meet akzonobel tomorrow’s answers today - interpon · • tomorrow’s answers today communicates...

Tomorrow’s Answers Today

Meet AkzoNobel


Meet AkzoNobel

Our new AkzoNobel

• AkzoNobel has announced a major corporate rebranding program

• Tomorrow’s Answers Today reflects our transformation and our commitment to customers and other stakeholders

• We have transformed ourselves into:

• Undisputed leader in performance coatings

• World’s largest decorative paints company

• Leading specialty chemicals business

2

Our new AkzoNobel

AkzoNobel has announced a major corporate rebranding program

Tomorrow’s Answers Today reflects our transformation and our commitment to customers and other stakeholders

We have transformed ourselves into:

Undisputed leader in performance coatings

World’s largest decorative paints company

Leading specialty chemicals business

Our new AkzoNobel

• We are fit to face the challenges of the future and help customers face their challenges:

• Changes in the fundamentals of the global economy

• Increasing scarcity of raw materials but growing global demand

• Changing customer and consumer needs

• We are a sustainable solutions provider that understands the future needs of our customers, the environment and society

3

Our new AkzoNobel

We are fit to face the challenges of the future and help customers

Changes in the fundamentals of the global economy

Increasing scarcity of raw materials but growing global demand

Changing customer and consumer needs

We are a sustainable solutions provider that understands the future needs of our customers, the environment and society

Our new brand and values

• Our new brand better communicates who we are and what we stand

• Our new values reflect the best practices that already exist in AkzoNobel and what’s required to support our customers’ futures

• The new, more focused AkzoNobel enables us to build a stronger corporate brand, supporting our product brands

• Tomorrow’s Answers Today communicates what is different and better about the new AkzoNobel

4

Our new brand and values

Our new brand better communicates who we are and what we stand

Our new values reflect the best practices that already exist in AkzoNobel and what’s required to support our customers’ futures

The new, more focused AkzoNobel enables us to build a stronger corporate brand, supporting our product brands

Tomorrow’s Answers Today communicates what is different and better about the new AkzoNobel

Our new brand

5

What we stand for


Often people achieve only incremental progress, because their view of tomorrow is determined by what they see today.

At AkzoNobel, we believe the future belongs to those smart enough to challenge it. We believe that real progress belongs to those who not only think with courage, but also have the courage to deliver on the thought. Tomorrow’s answers, delivered today.

What drives us is knowing that what is good for our customers today is not necessarily good enough for them tomorrow. What excites us is asking the unasked question. What inspires us is seeing the opportunity others cannot. What unites us is the intelligence to deliver where others have not.

This benefits our customers because we sustain their future competitiveness and meet the consumers’ unspoken needs.

This ambition defines us. This is the way we work. This is why we come to work. This is AkzoNobel.

6

What we stand for


Often people achieve only incremental progress, because their view of tomorrow is determined by what they see today.

At AkzoNobel, we believe the future belongs to those smart enough to challenge it. We believe that real progress belongs to those who not only think with courage, but also have the courage to deliver on the thought. Tomorrow’s answers, delivered today.

What drives us is knowing that what is good for our customers today is not necessarily good enough for them tomorrow. What excites us is asking the unasked question. What inspires us is seeing the opportunity others cannot. What unites us is the intelligence to deliver where others have not.

This benefits our customers because we sustain their future competitiveness and meet the consumers’ unspoken needs.

This ambition defines us. This is the way we work. This is why we come

Our new company values

We believe in:

• Focusing on our customers’ future first

• Embracing entrepreneurial thinking

• Developing the talents of our people

• The courage and curiosity to question

• Integrity and responsibility in our actions

7


• Focusing on our customers’ future first

• Embracing entrepreneurial thinking

• Developing the talents of our people

• The courage and curiosity to question

• Integrity and responsibility in our actions


Our new values represent our commitment to our customers and other stakeholders. They recognize:

• Your future is our future. Your success is our success

• New ways of thinking and working are needed to be successful in today’s business environment

