Confidential, property of Arc Integrated Marketing Ltd. – not to be circulated without prior consent.

Meet our Shopper Archetypes

THINK FEEL DOPR

ICE

NO

N P

RIC

E

“Find the best deal possible on exactly what I want”

“A deal is a deal… I’d be crazy to pass it up”

“Price matters most, I buy the cheapest alternative”

“The best brands at the stores with the best service”

“When I spot a new trend I’m on it straight away”

“Get the most done in the least possible time”

Penny Pincher

Confidential, property of Arc Integrated Marketing Ltd. – not to be circulated without prior consent.

I shop just for the fun of it

I do a lot of research on a

product prior to purchase

I have adefinite plan when I shop

N

N

Y

When I shop Ilike to get it

done as quickly as possible

N

There are only a few brands

that I’ll buy, the rest I won’t

considerNY

Y

I’ll pay more for a high quality

product if it’s convenient

Price is the most important

consideration

Y

Y

I look for the least expensive alternative

when shopping

NN

Y

Y

N I only buy if there’s a

special deal

YN

I like to be Spontaneouswhen I shop

Y

Y N

I like to make a statement

with my purchases

N

YI really enjoyhunting for bargains and deals

I prefer to shop with friends

I get seduced by good deals

N

N

NY

Y

Y

Penny Pincher

N