MEET TAIWAN

Shake to Share

Sponsored by Bureau of Foreign Trade

Shake to Share

Challenges

TIBET

TAIWAN THAILAND

TUNISIA

TURKEY

TANZANIA

TOGO TRINIDAD AND TOBAGO

TAHITI

Participants = Promoters

CVB

PCO

Delegates

Innovation & Creativity

Enlist the help of local meeting organizers by giving them a useful tool for free

Make our tool so interesting and compelling that organizers and delegates want to use it

Create buzz as well as revenues from the use of the tool

From Participants’ Perspective

Ice Breaker

Shake to Share

Lantern Installation

天燈上升的圖

19

Key Steps We Took

PCO Briefings

Conference Sites

Exhibitions

Fam Trips

Media Reports

What Have We Achieved

Overreached Our Targets

35

34,000

Expect to reach over

100 million viewers by 2016!

Your Ad Goes Here

Lessons Learned

Allies

Social Media

Lasting Campaign

FOR AS LONG AS YOU WANT

ICCA Surprises

Thank You.

Sponsored by Bureau of Foreign Trade