• Our people are core to delivering Tomorrow’s Answers Today

• Existing ways of doing things are not necessarily the best way of doing things

• Integrity and responsibility are the foundation of our relationship with our customers and other stakeholders

8


Our new values represent our commitment to our customers and other stakeholders. They recognize:

Your future is our future. Your success is our success

New ways of thinking and working are needed to be successful in today’s business environment

Our people are core to delivering Tomorrow’s Answers Today

Existing ways of doing things are not necessarily the best way

Integrity and responsibility are the foundation of our relationship with our customers and other stakeholders

Implementation

• Global advertising campaign commences May 6, 2008

• All our businesses will be rebranded AkzoNobel

• Products brands will carry the new AkzoNobel logo

• Global rebranding will take up to 18 months and will be managed through our Business Units

• We use our new company values to deliver Tomorrow’s Answers Today for all our customers

• There will be no immediate changes to existing customer related processes

• Additional information about the rebranding will be communicated to you through your existing AkzoNobel contact

9

Global advertising campaign commences May 6, 2008

All our businesses will be rebranded AkzoNobel

Products brands will carry the new AkzoNobel logo

Global rebranding will take up to 18 months and will be managed through our Business Units

We use our new company values to deliver Tomorrow’s Answers Today for all our customers

There will be no immediate changes to existing customer related

Additional information about the rebranding will be communicated to you through your existing AkzoNobel contact

The new AkzoNobel: Key facts

Revenue by segment

• 2007 € 14.4 billion

• Around 60,000 employees

• EBITDA revenue: € 1.9 bln

• EBIT: € 1.4 bln

• Net income: € 903 mln

10

The new AkzoNobel: Key facts

Around 60,000 employees

1.9 bln

Pro forma 2007

32%

31%

37%

Decorative Paints

Specialty Chemicals

Performance Coatings

Key

AkzoNobel around the world

Revenue by destination

(incl. 7% emerging Europe)

21% North America

8% Latin America

11

AkzoNobel around the world

49% Europe(incl. 7% emerging Europe)

19% Asia Pacific

2% Other regions

Pro forma 2007

Our company in brief

• One of the world’s leading industrial companies

• Make and supply the widest combined range of paints, coatings and specialty chemicals

• Employ around 60,000 people in more than 80 countries

• Committed to delivering Tomorrow’s Answers today

• Global Fortune 500 company

• Listed on Euronext Amsterdam stock exchange

• Chemicals industry leader on the Dow Jones Sustainability Indexes

• Combined revenue for 2007

12

Our company in brief

One of the world’s leading industrial companies

Make and supply the widest combined range of paints, coatings and

Employ around 60,000 people in more than 80 countries

Committed to delivering Tomorrow’s Answers today

Global Fortune 500 company

Listed on Euronext Amsterdam stock exchange

Chemicals industry leader on the Dow Jones Sustainability Indexes

Combined revenue for 2007 totaled € 14.4 billion (pro forma figures)

Trusted portfolio of global brands

13

Trusted portfolio of global brands

Brands and products that...

• Protect the world’s buildings and infrastructure

• Bring color to all aspects of our lives

• Promote safety and good health

• Supply industries worldwide with ingredients for life’s essentials

• Allow us to travel and communicate

• Furnish our homes and offices

• Help society respond to the challenges of sustainability

14

Brands and products that...

Protect the world’s buildings and infrastructure

Bring color to all aspects of our lives

Promote safety and good health

Supply industries worldwide with ingredients for life’s essentials

Allow us to travel and communicate

Furnish our homes and offices

Help society respond to the challenges of sustainability

Organizational overview

• Continental Europe• Northern & Eastern Europe• UK, Ireland & South Africa• Asia• United States• Canada• Latin America

Supervisory Board

• Industrial Finishes• Powder Coatings• Marine & Protective

Coatings• Car Refinishes • Packaging Coatings

Business areaDecorative Paints

Business areaPerformance Coatings

15

Organizational overview

• Pulp & Paper Chemicals• Base Chemicals• Functional Chemicals• Surfactants• Polymer Chemicals

