meet max… ai for pricing & contracting for medtech & pharma manufacturers
TRANSCRIPT
1© 2017 Apttus Corporation
© 2017 Apttus Corporation
Gopkiran RaoSVP QUOTE-TO-CASH
A common goal is to get fair net price compensation across the full range of contracts:
The Life Sciences Industry
• Large Private Entities,
• Hospitals Groups
• Large Pharmacy Chains
• National Access for Direct Reimbursement
• Public hospitals
• Regional authorities
• Public sick funds
• Single hospitals
• Pharmacies & Wholesalers
Big ContractsMarket Access
AgreementsLarge Tenders Smaller Deals
MedtechManufacturer
Public and Private Health
Franchise
Service Partner
PaymentsProcessor
Billing Partner
Retail
Tender Portal
Group Purchasing
•Health Economics• KAMs and NAMs• Finance & Legal• Trade & Channel• Support & Service
Admin Fee Committed Contracts
Tiered Pricing
Rebates
Reference Price
Market Basket Pricing
Promotions
Credit CheckMonth End Billing
Multi-Lot Tender
Chargebacks
Catalogs & Options
Customer• KOL• (Clinical/PTN)• Finance & Legal•Vendor Mgmt.• (Provider)• (HI)
Finance Terms
Order
Capitation
Distributor
Cost-Focused
Value-based | risk-sharing | bundled payments
Self-Service Omni-Channel
Mobile, Conversational, Prescriptive
Contract & Tender - centeredRelationship-oriented
Ship-to-Order
Healthcare and Life Sciences Cash-to-Cash Processes are Limited by Legacy
A Better Way
Today’s Way
Integrated Business Process, Unified Data Model
.
The Business Challenge –Models to Engage Providers & Payers Are Ever Evolving
Pricing Strategies (Set Price)
Contract Strategies(Committed Price)
Revenue Execution(Realized Price)
Device: Combine cost-plus pricing for the device with outcomes-based pricing for the contract strategy and payment discounts
MedSurg: Combine Kits and portfolio pricing for the SKUs and volume-based rebates for the contract
Equipment: Combine capital list pricing for the device withReagent pricing on the contract and zero dollar billing on the Shipping invoice and retrospective billing for payment
A Better Way Starts by Integrating Pricing & Revenue Processes
Results in a Powerful Hierarchy of Enterprise Decision Drivers
DESCRIPTIVEProduct, Customer, Price Reporting
DESCRIPTIVEContract & CustomerCompliance Reporting
DESCRIPTIVERevenue & Leakage ReportingROI Reporting
Understand Context
But the on us is still on humans getting it right….
Also known as the the Next Best Action….
QUOTE CONTRACT REVENUEOPPORTUNITY ERPPRICE
Enter Machine Learning: Putting Rule-Based Systems… on Steroids
.
Pricing & Contracting Recommendations and Guidance
Product
Starting, Target and Walkway Discounts
Account
Asset Lines
Historical Pricing Structures
Incentive Rules
CRM Data
Conversion Likelihood –With Rationale
Business Rules
Product Recommendations
Product Family (Group) Recommendations
Rebate Tier Guidance
Balancing Descriptive, Predictive and Cognitive Insights
Machine Learning is All Around Us
Intelligent Agents leverage a Conversational Interface
To Simplify Usage, Drive Adoption
Naturally Aligned With How And Where Your Users Work
What if you could do this on your phone? Anytime, anywhere?
Machine Learning, Meet Intelligent Agent
Driving the First Best Action
Assist
Guide
Coach
Elliott,
Why? Based on my analysis, I think there is a high probability to combine a renewal with the the OneOR solution to St. Lukes.
Good morning Gop,I have created a New Opportunity for St. Luke Hospital
Click here to start configuring the quote for the new offering and I will tell you how you should price it and your compensation on the sale.
Best selling,
Max Profits
NEW OPPORTUNITY LAUNCHED
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