This Is a Title

Webinar Will Begin at 2:04pm#LetsGetGroovy!

5 Ways to Increase Profit in 2016Meet Bigcommerce Enterprise:

Presenter: Ethan Giffin

Host: Eric Jones

Use other Ethan photoput white background behind Eric.4

Established in 20073x Inc5000 recipientBased in Baltimore, Maryland

Focused on Driving Revenue Through Digital MarketingAnalysis & StrategyBranding & CreativeWebsite DevelopmentInbound MarketingConversion Rate Optimization

About Groove

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How to Submit QuestionsGoToWebinar

To raise your hand, click on the hand iconTo ask a question, type it hereYou can submit questions throughout the webinar. We will take all questions at the end.

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Poll #1

5 Areasof Focus!

Around 3* Fundamental Metrics9

9Month YYYYEvent NamePresentation Title

Site Speed & Security

I Just Wanna Go Fast!

For every 1 second of improvement, Walmart.com experienced up to a 2% conversion increase

Stencils master theme gets a Google Page Speed score of 89 on desktop.Site SpeedSite Speed & Security

Cornerstone, Stencils master theme, gets a Google Page Speed score of 89 on desktop which is well above the excellent mark of 85

Creative: need better image13

Even a 1 second delay in page time can cause as much as a 2% decrease in conversion rateWith todays images being larger and retina ready, you need everything else to move fasterMake sure your site is Scalable as you need ItSite SpeedSite Speed & Security

99.99% Server UptimeAutomatic Fraud Detection from Sift ScienceBank-grade SecurityDDOS ProtectionPCI CompliantBigcommerce Enterprise SecuritySite Speed & Security

May 2011Supercharge Your Magento Enterprise | WebinarPositive ValueNegative ValueVisibleInvisibleTrue Cost of Ownership

No More Bug FixesTotal Reduction in Technical DebtNo More Maintenance or Emergency PatchesOngoing Product Development and UpdatesBigcommerce has A Strong Product VisionSASS vs On PremiseSite Speed & Security

Poll #2

Insight & Analytics

Become aMad Data Scientist

Dashboard

Dashboard

Dashboard

Dashboard

Dashboard

Dashboard

User Experience & Design

Whats Your SOUL?

Tell Your Story / HistoryWrite Good ContentCreate Buyers GuidesShare Your OpinionShow Your Niche ExpertiseHow are You Different from the Big Boys?Whats Your Soul?User Experience & Design

Get ResponsiveUser Experience & DesignMobile accounts for 50.3% of all eCommerce traffic.Use a mobile-first design mentality..

Mobile-first mentality = Design is focused for a mobile device, instead of mobile design being treated as an adaptation from a desktop design.31

Stencil Framework and Developer ToolkitEnables developers to design and iterate themes locally, with full access to all assetsCreate 1 template that does 25 things using logic within the handlebars languageNext Generation Web ThemingCompletely Custom Designed Sites Using StencilUser Experience & Design

In Blueprint version, a lot of the data was locked up in Bigcommerce specific variables that you didnt have access to. With Stencil using handlebars, you now have access to handle and manipulate the data any way you want. The dreaded global variable no longer exists. Particularly prevalent on product pages or emails. You cant change whats in a global variable.

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Local changes dont affect live site until they are pushed outTranslates to faster development & reduced riskLive data can be used on dummy siteImproves accuracy & speedCan preview changes in development stage by sharing IP addressComplete line of sightConnect to Source ControlDevelopment & StagingUser Experience & Design

Add notes from developers33

Site Search

What Do We Think About Site Search?Straight Cash, Homey- Randy Moss

These visitors want to engage!Why Site Search Matters300-500% higher conversion rate25-50% higher average order value

Conversion Rate 300-500% higherAverage Order Value (AOV) 25-50% higher

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Its much easier to go from 6.5% to 10% on Site Search CR than 2.5% to 3.5% overall CRExample Retailer:100,000 visitors 2.5% CR Avg AOV $80 11% use Site Search

Why Site Search MattersSite Search CRSales6.5%$71,5008.5%$93,500 (+$22k)10%$110,000 (+ $38.5k)

Attributes / FiltersKeyword FieldYour Search BoxDid you Mean? / SpellingSynonyms*Unidirectional > vs. Bi-directional =Direct Hits & Boosting*No Results Page*Why Site Search Matters

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Site Search Reports

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Site Search Reports

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Site Search Reports

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Search Spring: Rich Auto-Complete1/3 of customers who search will click on a product image

SearchSpring: Customizable Multi-Select Filters

Got Apps?

Screenshots from store overview + HubShop.ly

Screenshot: HubShop.ly App Page with arrow to Install

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Favorite AppsThe App Store

HubShop.lyThe #1 way to sync customer and order data from your eCommerce platform with HubSpot's powerful suite of inbound marketing and reporting tools.

Cart Image?48

One Click InstallsHubShop.ly

Ethans HubShop.ly slide49

Download our eBook:

5 Ways to GO BIG with Bigcommerce Enterprise

Poll #3

Q&A Time!