Board of Management

Corporate Staff Departments

Industrial FinishesPowder CoatingsMarine & Protective

Car Refinishes Packaging Coatings

Business areaSpecialty Chemicals

Business areaPerformance Coatings

Decorative Paints01 Decorative Paints

Decorative Paints

• AkzoNobel is the world’s leading decorative coatings company

• We bring color to people’s lives

• Decorative Paints supplies a huge range of quality productsfor every situation and surface

• As well as paints, lacquers and varnishes, we also make adhesivesand floor leveling compounds

17

Decorative Paints

AkzoNobel is the world’s leading decorative coatings company

We bring color to people’s lives

Decorative Paints supplies a huge range of quality productsfor every situation and surface

As well as paints, lacquers and varnishes, we also make adhesivesand floor leveling compounds

Key Figures Decorative Paints 2007

Breakdown revenue Decorative Paints 2007

• Revenue € 5.5 EUR bln*

• Number of employees

(year-end)* 26,000

18

Key Figures Decorative Paints 2007

Breakdown revenue Decorative Paints 2007

5.5 EUR bln*

* Pro forma combined 2007

54%33%

13%

Europe & South Africa

Americas

Asia

Key

Decorative Paints

Internal & external wall paints and lacquers• We supply a full range of interior and exterior products

both decorate and protect • Customers include trade distributors for professionals and major

consumer outlets serving enthusiastic DIYDepot, Rona, Bricomarché, B&Q, OBI and Praktiker)

• We also offer a range of mixing machines, color concepts and training courses

Woodcare & specialty products• Our portfolio includes lacquers and varnishes for wood protection

and decoration• Specialty coatings for metal, concrete and other critical building

materials

Adhesives for the building and renovation industry• Tile and floor adhesives and floor leveling compounds used for

building and renovation

19

Decorative Paints

Internal & external wall paints and lacquersWe supply a full range of interior and exterior products – which both decorate and protect – for the professional and DIY marketsCustomers include trade distributors for professionals and major consumer outlets serving enthusiastic DIY-ers (e.g. The Home Depot, Rona, Bricomarché, B&Q, OBI and Praktiker)We also offer a range of mixing machines, color concepts and

Woodcare & specialty productsOur portfolio includes lacquers and varnishes for wood protection

Specialty coatings for metal, concrete and other critical building

Adhesives for the building and renovation industryTile and floor adhesives and floor leveling compounds used for

90%

1%9%

EMEAAmericasAsia - Pacific

From strength to strength

ICI’s leading decorative positions in emerging markets

China

India

Indonesia

Malaysia

Pakistan

Thailand

Vietnam

Brazil

Argentina

(1) Based on AkzoNobel’s “Coatings” revenue and ICI’s “Paints” revenue, applied Sourced from ICI Q2 results 2007

AkzoNobelDecorative Coatings 2007

Revenue of € 2.4 billion

Key

20

33%

13%

54%

EMEAAmericasAsia - Pacific

From strength to strength

ICI’s leading decorative positions in emerging markets

China # 2

India # 4

Indonesia # 2

Malaysia # 1

Pakistan # 1

Thailand # 2

Vietnam # 1

Brazil # 2

Argentina # 1

(1) Based on AkzoNobel’s “Coatings” revenue and ICI’s “Paints” revenue, applied €/ £ exchange rate of 1.478

AkzoNobel and ICIDecorative Paints combined

Pro forma combined revenuein 2007 of € 5.5 billion(1)

Key

Industry leading brands

21

Industry leading brands

World leader

• Geographic expansion into high growth markets

• Leadership position in developed markets

• Global decorative coatings market of

• World’s leading decorative coatings company

22

Geographic expansion into high growth markets

Leadership position in developed markets

Global decorative coatings market of € 34 billion

World’s leading decorative coatings company

Performance Coatings02 Performance Coatings


• We’re world leaders when it comes to performance coatings

• Performance coatings have hundreds of uses and we’ve divided them into five businesses: Industrial Finishes, Powder Coatings, Car Refinishes, Marine & Protective Coatings and Packaging Coatings

