meet magento : connected store with magento 2
TRANSCRIPT
Connected Store With Magento 2
Fabien Gasser – MeetMagento NL 2016
Who am I?• Solution Architect @ Smile Group• French
325
More than 35More than 69
YEARS EXPERIENCEIN OPEN SOURCE
PARTNERSIN OPEN SOURCE
MILLION EUROSIN TURNOVER IN 2015
WHAT CAN WE DO FOR YOU ?OPEN SOURCE INTEGRATOR
CONSULTING
DIGITALHOSTING
TRAINING ENGINEERING
A 360°SERVICE FOR YOUR
PROJECTS
18 AGENCIES15 Experts @ Maarsen, NL
DIGITAL
E-BUSINESS
ENGINEERING
INFORMATION SYSTEMS
INFRASTRUCTURE
Website Portal Mobile …
E-commerce PIM …
GED DAM
Custom Made Solution …
ESB / ETL ERP …
Cloud …
Digital In Store
Hosting
BI
1000OPEN SOURCE
EXPERTS
25%INCREASE IN
TURNOVER
PER YEAR
Leading European open source integrator
IoT C/C++
Your business model (r)evolution• New kinds of shopping behaviors, across channels
FULL STORESearch online /
Buy offline
SHOWROOMINGSearch online /Search offline
ROPOSearch online /Purchase offline
FULL DIGITALSearch online /
Buy online
Omnichannel
Pragmatic vision of the Retail’s Future
CONNECTED CONSUMERS DRIVING THE GROWTH
A HUGE OPPORTUNITY TO THE TRADITIONAL & DIGITAL
RETAILERS:
Understand customers better Create uniform customer experience
Increase customer engagement
Prerequisites
A Cross Channel Strategy
Cross channel strategy is a business accelerator
A cross channel customer spends in average20 % more than customers who only frequent stores
WEB TO STORE
WEB IN STOREDigital in store
STORE TO WEB
Learn more about User Centric Commerce
Adjust your strategy according to your customer journey
A customer journey is an adventure with many touchpoints
Offre Digital Commerce
• 70 % of retailers can’t inform their customers about their discount products and offers in store.• 95 % of retailers wish to communication according to the client location • 75 % of retailers can’t identify their omnichannel clients
Online Ads
Search
Store
E-commerce
Mobile
Service client
Facture
Newsletter
Blog
Couponing on Order
Awareness Consideration Purchase Service Loyalty
Landing page
3rd party sites
I <3 my smartphone 52%Penetration rate in Nedherlands Estimated revenue in 2016,
10% of commerce will be e-commerce 15% of sell will be done on mobile
60 billions
24% of users compare price in store !
15% browses your website in store.
My smartphone ? My « Personal shopper » !Wi-Fi everywhere !
Evolution of behaviours
Of buyers choose the delivery in shop23%
83%Of consumers start their customer journey on the internet
Orders in shop will be influenced by internet by 2020
45%
79%Of consumers wish their sellers were connected
Of consumers expect advizes 73%
of consumers want to spend a quality time in your shop
56%Sources : OnetoOne et Fevad
10
Pick a Digital Solution for your store to increase your sales
• At home
• In Motion
• In your Shops
Digital POS
Salesman Tablets
Beacons
Smart Private Cabin
Personal appointment
Cross Canal loyalty
RFID
Click and Collect
Contextual Merchandising
Your retail tomorrow
Beacons,RFID,Connected TV,Salesmen tablets,Smartphones,Products configurator,Click and collect,Personalized adviceCustomers,Interactive windows,Personal appointment,…
Convincing the Z generation• Looking for recognition by their BFF
• Role model identification with youtube and instagram idols
• Device in store that fits their usages • Instagram, Snapchat, Periscope
Magento 2We will see how to use Magento as a data hub to aggregate and spread
your product data according to your customers preferences.
Where to start ?• In your information system, who has…?• your customer information, orders, preferences• your products • Your orders • And do not required a large amount of time to settle ?
Your ERP ? Your WMS ? Your POS ? Your e-commerce Solution ?
Deeply linked to your information system
Orchestration with information system
CMS
B2C
CRMPIMOMSBack Office
B2B POS
Magento as a data hub
PIM
TabletsShow your products
Miroir ConnectéService & customer experience
Seller tabletClose a deal, know your client
Connected ScreenDrive your stock
SmartphoneOffer customer services in Store
Magento
ERP
CMS
API everywhere
Magento as a data hub
PIM
TabletsShow your products
Miroir ConnectéService & customer experience
Seller tabletClose a deal, know your client
Connected ScreenDrive your stock
SmartphoneOffer customer services in Store
Magento
ERP
CMS
IoT everywhere
Native in Magento 2• API EVERYWHERE• REST and SOAP API
• oAuth, cookie and token authorization for client information
• Built around Magento Service Contract• ElasticSearch is coming (geolocated request,
distance calculation)
Digital Point of Sale• Magento + Payment terminal = POS
Goals• Create brand lovers with a tailor-made solution
• Increase your turnover, by increasing customer loyalty
• Collect customer information in order to personalize the experience !
Magento API
Hello SIRI
Turn the light at 80%
Product selection
Product recommendation
Ask for help
Products OrdersClients
Hello Utrecht !
12h15, 19°
Real life example
http://www.dailydot.com/technology/ebay-magic-mirrors-augmented-reality/
WOW SUCH FUTURE
http://www.instore-news.com/2016/01/fin-dannee-2015-chargee-pour-instore/
Cross/Up Sell Product
RFID Product recognition
Product available in store ?
Bring it to me !
Voice recognition• “HEY MAGENTO, WHAT IS MY STOCK LEVEL?”
• Me: “Alexa, ask my webstore what is the next order to pack and ship?”• Alexa: “Order 4242 contains three items. The first item is SKU 18441, red felt tip pen.”• Me: “What is the next item?”• Alexa: “The second item is SKU 34142, 200 page note book.”• Me: “Repeat.”• Alexa: “The second item is SKU 34142, 200 page note book.”• Me: “Next item?”• Alexa: “The last item is SKU 34112, a yellow highlighter.”• Me: “Print shipping label.”• Alexa: “Shipping label printed. Marking order as packed ready for shipment.”
https://alankent.me/2016/04/18/hey-magento-what-is-my-stock-level/
Also available in your back-office !
Le Magasin Connecté by Smile Group
Retailer Suite – Open source Suite for Magento 2ERPConnector – ElasticSuite
and much more to come !http://github.com/Smile-SA/http://nl.smile.eu/ -