclusion

Learning regionsCommunities

of Practice

Learning organisations

BROADBAND IMPACT ON NETWORK TYPOLOGIESIST “NEWTIME”


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Development strategies


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TECHNICAL SOCIAL

NETWORKING

INFRASTRUCTURES

SCIENCE & TECHNOLOGY PARKS

TERRITORIAL /COMMUNITY LIVING LABS

THEMATIC CLUSTERS /POLES / DISTRICTS

KNOWLEDGE SOCIETY STRATEGIES

Innovation Policies

How to implement?


MEDLABPROJECT


Sectoral LL StrategyI.

Mob

ility

Net

wor

ks

II. N

atur

alR

esou

rces

III. C

ultu

ral

Iden

tity

and

Land

scap

e

IV. R

esea

rch,

Inno

vatio

n, In

foS

ocie

ty

V.

Ent

repr

eneu

rshi

pan

dC

ompe

titiv

enes

s

VI.

Sus

tain

able

Urb

anD

evel

opm

ent

VII.

Inst

itutio

nal

Cap

acity

, TA

SICILIAN REGIONAL OPERATIONAL PLAN 2007-2013

•Objective 4.1.1: Scientific research and technological innovation•Potential funding: € 50 Million min.

€ 1.000.000.000


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Transversal LL Strategy

•Integrated LLs across all axes, 5-20% of all Axes•Potential funding: € 900 Million min.

I. M

obili

tyN

etw

orks

II. N

atur

alR

esou

rces

III. C

ultu

ral

Iden

tity

and

Land

scap

e

IV. R

esea

rch,

Inno

vatio

n, In

foS

ocie

ty

V.E

ntre

pren

eurs

hip

and

Com

petit

iven

ess

VI.

Sus

tain

able

Urb

anD

evel

opm

ent

VII.

Inst

itutio

nal

Cap

acity

, TA

SICILIAN REGIONAL OPERATIONAL PLAN 2007-2013

€ 1.000.000.000


MEDLABPROJECT


I. M

obili

tyN

etw

orks

II. N

atur

alR

esou

rces

III. C

ultu

ral

Iden

tity

and

Land

scap

e

IV. R

esea

rch,

Inno

vatio

n, In

foS

ocie

ty

V.E

ntre

pren

eurs

hip

and

Com

petit

iven

ess

VI.

Sus

tain

able

Urb

anD

evel

opm

ent

VII.

Inst

itutio

nal

Cap

acity

, TA

COORDINATION,PLATFORMS& SERVICES

SMALL & LARGE-SCALE REGIONAL PILOTS

Transversal LL Strategy


MEDLABPROJECT


Regional attractiveness Development topics with market potential Specific features of human capital (creativity) Types of network dynamics in the territory Degree of “innovation literacy” (articulation of

demand by citizens, local authorities and SMEs) Level of inter-departmental cooperation Involvement of local stakeholders in decisions Participation in inter-regional networks


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Shift in approach

Based on: EP STOA UNIT “CULTURAL DIVERSITY IN THE NEW MEDIA” UPDATE 2002


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Stakeholder Involvement

ARTICULATIONOF DEMAND

COMMITMENTOF ACTORS

TERRITORIALCAPITAL

TERRITORIALINNOVATION

POLITICALDECIDERS

TEAM OFEXPERTS

CITIZENS,BUSINESSES

ETC.

Based on: DG XVI Art. 10 TERRA “LORE” 1997-2001; DG XIII ISPO “ISIAS” 1998-2000


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Living Lab Governance

PARTICIPATORYPOLICIES

REGULATORYPOLICIES

NETWORKPOLICIES

GOVERNANCEOF INNOVATION

TECHNICAL POLITICAL

SOCIAL

DG REGIO INTERREG IIIC SOUTH “PROGRESDEC” 2006-08

Why MedLab?


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Competitiveness in Europe

ESPON ATLAS, OCTOBER 2006


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Cultural diversity

INFORMATIONSOCIETY

CULTURALDIVERSITY

THREAT OPPORTUNITY

ASSET

OBSTACLE

DEFENSIVEENTRENCHMENT

NETWORKEDINTERCULTURALITY

COMPLIANTHOMOGENEITY

SUBTLEDIFFERENTIATION

INFORMATIONSOCIETY

CULTURALDIVERSITY

THREAT OPPORTUNITY

ASSET

OBSTACLE





INFORMATIONSOCIETY

CULTURALDIVERSITY

THREAT OPPORTUNITY

ASSET

OBSTACLE





J. MARSH, CULTURAL DIVERSITY AND THE INFORMATION SOCIETY, EP STOA BRUSSELS, 1999


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Cultural geographies

CENTRUM

PERIPHERIA

MEDITERRANEA

J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY, EC BRUSSELS, 1999


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Innovation potentials

J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY, EC BRUSSELS, 1999


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MedLab Approach

REGIONALPOLICY

FRAMEWORK

ICTPLATFORMS AND

SERVICES

MULTI-LEVELGOVERNANCE

MODELS


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MedLab Objectives Develop a trans-national Mediterranean

Living Lab based on integration of LL approach into regional policy Use ICT to elicit and support territorial innovation Provide a governance framework for co-design of

innovative ICT services Generate new models of development based on

technological, social, organisational and institutional innovation

Thank you for your attention

medlab concepts: living labs, regional development and the mediterranean

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