• We supply a wide range of industries and sectors including automotive, consumer electronics, aviation, shipping and leisure craft, sport equipment, construction, furniture, and food and beverage

24


We’re world leaders when it comes to performance coatings

Performance coatings have hundreds of uses and we’ve divided them into five businesses: Industrial Finishes, Powder Coatings, Car Refinishes, Marine & Protective Coatings and Packaging Coatings

We supply a wide range of industries and sectors including automotive, consumer electronics, aviation, shipping and leisure craft, sport equipment, construction, furniture, and food and beverage

Key Figures Performance Coatings 2007

Breakdown revenue Performance Coatings 2007

• Revenue € 4.6 bln*

• Number of employees(year-end)* 20,000

25

Key Figures Performance Coatings 2007

Breakdown revenue Performance Coatings 2007

* Pro forma combined 2007** Industrial Finishes + Powder Coatings

Key

45%

27%

20%

8%

Industrial Activities**Marine & Protective CoatingsCar RefinishesPackaging Coatings

Industrial Finishes

26

Industrial Finishes

Industrial Finishes

• Wood coatings to decorate and protect furniture, kitchen cabinetry and building products

• Coil coatings applied to coiled steel and aluminum prior to fabrication

• Used in roofing, siding, garage and entry doors and gutters, air conditioners, heaters, furnaces and ventilation unitsappliance markets

• Extrusion coatings applied to some of the world’s most prestigious high-rise buildings

• Plastics coatings supplied to:

• Consumer electronics industry for cell phones, audio equipment and computers

• Cosmetic packaging and sporting equipment industries for bicycles, helmets, ski equipment etc.

• Wood adhesives business supplies bonding solutions for laminated beams, wood flooring, and furniture

27

Industrial Finishes

Wood coatings to decorate and protect furniture, kitchen cabinetry and

Coil coatings applied to coiled steel and aluminum prior to fabrication

Used in roofing, siding, garage and entry doors and gutters, air conditioners, heaters, furnaces and ventilation units and

Extrusion coatings applied to some of the world’s most prestigious

Plastics coatings supplied to:

Consumer electronics industry for cell phones, audio equipment

Cosmetic packaging and sporting equipment industries for bicycles, helmets, ski equipment etc.

Wood adhesives business supplies bonding solutions for laminated beams, wood flooring, and furniture

Insert graphic to fit this box

Powder Coatings

28


Coatings

Powder Coatings

• We are the largest global manufacturer of powder coatings and a world leader in powder coatings technology

• Powder coatings are solventconductive surfaces. They are used on metal furniture, window frames, radiators, pipes and cars, and even wood and plastic

• We supply eight key market sectors automotive, functional, furniture, general industry, general trade coaters and IT – with our global brands Interpon

• We also supply non-stick coatings used on house wares and for a wide range of specialist industrial applications

29

Powder Coatings

We are the largest global manufacturer of powder coatings and a world leader in powder coatings technology

Powder coatings are solvent-free paints applied to metal and other conductive surfaces. They are used on metal furniture, window frames, radiators, pipes and cars, and even wood and plastic

We supply eight key market sectors – appliance, architectural, automotive, functional, furniture, general industry, general trade coaters

with our global brands Interpon® and Resicoat®

stick coatings used on house wares and for a wide range of specialist industrial applications


Marine & Protective Coatings

30




• We are the global market leader for marine paints, antifoulings and protective coatings

• We produce paints and antifouling materials used in shipbuilding,ship maintenance and repair, and by yachts and other pleasure craft

• We also supply protective coatings for bridges and buildings, and fire retardant products for large plants and off

• Our International® brand has been used by famous customers including Sydney Harbor Bridge, the London Eye in the UK and the Beijing Olympic complex

• Marine & Protective Coatings is also home to AkzoNobel’s Aerospace Coatings activities

31


We are the global market leader for marine paints, antifoulings and

We produce paints and antifouling materials used in shipbuilding,ship maintenance and repair, and by yachts and other pleasure craft

We also supply protective coatings for bridges and buildings, and fire retardant products for large plants and off-shore installations

brand has been used by famous customers including Sydney Harbor Bridge, the London Eye in the UK and the Beijing Olympic complex

Marine & Protective Coatings is also home to AkzoNobel’s Aerospace Coatings activities

Car Refinishes

32

Car Refinishes

• If you’ve ever had your car resprayed, chances are it involved one of AkzoNobel’s car refinish products

• We are one of the world’s leading suppliers of paints and services for the car repair, commercial vehicles and automotive plastics markets

• Distributors, bodyshops, fleet owners, automotive suppliers and major bus and truck companies all choose AkzoNobel because we treat our customers as partners

• Our brands include Sikkens®, LesonalAutocoat® BT

• We have operations in more than 60 countries and offer outstanding customer service, top-notch training, full technical and logistical support, and detailed local knowledge

33

If you’ve ever had your car resprayed, chances are it involved one of AkzoNobel’s car refinish products

We are one of the world’s leading suppliers of paints and services for the car repair, commercial vehicles and automotive plastics markets

Distributors, bodyshops, fleet owners, automotive suppliers and major bus and truck companies all choose AkzoNobel because we treat our

Our brands include Sikkens®, Lesonal®, Dynacoat®, Wanda® and

We have operations in more than 60 countries and offer outstanding notch training, full technical and logistical support,

and detailed local knowledge

Packaging Coatings

34

Packaging Coatings

Packaging Coatings

• Our Packaging Coatings business leads the way in hiexternal coatings for food and drink packaging

• We make and distribute a huge range of products that keep food and drink fresher for longer

• With nearly 90 years of experience, we have built our success on understanding exactly what our customers need

• We have significant positions in the established markets of Europe and North America and the emerging markets of Asia and Latin America

35

Packaging Coatings

business leads the way in hi-tech internal and external coatings for food and drink packaging

We make and distribute a huge range of products that keep food and

With nearly 90 years of experience, we have built our success on understanding exactly what our customers need

We have significant positions in the established markets of Europe and North America and the emerging markets of Asia and Latin America

Specialty Chemicals03 Specialty Chemicals

Strong platforms for growth

• AkzoNobel is a major supplier of specialty chemicals with leading positions in selected market segments

• Our products are used in a wide variety of everyday products such as ice cream, soups, disinfectants, plastics, soaps, detergents, cosmetics, paper and asphalt

37

Strong platforms for growth

AkzoNobel is a major supplier of specialty chemicals with leading positions in selected market segments

Our products are used in a wide variety of everyday products such as ice cream, soups, disinfectants, plastics, soaps, detergents, cosmetics, paper and asphalt

Key Figures Specialty Chemicals 2007

Breakdown revenue Specialty Chemicals

• Revenue € 4.6 bln*

• Number of employees (year-end)* 12,250

38

22%

11%

16%19%

11%

8%

13%

Pulp & Paper ChemicalsSurfactantsFunctional ChemicalsBase ChemicalsPolymer ChemicalsSpecialty ChemicalsChemicals Pakistan

Key Figures Specialty Chemicals 2007

Breakdown revenue Specialty Chemicals

* Pro forma combined 2007

Key

Pulp & Paper Chemicals

39



• We have been helping paper manufacturers to improve their products for more than 100 years

• We are the leading global supplier of bleaching chemicals used in pulp manufacture, and performance chemicals used for the production of paper and board

• We also make specialty chemicals used in water treatment and as separation products in the pharmaceutical industry

• Our Expancel® microspheres are used as additives to reduce the weight and improve the properties of printing inks, paper, polyester and underbody coating

• We trade under the name of Eka Chemicals

40


We have been helping paper manufacturers to improve their products

We are the leading global supplier of bleaching chemicals used in pulp manufacture, and performance chemicals used for the production of

We also make specialty chemicals used in water treatment and as separation products in the pharmaceutical industry

microspheres are used as additives to reduce the weight and improve the properties of printing inks, paper, polyester

We trade under the name of Eka Chemicals

Base Chemicals

41

Base Chemicals

• Our Base Chemicals business makes salt, chlorderivatives such as monochloracetic acid (MCA)

• These products are essential for the success of the chemical, detergent, construction, food, paper and plastic industries

• Our portfolio includes chlorine, hydrochloric acid, caustic lye and water treatment chemicals. We’re also Europe’s largest producer of vacuum salt

• We supply electricity, gas and steam to plants, mainly through combined heat and power generation plants

42

Our Base Chemicals business makes salt, chlor-alkali products and derivatives such as monochloracetic acid (MCA)

These products are essential for the success of the chemical, detergent, construction, food, paper and plastic industries

Our portfolio includes chlorine, hydrochloric acid, caustic lye and water treatment chemicals. We’re also Europe’s largest producer of

We supply electricity, gas and steam to plants, mainly through combined heat and power generation plants

Functional Chemicals

43



• Our Functional Chemicals business makes chemical intermediates and performance chemicals

• Our portfolio includes ethylene amines, chelates and micronutrients, cellulosic specialties, salt specialties, sulfur products and polysulfides

• These chemicals are used in everyday items such as wallpaper adhesives, bakery goods, cosmetics, ice cream, PVC and detergents

• They are also in products for the mining, electronics and agricultural industries

44


Our Functional Chemicals business makes chemical intermediates and

Our portfolio includes ethylene amines, chelates and micronutrients, cellulosic specialties, salt specialties, sulfur products and polysulfides

These chemicals are used in everyday items such as wallpaper adhesives, bakery goods, cosmetics, ice cream, PVC and detergents

They are also in products for the mining, electronics and agricultural

Surfactants

45

Surfactants

• We are a leading global supplier of surface

• Surfactants are chemicals that combine or separate two different materials

• They are remarkably flexible and can be used to emulsify, disperse, clean, wet, aggregate, foam, defoam, disinfect or soften

• They’re used in a huge range of industrialincluding cleaning goods, oil field applications, printing, paints, fabric softeners, flooring, food packaging and electronics

• They can also reduce the need for solvents in paints and cleaning products

46

We are a leading global supplier of surface-active agents

Surfactants are chemicals that combine or separate two different

They are remarkably flexible and can be used to emulsify, disperse, clean, wet, aggregate, foam, defoam, disinfect or soften

They’re used in a huge range of industrial and consumer products including cleaning goods, oil field applications, printing, paints, fabric softeners, flooring, food packaging and electronics

They can also reduce the need for solvents in paints and cleaning

Polymer Chemicals

47

Polymer Chemicals

Polymer Chemicals

• Companies all over the world depend on our organic peroxides, thermoset chemicals, metal alkyls and polymerization catalysts

• They’re an important ingredient in everything from plastic bags and shoe soles to automotive parts and mobile phones

• We also supply additives, antifouling & suspending agents and high purity metalorganics

• Other end products which feature our polymer chemicals include road marking paints, industrial tanks, golf balls, adhesive tapes, LEDs and the lasers found inside DVD players

48

Polymer Chemicals

Companies all over the world depend on our organic peroxides, thermoset chemicals, metal alkyls and polymerization catalysts

They’re an important ingredient in everything from plastic bags and shoe soles to automotive parts and mobile phones

We also supply additives, antifouling & suspending agents and high

Other end products which feature our polymer chemicals include road marking paints, industrial tanks, golf balls, adhesive tapes, LEDs and the lasers found inside DVD players

An exciting future

• Global leader in performance coatings

• World’s largest decorative paints company

• Leading specialty chemicals business

49

An exciting future

Global leader in performance coatings

World’s largest decorative paints company

Leading specialty chemicals business

Creating one of the world’sleading industrial companiesCreating one of the world’sleading industrial companies

meet akzonobel tomorrow’s answers today - interpon · • tomorrow’s answers today communicates...

Documents